Ashley Clark J.D. Student | University of Baltimore School of Law Baltimore, MD | [email protected] ​

As a first-year law student in the evening division at University of Baltimore School of Law and Senior Content Strategist at T. Rowe Price, I bring an abundance of experience to the Delegate of Communications, Publications, and Outreach position opportunity for the 2021-2022 American Bar Association Law Student Division.

As an experienced writer, strategist, and communicator with nine years of progressive experience, I have created content and strategy on leadership, innovation, diversity, and business in the financial, manufacturing, and retail industries. I have:

● Created digital content and strategy for Fortune 500 companies and start-ups in in-house and agency marketing teams ● Ghost-written thought leadership pieces for C-level executives ● Overseen the editorial direction and launch of my-muse.com, Avery Dennison's digital inspiration platform for label and packaging design ● Established a digital marketing campaign that generated in the first six months: 1,500 email subscribers, 2,500 Instagram subscribers, and 10,000 monthly viewers ● Created brand and marketing messaging platforms for global distribution for T. Rowe Price

I decided to attend law school because although I have a successful career as a writer and content strategist, I feel my true calling is in being of service to my community. In the Communications, Publications, and Outreach position, I will have the opportunity to use my experience to elevate a diversity of voices; lead the creation of content that engages, delights, and informs on the most important topics of the day; and ensure impeccable writing and editing standards are met.

My skills in global collaboration on remote teams, and juggling life as a part-time evening student while excelling in a professional position of high responsibility and visibility gives me a unique set of skills necessary to succeed in this role.

Thank you for the opportunity and taking the time to read my application for the Communications, Publications, and Outreach position opportunity for the 2021-2022 American Bar Association Law Student Division.

For a more detailed view of my experience, please find my LinkedIn profile here: https://www.linkedin.com/in/ashleycclark16/. ​

Best, Ashley Clark ABA #: 05291130

Ashley Clark [email protected] Page 2

Ashley Clark Baltimore, MD 21201 | linkedin.com/in/ashleycclark16/ ​ ​

Content Manager, Senior Copywriter

Seasoned content manager with multi-channel digital marketing experience from concept to analytics in the manufacturing, insurance, technology, education, and financial industries. Content strategist and creator for companies in Fortune 500 and niche startups. Innovative thinker with demonstrated strong leadership and communication skills at all levels of an organization. Areas of expertise:

Experience

T. Rowe Price, Baltimore, MD October 2020-Present ​ Senior Content Strategist

● Write positioning language, messaging, and marketing content that distinguish T. Rowe Price, its capabilities, and products in a crowded marketplace ● Engage partners to determine projects’ overall content requirements, objectives, assumptions, risks, and success factors ● Facilitate and/or lead team ideation sessions ● Develop and co-create creative concepts with design partners that break through clutter ● Provide consultation and review for content created in other segments ● Prepare plans for maintaining and governing content post-launch

Avery Dennison, Mentor, OH August 2018 – June 2020 ​ Senior Content Specialist

● Managed global editorial calendar and content strategy for M_use, a design inspiration platform. ● Developed and executed global internal and external communications and strategies for employee engagement, sustainability, and innovation. ● Consulted on user experience and content design for web, email, print collateral, and digital assets to ensure accuracy and clarity, consistency of voice and message, and compliance with regional advertising regulations. ● Analyzed and presented on effectiveness of communications and marketing content. ● Steering team member, communications head, and small group leader of Unite (LGBT employee resource group) and Elevate (women’s employee resource group).

North Coast Content, Cleveland, OH January 2013 – January 2020 ​ Owner and Content Creator

● Managed business operations, marketing efforts, and client relations as owner and sole operator. ● Generated leads via digital marketing and content marketing campaigns for businesses in financial, manufacturing, education, healthcare, religion, nonprofit, and retail industries. ● Developed and executed multi-channel digital and print content marketing strategies, as well as analyzed and presented effectiveness and ROI of campaigns.

Ashley Clark [email protected] Page 2

AmTrust Financial, Inc., Cleveland, OH June 2017 – March 2018 ​ Marketing Copywriter

● Created and implemented communications and marketing strategy for digital and print media to support global marketing efforts for business-to-business (B2B) sales strategies. ● Developed and implemented social media and blog content strategy for AmTrust North America. ● Created ghostwritten articles for C-level executives, as well as video and audio scripts, and digital content that aligned with global advertising regulations and internal legal advice.

Stream Companies, Philadelphia, PA October 2014 – June 2017 ​ Inbound Marketing Copywriter

● Created inbound marketing copy for clients in the automotive, finance, and healthcare industries. ● Managed client relations and created content strategy for digital and print marketing campaigns.

Education

Juris Doctorate (JD), In Progress University of Baltimore Law, Baltimore, MD

Bachelor of Science (BS), English Towson University, Towson, MD

Technical Skills

Content management: HubSpot, Wordpress, SquareSpace, Broadcast App, SharePoint Content strategy: Google Analytics, SEMRush Project management: HootSuite, Trello, SmartSheet,Google Docs, Sheets, Office365

Writing Samples

● Ebook for Avery Dennison Europe on sustainable labelling solutions. ​ ​ ● Web content for Avery Dennison Europe’s pharmaceutical labelling business geared toward a ​ ​ new audience: brand owners. ● Landing page and white paper neuromarketing report written in collaboration with Mind Insights, ​ ​ a neuromarketing research institute on the latest industry trends. ● Editorial interview article with Italian artist Carlo Ballerio on his artistic philosophy. ​ ​ ● Editorial interview article focused on the brand evolution of a Portland-based brewery featuring a ​ ​ well-known European design agency. ● Editorial article on Tangle Tequila, an imaginary brand featuring Avery Dennison’s intelligent ​ ​ labeling solution.