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Press Release If Communication Design Award 2009

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Press Release If Communication Design Award 2009 PRESS KIT iF communication design award 2009 Contents PRESS INFORMATION [1] Press release iF communication design award 2009 PRESS INFORMATION [2] The 30 iF gold awards | Statements from the jury iF press office Cologne | Hannover Silke Becker, Sandy Pfeßdorf Claudia Neumann Communication GmbH Eigelstein 103-113 50668 Cologne Germany phone: +49.221.913949-0 fax: +49.221.913949-19 [email protected] www.ifdesign.de For further information: iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelände 30521 Hannover/Germany phone +49.511.89-32403/-438 fax +49.511.89-32425 [email protected] [email protected] www.ifdesign.de Contact for editorial teams: iF press office Cologne | Hannover Claudia Neumann Communication GmbH Silke Becker, Sandy Pfeßdorf Eigelstein 103-113 50668 Cologne/Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] PRESS RELEASE [1] Hannover/Munich, August 28, 2009 Fascinating, impressive and as though under a floating cloud: The breathtaking architecture of BMW World in Munich offered the perfect ambiance for the presentation of the iF communication design award 2009. Host and iF Managing Director Ralph Wiegmann was delighted to present the winners of the 30 iF gold awards with their trophies - and to offer the guests an exciting awards ceremony in an impressive ambiance. Bettina Cramer (SAT 1) once again moderated the awards presentation. Several hundred guests from the advertising, media, financial and design fields applauded the recipients of the 30 golden iF sculptures. A total of 1,367 entries (2008: 1,290 entries) competed in this year’s iF communication design award. The communication contest once again enjoyed a significant increase in submissions. On a particularly positive note, the competition became even more popular internationally with contributions coming from 24 countries (2008: 16 countries). Receiving an iF communication design award gains creative minds and agencies points in the iF ranking as well as the national rankings of the “PAGE” and “W&V Werben und Verkaufen” magazines. Voices of the jury The international 17-member jury evaluated contributions in the categories digital media, product interfaces, print media, packaging, corporate architecture, crossmedia and too good to be true. “We saw a very good, high-quality selection of works which did not include ‘outliers’. Sometimes you wonder whether communication media such as calendars and Christmas cards should even be produced anymore. But the 30 iF gold awards are really something special, they are of extraordinary quality and distinguish themselves.” Andreas Rotzler “Design that grabs and moves you – that should be the objective. In the packaging segment, I was initially surprised to see that foodstuff packaging that appeared very commercial at first glance was also among our choices. But then I realized: This has been taken to another level. The packages are functional, feature clean graphic designs, present information clearly and concisely and are also made for a market of millions. In the end, the interplay between the quality of the contents and the For further information: package that transports this message is crucial.” iF International Forum Design GmbH Arne Schultchen Anja Kirschning, Carmen Wille Messegelände “The entries receiving an iF gold award this year offer an outstanding cross-section 30521 Hannover/Germany phone +49.511.89-32403/-438 of communication design at a very high level. They are ‘effortless solutions’ with fax +49.511.89-32425 a playful touch, implemented very professionally and at times courageously. In my [email protected] [email protected] opinion, courage was lacking in some of the other works we looked at.” www.ifdesign.de Anne Kurth Contact for editorial teams: iF press office Cologne | Hannover “It is interesting to see that there are ‘leaders’ in the various fields who pull ahead Claudia Neumann Communication GmbH and therefore encourage others to catch up. My only regret is that only a few entries Silke Becker, Sandy Pfeßdorf Eigelstein 103-113 were received in some categories.” 