The Regeneration of East

REGENERATION

MORELLO CELEBRATES THE BEGINNING OF AN EXCITING NEW ERA FOR CROYDON. WITH A PRIME POSITION IN THE HEART OF TOWN, Morello COULD NOT BE BETTER PLACED FOR LIVING, LEISURE AND WORK.

You’ll find a superb range of 1, 2 and 3 bedroom apartments at Morello, all designed to meet the highest standards of contemporary taste.

The setting is surprisingly green, with the private landscaping forming an oasis in Croydon town centre.

However, you don’t have to go very far to sample the ever-vibrant scene that is central Croydon. It’s all waiting for you on the doorstep.

And if business or leisure takes you to , you can be there in an astonishing 13 minutes or alternatively, in just 15 minutes*.

*All timings are approximate. Source www.tfl.gov.uk

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A SETTING TO PLEASE THE EYE AN ENTRANCE TO IMPRESS

Morello stands in its own landscaped Morello will also make a positive grounds, which provide a quiet oasis contribution to the local environment, away from the surrounding urban scene. thanks to green roofs on some of the buildings. The landscape designers have incorporated new trees, gently Entering the building, you’ll be impressed contoured grassy areas, bench seating by the contemporary urban styling of the and paths, with the car park hidden reception area, which has the look of a away below ground. There are two boutique hotel. Services for residents play areas designed for the needs of continue the hotel-style theme, with a younger residents. concierge service and an exclusive gym providing extra convenience.

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YOU’LL FEEL PERFECTLY AT HOME IN MORELLO

The smartly designed interiors at and en suites have modern and stylish Morello bring together contemporary white sanitaryware, and there’s a choice* looks and finishes with a range of quality of flooring finishes: laminate for the fixtures and fittings; all you need, kitchen, hall and living area, carpet for in fact, to move in and start feeling the bedrooms. Your master bedroom at home immediately. also includes a fitted wardrobe with sliding doors. The fitted kitchens include the full

range of appliances, the bathrooms * Subject to build stage

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a S r y 1 h Britain’s prosperity anda t o station is the focus, slices through the the busiest interchange Green is to develop will have distinctive 2 out in a five-point Masterplan, each part world class metropolitan centre. c C e Cr d e this Masterplan will centre of Croydon will outside , an educational and shopping,Selborne Rrestaurants, focusing on a different area of the centre, good name abroad, h T

also improve public be transformed into an with train services to cultural quarter, which hotel and leisure facilities building on its assets and developing the A lot of the work is already underway and this contribution

L A23 ow amenities, placing shops, environmentally and London Bridge, also includes a mixture as well as office space. amenities it needs. and you can see the transformation 2 er is likely to continue .” Coo A232 cafésmbe andS small parks people-friendly ‘green Victoria and Gatwick of residential, retail Its showpiece building taking shape. Duppaspp t Broadly speaking, the Masterplan will The Right ReverendHill Wilfred Wood, amongst the commercial spine’. It’ll be a much Airport. The Masterplan and leisure uses. is already complete: the Bishop of Croydon, 1985 to 2002 bring new homes, shops, leisure amenities There’s no doubt that Croydon’s and residential buildings. nicer way to get to the improves the station and glass-clad, green-roofed and business space, increase transport ambitions are going to be realised. new Westfield shopping itself, as well as the Croydon College are centre on Wellesley Road. amenities around it. key elements. House council offices.

10 \\ MORELLO MORELLO \\ 11 There’s no shortage of shopping money in Croydon. ”W ith Westfield and Hammerson’s venture we CROYDON LOVES Around £770 million is spent in the town centre every are going to see a changed face of Croydon. year, so it’s no surprise that investors have recognised It’s going to bring so many opportunities here, TO SHOP AND INVESTORS its potential and have drawn up plans that will take CAN SEE THE POTENTIAL Croydon into the London West End league. I think it is a fantastic place to live and work.” Yvette Hopley, Retail giants Westfield and Hammerson are joining Mayor of Croydon 2013-14 forces in a £1 billion regeneration of the and , merging them as one vast, glittering shopping and leisure complex.

12 \\ MORELLO Computer Generated Image is indicative only. MORELLO \\ 13 IT’S IN THE BAG £1 BILLION WORTH OF WESTFIELD LUXURY SHOPPING IS COMING TO CROYDON

With over 2 million square feet of retail NINE OUT OF 10 OF THE UK’S space, Croydon is clearly one of the TOP RETAIL BRANDS ARE ALREADY leading shopping destinations in the UK. REPRESENTED IN CROYDON, And it’s about to get even better. It’s too early to know exactly who the occupants will be, but there’s every INCLUDING FAMOUS NAMES Within Westfield Croydon, there will reason to expect the heady mix of deluxe SUCH AS JOHN LEWIS AT HOME, be 250 shops, including an anchor designer labels, fashion and homeware DEBENHAMS, HOUSE OF FRASER, department store, cafés, restaurants, brands that have made Westfield London MARKS & SPENCER AND IKEA and a cinema. and Westfield Stratford so successful. AS WELL AS ALL THE BEST FASHION BRANDS.

