conference programme

3rd international conference on typography and visual communication 18 – 24.06.2007 university of macedonia thessaloniki, greece

UNIVERSITY OF MACEDONIA PRESS ALTERVISION DEPARTMENT OF TYPOGRAPHY & GRAPHIC COMMUNICATION UNIVERSITY OF READING UK ASSOCIATION TYPOGRAPHIQUE INTERNATIONALE THESSALONIKI DESIGN MUSEUM REDFISH

Dear friends and colleagues,

It is my pleasure to welcome you to our 3rd Once again, ICTVC will host top-level speakers, International Conference on Typography & Visual both professionals and academics, from Greece Communication. ICTVC is part of a programme and the international scene. Their presence that has been on the cards since the end of guarantees the high level and success of the the eighties, aiming to develop education and event, and their contribution is expected to spark research in typography, as well as advance debate and reflection on the developments in typographic practice in Greece. This effort has research, education, and practice in typography. exceeded the modest boundaries of Greece, Parallel events will include workshops, culminating in the two international conferences demonstrations by companies active in these of 2002 and 2004, which put Thessaloniki on the fields, round-table discussions, debates, worldwide typographic map. exhibitions, competitions, and promotion of new technologies in typography and visual ICTVC is now established worldwide as a major communication. event in the field of typographic design and production, communication, and publishing. As Throughout its duration the conference will a headline event characterised by the high level enrich the cultural life of Thessaloniki, as well as of organisation, the quality of presentations, Greece, by placing them at the centre of interest workshops, and exhibitions, the Conference for the international typography and visual is a focal point for professionals in design and communication community. visual communication that attracts interest on an international scale to Thessaloniki, making Dr Klimis Mastoridis, FIP3, MISTD the city the capital of typography during General Secretary, 3rd ICTVC the proceedings. Moreover, the University of Macedonia has been proved until now a fertile place, where the University Press and many important and unique for the typographic fields in Greece parallel activities, educational, research, and other, have been ignited.

This time our effort was supported by the Department of Typography & Graphic Communication at the University of Reading (UK) and the Association Typographique Internationale (ATypI); we felt greatly honoured about that and have tried to exceed the expectations generated by the first two conferences.

General Information

Venue 18–24 June 2007 University of Macedonia All sessions will take place on the premises of the University of Macedonia, a building east of the HELEXPO (International Fair of Thessaloniki) headquarters. Your way to the University of Macedonia From the Thessaloniki Airport by taxi in 25΄ (approx. € 12,00). Also by Bus Νο 78 and 78N; departs every 30΄ (€ 0,60). From the Thessaloniki Railway Station by bus (€ 0,50) or taxi (approx. € 6,00) in 20΄. Buses 2, 7, 14 and 58 make a stop in front of the University main entrance.

Climate Greece has a Mediterranean climate with a definite seasonal variation. In June it will be summer with temperatures ranging between 23°C to 29°C. Sweaters and light jackets are recommended for windy evenings. Most of the indoor venues are air-conditioned. Swimming is possible at that time of the year.

Currency The Greek currency is Euros (€). Credit cards are widely used. Most currencies and traveler’s cheques can be easily changed either at banks, hotels or exchanging kiosks with some handling charges.

Time Greece is 2 hours ahead of Greenwich Mean Time (GMT+2) throughout the year.

Language Greek is the official language but English is widely spoken as well as German and French.

Languages of the Conference English and Greek. Simultaneous translation will be available. The bookbinding, typeface design, calligraphy and the typographeion workshops will be conducted in Greek. For the 4-hour ‘Design Game’ knowledge of English is necessary.

Badge Participants are kindly requested to wear their badge during all Conference activities and social events.

Certificates of attendance The ICTVC participants will receive their signed certificate by post within a month after completion of the conference.

Goody bag All delegates and speakers will receive a goody bag with relevant documentation. They will be able to pick up their bag upon arrival at the Conference Secretariat Desk from 20 June 2007.

