Houston Livestock Show and Rodeo Partnership Opportunity Houston Livestock Show and Rodeo Free Ride Promotions When mega events happen in Houston, METRO is right there, moving fans from all over the region with efficient and friendly service. Don’t miss this opportunity to partner with METRO and get your brand the exposure it deserves.
There are at least two options available to promote your company. • Train wrap on METRORail’s Red line with free ride promotion. – Estimated cost of wrap and removal $21,000.00 – Free rides for all METRORail riders on one Sunday each month of the promotion. Estimated cost $29,300.00 per month* • Train wrap on METRORail Red line with free rides for event attendees only. – Estimated cost of wrap and removal $21,000.00 – Free rides for ticket holders on one day of the Houston Livestock Show and Rodeo. Cost based on boardings and exits from the light rail trains at Stadium Park/Astrodome platform located in front of NRG Park on Fannin Street.** – Promotion of free rides on select METRORail platforms, social media and communications with season ticket holders. *Ridership estimate is based on January 2019 average Sunday ridership multiplied by the single ride fare of $1.25. **Daily Ridership to the Houston Livestock Show and Rodeo ranges from $9,000.00 – $30,000.00 and may vary depending on weather conditions or the performance artist. METRO’s Impact on Houston Livestock Show and Rodeo Every spring, Houston shows off its Western heritage by hosting the world’s biggest livestock show and rodeo for 20 consecutive days.
In 2019 METRORail carried 250,000 attendees to the Houston Livestock Show and Rodeo. 12
™ Houston Livestock Show and Rodeo NORTH STADIUM DRIVE F F KI R KI R A A NNIN NNIN B B NRG PARK MAP Y Y LIVESTOCK IL A O R MET R SHOPP ING AGVENTURE
SHOW PRIDE! 2nd Floor M NEE CIRCLE DRIV E RODEO PLAZAAZ A NRG PARKWAY EAST
PETTIN G N ZOO RDE GA STARS GATE GATE E OVER IN TEXAS PONY W STAGE RIDE S N IO P M A H C THE JUNCTION
HOLLY HALL
THE MET R STADIUM PARK/ASTRODOME
CK CH A JUNCTION LONE STAR B OR MARKET P O R F KI R KI R A A A IG CES IL PLATFORM NNIN P A B B R TLE Y Y MUT BUSTIN’ T ON HU T
AMEGY GATE BGAANKTE GATE RESS S X P E ODEO R
CARNIVAL
NAOMI WESTRIDGE
3 TRAM THE HIDEOUT HORS 2nd Floor SHO E W
F KI R KI R LES VILION A NNIN SA A NNIN B B P Y Y
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MET R
SOUTH LOOP 610 IS SOUTH OF NRG PARK
13 About METRO
METRO is vital to our region — moving people to jobs, health care, education, recreation, and all of the opportunities our region offers.
In 2018 METRO provided 116.8 million rides, including one third of all downtown employee work trips.
We serve the region’s major employment centers and our neighborhoods, and we are a key partner in welcoming visitors, giving you maximum exposure for your brand.
116.8 million rides and counting
BUS 59.5 MILLION
RAIL 19 MILLION
PARK & RIDE 7.7 MILLION
PARATRANSIT 1.9 MILLION
VANPOOL 1.9 MILLION
HOV/HOT 26.5 MILLION NORTHLINE TRANSIT CENTER/HCC
MELBOURNE/ About METRORail NORTH LINDALE
LINDALE PARK METRORail consists of three light-rail lines: the Red Line, Green Line (East End) and CAVALCADE the Purple Line (Southeast), totaling more MOODY PARK than 22 miles of rail, with 19 million rides in 2018. Our fleet consists of 76 light-rail FULTON/NORTH CENTRAL Central Stations vehicles. QUITMAN/NEAR NORTHSIDE WALKING TRANSFER MAIN BURNETT TRANSIT CENTER/ FANNIN CASA DE AMIGOS SAN JACINTO Red Line (North Line) - The 13-mile Red CAPITOL
