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2019 UNIVERSAL REGISTRATION DOCUMENT -Financial Report

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2019 UNIVERSAL REGISTRATION DOCUMENT -Financial Report 2019 UNIVERSAL REGISTRATION DOCUMENT 2019 Annual fi nancial report CONTENTS MESSAGE FROM THE CHAIR 6 CONSOLIDATED FINANCIAL OF THE SUPERVISORY BOARD 02 STATEMENTS 2019 YEAR 183 MESSAGE FROM THE CHAIR OF THE MANAGEMENT BOARD 04 6.1 Consolidated income statement 184 OUTLOOK 07 6.2 Consolidated statement of BUSINESS MODEL 08 comprehensive income 185 VALUE CREATION 0 9 6.3 Consolidated balance sheet 186 ORGANIZATION 10 6.4 Consolidated statement of cash fl ows 187 TALENT 11 6.5 Consolidated statement of changes KEY FIGURES 12 in equity 188 STAKEHOLDERS AND CORPORATE 14 6.6 Notes to the consolidated fi nancial SOCIAL RESPONSABILITY 15 statements 190 HISTORY 16 6.7 Statutory auditors’ report on the GOVERNANCE 17 GLOSSARY AND DEFINITIONS 18 consolidated fi nancial statements 250 7 2019 ANNUAL FINANCIAL 1 PRESENTATION OF THE GROUP 21 STATEMENTS 257 1.1 Group h istory 22 7.1 Income statement 258 1.2 Organization chart 26 7.2 Balance sheet at December 31 259 1.3 Activities and strategy 27 7.3 Statement of cash fl ow 261 1.4 Investments 34 7.4 Notes to the fi nancial statements 1.5 Major contracts 37 of Publicis Groupe SA 262 1.6 Research and development 37 7.5 Results of Publicis Groupe SA over RISKS AND RISK MANAGEMENT 39 the past fi ve years 280 2 7.6 Statutory auditors’ report on 2.1 Main risk factors 40 the fi nancial statements 281 2.2 Internal control and risk management procedure 44 8 COMPANY INFORMATION 2.3 Insurance and coverage of risks 46 AND CAPITAL STRUCTURE 285 GOVERNANCE AND COMPENSATION 47 8.1 Information about the Company 286 3 8.2 Ownership structure 288 3.1 Governance of Publicis Groupe 48 8.3 Information on the share capital 290 3.2 Compensation of corporate offi cers 79 8.4 Stock market information 297 3.3 Related party transactions 123 3.4 Statutory auditors’ report on related 9 GENERAL SHAREHOLDERS’ party agreements 124 MEETING 301 CORPORATE SOCIAL 4 ADDITIONAL INFORMATION 303 RESPONSIBILITY – NON- 10 FINANCIAL PERFORMANCE 125 10.1 Documents on display 304 10.2 Person responsible for the Universal 4.1 Talent 127 Registration Document and declaration 305 4.2 Clients and partners 141 10.3 Statutory auditors 306 4.3 Citizen-consumers and society 145 10.4 Financial information for Q1 2020 307 4.4 Business ethics 149 10.5 Cross-reference table for the Universal 4.5 Environment and climate change 156 Registration Document 309 4.6 Non-fi nancial performance 10.6 Cross-reference table for the annual and assessments 161 fi nancial report 312 4.7 CSR reporting methodology 161 10.7 Cross-reference table for the 4.8 Sustainable development goals 163 management report 313 4.9 Verifi cation report of the declaration 10.8 Cross-reference table for the corporate of non-fi nancial performance 165 governance report 315 COMMENTARY 10.9 Cross-reference table for the 5 Declaration of Non-Financial ON THE FINANCIAL YEAR 169 Performance (DNFP) 317 5.1 Introduction 170 10.10 Historical fi nancial information 5.2 Organic growth 172 incorporated by reference 320 5.3 Analysis of consolidated income statement 173 5.4 Financial position and cash 176 5.5 Publicis Groupe SA (parent company) 179 5.6 Dividend distribution policy 181 5.7 Outlook 182 2019 UNIVERSAL REGISTRATION DOCUMENT ANNUAL FINANCIAL REPORT GROUP PROFILE Publicis Groupe is a world leader in marketing and digital business transformation. Publicis Groupe has a presence throughout the value chain, from strategy to¢implementation, combining marketing transformation and digital business¢transformation, connected by data. Publicis Groupe positions itself as the preferred partner in its clients’ transformation, enabling them¢to¢create large-scale personalized experiences with consumers. The¢Group draws on ten ¢different forms of expertise which are combined in¢four core activities: Communication, Media, Data and Technology. It offers its clients a unified and fluid organization that facilitates access to all its expertise in each of its markets. Satisfying client needs is an obsession that has always 126 been¢the central focus of the business model. COUNTRIES Founded in Paris in 1926, the Group operates in 126¢countries with¢ over 83,000¢employees across five¢continents. The Universal Registration Document was filed on April 27, 2020 with the AMF (the French Financial Markets Authority) in its capacity as competent authority under (EU) Regulation 2017/1129, without prior approval, pursuant to article 9 of said regulation. The Universal Registration Document can be used for an initial public offering of financial securities or for the admission of financial securities to trading on a regulated market if it is supplemented by a Transaction Note (or financial securities note) and, where applicable, a summary of, as well as all the amendments made to, the Universal Registration Document. The whole package is then approved by the AMF pursuant to (EU) Regulation 2017/1129. 