UNIVERSITY OF MACEDONIA PRESS ASSOCIATION TYPOGRAPHIQUE INTERNATIONALE DEPARTMENT OF TYPOGRAPHY & GRAPHIC COMMUNICATION UNIVERSITY OF READING UK ALTERVISION THESSALONIKI DESIGN MUSEUM REDFISH

Organizing Committee Chairman Professor Konstantinos Margaritis, University of Macedonia Vice Chairman Professor Dimitrios Papanastasiou, University of Macedonia General Secretary Klimis Mastoridis, Director, University of Macedonia Press Chairman, Αltervision typography & visual communication Members Professor Stelios Katranidis, University of Macedonia Professor Athanasios Noulas, University of Macedonia Professor Lazaros Triarhou, University of Macedonia Angelos Bakas, Typographic designer and educator Nikos Koutsmanis, Creative director, Redfish visual communication

Scientific Committee

Michael Twyman Dr Fiona Ross Professor Emeritus, University of Reading, UK ATypI Board member Professor Peter Karow Erik Spiekermann URW, Germany Visiting Professor, Bremen University Dr Mary Dyson Gerry Leonidas University of Reading, UK University of Reading, UK ATypI Board member Dr Alan Marshall Director, Lyon Printing Museum, France Giorgos Evangelidis Αssistant Professor, University of Macedonia Dr Karel van der Waarde Avans University Breda, The Netherlands Dr Klimis Mastoridis Director, University of Macedonia Press Dr Sue Walker Chairman, Αltervision typography & visual communication University of Reading, UK Monday 18 and Tuesday 19 June WORKSHOPS

Bookbinding Calligraphy Vangelio Tzanetatou ran with great success the The workshop focuses on cursive models. At the start bookbinding workshops in the 2002 and 2004 ICTVC participants are informed about what contemporary conferences. The final artefacts produced gave high calligraphy is and are acquainted with the three pleasure to the participants and provided a firm basic “schools”, ie the Latin, Arabic and the Chinese. basis for further exploration and development. They do all these through slides that show the work Vangelio has studied bookbinding and book of well-known calligraphers and videos produced restoration at the London College of Printing. Over by Michael Semoglou. Then, they execute a writing the past decade she has been working in the rare exercise. book restoration field as well as a bookbinder- The second day is a day of work and exercise and designer. Her work has been exhibited in group everybody should finish with inked hands! exhibitions in Greece and in other European countries. “Typographeion” A team of printers from various Northern Greek Typeface Design cities (Giorgos Grigoriadis [Kilkis], Κostas Tenedios The successfull two-day workshop on typeface [Naousa], Sotiris Sioutzioukis [Κozani]), Klimis design, which took place in February, will be Mastoridis, and, occasionally, Τasos Politis, will repeated on 18 and 19 June. The contemporary be there to discuss with participants all about approaches towards the creation of typefaces are reproduction techniques and printing methods. discussed and evaluated as well as the advantages Differentkinds of papers, inks, letterpress, flexo, and disadvantages of the digital design tools. screen printing, gravure, offset-litho, pros and Gerry Leonidas is Senior lecturer in Typography at cons, digital vs conventional printing, a little bit of the University of Reading, UK, and Course Director of history, lesser theory, and as much hands-on time the MA in Typeface Design. as possible (with plates, metal types, and a small Eva Massoura graduated from the Department of platen press, which will be transported here just for Graphics Arts Technology, TEI, Athens. Sheholds the workshop), will drive us through a creative and an MA in Communication Design from Central St enjoyable two-day session. Great warm up for the Martins, London and an MA in Typeface Design from conference! the University of Reading. Frutiger Next Greek was amongst the winners of the TDC 2006 competition run by the Type Directors’ Club, New York. Eirini Vlachou graduated from the graphic design programme of Vakalo School of Art & Design in Athens. She holds an MA in Advanced practices and theories in graphic design from the University of Derby, and an MA in Typeface Design from the University of Reading. She is currently working for Cannibal Fonts, in Athens.