14 \\ MORELLO MORELLO \\ 15 TEN GREEN FLAG PARKS AND EIGHT HUNDRED GREAT PLACES TO DINE INCLUDING FORTY-THREE IN THE RESTAURANT QUARTER ALONE

Croydon is one of London’s greenest boroughs French, Greek, Mexican, Persian, Mexican, and ten of its parks and woodlands have Japanese: the list is endless. prestigious Green Flag status. Some of these open spaces, such as Wandle Park and Park Hill, In the centre of town there’s more still. are almost in the centre of town, offering Reflecting its diverse population, Croydon’s a welcome respite from the urban buzz. eight hundred eateries cover the whole gastronomic world. There are establishments As for eating out, you are really spoilt for for every occasion and budget, as well as choice. Within walking distance of Morello dozens of coffee shops and delis where busy you can find a very wide range of places to shoppers and office workers can grab a eat, particularly in the South End Restaurant quick bite. Quarter. Here you can choose from Italian,

16 \\ MORELLO MORELLO \\ 17 CROYDON HAS THE VENUES TO SUPPORT A DIVERSE RANGE OF ARTS AND CULTURE, CREATING A HIGHLY DYNAMIC AND VIBRANT CENTRE

Croydon has so much entertainment, music to alternative comedy to family This is just a very nightlife and culture, you will find it’s less shows can be enjoyed here. It also has small sample of what a case of what to do, than finding the special status as the home of the London Croydon can offer. time to do it. Mozart Players, who perform regularly. The longer you live Fairfield Halls is Croydon’s arts complex Elsewhere in Croydon, culture lovers can there, the more and recently celebrated its 50th experience inspiring street art, rock out you’ll discover. anniversary. It brings together the famous at the Scream Lounge, enjoy Sunday jazz concert hall with its impressive foyer, the at The Oval Tavern, watch movies at the and Arnhem Gallery, Vue Multiplex, and absorb local history meaning that all kinds of culture from rock and collections at the .

18 \\ MORELLO MORELLO \\ 19 CROYDON HAS Fast and frequent links connectING Croydon to the capital, the coast, the countryside and LONDON’S airports

KING’S CROSS PARIS ST PANCRAS GARE DU INTERNATIONAL NORD ( 23 mins) ( 2h 55 mins) PARIS GARE DU NORD ( 2h 55 mins)

EUROTUNNEL (FOR LE SHUTTLE) CANARY CANARY WHARF ( 1h 15 mins) ( 19 mins) LONDON VICTORIA WHARF ( 19 mins) O2 GREENWICH ( 16 mins) ( 35 mins)

BIGGIN HILL AIRPORT LONDON BRIDGE ( 19 mins) ( 13 mins)

WEST CROYDON FAIRFIELD STATION HALLS GATWICK AIRPORT ( 35 mins) ( 18 mins) ( 10 mins) ( 15 mins) ( 28 mins) EAST CROYDON ( 1 min) WHITGIFT ( 12 mins) SHOPPING ( 5 mins) CENTRE JOHN LEWIS BIRKBECK WIMBLEDON ( 11 mins) AT HOME, ( 13 mins) ( 25 mins) GRANTS MITCHAM VUE CINEMA ( 6 mins) JUNCTION JUNCTION COMPLEX ( 18 mins) ( 16 mins) ( 12 mins) AMPERE WAY GATWICK M25 (FOR IKEA) AIRPORT ( 20 mins) ( 10 mins) ( 15 mins) CENTRALE ( 28 mins) SHOPPING CENTRALE BLUEWATER ( 5 mins) SHOPPING ( 13 mins) CENTRE KINGS’S CROSS ( 42 mins) ST PANCRAS INTERNATIONAL LONDON BRIDGE WIMBLEDON HEATHROW ( 23 mins) ( 13 mins) ( 25 mins) AIRPORT HARBOUR ( 52 mins) ( 1h 44 mins) BRIGHTON ( 35 mins) Croydon has always led the way in Above all, Croydon’s travel network direct trains to London Bridge and transport connections. It had the first is integrated, offering residents and London Victoria. Journey times are well horse-drawn iron railway, was home commuters the choice of mainline rail under 20 minutes*. There are also services to London’s earliest airport, and even with connections to , from East Croydon to Bedford, Brighton, KEY TO TIMINGS pioneered the use of an ‘atmospheric as well as bus, road and tram. St Pancras International, , Gatwick WITHIN WALKING DISTANCE railway’. In more recent times , and Portsmouth. FROM EAST CROYDON TRAM STOP has re-introduced the tram as a method East Croydon station is a one minute FROM EAST CROYDON RAILWAY STATION of public transportation. walk from Morello*. It’s the perfect As a hub for business, Croydon also has London commuter station, with frequent good road links to the M25 and M23. DRIVING FROM MORELLO

20 \\ MORELLO *All timings are approximate. MORELLO \\ 21 WORK LOCALLY OR WORK LONDON: BE THERE IN MINUTES

Croydon is good for business and good at business. From the office-building boom years of the 1960s it has continued to prosper and become the leading commercial hub of the south east, after London.

