Media KIT 2016

elite THE PRIVATE JETtraveler LIFESTYLE MAGAZINE Brooke Laffan, Director of Travel & Luxury / 646-430-7913 / [email protected] Welcome

Our Mission Since its launch in 2001, Elite Traveler has been a market-leading guide and curator to the global luxury lifestlye of Ultra-High-Net-Worth-Individuals. Reflecting the increasing globalization of private wealth, the editors in both New York and London bring indispensable insights of the world's best hotels and resorts, restaurants, experiences, fashion watches, jewelry, travel and motoring to its readers.

In features, Elite Traveler offers analysis and advice on the issues that specifically matter to living the private jet lifestyle. With a unique distribution aboard private jets, first-class lounges and in FBOs,Elite Traveler reaches the wealthy consumers in the ultimate luxury market while in a setting to discover, be influenced, to be inspired and to explore.

elite traveler 2016 The One Percent

A HARD-TO-REACH TARGET. A mere one percent of Ultra-High-Net-Worth consumers (minimum HHI $469,000) control more than 50% of the world’s wealth. These UHNW Individuals are elusive. With multiple dwellings, they live the private jet lifestyle, traveling from continent to continent. According to the National Business Aviation Association, private jet travelers make 41 trips each per year.

Private jet fliers - A guaranteed market Private jet travelers are core for luxury brands customers for luxury brands

What does a magazine distributed • 89% purchase fine jewelry, spending an average of $168,000 worldwide in private jet terminals, spending an average of $248,000 • 17% take an experiential trip per on private jets, on mega-yachts and per year year, spending an average of in first-class lounges mean for you • 32% purchase luxury watches, $98,000 as a marketer? Together with a spending an average of $147,000 • 75% make home improvements, website that private jet travelers • 90% purchase fashion/ spending an average of $542,000 use to make key purchasing accessories, spending an average • 85% purchase wine or spirits per decisions, along with events, dining of $117,000 year, spending an average of and other services, it offers the only • 65% stay in a hotel/resort for $29,000 guaranteed way to reach ultra- leisure, spending an average • 30% purchase fine art per year, high-net-worth consumers. of $157,000 spending an average of $1,746,000 • 73% use a hotel/resort for • 85% are planning to acquire a meetings events, average spend new vehicle in the next 24 months. $224,000 They own or lease an average of • 59% stay at a spa per year, 4.4 luxury vehicles spending an average of $107,000 • 90% are always looking for new • 21% take a cruise per year, financial advice spending an average of $138,000 • They own 2.5 primary homes • 28% rent a villa/chalet per year, valued at $2 million

Sources: Prince & Associates, the leading market research firm specializing in global private wealth and the spending habits of the Super Rich; NBAA; Federal Reserve

elite traveler 2016 The Perfect Fit

With distribution aboard private jets, mega-yachts, first-class international lounges, and other high-end venues in more than 100 countries, Elite Traveler brings your

DISCOVER 35 The palatial lobby elite advertising to this high-spending market wherever they are in the world. of the theater at traveler the Ace Hotel SEPT/OCT 2015 ISSUE 5