8 – 9 Monday 18 and Tuesday 19 June WORKSHOPS

Bookbinding [Room 1] Vangelio Tzanetatou | GREECE 09:30–19:00

Typeface Design [Room 16] Eva Massoura, Eirini Vlachou | GREECE Gerry Leonidas | UK 09:30–19:00

Calligraphy [Room 2] Michael Semoglou | GREECE Keith Chi-Hang Tam | HONG KONG 09:30–19:00

“Typographeion” [Room 3] Graphiki Compania | GREECE 09:30–19:00

11:00–11:30 COFFEE BREAK

14:00–15:00 LUNCH BREAK

17:00–17:30 COFFEE BREAK Wednesday 20 June CEREMONIAL HALL

08:15–09:30 Registration

09:30–10:30 Greetings

10:30–11:00 Klimis Mastoridis | GREECE Introduction and welcome

COFFEE BREAK

11:30–12:00 Stergios Delialis | GREECE Because Helvetica is the perfume of the city

12:00–12:30 Μanolis Savidis | GREECE How to be Greek (in Typography)

12:30–13:00 Andreas Cl. Sophocleous | CYPRUS The contribution of Greek citizens in the development of Cyprus’ typography and journalism

LUNCH BREAK

15:00–15:30 Leoni Vidali | GREECE Poems in motion

15:30–16:00 Guy Hutsebaut | BELGIUM, Fred Smeijers | HOLLAND Plantin-Moretus; typographical World Heritage

16:00–16:30 Αlexandros Kouris | GREECE Destination branding

COFFEE BREAK

17:30 The ICTVC distinguished lecture series Peter Karow | GERMANY Digital typography and Artificial Intelligence

10 – 11 Wednesday 20 June CONFERENCE HALL

15:00–16:00 Alexios Zavras | GREECE One Laptop Per Child: Using groundbreaking technologies to change the global perception of digital typography Demonstration of the actual OLPC computer

Wednesday 20 June EVENTS

19:30 Welcome cocktail at ciné NATALI *

20:30 Gary Hustwit The Helvetica film

* ciné NATALI is located at 3 Meg. Allexandrou street T 2310 829.457

The Conference Exhibitions

Institut Français DE THESSALONIQUE DESIGN MUSEUM of THESSALONIKI • ATHENS SCHOOL OF FINE ARTS • ALTERVISION // SOLECISM

UOM CONFERENCE EXHIBITION AREA DESIGN AGON • 24 APOTHEGMS • EA // GREEK ALPHABET

12 – 13 Wednesday 20 June EVENTS

About the Film About the Typeface Helvetica is a feature-length independent film about Helvetica was developed by Max Miedinger with typography, graphic design and global visual culture. Eduard Hoffmann in 1957 for the Haas Type Foundry It looks at the proliferation of one typeface (which in Münchenstein, Switzerland. In the late 1950s, the will celebrate its 50th birthday in 2007) as part of a European design world saw a revival of older sans- larger conversation about the way type affects our serif typefaces such as the German face Akzidenz lives. The film is an exploration of urban spaces in Grotesk. major cities and the type that inhabits them, and a fluid discussion with renowned designers about Haas’ director Hoffmann commissioned Miedinger, their work, the creative process, and the choices and a former employee and freelance designer, to draw aesthetics behind their use of type. an updated sans-serif typeface to add to their line. Helvetica encompasses the worlds of design, adver- The result was called Neue Haas Grotesk, but its tising, psychology, and communication, and invites name was later changed to Helvetica, derived from us to take a second look at the thousands of words Helvetia, the Latin name for Switzerland, when Haas’ we see every day. German parent companies Stempel and Linotype The film was shot in high-definition on location in began marketing the font internationally in 1961. the United States, England, the Netherlands, Ger- Introduced amidst a wave of popularity of Swiss de- many, Switzerland, France and Belgium. It is currently sign, and fueled by advertising agencies selling this in post-production and is slated to begin screening new design style to their clients, Helvetica quickly at film festivals worldwide starting in early 2007. appeared in corporate logos, signage for transporta- Interviewees in Helvetica include some of the most tion systems, fine art prints, and myriad other uses illustrious and innovative names in the design world, worldwide. Inclusion of the font in home computer including Erik Spiekermann, Matthew Carter, Mas- systems such as the Apple Macintosh in 1984 only simo Vignelli, Wim Crouwel, Hermann Zapf, Neville further cemented its ubiquity. Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere- Gary Hustwit has produced five feature documen- Jones, Experimental Jetset, Michael C. Place, Norm, taries, including I Am Trying To Break Your Heart, the Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar award-winning film about the band Wilco; Moog, Hoefer, Leslie Savan, Rick Poynor, Lars Müller, and the documentary about electronic music pioneer many more. Robert Moog; and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. Helvetica is Hustwit’s directorial debut. Hustwit worked with punk label SST Records in the late-1980’s, ran the in- dependent book publishing house Incommunicado Press during the 1990’s, was Vice President of the media website Salon.com in 2000, and started the indie DVD label Plexifilm in 2001.