Croydon is now designated by the Mayor of London as a growth hub, and the broad ranging regeneration proposals can only attract more commerce and more employment opportunities.

Morello’s central location makes it an ideal place to live if you work in Croydon. Your office will be on the doorstep, your commute a mere few minutes’ walk.

And if you’re based in the City, you can jump on the train at East Croydon station and your journey time to Bank will be as little as 14 minutes*.

*All timings are approximate. Source www.tfl.gov.uk

55 BLUE CHIP COMPANIES 10,000 THRIVING BUSINESSES 120,000 INCOMING COMMUTERS DAILY CROYDON REALLY WORKS

22 \\ MORELLO MORELLO \\ 23 LONDON OLD AND LONDON NEW THE WORLD’S MOST EXCITING CITY FOR CULTURE, HERITAGE, SPORT FASHION, MUSIC AND FUN

For two thousand years, London has Astonishing new buildings spring up, London is home been one of the most dynamic cities in entertainers of global status take the to some 300 theatres, the world, taking the lead in business, stage, and the London restaurant 500 cinema screens finance, the arts, fashion, international scene, with over sixty Michelin-starred connections and globally famous establishments, is acknowledged as and 12,000 restaurants. visitor attractions. the world’s best.

The story continues, as London maintains The city has never been busier, or better, its influential position as a capital of and for Croydon residents, it’s their culture, affluence and sheer enjoyment. nearest neighbour.

24 \\ MORELLO MORELLO \\ 25 “Croydon is big, bold, IDEALLY LOCATED FOR brash and bursting THE BEST EDUCATION with energy, enthusiasm and confidence.” THAT CROYDON AND Nick Williams, Principal of LONDON HAVE TO OFFER The BRIT School of Performing Arts

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CITY OF LONDON: RATED TOP CITY CROYDON: EXCELLENT WESTMINSTER CANARY IN THE WORLD FOR EDUCATION FOR SECONDARY WHARF The QS World University Rankings (2013) show three London universities in its EDUCATION top ten: University College, Imperial College and King’s College. No other city can make this claim, making London pre-eminent in the academic world. The BRIT School OF A205 A205 Performing Arts QUEEN MARY UNIVERSITY THE LONDON SCHOOL 14 –19 year olds. Alumni include OF LONDON OF ECONOMICS , Katie Melua, A316 A3 Distance from Morello: Distance from Morello: , . 13.3 miles, 38 minutes. 11.6 miles, 23 minutes. Old Palace OF A20

A23 UNIVERSITY COLLEGE LONDON LONDON METROPOLITAN UNIVERSITY John Distance from Morello: Distance from Morello: Independent school for girls The Brit School 12.3 miles, 33 minutes. 11.9 miles, 31 minutes. aged 4 –18. IMPERIAL COLLEGE LONDON CITY UNIVERSITY LONDON Whitgift School Distance from Morello: Distance from Morello: Founded 1596. Independent school CROYDON 11.3 miles, 20 minutes. 12.6 miles, 26 minutes. for boys of 10 –18. A217 Old Palace of John Whitgift School UNIVERSITY OF WESTMINSTER UNIVERSITY OF THE ARTS LONDON Whitgift School Distance from Morello: Distance from Morello: Independent education for girls 11.8 miles, 20 minutes. 11.7 miles, 24 minutes. since 1876.

Croydon High School KING’S COLLEGE LONDON UNIVERSITY CENTRE CROYDON Times and distances from East Croydon to nearest Tube station. Source: www.tfl.gov.uk Distance from Morello: Distance from Morello: 11 miles, 21 minutes. 1.5 miles, 11 minutes (walk).

26 \\ MORELLO MORELLO \\ 27 A landmark regeneration of Cherry Orchard Road, East Croydon by Menta Redrow

At Morello, urban regeneration specialist Menta and leading UK housebuilder Redrow Homes are working together as the dynamic joint venture partnership Menta Redrow. Menta has been working with the London Borough of Croydon and key stakeholders over the last six years to deliver the major regeneration that will transform Croydon into a 21st century city. Morello is a key element in the new Croydon, turning an underdeveloped and largely derelict site into a cutting-edge, sustainable and innovative solution that will integrate with and regenerate East Croydon and its surroundings.

“ We are delighted to have entered into a joint venture with such a forward thinking plc house builder as Redrow. We are now ready to deliver on the development of sites we have been working on for many years and play our part in delivering the East Croydon Masterplan.” Craig Marks, CEO, Menta

“ We are very excited to be working with Menta and having the opportunity to be part of the regeneration in Croydon. Redrow has over 40 years’ experience in delivering high quality homes, and we are pleased to be delivering the same high quality and cutting edge architecture to Croydon.” Keith Parrett, Chief Executive, Redrow Homes South East

020 3305 5539 WWW.MORELLO.CO.UK

REGENERATION Menta 7th Floor, Chancery House, 56 Grosvenor Street, 53-64 Chancery Lane, London W1K 3JN London WC2A 1QS

Tel: 020 7666 3041 Tel: 020 7269 1660 www.menta.co.uk www.redrow.co.uk

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REGENERATION

The Regeneration of East Croydon