1 2 3 Travel Limalimo Benguerra Namiri Advertising in Elite Traveler means that with each issue, you reach more than 630,000 CHENGDU THE LEGACY OF Take a walk on EMPERORS The curved-roof temples and the wild side timber-and-brick columned pavilions of Chengdu are a wealthy consumers in the ultimate luxury environments. By seeing your ad while As lesser-known parts of Africa open up to luxury relic of the 18th and 19th tourism, new hotels are injecting style and glamour DOWNTOWN centuries when the Qing into emerging regions of the continent REVIVAL IN Dynasty emperors left their mark on the city. Nowhere is 1 Stylish ecolodge Limalimo opens this month in the LOS ANGELES this architectural style clearer Simien Mountains, Ethiopia. The resort has 14 elegant than in Temple House, an rooms that look onto the Unesco World Heritage-listed Ten years ago, downtown Los West Coast outpost of the NYC upscale hotel for the new national park, a bar with awe-inspiring views of the Angeles wasn’t the kind of Maccarone Gallery will add breed of traveler and the lowlands, hammocks strung lazily between acacia place to garner many column weight to the region's art scene. latest project from Swire they are on their jet, you become part of their lifestyle. You send a clear message that trees and some very unusual visitors – troupes of local inches. Now, thanks to The Ace Hotel has breathed Hotels – the group behind Gelada monkeys (pictured) that pass through. world-class art developments, new life to the area around the celebrated Opposite limalimolodge.com upscale hotels and a South Broadway and West 9th House in and Upper smattering of high-end Street with its hipster attitude House in Hong Kong. The 2 The beautifully secluded Benguerra Island resort, restaurants, it’s emerging as a and sceney restaurant. And, 100-room hotel sits next door overlooking the Mozambique coast and sheltered by a vibrant alternative to the city’s undeterred by some of the Acne Studios, to the famous Daci Temple pine forest, has reopened after a $5.5m renovation. The beach hoods – and a home to a most expensive retail space in Downtown L.A. and references its history colonial bandas are styled with a nod to the region’s new creative class. the city, exclusive fashion with simple architecture. your brand is targeted to their needs, tastes and affluence. Portuguese heritage and the fresh seafood is exquisite. Eli Broad will open his retailers such as APC and Acne Guests are assigned a Mozambican butler and private long-awaited Broad Art Studios have moved in. dinners can be arranged on the beach or in your cabana. Museum on September 20, The hottest restaurant (for andbeyond.com/benguerra-island which will feature a 105-foot now, at least) is Bestia. After escalator to reach its numerous hours, cinematic bars such as 3 Serengeti National Park isn't exactly untapped by galleries. Plus the Museum of The Varnish or The Edison (in a The Broad Art Museum tourists but the new Namiri Plains has reopened in a Contemporary Art, the renovated power plant) are the remote eastern area of the park, after being closed for forthcoming Hauser & Wirth places to while the night away 20 years to create a cheetah haven. There are no other gallery (due early next year) in this newly grooving district. lodges, so guests at the semi-permanent eight-tent and this month’s arrival of a acehotel.com/losangeles camp can view the migration of wildebeest and zebra, which starts in October, totally undisturbed by others. namiriplains.asiliaafrica.com DISCOVER 37 Simple, pale-colored rooms Classic cars THE WHOLE HOTEL elite have natural bamboo and plain traveler If you’re looking for a classic car ST MORITZ SEPT/OCT 2015 wooden screens. Meanwhile investment, head to the 1970s ISSUE 5 the three restaurants are a and 1980s. Star performer in The 60-suite Carlton Hotel in study in modern elegance. 2015 is a Lamborghini Countach St Moritz will be available for Book the Penthouse for its LP400S Coupe, up 45% from exclusive use this ski season. terrace, outdoor Jacuzzi and $328,257 to $465,485, and a 308 GTB Vetroresina Which means you can have views across the city; beyond Berlinetta up 43% to $175,616. the terrace, the Michelin- are the jungle habitats of the starred restaurant and the region’s other most famous Motoring three-floor spa all to yourself. resident – the giant panda. From $97,500 a night From $10,760 a night carlton-stmoritz.ch thetemplehousehotel.com Words Emily Mathieson. Pictures Iwan Baan, Jonathan Hood, Michael Weber Photography Baan, Jonathan Hood, Michael Weber Iwan Emily Mathieson. Pictures Words TAKE THREE/// SUPER LUXURY SUVS