CENTRAL STATION Line travels from NRG Park to the Texas UH-DOWNTOWN CENTRAL CAPITOL STATION THEATER DISTRICT MAIN Medical Center, Museum District, PRESTON RUSK
Downtown, and Northline with 25 stations. CENTRAL STATIONS CENTRAL STATION RUSK MAIN STREET CONVENTION DISTRICT SQUARE Green Line (East End Line) - The 3.3-mile EADO/STADIUM line travels along Harrisburg from the BELL COFFEE PLANT/SECOND WARD DOWNTOWN LOCKWOOD/EASTWOOD Magnolia Transit Center through the TRANSIT CENTER MCGOWEN ALTIC/HOWARD HUGHES Historic East End to entertainment and LEELAND/ CESAR CHAVEZ/67TH ST. ENSEMBLE/HCC THIRD WARD business destinations with 9 stations. MAGNOLIA PARK TRANSIT CENTER WHEELER TRANSIT CENTER ELGIN/ Purple Line (Southeast) - The 6.6 mile THIRD WARD MUSEUM DISTRICT section travels from downtown along TSU/UH ATHLETICS DISTRICT HERMANN PARK/RICE U UH SOUTH/ Capitol and Rusk to popular destinations HERMANN PARK UNIVERSITY OAKS MEMORIAL HERMANN HOSPITAL/ such as Texas Southern University and the HOUSTON ZOO MACGREGOR PARK/ MARTIN LUTHER KING, JR. University of Houston with 10 stations. DRYDEN/TMC MEDICAL CENTER TMC TRANSIT CENTER PALM CENTER TRANSIT CENTER
SMITH LANDS
NRG STADIUM PARK/ LEGEND PARK ASTRODOME METRORail Station METRORail Red Line Estación de METRORail METRORail Green Line Transit Center FANNIN SOUTH Centro de Tránsito METRORail Purple Line About our Riders • More than 60% of METRO riders have used the service for more than 3 years
• More than 60% of local bus riders have been using the service for more than 3 years
• More than 50% of METRORail riders have started riding in the last 6 years.
• Nearly 70% of METRO riders use the service 5 – 7 days a week
• More than 60% of riders use METRORail 5-7 days a week
• Nearly 75% of Park & Ride passengers use the service 5 days a week
• 60% of METRORail riders use the service for work or school
• 78% of METRO riders are employed with 63% having full time employment
• 85% of METRO riders use the METRO Q Fare Card (METRO’s prepaid smart card) to pay instead of cash 6.3% HOUSEHOLD SI E CHOICE RIDERS Could use vehicle to make trip 1 17.7% METRO 22.4% 43.1% RIDER PROFILES RACE 2 25.4% YES 60.8% ETHNICIT 3 22% 4 ENDER 24.5% 19.4% 5 9.7% NO 39.2% 52.5% 47.4% Caucasian 6+ .8% Hispanic/Latino Male Female NUMBER O VEHICLES IN HOUSEHOLD Black/African American 34.4% Asian – 34.3% A E EN LISH SPEAKIN 25.2% 1.4% 5-15 6.6% 61.1% Very Well 14.5% Not Well 2% 7% 16-19 .04% 20.7% Well 3.7% Not at All 39.5% 20-34 1%
32.5% 35-50 ANNUAL HOUSEHOLD INCOME 15% 51-64 9.2% 4.7% 12.6% 14% 12.2% 14.3% 14.3% 18.7% 4.5% 65+
OVER $100K $81K-$99,999 $54K-$80,999 $40K-$53,999 $32K-$39,999 $24K-$31,999 $16K-$23,999 LESS THAN $16K 5.9% HOUSEHOLD SI E CHOICE RIDERS Could use vehicle to make trip 1 25.3% METRORail 29.8% 36.5% RIDER PROFILES RACE 2 27.9% YES 79.2% ETHNICIT 3 19.5% 4 ENDER 36.5% 15.1% 5 7.1% NO 20.8% 55.8% 44.2% Caucasian 6+ 5.1% Hispanic/Latino Male Female NUMBER O VEHICLES IN HOUSEHOLD Black/African American 28.8% Asian – 33.6% A E EN LISH SPEAKIN 23.2% 2.1% 5-15 6.7% 70.9% Very Well 9.7% Not Well 2.2% 8.8% 16-19 1.0% 17.5% Well 1.9% Not at All 40.8% 20-34 4.5%
31.5% 35-50 ANNUAL HOUSEHOLD INCOME 12.2% 51-64 7.3% 5% 13.1% 14.1% 12.1% 12.8% 13.1% 22.6% 4.6% 65+
OVER $100K $81K-$99,999 $54K-$80,999 $40K-$53,999 $32K-$39,999 $24K-$31,999 $16K-$23,999 LESS THAN $16K 04 CONTACT US
KARL KOCH VICE PRESIDENT PARTNERSHIP PROMOTIONS
713-739-6935