Text from http://www.helveticafilm.com/about.html Thursday 21 June CEREMONIAL HALL

09:30–10:00 Dhian Damajani, Naomi Haswanto, Riama Sihombing | INDONESIA Vernacular street typography as a source of creative ideas for typeface design; Case study: Bandung, Indonesia

10:00–10:30 Arafat Al-Naim | JORDAN Arabic logotype; from calligraphy to typography

10:30–11:00 Aspasia Papadema, Marianna Kafaridou | CYPRUS Typographic conventions for the visual representation of the sounds of the Cypriot dialect

COFFEE BREAK

11:30–12:00 Annette O’Sullivan | NEW ZELAND The Unknown Soldier: reading New Zealand history through memorial typography

12:00–12:30 Efrossini Roupa | GREECE Individuality in Greek car advertising in the golden periods: 1920–1940 and 1950–1970

12:30–13:00 Maria Nicholas | USA The art of the protest poster: methods and applications

LUNCH BREAK

15:00–15:30 Αrtemis Yagou | GREECE Narratives of heritage and modernity in 20th century advertisements for products ‘Made in Greece’

15:30–16:00 Raquel Pelta | SPAIN There is nothing outside the text; Post-structuralism and graphic design

16:00–16:30 Charis Tsevis | GREECE Mozaix and synthetix: zooming in and out in nature, art and communication

COFFEE BREAK

17:00–17:30 John Langdon | USA Beyond typography: symmetry, illusion, and ambiguity

17:30–18:00 Dimitris Arvanitis | GREECE Design as a means for social action

18:00–18:30 Akiem Helmling | HOLLAND Underware

14 – 15 Thursday 21 June CONFERENCE HALL

09:30–10:00 Irini Pitsaki | GREECE Innovative design concepts in publishing

10:00–10:30 Christina Banou, Petros Kostagiolas | GREECE Αssessing and managing quality for the book publishing industry

10:30–11:00 Αngelos Bakas | GREECE Acro, a publishing adventure

COFFEE BREAK

11:30–12:00 Sarah Owens | UK In a league of its own? The jetzt magazine (1993–2002)

12:00–12:30 Vangelio Tzanetatou | GREECE Reading a binding

12:30–13:00 Giorgos Matthiopoulos | GREECE Anthology of Greek typography : An illustrated historical survey of the evolution of the Greek book from the 15th to the 20th century

LUNCH BREAK

15:00–15:30 Jo De Baerdemaeker | UK Τypographic research: a practical approach

15:30–16:00 Pat Kahn | UK Representing the reader: a typographer’s view

16:00–16:30 Haralambos Haitas, Νatassa Kalou | GREECE Visual communication, typography and touch; the example of a museum exhibition accessible to partially blind people

COFFEE BREAK

17:00–17:30 Adam Twardoch | GERMANY Scratch your type; extend your personal font library