1 BENTLEY BENTAYGA MASERATI’S ITALIAN JOB One of the most anticipated Bentleys for a generation, the Bentayga will be Does the world need Maserati? Maggiore, explaining why this “as at home in Kensington as it is in the The path to motoring glory is project marks the start of an Atacama Desert”. Expect it to be big, paved with national stereotypes. innovative business partnership bold and enormous fun. Powered by a It may be contentious in an age (and not a marriage of brand 550bhp W12, it will accelerate from of global ownership when convenience). There was much 0-60mph in about five seconds. Lamborghini, Audi and Bentley mutual brand love in the air as share more parts than anyone the two talked of years of ’s likes to admit, but nationality testing to develop silk tough Rapide, as designed matters. We want the Brits to enough for the wear and tear by Ares (above); offer walnut heritage and the faced by a car seat. Dany Bahar (right) Germans to create meisterwerks So what of the 2016 of safe, efficient driving. We Quattroporte? This upgrade of need Americans to make big, the sixth incarnation, which brash muscle machines and the arrived in 2013, comes with Japanese to do what they do, engines tweaked to be cleaner with an occasional curveball. As and more efficient. The 2 LAMBORGHINI URUS for Italians? They bring flair and top-of-the-range GTS boasts a Whether Lamborghini today represents style. And while Alfa Romeo has thumping 530bhp, 3.8-litre WHERE THE SHEIKS PIMP THEIR RIDES a marriage of inconvenience between made two nice cars in recent twin-turbo V8 (from Ferrari), German and Italian engineering, or the years, Ferrari and Lamborghini which delivers more sporty Dany Bahar is a man on a mission. And for a man famous within the sublime blend of looks and mechanics, it have this covered. agility on winding Italian motoring world as an obsessive brand builder – he’s worked his was inevitable that it would enter the Which leaves Maserati. In mountain roads than a car with magic on , Ferrari and Lotus – that mission is strangely SUV fray. The Urus boasts classic Lambo recent years, it has focused on this much girth has the right to. unconcerned with branding. His new venture, Ares, offers what he looks with power and performance. sporty-but-practical end of the Inside the cabin, there is calls: “A new process, a new manufacture that is only limited by market notably big, sports plenty of new tech, from a customers’ courage and the limits of time and money.” Reader engagement: sedans. While it can lay claim premium 15-speaker Bowers & For the time being that means taking existing cars and doing to having created the blueprint Wilkins surround sound stereo anything from adding a few personal touches to completely for these with the 1963 (with a function called Clari-Fi, redesigning and rebuilding the bodywork. For example, if you Quattroporte, this doesn’t fit the which takes compressed audio want that mythical Rolls Royce SUV the firm has talked about but national stereotype. files and plays back music at never produced, then buy a Ghost, send it to Ares and they’ll turn So hats off to the German near-studio quality) to better it into an SUV. running the company at the phone connectivity (with voice “In every sector and all areas of consumer activity people want moment. He’s recognized the control via Siri) and a touch personalization. In private jet travel, they want the interiors of their A magazine that value of collaboration with screen that controls much of the jet designed to their taste. They also want something unique to 3 ASTON MARTIN DBX ever-so-Italian fashion house car, but which flummoxed me. them that no one else has. The exception is cars, when customers A shock reveal at the last Geneva motor Ermenegildo Zegna. And while Above all, in cars with the have to accept the limits set by manufacturers. You can define the show, the DBX is allegedly on its way major new models aren’t due Zegna option, there is lots of leather, stitching or piping, but you can’t change the angle of the into production. With electric motors, until 2017 (apart from the sober grey silk. Each car uses dashboard, or replace cheap wood veneers with Swarovski crystals.” fly-by-wire steering and a KERS admittedly more Italian Alfieri), roughly 13 yards of silk – four Currently doing big business in the Middle East, China and regenerative braking system, it would the 2016 range offers seats times the amount needed for a Russia, a second showroom opened in London last month – mark a radical departure for Aston, if made from 100% silk with a Zegna two-piece suit. And here although it is unclear what purpose the showrooms fulfill. The US the production car matched the concept. encourages readers to act personalized tailor’s label on it all starts to sound so very market is in Bahar’s sights. “The US has a huge potential and a new back of the driver’s sunshade. Italian – and it becomes clear partnership is in the offing for 2016.” It’s a masterpiece of why the world needs Maserati. While cars are currently the main focus, Bahar talks excitedly “nationality marketing” and it about applying the techniques and crafts at Ares to yachts and jets. made perfect sense at the Quattroporte GTS with He adds that an Italian entrepreneur wants something special done launch, as the two immaculate Zegna interior to his helicopter later in the year. He may not be building a brand, CEOs sat in the Grand Hotel de 0-60mph: 4.7 seconds but Bahar has just as much ambition as ever. Our average BPA-audited Iles Borromees’s Hemingway Top speed: 191 mph Ermenegildo Zegna interior ares-performance.com EXPLORE of the Maserati Quattroporte 135 Suite on the banks of Lago Price: $150,000 REX Shutterstock Marcinno, Lorenzo Photos Cree. Richard Words NEW YORK elite traveler SEPT/OCT 2015 • 68% have purchased jewelry seen in circulation of 97,059 ISSUE 5 Elite Traveler • 68% have selected a hotel or resort ensures your advertising for a meeting seen in Elite Traveler reaches its target • 65% have purchased apparel seen in Elite Traveler • Median Age: 41 Secret modernist palace SUITE 5000 • 58% have chosen a hotel or resort • Male: 60% MANDARIN ORIENTAL Even regular Mandarin fans might not know about this suite, which is so top secret it doesn’t appear on the website or any of the hotel’s marketing material. Bookings come only via word of mouth, (Brad Pitt and Beyoncé are among those who got wind of it), and the suite is considered by staff to be better than the Presidential seen in Elite Traveler • Female: 40% one. It certainly looks more striking, eschewing the brand’s signature black lacquer and Asian-style gilt for something more modern and New York. Guests are greeted by a huge modern artwork of frosted Fruit Loop packets, while metallic wallpapers, minimal furniture and the hi-tech media center make it feel slick and modern. There are wraparound views across the Hudson and Top suites Central Park, but despite glamorous touches – there is a Swarovski • 56% have purchased a watch seen in • Median HHI: $2.28 million chandelier above the master bath – it somehow remains beautifully New York homely and its two entrances add to the sense of privacy. New York is a white-knuckle ride of a city, a Special amenities The Dior Cabine, in which stylists from the gutsy place with no shortage of high-end hotels Dior flagship in the city will provide clothes, personalized styling and shopping for Suite 5000 guests. Plus there’s a curated record to choose from and enough top suites to fill a Elite Traveler • Readership of HHI $400K+: 630,059 collection featuring a wide range from 1930s jazz to rare 1970s telephone directory. Some offer fleets of Bentleys hip hop. Extra touches on request – one family requested Minnie for guest use, others come with personal shoppers Mouse themed decoration in the suite for their child. from Dior, art collections by Robert De Niro – and Size 3,300 sq ft one even has a concierge who will remember the Number of rooms Eight (including three bedrooms, three and a half temperature of your bath water. But our team has bathrooms, living room, kitchen) • 14% have purchased real estate seen • Readership of HHI $1 million+: 411,179 Nightly Rate From $32,000 done the hard work for you and picked out the Contact +1 212 805 8800, mandarinoriental.com/newyork suites that are, in our humble opinion, most worth in Elite Traveler • Net Worth of readers: $41 million checking into the next time you’re in town

