MIAMI CITY BALLET Miami Beach, Florida

DIRECTOR OF MARKETING, SALES, AND COMMUNICATIONS MIAMI CITY BALLET Miami Beach, Florida http://miamicityballet.org

The Aspen Leadership Group is proud to partner with the Miami City Ballet in the search for a Director of Marketing, Sales, and Communications. The Director of Marketing, Sales and Communications is a senior management position responsible for all aspects of planning, implementing, and evaluating marketing, public relations, publications, and group marketing activities in support of Miami City Ballet (MCB) and Miami City Ballet School (MCBS) productions and events. In collaboration with the Executive Director and senior management team, the Director is responsible for developing long-term marketing, sales, and communications strategies, including MCB’s brand identity. The management of season campaign programs, day-to-day marketing and communications operational activities, and inbound and outbound sales operations are within the scope of the Director’s duties. Miami City Ballet’s mission is to produce and present the highest level of dance performances throughout Florida, the United States and abroad, train young aspiring dancers, and develop Miami City Ballet School into a leader of dance education. Led by Artistic Director, Lourdes Lopez, MCB is considered a leader in the field, nurturing new choreographic voices, creating innovative collaborations, and opening new avenues of inclusivity within classical ballet. MCB is admired as one of the world’s pre-eminent interpreters of the choreography of George Balanchine. Its repertory of 100 ballets, including twelve world premieres, was built upon the Balanchine repertory, style, and technique and expanded to include classical works of importance and exciting new choreography by contemporary and ground-breaking artists. MCB maintains annual seasons in Miami-Dade, Palm Beach, Broward, and Collier Counties, serving more than 123,000 patrons in South Florida through four diverse repertory programs; George Balanchine’s The Nutcracker™; and an expansive national touring program including extensive tours throughout the United States, Canada, and Europe. The Miami City Ballet School, founded in 1993, is one of the largest dance-training programs in the nation, training dancers for careers with MCB and other professional companies throughout the world. MCB School’s expanded national and international audition tours attract more than 1,300 students each season, and MCB School’s scholarship program offers support to children from across the globe, providing nearly $500,000 worth of scholarships each year. As one of the most diverse classical ballet companies in the nation, MCB serves as a gateway to the Americas for dancers from Central and South America, resulting in a robust international roster of both dancers and students.

MCB’s transformative Share the Dance: Community Outreach and Educational Programs reach deep into the community, touching nearly 17,000 young people, seniors, and other traditionally underserved community members annually through a wide array of programming, introducing new and underserved audiences to the art form of classical ballet while building strong community relationships and engagement with the arts.

REPORTING RELATIONSHIPS The Director of Marketing, Sales, and Communications reports to the Executive Director.

PRINCIPAL OPPORTUNITIES Miami City Ballet is among the largest and most highly regarded ballet companies in the country. MCB’s 30th anniversary season catapulted the organization to the forefront of dance with the first reimagining of George Balanchine’s A Midsummer Night’s Dream in history, followed by the company’s highly successful debut at the David H. Koch Theater at Lincoln Center. The New York press lauded the company’s artistry and subsequent performances in Chicago and Minneapolis were equally well-received and also received critical acclaim. Financially, MCB has made great strides in recent years toward improving its balance sheet and operating with balanced budgets. Going forward, MCB is poised to increase its revenue from contributions and ticket sale growth, at a pace to fund initiatives outlined in a new strategic plan that is under development.

The Director of Marketing, Sales, and Communications is a highly critical position within the organization. Along with the Director of Development, this senior manager is responsible for 85% of the organization’s operating revenue (the remaining 15% is derived from School tuition and miscellaneous sources). Ticket revenue is on an upward trajectory yet there is much more to be accomplished, particularly in a region that is experiencing tremendous growth. The ideal candidate will have an opportunity to increase resources, expand and diversify MCB’s audience, and explore the development of digital platforms. There are huge opportunities to reach the large Hispanic community in South Florida, as well as to attract young families and millennials. A seasoned marketing professional will have at his/her disposal a product and brand that have the potential to propel MCB into one of the leading ballet companies in the United States, and, ultimately, the world. The profile and renown of Lourdes Lopez, Miami City Ballet’s artistic director, provides the DOMSC with a valuable tool to build MCB’s brand and audiences.

