Advances in Historical Studies, 2014, 3, 155-169 Published Online June 2014 in SciRes. http://www.scirp.org/journal/ahs http://dx.doi.org/10.4236/ahs.2014.33014 Pseudo Nationalism of the Commercial Companies on the Commemoration of Indonesian National Holidays through Non-Commercial Advertising in Print Media in the Years of 1980 to 2008* Zeffry Alkatiri Department of History, Faculty of Humanities, University of Indonesia, Depok, Indonesia Email:
[email protected] Received 11 April 2014; revised 19 May 2014; accepted 1 June 2014 Copyright © 2014 by author and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/ Abstract This study examines the advertising messages of various commercial enterprises that utilize the Indonesian Independence Day by participating in the event through non-commercial advertise- ments in print media from 1980-2008. The matter in this study is related to the issue of Indone- sian nationalism, which since its formation until the Reformation era continues to encounter various obstacles. The questions that arise in this study are what kinds of nationalism-themed advertisements were produced and the reason behind their production, and by what companies, as well as on what basis were the ads produced? This research uses discourse analysis method from the perspective of history in order to see the relation between the advertisers and the media owner. This research examines data from various advertisements taken from a number of media from 1980 to 2008. The hypothesis of this research is that companies exploit the situation and condition of the National Independence Day, as well as to promote their interests.