Source: Elite Traveler Readership Survey Source: Prince & Associates; BPA - Dec 2015

elite traveler 2016 Luxury Reach

Target the true high-end spenders:

• Up to 9,450 deliveries of new business jets, valued at $280 billion, is forecasted through 2024 Private jets + • Large-cabin jets account for up to 46 percent of five-year new purchase plans international • Global business jets sales are expected to account for more than $200 billion in sales from now until 2023 99.3% 1st class lounges • US remains the world's most important private jet market where 60% of the traffic starts and ends in the US

Source: Honeywell; NetJets

Other: BPA Audited:

.7% 0.2% 0.1% 0.3% 0.1% 90% 9.3%

Yacht marinas Exclusive golf and Professional sports Luxury events Private Jets International 1st country clubs locker facilities and conventions class lounges

Source: BPA - Dec 2015

elite traveler 2016 Key Points

Global in focus Reflecting the increasing globalization of private wealth Perspectives Bringing you the world’s leading Global readership commentators and experts on subjects close to the heart of the elite traveler Europe Analysis 21,989 Delivering analysis and advice on the issues that matter to the global elite, covering everything from art and philanthropy to behind the scenes stories and North advice on the best alternative America investments. 63,891 Asia Trends Caribbean 1,470 The latest and best of the things 3,396 that make a luxury product more desirable. From the world’s best Central Middle hotel suites and restaurants, to America East the most intense wine 105 Africa 1,358 experiences, from the most 1,376 luxurious and collectible cars to Asia the newest fine watches, jewelry, Pacific 606 fashion and accessories South America Insights 1,864 Delivering more of Elite Traveler’s trademark inside insights and well-informed updates on the latest luxury experiences