17:30–18:00 Spyros Zevelakis | UK Labrys; letters for the Platonic route in Crete

18:00–18:30 Eric Kindel | UK, Fred Smeijers | Holland The stencilled text Thursday 21 June EVENTS

Design Game 11:30–13:00 Petr van Blokland | HOLLAND Designing the design process A

LUNCH BREAK

15:00–17:00 Designing the design process B

COFFEE BREAK

Masterclass 17:00–19:00 Neville Brody | UK [Room 16] Music ephemera

Helvetica film 19:00 Screening [Amphitheater 3]

Conference Exhibition 20:00 Opening [Institut Français de Thessalonique]*

EA 21:00–00:00 Hellenic Alphabet [Conference Hall] Discussion about the Greek alphabets organized by George Triantafyllakos

Helvetica film 21:00 Screening [ciné MAKEDONIKON]**

* Institut Français de Thessalonique is located at 2Α Stratou Ave T 2310 821.231 ** ciné MAKEDONIKON is located at 44 Philikis Etairias street T 2310 261.727 & 2310 226.489

The Conference Exhibitions

Institut Français DE THESSALONIQUE DESIGN MUSEUM of THESSALONIKI • ATHENS SCHOOL OF FINE ARTS • ALTERVISION // SOLECISM

UOM CONFERENCE EXHIBITION AREA DESIGN AGON • 24 APOTHEGMS • EA // GREEK ALPHABET

16 – 17 Thursday 21 June EVENTS

Design Game In a simulation of the design practice participants are requested to design a solution for a customer. The journey to the final design leads them through a “maze” every designer has to go through: how to get the required information from the customer? Designers are forced to think about their way of working: to design their own design process. The Design Game originally was made for the curriculum of the Royal Academy of Art in The Hague. Students for graphic design learn that not asking the right question or not thinking about the design process itself, never leads towards appropriate design. The design game create a small virtual world that hold all aspect of the real designers practice. Interested how your customer feels: play the game. Interested how your designer thinks: play the game. Anyone can participate: designers, typographers, students, or non-designers. Fun for everyone! Additional to the game Petr van Blokland will reflect on the game results in relation to the daily practice of a designer and extentions will be made to disciplines as programming and artificial intelligence, whereas the connection to game theory easily can be made.

The Design Game will take place on 21 and 23 June Friday 22 June CEREMONIAL HALL

09:30–10:00 Petr van Blokland | HOLLAND Programming for designers

10:00–10:30 Costis Dallas | GREECE Web pattern design: from the word to the form

10:30–11:00 Iva Georgieva | BULGARIA Analysis of animation images

COFFEE BREAK

11:30–12:00 Jon Ashmann | USA From verbal to graphic metaphor

12:00–12:30 Εvripides Zantides | CYPRUS From verbal to graphic: The role of semiotics in visualising language

12:30–13:00 Karel van der Waarde | BELGIUM The rhetoric of information about medicines

LUNCH BREAK

15:00–15:30 Paul Stiff | UK “This is how to get there”: graphic wayfinding in everyday life

15:30–16:00 Iordanis Stilidis | GREECE From mental to verbal to graphic to mental

16:00–16:30 Lars Harmsen | GERMANY Feel type, breathe shapes, taste letters. The search for the unexpected: the typeblog and magazine Slanted

COFFEE BREAK

17:00–17:30 Artur Frankowski | POLAND Polish Avant-Garde

17:30–18:00 Andreu Balius | SPAIN, José Scaglione | ARGENTINA A sign to convey a sound

18:00–18:30 Neville Brody | UK Recent “Research Studios” projects

18 – 19 Friday 22 June CONFERENCE HALL

09:30–10:00 Keith Chi-Hang Tam | HONG KONG Teaching typography: perspectives and approaches

10:00–10:30 Christiana Lafazani, Ruth Westervelt | USA Presenting a new paradigm: Typography effects in Interior Design student presentations

10:30–11:00 Joseph Coates | USA Design proxies

COFFEE BREAK

11:30–12:00 Louise McWhinnie | AUSTRALIA Font design as a means of exploring and validating students’ cultural identity: an Australian multi-cultural perspective

12:00–12:30 Mary Dyson | UK A new look at typefaces?

