Brompton - Ward Profile
BROMPTON - WARD PROFILE Brompton is located south of Hyde Park sharing a bor- der with Hans Town, Stanley, Courtfield and Queen‟s Gate. The northerly and eastern border is shared with the borough of Westminster. The ward is exceptional for the number of high profile cultural institutions including the Natural History Mu- seum, the Science Museum and the V&A. The inter- nationally renowned shopping district of Knightsbridge also falls within the ward, including shops such as Harvey Nichols and Harrods. South Kensington is the busiest tube station (+28m/year) and Knightsbridge (3rd, +19m/year). MOSAIC data classifies households and postcode areas into 11 distinct groups. Career professionals living Educated, young single People living in social in sought after locations people living in areas of housing with uncertain em- (86.3% of households) transient populations ployment in deprived areas Key features - Concerned for (7.6% of households) (5.7% of households) environment, choicest housing, Key features - good diet and Key features - Heavy watchers of rewarding careers, good diet, high health, cosmopolitan tastes, well TV, public transport, low incomes, incomes, drink alcohol daily, high net educated, full time students, free school meals, high deprivation, worth, successful, middle-aged professionals, cultural variety, open- heavy drinkers/smokers, Council Means of communication - minded, few children housing, Broadsheet newspapers, heavyweight many young children families Means of communication - inter- magazines, telephone advice lines
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