Am Steuer Von Lotus

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Am Steuer Von Lotus UNTERNEHMER IN DER WELT 33 Dany Bahar, Grossbritannien Am Steuer von Lotus Dany Bahar konnte sein Glück kaum fassen, als er das Traumauto seiner Jugend selber bauen durfte. Aber für das Überleben der Traditionsmarke Lotus war eine schwierige Wiedergeburt nötig. Hanspeter Künzler (London) Lotus Cars Sitz: Hethel, Norfolk (UK) Mitarbeitende: 1800 Umsatz 2011: 155 Millionen Pfund Grossbritannien Einwohner: 60,2 Millionen BIP pro Kopf: 34 800 US-Dollar Arbeitslosenquote: 7,9 Prozent er ab. Dann überlegt er es sich anders und sagt sich: «Diese Chance kommt Bild: zVg sonst nie mehr!» Lanciert eine neue Generation von Lotus-Modellen: Dany Bahar. Am Anfang war es schwierig. Die Be- tulichkeit im Betrieb passte perfekt zur stillen, grünen Umgebung in Hethel, «Richard Gere in ‹Pretty Woman›», strahlt Istanbul, Vater Slowene, Mutter Türkin. Grafschaft Norfolk, wo die Firma ihren Dany Bahar, «und erst recht Sharon Die Familie zieht nach Silvaplana um, Hauptsitz hat. Seit 1996 gehörte Lotus Stone in ‹Basic Instinct›: beide im Lotus als der Bub noch ganz klein ist. Der dem staatlichen malaysischen Autoher- Esprit. War das ein Auto! Lotus – die Vater arbeitet in einem Hotel, Dany steller Proton, der das Defizit wohl aus Marke hat mich schon immer elektri- tummelt sich gern unter den Gästen Prestigegründen immer schluckte. Bis siert.» Jetzt tut sie es noch mehr. Denn und erweist sich als begabter Kommu- jetzt. «Was mir geholfen hat, war die wo Bahar als Jüngling im Engadin nur nikator. Er macht eine Verkaufslehre in Tatsache, dass die Firma bankrott war. staunen konnte, darf der gereifte Herr einem Sportgeschäft, verfolgt dann ei - Für mich gab es in der Situation nur heute selber Hand anlegen. Die Fens- ne höhere kaufmännische Ausbildung zwei Wege: entweder schliessen oder ter in seinem paradiesisch grossen Büro und schliesst mit einem Masters-Degree voll auf Angriff gehen», sagt Bahar. reichen vom Boden bis zur Decke. Auf ab. Innert drei Monaten wurde das alte den Regalen sind die Modelle von sechs Eher zufällig gerät er über einen In- Management komplett ausgewechselt. neuen Lotus-Modellen parkiert. line-Skating-Event ins Sport-Sponso- «Es war das mittlere Management, das Es ist die erste Generation von Lotus- ring. Er zieht nach Vaduz und steigt in sehr konservativ war. Die Fabrikarbei- Fahrzeugen im Stil von Dany Bahar. An- die Vermögensverwaltungsfirma des ter hingegen waren begeistert.» Mit fangs 2014 soll das erste dieser neuen früheren olympischen Judoka Fritz Kai- der Zeit habe er realisiert, dass er es Modelle, ein Lotus Esprit, in echter Grös- ser ein. Hier lernt er Dietrich Mateschitz nicht mit einem Problem nur bei Lotus se über die alte Militärflugplatzpiste kennen, der das Phänomen Energy- zu tun hatte: «Es ist ein englisches, ein hinter dem Fabrikgebäude sausen, die Drink aus dem Fernen Osten nach Eu- volkswirtschaftliches Problem im Manu- als Teststrecke dient. Die nächsten fünf ropa gebracht hat und mit seinem Red facturing. Alles, was von aussen kommt Fahrzeuge sollen dann im Jahrestakt Bull richtig expandieren will. taugt in ihren Augen nichts.» folgen. Aber Bahar hat sich durchgesetzt mit Die Chance gepackt seiner Vision – auch bei den Ingenieu- Start im Engadin Bahar wird sein Marketing-Chef. Wäh- ren und Designern: Von 24 Wunschna- Es ist ein ambitiöses Programm – mit rend seiner Zeit vergrössert sich der Um- men auf seiner Liste folgten 23 Spitzen- dem Ziel, dass Lotus wieder im gleichen satz um mehr als eine Milliarde Euro. profis seinem Ruf nach Hethel. «Bei ei - Atemzug genannt wird wie Porsche, Fer- Von Red Bull zieht Bahar weiter zu Fer- ner anderen Firma wären sie eine Num- rari und Aston Martin. Anders, so glaubt rari. Und dann, am Pariser Autosalon mer unter vielen», sagt Bahar, «bei Bahar, kann die Marke nicht überleben. 2008, kommt das Angebot, ob er sich Lotus können sie Geschichte machen, Dany Bahar, Jahrgang 1972, geboren in bei Lotus engagieren wolle. Zuerst lehnt das wissen sie.» Schweizer Arbeitgeber 6 / 2012.
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