12:30–13:00 Mervi Pakaste, Daniel Warner [USA] Approaches in Typographic Education

LUNCH BREAK

15:00–15:30 Anastassios Politis | GREECE Innovative Learning Environments; integrating structures, needs, design and technology

15:30–16:00 Μarina Emmanouil | UK The godfathers and the makers of graphic design in Greece, 1958–1978; a discussion on the verbal and the visual

16:00–16:30 Vangelis Hatzitheodorou | GREECE Our own Alphabet

COFFEE BREAK

17:00–18:30 Round table discussion | Design education

Irini Pitsaki | GREECE Design, innovation, education: some combination paradigms

Alessandro Segalini | TURKEY Graphic design education in Turkey

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Friday 22 June EVENTS

type design & punchcutting 09:30–11:00 Dan Carr και Julia Ferrari | USA Punchcutting demonstration A

COFFEE BREAK

11:30–13:00 Punchcutting demonstration B

LUNCH BREAK

QuarkXPress 15:00–17:00 QuarkXPress | USA Designing smart workflows with QuarkXPress 7 in small design or production environments

COFFEE BREAK

Masterclass [Room 16] # 17:00–19:00 Dimitris Arvanitis, Angelos Bakas | GREECE - Posters

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DESIGN AGON • 24 APOTHEGMS • EA // GREEK ALPHABET

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”¢¡§’”§ł—¢¡§¦ĭ™¥ Saturday 23 June GOING DIGITAL CEREMONIAL HALL

09:30–10:00 Maria Botti | GREECE The legal protection of typefaces

10:00–10:30 Dan Reynolds, Linotype GmbH | GERMANY Bend it like Benton: a swan song for Bank Gothic

10:30–11:00 Simon Daniels | USA Vista has landed!

COFFEE BREAK

11:30–12:00 David Lemon | USA Humanizing font technology

12:00–12:30 Anthony Cahalan | CANADA The value of typefaces: what cost per kilo

12:30–13:00 Victor Gaultney | UK Fonts for every language

LUNCH BREAK

15:00–15:30 Richard Kegler | USA OpenType mischief

15:30–16:00 Dan Carr The Parmenides project

16:00–16:30 Andreas Stötzner | GERMANY The tricameral alphabet model; uppercase, middlecase and lowercase letters as realised in the typeface Andron (Ανδρον)

COFFEE BREAK

17:00–17:30 George Milios | Greece Workflow technology in modern production environments

17:30–18:00 Rainbow | GREECE Presentation

18:00–19:30 QuarkXPress | USA Designing smart workflows with QuarkXPress 7 in medium to large design or production environments

22 – 23 Saturday 23 June GOING DIGITAL CONFERENCE HALL

09:30–10:00 Thanos Arvanitis, Stavros Kotsopoulos, Dimitris Zevgolis | GREECE G-Internet portal

10:00–10:30 Vassilis Charissis | UK Prototype system for virtual reality simulation and training: initial implementation for large printing units

10:30–11:00 Klaudio Pap | CROATIA Development of PostScript procedures for transformations of digital typography

COFFEE BREAK

11:30–12:00 Jana Vujic | CROATIA Individualization in typographic design

12:00–12:30 Spyridon Nomikos, Vassilis Charissis, Marios Tsigonias, John Darzentas | GREECE E-Paper vs paper: A comparative study for future applications

12:30–13:00 Ivana Ziljak | CROATIA Dynamic typography in the technology of micro-lens; lenticular technology

LUNCH BREAK

15:00–15:30 José Scaglione | ARGENTINA From laser printer to offset press

15:30–16:00 Veroniki Korakidou, Dimitris Charitos | GREECE Elements of graphic design in abstract animation

