1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusDecember2016

2 Gross media investments evolution p.4

Key TV figures p.7

Top websites p.14

Key radio figures p.18

Print circulation p.25

OOH ratings p.29

3 Gross MediaCONNECTIONS Investments Evolution

4 GROSS MEDIA Market National North South INVESTMENTS • € Mo • 3.664,4 • 2.259,5 • 1.404,9 EVOLUTION • vs YTD 15 • + 6,6% • + 6,5% • + 6,7% Jan-Nov 2016 • % Region • 100% • 62% • 38% Source: MDB / Nielsen

Media (vs YTD 2015) Ecogroups (vs YTD 2015)

23% Health TV 12% 18% Cleaning Radio 8% 13% House Eq. 9% Transport Dailies 8% 8% Telecom OOH 0% 6% Food Retail Free press -1% 4% 3% Services Magazines -3% 2% Beauty

Internet -8% -1% Energy -8% Clothing Cinema -14% -42% Petfood

* : Non-programmatic display only ** : Newspapers supplements are now in sub-media Magazines MDB TOP 30 ADVERTISERS - Jan-Nov 2016 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies)

Rank ADV.GROUP Gross Inv. vs YTD-15 Rank ADV.GROUP Gross Inv. vs YTD-15

1 PROCTER & GAMBLE 115,5 125 16 MONDELEZ INTERNATIONAL 28,5 107 2 D'IETEREN GROUP 77,9 114 17 LOTERIE NATIONALE 28,3 106 3 RECKITT & BENCKISER 71,7 109 18 NESTLE GROUP 27,0 95 4 UNILEVER 69,1 96 19 LIDL & CO 26,7 129 5 PROXIMUS GROUP 68,0 106 20 DAIMLER BENZ GROUP 26,5 95 6 COCA-COLA COMPANY 54,2 97 21 BELFIUS BANQUE & ASSURANCES 24,9 123 7 COLRUYT GROUP 44,7 94 22 ANHEUSER BUSCH INBEV 23,6 119 8 ORANGE 43,8 152 23 BEIERSDORF 22,9 103 9 DANONE GROUP 42,7 130 24 NETHYS 22,9 83 10 PSA PEUGEOT CITROEN 42,1 101 25 BMW GROUP 22,9 94 11 GROUP HOLDING 41,8 147 26 GENERAL MOTORS CORP. 22,4 126 12 RENAULT-NISSAN ALLIANCE 41,3 114 27 ING GROUP 22,2 80 13 CARREFOUR GROUP 31,9 114 28 FERRERO 21,2 182 14 AHOLD DELHAIZE 30,9 118 29 FIAT CHRYSLER AUTOMOBILES 21,0 131 15 L'OREAL GROUP 29,8 76 30 FORD MOTOR COMPANY 18,0 105 Key TV FiguresCONNECTIONS

7 Key TV figures North - Dec-16 Source: CIM TV - Live +7 including guests

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016

VTM PRP 18-54 7,9 6,9 26,5 25,2 920 943

2BE PRP 18-44 1,9 2,1 7,2 8,7 995 912

VITAYA PRP 18-54 1,2 1,1 4,2 4,0 719 891

VIER PRP 18-54 3,9 3,3 13,1 12,1 922 955

VIJF PRP 18-54 1,3 1,4 4,5 5,2 703 749

Total TV PRP 18-54 29,8 27,2

Total TV PRP 18-44 26,5 24,4 Key TV indexes North - Dec-16 Source: CIM TV - Live +7 including guests

RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016 vs P-1 vs P-1 vs Channel's Objective

VTM PRP 18-54 104 92 106 96 107 109

2BE PRP 18-44 77 95 79 98 124 113

VITAYA PRP 18-54 92 96 95 101 105 130

VIER PRP 18-54 97 100 100 104 104 107

VIJF PRP 18-54 82 91 84 95 99 105

Total TV PRP 18-54 97 96

Total TV PRP 18-44 97 96 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Dec - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2013-2015) / Live +7 including guests (2016+)