elite traveler 2016 Signature Sections

Elite Traveler is divided into four sections

DISCOVER INFLUENCE INSPIRE EXPLORE

The global radar The people who make a difference Life-enhancing features Uncovering destinations The news and reviews section This is the people section, featuring In each issue the features section This is the where readers get the covers all that is luxurious from the interviews with and comment from covers the overall themes of travel detailed lowdown on the best worlds of motoring, watches, the people who are changing the and luxury. We cover everything destinations around the world. Like fashion, accessories, jewelry, food the world. We might interview the from cars and driving, to watches, that well-informed best friend or and drink, art and culture. It helps chefs bringing Nordic cooking to general interest issues, activities perfect concierge, these guides readers discover the latest trends the world, get a comment piece and experiences. We deliver offer inside information, top tips and best buys from the most from a watch expert and fashion elevating reading for mind, body and hidden secrets from around the collectible watches to the best fun guru, pick the brain of a master and soul, as well in-depth writing world. Including the total guide to on four wheels. From gadgets that sommelier or publish a short story for the well-informed traveler. It is one destination each issue, with make life easier to the most from a respected writer. We might escapism at its best. Features are maps, listings and tips on the most exclusive destinations. We inform talk to three rising stars from the written by the world’s best writers, exclusive, must-see locations and our affluent readers where to go, food world or hit up a celebrity to offering expert insights from the must-do experiences, it also what to see, what to buy, what to reveal their guilty pleasures. We frontiers of fashion, experience and features mini guides, regular do, what they should covet, where cover a range of topics and intellect. Informative, exclusive and features and lists and round-ups of to eat and how to get where they perspectives that inject a different experiential, they offer a unique venues, types of destination, should be going. pace and style to the magazine. worldview. restaurants and private islands.

elite traveler 2016 Editorial Calendar 2016

January/February: March/April: May/June: Winter Escapes The Adventure Issue The Top 100 Restaurants Discover Object of desire, travel, watches, men's and Discover Object of desire, travel, watches, men's and Discover Object of desire, travel, watches, men's and women's style, jewelry, technology, motoring, aviation, women's style, jewelry, beauty, technology, motoring, women's style, jewelry, technology, motoring, aviation, food & drink, design. yachts, food & drink, design. food & drink, design. Influence Ashley W. Simpson on Fashion, Roberta Influence Gerard Basset on Wine (TBC), Roberta Naas Influence Ashley W. Simpson on Fashion, Roberta Naas on Jewelry, Jonathan Bues on Watches. on Watches, Laurie Brookins on Fashion. Naas on Jewelry, Jonathan Bues on Watches. Inspire Top 10 ski lodges, cruise wear fashion, golfing Inspire Top 10 great American adventures, spring Inspire Top 10 grand dames revisited, men's fashion, in Melbourne, how Switzerland became world fashion, reinventing Macau, yachting in the Galapagos Monaco feature: behind the scenes at F1, luxury restaurant capital, reader poll/awards: cars. Islands, reader poll/awards: watches. archaeological adventure in La Turkana, top 100 Explore Total guide to Madrid, Mexico itinerary, top Explore Total guide to Rio de Janeiro, Thailand restaurants. suites in the Caribbeans, Sydney through a lens. itinerary, top suites of Marrakech, Mumbai through a Explore Total guide to Tokyo, Andalucia itinerary, top lens. suites of Dubai, Chicago through a lens.