16:00–16:30 Panos Vasiliou | USA The making of Champion Script pro; the most powerful script ever made

COFFEE BREAK

17:00–17:30 Alessandro Segalini | TURKEY The 20th century Bodonians

17:30–18:00 Giannis Karlopoulos | GREECE “Omonoia”, a contemporary interpretation of “apla”

18:00–18:30 David Shields | USA The Grotesque Italian or “How the west was won”; a contemporary visual examination of radical historic form

Saturday 23 June EVENTS

Design Game 11:30–13:00 Petr van Blokland | HOLLAND Designing the design process A

LUNCH BREAK

15:00–17:00 Designing the design process B

The Conference Exhibitions

Institut Français DE THESSALONIQUE DESIGN MUSEUM of THESSALONIKI • ATHENS SCHOOL OF FINE ARTS • ALTERVISION // SOLECISM

UOM CONFERENCE EXHIBITION AREA DESIGN AGON • 24 APOTHEGMS • EA // GREEK ALPHABET

Sunday 24 June THESSALONIKI TYPO TOUR

On Sunday we will visit the most famous basilicas in Thessaloniki. We will make a stop at the Arch of Galerius (Kamara) and after that a short walk will lead us to the Rotunda. Our visit to the Thessaloniki Archaeological Museum will be followed by a relaxed lunch at a traditional Greek taverna. For the afternoon, the Conference Organizing Committee has arranged a view of the Collections at the Thessaloniki Byzantine Museum and more... The cost is 45.00 euros per person and includes lunch and entrance fees to museums and archaeological sites. organizers University of Macedonia Press 156 Egnatia street, 540 06 Thessaloniki, Greece T +30 2310 891.743, 891.741 F +30 2310 891.731 E [email protected] W uom.gr/uompress/ alterVision typography & visual communication ltd 42 Polemi street, 542 48 Thessaloniki, Greece T +30 2310 322.031, 322.035 F +30 2310 322.251 E [email protected] W altervision.gr support Department of Typography & Graphic Communication The University of Reading 2 Earley Gate, Whiteknights, PO Box 239 Reading RG6 6AU United Kingdom T + 44 (0)118 378.8081 F + 44 (0)118 935.1680 E [email protected] Παγκόσμιο Συνέδριο Τυπογραφίας και Οπτικής Επικοινωνίας Association Typographique Internationale (ATypI) ATypI Secretariat / Executive Director προγράμματα εξειδίκευσης Barbara Jarzyna σεμινάρια και εργαστήρια Global Meeting Services 10914 Glenda Ct. ερευνητικά προγράμματα San Diego, CA 92126 USA παρουσιάσεις βιβλίων T + 1 858 689.4844

F + 1 858 689.4944 UNIVERSITY OF MACEDONIA PRESS εκθέσεις co-operation redfishinspirations 6 Kariotaki street, 546 45 Thessaloniki, Greece T +30 2310 850.977 F +30 2310 818.875 156 Egnatia street, E [email protected] 540 06 Thessaloniki, W redfish.gr Greece T +30 2310 891.743, 891.741 Thessaloniki Design Museum F +30 2310 891.731 E [email protected] T +30 2310 846.644 W uom.gr/uompress/ F +30 2310 839.537 E [email protected] ΕΚΔΟΣΕΙΣ ΠΑΝΕΠΙΣΤΗΜΙΟΥ ΜΑΚΕΔΟΝΙΑΣ η σύγχρονη αντίληψη για το ρόλο του πανεπιστημιακού εκδοτικού οίκου ΕΚΔΟΣΕΙΣ ΠΑΝΕΠΙΣΤΗΜΙΟΥ ΜΑΚΕΔΟΝΙΑΣ η σύγχρονη αντίληψηγιατορόλο τουπανεπιστημια ΠΑΝΕΠΙΣΤΗΜΙΟΥ ΕΚΔΟΣΕΙΣ W E F T Greece 540 06 Thessaloniki, 156 Egnatia street, +302310891.731 +302310891.743,891.741 [email protected] uom.gr/uompress/ UNIVERSITY OF MACEDONIA PRESS Τυπογραφίας και Επικοινωνίας Οπτικής προγράμματα εξειδίκευσης ερευνητικά προγράμματα σεμινάρια και εργαστήρια κού εκδοτικού οίκου παρουσιάσεις βιβλίων Παγκόσμιο Συνέδριο εκθέσεις Τ.Θ. 50366 540 13 Θεσσαλονίκη εκδόσεις Τ 2310 323.067 F 2310 322.251 τυποφιλία Ε [email protected]

