Franchising Advances Across Borders
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FRANCHISING WORLD ® JULY 2014 JULY 2014 INTERNATIONAL FRANCHISING ADVANCES ACROSS BORDERS ACROSS ADVANCES FRANCHISING INTERNATIONAL International Franchise Opportunities p. 30 17 Being a Diversity-Focused Business is No Longer an Option 20 Diversity and Inclusion Are Critical to Stay Relevant 22 Diversity and Women Franchise Owner Profiles: We Are Not Invisible 26 New Members, New Energy Added to the Diversity Institute Board LEGAL SYMPOSIUM 29 What the Current Economic Climate Means for Diversity Programs PHOTO FEATURE 70 FRANCHISING ADVANCES INTERNATIONAL ACROSS BORDERS 14 The Thirst for International Data on Franchising 18 Trends: Franchising in Latin America www.franchise.org 22 International Growth: An Emerging Franchisor’s Perspective 24 Foreign Investors: A Market of Prospective Franchisees 26 Real Estate: A Fundamental Part of International Franchising 28 Translation Process Management: Best Practices 57 IFA Builds Enhanced International Program 60 IFA and WFC Increase Engagement VOLUME 46, NUMBER 7 CONTENTS Publisher Stephen J. Caldeira, CFE Associate Publisher Scott Lehr, CFE FEATURES Executive Editor Alisa Harrison Senior Vice President, Media Relations & 14 The Thirst for International Data on Public Affairs Matthew Haller Franchising Marketing Manager By Eric Simon Courtney Moore Graphic Design Coordinator Rahath Alam 18 Trends: Franchising in Latin America Publishing Manager By William Le Sante Laura Fenwick Senior Director of Advertising & Media Solutions Gregory M. Cook International Growth: An Emerging Membership & Advertising Manager 22 Sara Williamson Franchisor’s Perspective Membership & Advertising Assistant Elizabeth Bailey By Michael A. Berger Regional Advertising Managers Kelley Class Carly Wooley 24 Foreign Investors: A Market of Prospective Subscription Manager Rose DuPont Franchisees Communications & Marketing Manager By Alexandra Kruse Jenna Weisbord Franchising World (ISSN 1041-7311) “Volume 46, Number 7,” is published monthly by the International Franchise Association, 1501 K St., N.W., Suite 26 Real Estate: A Fundamental Part of 350, Washington, D.C. 20005. Subscription rates are $50.00 per year for 12 issues. Periodicals postage paid at Washington, D.C., and additional mailing offices. Single copy price: $5.00. IFA members receive Franchising World as a membership benefit. International Franchising POSTMASTER: Send address changes to Franchising World at 1501 K St., N.W., Suite 350, Washington, D.C. 20005. When requesting address changes, By Rodrigo A.-Valderrama please enclose mailing label. Please allow 4–6 weeks for the change of address to be fully processed. For advertising information, call: IFA Advertising Department (202) 628-8000. The full text of Franchising World is available in the electronic versions of the H.W. Wilson Company’s Business Periodicals Index. For information call (800) 367-6770; outside the U.S. Call (718) 588-8400. Fax: (718) 590-1617. Copies of Franchising World issues and articles also are available for Translation Process Management: Best purchase on 16mm microfilm, 35mm microfilm and 105mm microfiche from 28 University Microfilms Inc., 300 North Zeeb Road, Ann Arbor, MI 48106-1346; (313) 761-4700. Franchising World is indexed in ABI/INFORM database. (800) 626-2823; Fax (502) 589-5572. Practices Franchising World welcomes views and comments from its readers. Correspondence should be addressed to Editor, c/o Franchising World at 1501 K St., N.W., Suite 350, Washington, D.C. 20005. Franchising World reserves By Scott Carothers the right to edit letters for publication and also reserves the right to refuse advertising. With the publication of Franchising World, IFA is not offering legal, financial or any other professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in Franchising World are those of the author(s) and do not necessarily reflect the IFA Builds Enhanced International Program views and opinions of IFA members or staff. 71 For reprint information contact: PARS International Corp., Phone: (212) 221- 9595, Fax: (212) 221-1468, E-mail: [email protected], www.magreprints. By Josh Merin, CFE com. Copyright © 2014 International Franchise Association. Printed in U.S.A. DEPARTMENTS 74 IFA and WFC Increase Engagement 4 PRESIDENT & CEO’S COLUMN By Josh Merin, CFE 95 WELCOME NEW MEMBERS! 