July/August: September/October: November/December: The Top 100 Suites The Style Issue Holiday Gift Issue Discover Object of desire, travel, watches, men's and Discover Object of desire, travel, watches, men's and Discover Object of desire, travel, watches, men's and women's style, jewelry, beauty, technology, motoring, women's style, jewelry, technology, motoring, aviation, women's style, jewelry, beauty, technology, motoring, yachts, food & drink, design. food & drink, design. yachts, food & drink, design. Influence Gerard Basset on Wine (TBC), Roberta Naas Influence Ashley W. Simpson on Fashion, Roberta Influence Gerard Basset on Wine (TBC), Roberta Naas on Watches, Laurie Brookins on Fashion. Naas on Jewelry, Jonathan Bues on Watches. on Watches, Laurie Brookins on Fashion. Inspire Top 10 family resorts, pre-fall fashion, scuba Inspire Top 10 jungle retreats, fall fashion, yachting in Inspire Top 10 party pads, ultimate gift guide, diving in Asia, Italian lakes revisited, top 100 suites. the Whitsundays, the new Middle East, reader poll/ Antarctica feature, changing face of St. Kitts, reader Explore Total guide to Singapore, Croatia itinerary, top awards: real estate developments. poll/awards: spa. suites of Las Vegas, Havana through a lens. Explore Total guide to , New England itinerary, Explore Total guide to San Francisco, the Hawaii top suites of Provence, Rome through a lens. itinerary, the top suites of Indian Ocean or Beijing (TBC), Vienna through a lens.

Please note that this calendar is subject to change

elite traveler 2016 The Market Leader

Our reporting provides detailed information readers can’t find anywhere else, such as the names of the best therapists at top spas, and direct phone numbers for resort general managers. With the most knowledgeable editors covering key categories such as watches, jewelry, fashion, automotive, spirits and travel, Elite Traveler is an indispensable guide for the ultra-wealthy to find the best in luxury products and services, as noted in an independent survey

86% 88% 91% 89%

believe Elite Traveler is a good like Elite Traveler’s consider Elite Traveler higher find content in Elite Traveler they showcase for luxury products design and format quality than other magazines don’t find in other magazines

Source: Elite Traveler Readership Survey

We rely on an extensive global network of editorial experts who help us deliver our multi-award winning magazine to a high standard for every single issue. Total guide to Stockholm No longer a shimmering sea of blond, Stockholm is kicking back against the stereotype and evolving into a more multicultural city, as waves of newcomers Whether writing about art or travel, Plus a host of guest contributors, from commission an expert total guide to one arrive from around the world. Today, more than a quarter of Stockholmers are of non-Swedish descent, bringing a breadth of fresh perspectives on everything from design to dining. But as demographics change, the beautiful city remains as attractive as ever. fashion or food, watches, motoring or art collector Eli Broad to designer John of the world's great cities (from Berlin, There’s a reason stylish locals walk and bike through the streets even when temperatures drop: the promise of watery vistas and elegant architecture bathed in golden sunlight waits around every corner. Here, we present an insider’s guide to the people and places technology, the editorial team at Elite Varvatos discuss subjects close to their Shanghai and Paris to Vancouver and that make Stockholm one of Europe’s most enchanting cities. By Ingrid K Williams Traveler draws on this network. hearts (philanthropy to the revival of Melbourne) or outlining the ideal New York-based Laurie Brookins covers Detroit, respectively). itinerary for a holiday in locations such the latest fashion and style, while a panel Elsewhere, as well as drawing on some South Africa, New Zealand or the French of watch writers discovers the best limited of the foremost travel writers around the Riviera, we turn to the local experts able edition watches. Gerard Basset, one of the world, Elite Traveler always seeks to to give readers the lowdown on where to world's best sommeliers, tastes some of uncover the inside or local story. go, what to see, where to stay and how to the world's finest wines. So, whether we're looking to make the most of their valuable time.

elite traveler 2016 Magazine Rate Card

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Premium Positions (1st 25 pages, Opp. TOC / Masthead / Letters) - add 15% Premium positions cannot be cancelled less than 60 days before space close. Confirmed special positions (opposite feature or within cover story) - add 10% Special section advertising does not count towards annual page volume. PRICES QUOTED ARE GROSS

2016 Advertising closing dates (T.B.C.)

Ad Closing* Materials Due* On Jet* Jan/Feb 2016 Nov 2 Nov 9 Jan 2016 Mar/Apr 2016 Jan 4 Jan 11 March 2016 May/June 2016 March 1 March 8 May 2016 July/Aug 2016 May 2 May 9 July 2016 Sept/Oct 2016 July 1 July 8 Sept 2016 Nov/Dec 2016 Sept 1 Sept 8 Nov 2016

elite traveler 2016 Specification

Elite Traveler is perfect bound and trimmed to 10 inches (254mm) width x 12 inches (304.8mm) height

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elite traveler 2016