PRIMARY RESPONSIBILITIES Strategic/Long-term The Director of Marketing, Sales, and Communications will • develop a vision for MCB’s marketing and sales efforts that communicates the character, ideals, and mission of the organization to a wide range of patrons, donors, employees, and other stakeholders; • provide consistent and clear leadership to the marketing, sales, and communications team; • inspire the team with passion, respect, and an openness to new ideas and approaches; • continue professional development by participating in field and industry activities (conferences, professional groups, seminars, courses, etc.) to ensure that new ideas and methods are introduced to MCB on an ongoing basis; • establish and maintain company-wide standards for written and graphic communications in printed, verbal, or electronic forms;

• create and implement audience development marketing plans, including research on target audiences, market trends, and performing arts/non-profit trends using focus groups, surveys, and industry data; and • build and cultivate collaborative relationships with industry leaders, board members, media, government and city officials, key business partners, promotional partners, performing arts organizations, and community leaders.

Season Planning and Execution The Director of Marketing, Sales, and Communications will • oversee creation of season timeline and calendars in consultation with team managers and other department directors; • oversee the development and execution of comprehensive advertising, promotion publicity plans, and single ticket campaigns for all MCB programming; • oversee the development of all collateral marketing in support of all MCB productions and public events; • establish ticket sales goals by production and ticket type during budgeting process and forecast sales on a regular basis in coordination with team managers; • develop and manage departmental expense budgets; and • provide summary reports to the Executive Director, senior managers, Board of Directors, and Trustees.

Ongoing Activities The Director of Marketing, Sales, and Communications will • oversee company website, including content, design, maintenance, e-commerce, and promotion; • oversee management and coordination of outside consultants; • oversee social media campaigns, including Facebook, Twitter, company blog, and email communication; and • oversee customer/patron complaints and expedite customer service issues in coordination with Box Office Manager.

KEY COLLEAGUES Michael Scolamiero Executive Director Michael Scolamiero previously served as Executive Director of Pennsylvania Ballet for 17 years, the longest tenure of an executive director in the company’s history and among the longest of any leader of a major ballet company. During his tenure Mr. Scolamiero led the organization’s first capital campaign that raised $11.9 million (against a campaign goal of $10 million) to build an endowment and fund repertoire expansion. Under his leadership, works by noted choreographers such as Sir Frederick Ashton, John Cranko, William Forsythe, Jiri Killian, Jerome Robbins, Twyla Tharp, and Christopher Wheeldon were added to Pennsylvania Ballet’s repertoire. In addition to building two full-length productions (Swan Lake and George Balanchine’s The Nutcracker) the Company toured to The Kennedy Center on numerous occasions, New York City Center, the National Arts Center in Ottawa, and The Edinburgh International Festival. Also during his tenure Pennsylvania Ballet re-established The School of Pennsylvania Ballet, which was housed in a facility on the

Avenue of the Arts purchased and renovated with funds from a second capital campaign that was under way when he accepted the position of executive director at Miami City Ballet. In partnership with WHYY-TV, he spearheaded funding for and development of Pennsylvania Ballet at 50, a one-hour television program broadcast nationally on the Public Broadcasting Service. The growth and stability achieved during Mr. Scolamiero’s years at his former company were largely the result of his efforts to build a strong fundraising program and deepen the company’s impact in the community.

The arts have held a central role for Mr. Scolamiero most of his life. Trained as a musician from an early age, he was eager to pursue a career involving his passion for the arts, and music in particular. His professional career has included positions at symphony orchestras, choral groups, and ballet companies. All of these genres have kept him deeply connected to music.

Mr. Scolamiero has served on the Board of the Arts and Business Council of Philadelphia and the Board of the Greater Philadelphia Cultural Alliance where he held the office of treasurer for three years. He has also served on grant panels for the Pennsylvania Council on the Arts and the City of Philadelphia Cultural Fund. Mr. Scolamiero resides in Miami Beach.

