Global Media Sport: Flows, Forms and Futures
Rowe, David. "Digital Media, Networking and Executive Fandom." Global Media Sport: Flows, Forms and Futures. London: Bloomsbury Academic, 2011. 62–88. Globalizing Sport Studies. Bloomsbury Collections. Web. 26 Sep. 2021. <http://dx.doi.org/10.5040/9781849661577.ch-004>. Downloaded from Bloomsbury Collections, www.bloomsburycollections.com, 26 September 2021, 05:23 UTC. Copyright © David Rowe 2011. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher, and provide a link to the Creative Commons licence. 4 Digital Media, Networking and Executive Fandom Sports broadcasting under different gods Chapter 3 was concerned with sports television as the dominant medium of the past half century, establishing itself around the world in the form of public and commercial free-to-air broadcasting and commercial subscription platforms by various means, such as microwave, satellite and cable. It was shown that the global television system is a mixture of nationally contained content combined with selected sports programming circulating into other countries and regions, sometimes regarded as crucially tied to the viewing rights of citizens (both of nations and of the world) and sometimes predominantly ‘fi ller’ for multi-sports channels that satisfy expansion and status aspirations of sports and sports events of limited international appeal while providing modest broadcast rights revenue. The screening of major sports events can be highly sociable encounters, offering ‘water-cooler moments’ when large numbers of people engage with the screen action, identify with and distinguish themselves from the contestants, organize social events based on them and so, by various means, feel connected to social groups ranging from suburbs to nations.
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