2 FRANCHISING WORLD JULY 2014 JULY 2014 IFA’S MISSION The International Franchise Association protects, enhances and promotes franchising. IFA’S VISION IFA: The preeminent voice and acknowledged leader for franchising worldwide. EXECUTIVE COMMITTEE Stephen Joyce Jeffrey Tews Choice Hotels International BrightStar Healthcare of Chairman Madison, WI S and J Home Care LLC Melanie Bergeron, CFE Franchisee Forum Chairman TWO MEN AND A TRUCK Vice Chairwoman John Kujawa, CFE McDonald’s Corporation Aziz Hashim Franchisor Forum Chairman NRD Holdings, LLC Treasurer Mark Kirsch, CFE Gray Plant Mooty Shelly Sun CFE Supplier Forum Chairman BrightStar Franchising, LLC Secretary Ex-officio INTERNATIONAL FRANCHISE OPPORTUNITIES Stephen J. Caldeira, CFE p. 30 Steve Romaniello, CFE International Franchise Roark Capital Group and Association FOCUS Brands Inc. Pres. & CEO Immediate Past Chairman IFA INDUSTRY INSIGHTS MULTI-UNIT FRANCHISE INNOVATORS BOARD OF DIRECTORS 6 People & News Briefs 83 Franchisees Utilize New Lease Negotiation and Tenant Doug Allison Darrell Johnson, CFE Improvement Options PepsiCo FRANdata LEADERSHIP BY BRETT VAGO AND WILLIAM (BILL) WHITE James Anhut Saunda Kitchen, CFE InterContinental Hotels Group Mr. Rooter of Sonoma 8 IFA Names Franchisee Relations Executive to Senior EVENTS County, CA Jania Bailey, CFE Management Ranks FranNet Franchising, LLC Gordon Logan 84 IFA’s “Regulation Nation” Event Tackles Key Legal Sport Clips, Inc. GOVERNMENT RELATIONS & PUBLIC POLICY Issues David Barr PMTD Restaurants Robert McDevitt, CFE BY DEAN A. HEYL, CFE Golden Corral Buffet 10 Franchises Beware: New Overtime Exemption Susan Black, CFE & Grill Super Wash, Inc. Standards Coming, and Not for the Betterment of SOCIAL MEDIA Barry Miller Business Liam Brown Sylvan Learning Center of Girard, OH BY JAY B. PERRON 88 What’s New and What Should be Ignored in the Ever- Marriott International Changing World of Social Media Charlie Chase Catherine Monson, CFE 12 FranPAC Report Card BY DEB EVANS, CFE FirstService Brands FASTSIGNS International BY ERICA FARAGE Mitch Cohen Tabbassum Mumtaz HONORING AMERICA’S VETERANS Baskin Robbins/Dunkin’ Apex Restaurant Donuts Bayshore, NY Management, Inc. FRANCHISE RELATIONS Congress Can Do More to Help Veterans Transition to 92 Jerry Crawford, CFE Guillermo Perales Jani-King International, Inc. Sun Holdings, LLC 78 Aligning the Needs of the Brand and its Franchisees the Private Sector BY DAVID BUZZA BY KEVIN BLANCHARD Ryan Cunningham Karen Powell, CFE Javelin Solutions Decor & You Supplier Forum First FranchisEsource Brands MULTI-UNIT FRANCHISING Vice Chairman International Carlton Curtis Andrew Puzder 81 One Size Doesn’t Fit All: Three Ways Multi-Unit The Coca-Cola Company CKE Restaurants, Inc. Franchisees Can Localize Marketing Efforts Rocco Fiorentino, CFE Todd Recknagel, CFE BY STEPHEN POLANSKI Swiss Farm Stores AM Conservation Group, Inc. Kathleen Gilmartin Interim HealthCare Inc. Michael Seid, CFE CFWshops Peter Holt, CFE Planet Smoothie/Tasti D-Lite Mariana Huberman UPS Store of Washington, DC Franchisee Forum First Vice Chairwoman FRANCHISING WORLD JULY 2014 3 Franchising’s Global Presence IFA’S VISION IS TO be indisputable: for an ever-increasing share of IFA members, the preeminent voice and international franchising will be central to their health and acknowledged leader for growth. franchising worldwide. This In September 2013, the IFA board of directors approved aspiration may have once a plan developed by the IFA International Committee to simply reflected the desire ensure that IFA has the resources in place to best serve our to be recognized as the members. Since that time, IFA has hired a full-time director of premier national franchise international affairs who has worked aggressively to execute association, but franchising against the plan. A description of the plan and progress has progressed both report are included in this issue on page 74. domestically and globally As part of our international involvement, the IFA is an to a point that living up to active leader in the World Franchise Council, a group of 42 the International Franchise national franchise associations located in countries around Association name and the world. IFA will host our friends from the World Franchise serving our members across Council at the February 2015 Convention in Las Vegas. the globe has become an There, IFA members will see firsthand the scope, breath and increasingly critical part of influence that franchising is having around the globe. When IFA PRESIDENT AND CEO’S IFA COLUMN our mission. you consider franchising’s adaptability across virtually every Consider this: The global middle class is projected to culture on earth, its scalability to facilitate quick development, grow from 2 billion to nearly 5 billion people in the next its role in creating owners and building a middle class, and 20 years creating almost unlimited opportunities for IFA its indirect benefits, such as establishing supply chains, the members to move aggressively to serve this new demand. power and international potential of franchising is