Usage and Style for Gustavus
USAGE AND STYLE FOR GUSTAVUS a guide to spelling, capitalization, punctuation, typographic arrangement, and display of written communication. Revised January 2012 GUSTAVUS ADOLPHUS COLLEGE GUSTAVUS Style “Style” is the custom or plan followed in spelling, capitalization, punctuation, and typographic arrangement and display of printed materials to achieve consistency throughout the institution. Style standards support the consistent and professional image of any organization or enterprise. The Office of Marketing and Communication developed and periodically updates Gustavus’s style guidelines to achieve consistency throughout the institution’s brochures, news releases, advertisements, online communications, and other materials intended for public dissemination. We hope this guide will be a helpful resource for all who work to advance the College. Style is a dynamic process. Usage and applications of words and phrases may change with commonly accepted language. We will endeavor to review and revise this document periodically to reflect such changes. We also welcome suggestions for additions and improvements. The Office of Marketing and Communication has also developed definitive standards for use of the College’s graphic identity. Those guidelines are available in a separate booklet and also online, at gustavus.edu/marketing/files/. 1 GUSTAVUS ADOLPHUS COLLEGE Formal titles (denoting scope of authority, professional COLLEGE IDENTITY activity, and the like) are capitalized when they Even though it’s a mouthful, we are “Gustavus Adolphus immediately precede a name. However, occupational College.” First reference to the College in text or body descriptions should be lowercased: copy will always be the full name. “Gustavus,” “Gustavus • “Professor Lisa Heldke,” “Coach Mark Hanson”; but, Adolphus,” and “the College” (but never “GAC”) are “Lisa Heldke, professor,” and “Mark Hanson, coach for second references, internal publications, or informal of the men’s basketball team.” (By the way, “Coach” as usage.
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