Lourdes Lopez Artistic Director Lourdes Lopez became Artistic Director of Miami City Ballet (MCB) in September 2012, bringing with her a nearly 40-year career in dance, television, teaching, and arts management. As a Soloist and Principal Dancer with New York City Ballet, she danced for two legends of the art form, George Balanchine and Jerome Robbins.

Lopez was born in Havana, Cuba in 1958 and raised in Miami by her parents along with two sisters. She began taking ballet lessons at the age of five, on the recommendation of a doctor. At the age of 11 she received a full scholarship to the School of American Ballet, (SAB), the official school of New York City Ballet, where she continued her ballet training in Miami during the year and then in New York during the summers. At fourteen, she moved to New York permanently to devote herself to full-time studies at SAB, and shortly after her sixteenth birthday, she joined the corps de ballet of New York City Ballet.

Under the direction of George Balanchine and Jerome Robbins, her star rose quickly at New York City Ballet where she was soon dancing corps and soloist roles in much of the company’s repertory. She was promoted to Soloist in 1981 and Principal Dancer in 1984, performing countless featured roles including Violin Concerto, Firebird, Serenade, Liebeslieder Walzer, Divertimento No. 15, Symphony in C, Agon, The Four Temperaments, Dances at a Gathering, Glass Pieces, Fancy Free, In the Night, Four Seasons, and Brandenburg. Lopez’s great interest in children also found her writing and contributing to many of the company’s Family Matinee series.

Upon retirement, Lopez joined WNBC-TV in New York as a Cultural Arts reporter, writing and producing feature segments on the arts, artists and arts education. She was also a full-time senior faculty member and Director of Student Placement, Student Evaluation and Curriculum Planning at New York’s Ballet Academy East. She served on the dance faculty of Barnard College and guest taught at numerous dance institutions and festivals in the United States.

In 2002, Lopez became the Executive Director of The George Balanchine Foundation, which works to educate the public about dance and to further the art of ballet, with a special emphasis on the work and achievements of George Balanchine. In this position, she oversaw the 2004 Balanchine Centennial

Celebration, a worldwide festival honoring the choreographer and his legacy. Among the events that year was the symposium “Balanchine: Past, Present and Future,” which was held in St. Petersburg, Russia, and which was a collaboration among the Mariinsky Theater, the Hermitage Museum, and The George Balanchine Foundation. Lopez co-founded The Cuban Artists Fund, which supports Cuban and Cuban- American artists in their endeavors. She also co-founded Morphoses with Christopher Wheeldon in 2007—a New York-based dance company aiming to revitalize dance through innovative collaborations with important artists from the worlds of music, visual arts, design, film and fashion; and by inviting younger and broader audiences to engage in and actively experience dance.

In 2014 Lopez was elected to serve on the Ford Foundation’s Board of Trustees, marking the first time an artist was elected to serve on its board. In 2007 she received an award from the American Immigration Law Foundation honoring Cuban Americans for their accomplishments and contributions to American society and in 2011, she received the prestigious Jerome Robbins Award for her years in dance. She has served as a dance panelist for the National Endowment for the Arts. Lopez is married to investment banker George Skouras. They are the parents of two daughters: Adriel and Calliste.

CANDIDATE QUALIFICATIONS AND QUALITIES The ideal candidate for the position of Director of Director of Marketing, Sales, and Communications will have • demonstrated excellence in verbal and written communication skills; • familiarity with ballet repertoire and the entertainment industry; • solid business computer skills, including intermediate Microsoft Word and Excel skills; • working knowledge of Tessitura and database management; and • working knowledge of design and printing principles.

A minimum of ten years of experience in marketing, sales, and/or a public relations field with a demonstrated ability to lead, manage, and guide a team of diverse marketing and sales professionals in a high-pressure, deadline-oriented atmosphere is required for this position as is a bachelor’s degree in Communications, Marketing, Public Relations, Journalism or a related field from an accredited college or university.

SALARY AND BENEFITS Miami City Ballet offers a competitive benefits and compensation package.

LOCATION This position is located in Miami Beach, Florida.

APPLICATION DEADLINE Before sending your résumé for this position, please read it over for accuracy. Review of applications will begin immediately and continue until the successful candidate has been selected.

To nominate a candidate, contact Angelique Grant: [email protected].

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