University of Stirling School of Education the Contextual
University of Stirling School of Education The contextual characteristics of successful small upper segment culinary restaurant owners and their potential influence on hospitality management education Sjoerd A. Gehrels A thesis submitted in partial fulfilment of the requirements of the University of Stirling for the degree of Doctor of Education September 2012 2 Nunc est bibendum ‘Now it is time to drink’ (Horace, Odes I, 37, 23 BC) Qualitative Research Humanizes Science (Hennink, Hutter, & Bailey, 2011) Understanding The SSUSCRO In Order To Learn (Gehrels, 2012) 3 Abstract The aim of this research is to explore the contextual characteristics of a particular group of Dutch restaurant owner’s (SSUSCROs) and practitioners, to examine how these contextual characteristics might be used in a professional hospitality education programme. This very small segment of the Dutch restaurant business (0,2-0,5% of the total restaurants) is known for its strong commitment to competitiveness, in delivering quality service and products. No previous research in The Netherlands had embarked on a search for connecting this specific category of practitioners to education. As owners of their restaurants, the SSUSCROs were aware of the potential contribution that participating in this research would make. The research was designed from a constructionist epistemological point of view. This means that the data supplied by the respondents, and the background and vision of the researcher provided an interplay. By using grounded theory methodology, theory is constructed from the empirical data. The main instrument for the primary research was in-depth, interviewing. Six retired and four practising restaurant owners, and a connoisseur of the business were interviewed in one to three hour depth interviews that were digitally recorded.
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