50668 Cologne/Germany Tom Hirt phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 2 Data and facts at a glance A total of 377 contributions were selected for awards out of 1,367 entries from 24 countries in the iF communication design award 2009: 79 in the digital media category, 11 in the product interfaces category, 158 in the print media category, 43 in the packaging category, 59 in the corporate architecture category, 22 in the crossmedia category and 5 in the too good to be true category. The recipients of the 30 iF gold awards were selected from the laureates. Five entries in the too good to be true category received a special award. The iF communication design award yearbook 2009 with all laureates and jury evaluations is now available. The jury This year the international jury was represented by Kathryn Best (Consultant, Author and Lecturer for Design, Management and Innovation, Great Britain), Carsten Gluth (C3 CARPE CONNECT COMMUNICATIONS GmbH, Hamburg/ Germany), Hubert Grothaus (dc designcompany agentur GmbH, Munich/ Germany), Gregg Heard (Royal Philips, Amsterdam/Netherlands), Tom Hirt (ERCO GmbH, Lüdenscheid/Germany), Anne Kurth (formfindung, Cologne/Germany), Boris Lakowski (Sternsdorf Lakowski & Partner, Frankfurt am Main/Germany), Jou Min Lin (J.M. Lin Architect - The Observer Design Group, Taipei/Taiwan), Markus Lüdemann (LG Mobile, Düsseldorf/Germany), Prinz M. Pinakatt (The Coca Cola Company, London/Great Britain), Markus Rachals (adidas AG, Herzogenaurach/ Germany), Andreas Rotzler (Interbrand Zintzmeyer & Lux, Zurich/Switzerland), Arne Schultchen (feldmann+schultchen design studios GmbH, Hamburg/Germany), Dr. Andreas Siefke (HOFFMANN UND CAMPE VERLAG GmbH, Hamburg/Germany), Hans-Henrik Sørensen (Designit AS, Aarhus/Denmark), Jennifer Tsai (Proad Image Design, Taipei / Taiwan) and Alessandro Balossini Volpe (Independent Management Consultant for Marketing and Communication, Milan/Italy). Some of the criteria used to evaluate the submissions included animation, atmosphere, interface, screen design, typography, sound, photography, product communication, image, sales promotion and corporate publishing. For further information: >> The media partners of the iF communication design award 2009 are AXIS iF International Forum Design GmbH (Japan), PAGE, the leading design and publishing magazine and W&V, the Anja Kirschning, Carmen Wille weekly magazine for marketing, advertising, media and e-business. Messegelände 30521 Hannover/Germany phone +49.511.89-32403/-438 fax +49.511.89-32425 All contributions to the competition have now been published in the iF online [email protected] [email protected] exhibition: http://www.ifdesign.de. www.ifdesign.de Contact for editorial teams: The iF communication design award yearbook 2009 has been published by iF press office Cologne | Hannover the Birkhäuser publishing company and will be available starting August Claudia Neumann Communication GmbH 28, 2009. Silke Becker, Sandy Pfeßdorf Eigelstein 103-113 50668 Cologne/Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] PRESS RELEASE [2] Hanover, August 28, 2009 The 30 iF gold awards | Statements from the jury 01 digital media Category: digital media Animation Customer: Daimler AG | Business Unit Mercedes Benz Vans, Stuttgart/GERMANY Project: Mercedes Benz Narnia | Microsite Design: Syzygy AG, Bad Homburg/GERMANY | Dirk Ollmann, Daniel Richau, Alexander Meinhardt, Wolfgang Schröder, Christina Metzler, Thorsten Binder “What really impressed us with this microsite was the animation with its appealing attention to detail and accuracy. Things like the reflection of light are depicted in a very authentic and original manner even on the smallest of surfaces. The microsite appears to reflect the world of the little prince, where the world as a sphere undergoes constant change because of driving.” Category: digital media Atmosphere Customer: Volkswagen AG, Wolfsburg/GERMANY Project: Volkswagen2028.com | Webspecial Design: argonauten G2 GmbH - a member of Grey | G2 Group, Berlin/ GERMANY | Jan Pautsch, Matthias Trick, Larissa Honsek, Tobias Richter, Jens Wettlaufer, Roland Schweighöfer “With wonderful graphics and user-friendly navigation, volkswagen2028.com presents a vision of Volkswagen AG’s future through the automotive world of tomorrow. A great deal of detailed information is very nicely integrated into graphical perspectives. This is complemented by beautiful representations of visionary car design.” Category: digital media Interface Customer: ALL STAR D.A.CH. GmbH, Neuss/GERMANY Project: Converse.de Relaunch | Website Design: Powerflasher GmbH, Aachen/GERMANY | Constanze Leinweber, André Britz, Malte Beyer, Nico Zimmermann, Timo Langpeter, Sven Sonntag, Mattes Groeger, Stephan Partzsch, Jens Halm, Carlo Blatz For further information: “The new Converse.de website constitutes an excellent digital brand presentation. iF International Forum Design GmbH Highly coherent and clear navigation offers access to detailed information through Anja Kirschning, Carmen Wille the selection of the presented products. A reduction to the essentials of this rather Messegelände complex product range has therefore been achieved in an exemplary manner. Large 30521 Hannover/Germany phone +49.511.89-32403/-438 images with a dynamic appearance present products favorably and honestly.” fax +49.511.89-32425 [email protected]
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