2019 UNIVERSAL REGISTRATION DOCUMENT 1 PUBLICIS GROUPE S.A. MESSAGE FROM THE CHAIR OF THE SUPERVISORY BOARD here is something surreal about presenting the Groupe's 2019 activity at a time when we are living through the most serious pandemic of modern Ttimes with its procession of bad news: the number Maurice Lévy of people infected with the coronavirus, those on life support or having lost their lives, and the difficulties of all Chair of the Supervisory Board countries in coping with this evil that has spread inexorably throughout our planet. Activity is largely stopped, populations are confined, new rules of social behavior are in force: distancing, restrictions on movement... My first thought naturally goes to the new heroes, caregivers and all those who make life simply go on in such a difficult world. Their indispensable work for our society is admirable. Faced with this difficult situation, which affects all economic sectors and the entire world, allow me to highlight the main through these difficult times. The deployment of the Marcel decisions made by the Directoire and its Chairman, Arthur platform recently designed to develop exchanges between all Sadoun, in full agreement with the Supervisory Board, from the our talent and make better use of our internal resources, will very first hours of the news coming in from China and quickly allow us to further improve the quality of our services, the applied to all our agencies: development of our talent, and their optimal use. X As a priority, the measures aimed at protecting our In this unprecedented situation, the Supervisory Board met on employees, their health and well-being, by offering them Friday, April 10, to examine, in particular: the performance of the the means to work remotely: 95% of our global workforce first quarter of 2020, the first economic consequences of the was able to work from home and all measures were taken to COVID-19 pandemic and the confinement in a certain number enable them to experience this unprecedented situation with of countries or States, the decisions taken by the management as little risk of harm as possible. I must express my admiration to respond to the rapidly changing situation, and the dividend for the considerable efforts made by our employees and policy for fiscal year 2019, payable in 2020. the treasures of creativity and inventiveness deployed to continue to serve our clients effectively. X Make sure that we provide our clients with all the support A few years ago, they may need in all areas, by being close to them, to their primary concerns and by providing strategic, creative or we initiated an essential technological solutions that can help them transition through this crisis as successfully as possible. transformation of our organization X Ensure that our Groupe is well protected and capable of and our way of working to adapt overcoming the current difficulties, the extent of which are still unknown at the time of this writing, by ensuring rigorous to the upheavals in our industry as management of our costs and cash flow and by keeping our ability to bounce back intact. It should be noted that the a result of digital technology and investments we have made over the years to build up an entity innovation in order to better meet such as Re:Sources, technological resources and strategic technology or data activities are very valuable assets to get us the needs of our customers. ” 2019 UNIVERSAL REGISTRATION DOCUMENT 2 PUBLICIS GROUPE S.A. Our Groupe’s fi nancial results are among the best As a result, in 2019, our growth was at half mast, but at the in the industry, if not the best: same time we began to reap the benefits of our transformation through brilliant victories in new business, placing our Groupe a strong balance sheet, sound at the top of the world rankings for the second consecutive year. These successes prove the relevance of our strategy, the management of our resources, quality of our assets and the talent of our teams, as well as the a prudent debt structure within determination of our managers. reasonable limits, and good cash Our Groupe’s financial results are among the best in the industry, if not the best: a strong balance sheet, sound management of fl ow generation. ” our resources, a prudent debt structure within reasonable limits, and good cash flow generation. All of this is no accident but the result of considerable work carried out by all of the Groupe’s On this occasion, the Supervisory Board stated that it was teams in all areas and in keeping with a well-established culture very impressed by the exceptional mobilization of the teams of performance. Unfortunately, these successes and efforts are around the world, the impetus of solidarity and the spirit of not yet reflected in our share price, but I have no doubt that, collaboration at all levels, and it wished to express its warmest once the current crisis is overcome, Publicis will demonstrate its thanks and assure the Chairman of the Directoire and the fundamental qualities through performance and that these will Groupe’s management teams of its full support.
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