Σχήμα 17x25 cm | Σελίδες 453 Casting the Greek Ένα έξοχο βιβλίο... Ιστορία και Εξώφυλλο Σκληρό λεπτοµερής περιγραφή της σχεδίασης Γλώσσα Αγγλική newspaper; a study των ελληνικών εφηµερίδων αλλά και Έτος έκδοσης 1999 of the morphology πολλές πληροφορίες για την εξέλιξη των isbn 960-201-143-3 ελληνικών τυπογραφικών στοιχείων κα- Τιμή 35,00 € of the ephemeris θώς και για την πρόοδο της τεχνολογίας στο παρελθόν. Ακόµη, ο αναγνώστης from its origins until του µαθαίνει πολλά για τους Έλληνες the introduction of και το σηµαντικό ρόλο που παίζουν οι εφηµερίδες στο δηµόσιο βίο... mechanical setting Hermann Zapf Klmis Mastoridis

Σχήμα 26x38 cm | Σελίδες 96 Ελληνικά τυπογραφικά Αναπαραγωγή της έκδοσης της Εξώφυλλο Μαλακό Βρετανικής Βιβλιοθήκης του 1927 με Γλώσσα Ελληνική στοιχεία 1465–1927 δύο πρόσθετα κείμενα: Martin Davies, “Victor Scholderer, 1880–1971” και John Έτος έκδοσης 1998 Victor Scholderer isbn 960-7285-20-4 H. Bowman, “Τα ελληνικά στοιχεία ‘New Τιμή 40,00 € Hellenic’ του Victor Scholderer”.

Σχήμα 17x25 cm | Σελίδες 351 Η τυπογραφική επανά- Eνώ έχει από καιρό αναγνωριστεί η Εξώφυλλο Μαλακό σηµασία της έλευσης της τυπογραφίας Γλώσσα Ελληνική σταση στις απαρχές της για τον ∆υτικό πολιτισµό, η καθηγήτρια Έτος έκδοσης 2004 νεότερης Ευρώπης Eisenstein, στο µνηµειώδες δίτοµο έργο isbn 960-7285-31-x της The Printing Press as an Agent of Τιμή 30,00 € Elizabeth L. Eisenstein Change [Tο τυπογραφικό πιεστήριο ως παράγοντας αλλαγής], πραγµατεύτηκε για πρώτη φορά πλήρως το ζήτηµα. Aυτή η εικονογραφηµένη και συντοµευµένη έκδοση προορίζεται να δώσει µία ερεθι- στική επισκόπηση της επανάστασης των επικoινωνιών του 15ου αιώνα. Aρχίζει συζητώντας τις γενικές επιπτώσεις της εισαγωγής της τυπογραφίας και µετά εξετάζει πώς η µετατόπιση από το χειρό- γραφο στο τυπωµένο κείµενο εισήλθε στις τρεις µείζονες κινήσεις των πρώιµων νεοτερικών χρόνων: την Aναγέννηση, τη Mεταρρύθµιση και την άνοδο της νεοτερικής επιστήµης. Στην παρούσα έκδοση οι εικόνες συνδυάζονται στενά µε το κείµενο, δίνοντας στον αναγνώστη σαφή συνείδηση των πολλών εντυπωσιακών 22 – 23 επιπτώσεων της τυπογραφίας στη ∆υτική διανοητική ζωή.