Variable Channel Daypart 2013 2014 2015 2016 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 28,0% 29,3% 28,5% 28,2% 99 Total channels (Live + TSV) " 90,3% 88,8% 87,4% 85,8% 98 VHS + DVD player + Blue Ray " 2,3% 3,3% 3,9% 4,3% 111 Audience share TSU (%) (2) Video on demand + Digital recorder " 6,1% 6,5% 7,9% 8,6% 109 Game console and other devices (3) " 1,3% 1,4% 0,8% 1,3% 157 All Channels " 9,7% 10,7% 12,9% 18,3% 142 % Time shift viewing (4) Main Channels (5) " 12,4% 14,1% 15,7% 22,1% 141 Commercial breaks rating vs Main channels (5) - Live " 84 87 87 85 Full daypart rating Main channels (5) - TSV " 24 25 27 28 All TV channels (Live) Total day 133 134 125 113 90 ATV All TV channels (TSV) " 12 13 15 22 144 (Average daily viewing time) All TV channels (Live + TSV) " 145 147 141 135 96 in minutes Other TV Screen Usage " 21 25 27 30 108 Total TV Screen Usage " 166 172 168 165 98

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF Key TV figures South - Dec-16 Source: CIM TV - Live +7 including guests

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016

RTL-TVI PRP 18-54 8,7 8,2 27,6 26,4 854 757

Club-RTL MEN 18-54 1,6 1,5 6,5 6,3 1.019 856

Plug-RTL ALL 15-34 0,7 1,2 3,5 6,2 1.247 863

La Une PRP 18-54 4,2 4,4 13,2 14,0 684 643

La Deux PRP 18-54 1,6 2,0 5,2 6,4 605 559

AB3 PRP 18-44 2,5 2,5 9,1 9,1 702 583

TTV PRP 18-54 31,6 31,2

TTV PRP 18-44 27,2 27,5

TTV ALL 15-34 19,8 18,9

TTV MEN 18-54 24,8 23,5 Key TV indexes South - Dec-16 Source: CIM TV - Live +7 including guests

RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016 vs P-1 vs P-1 vs Channel's Objective

RTL-TVI PRP 18-54 98 103 103 100 111 104

Club-RTL MEN 18-54 91 99 96 101 119 108

Plug-RTL ALL 15-34 67 89 70 85 187 122

La Une PRP 18-54 85 103 90 101 107 102

La Deux PRP 18-54 96 127 101 125 103 99

AB3 PRP 18-44 88 125 95 122 114 98

TTV PRP 18-54 95 102

TTV PRP 18-44 92 102

TTV ALL 15-34 96 104

TTV MEN 18-54 95 98 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Dec - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2013-2015) / Live +7 including guests (2016+)

Variable Channel Daypart 2013 2014 2015 2016 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31,6% 32,3% 32,8% 33,6% 102 Total channels (Live + TSV) " 83,8% 82,0% 80,9% 80,6% 100 VHS + DVD player + Blue Ray " 3,8% 5,8% 7,8% 7,0% 90 Audience share TSU (%) (2) Video on demand + Digital recorder " 9,5% 9,9% 10,3% 11,5% 112 Game console and other devices (3) " 2,9% 2,3% 1,1% 0,8% 76 All Channels " 6,9% 8,2% 9,1% 13,4% 147 % Time shift viewing (4) Main Channels (5) " 7,4% 8,8% 10,3% 14,5% 141 Commercial breaks rating vs Main channels (5) - Live " 89 88 89 89 Full daypart rating Main channels (5) - TSV " 41 42 45 52 All TV channels (Live) Total day 161 160 160 157 98 ATV All TV channels (TSV) " 10 12 13 21 156 (Average daily viewing time) All TV channels (Live + TSV) " 171 172 174 178 102 in minutes Other TV Screen Usage " 41 46 49 51 104 Total TV Screen Usage " 212 218 223 229 103

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL Top WebsitesCONNECTIONS

14 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore

Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel- based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site.

* : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Key Digital Figures - TOP BELGIAN WEBSITES - Dec-16 Source: CIM internet - NB: Unique browsers on an average day

Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers

1 HLN..183.461 11 Le Soir 212.697 2 Nieuwsblad 962.340 12 DH.be 209.288 3 2dehands.be-2ememain.be 387.111 13 RTBF.be 206.439 4 Sudinfo 334.210 14 Kapaza 203.618 5 De Standaard 299.221 15 Het Belang van 191.784 6 Gazet van Antwerpen 267.495 16 VTM 177.459 7 Deredactie.be 230.760 17 Immoweb 172.521 8 Knack-Le Vif 221.919 18 De Morgen 159.265 9 RTL.be 214.492 19 L'Avenir.net 138.826 10 Sporza 213.068 20 Skynet 125.929 Key Digital Figures - TOP Non-CIM WEBSITES - Dec-16 Source: COMSCORE

Website Daily Visitors (000)

GOOGLE.BE 1.153 MSN.COM 957 FACEBOOK.COM 908 MSN.BE 867 LIVE.COM 588 GOOGLE.COM 396 YOUTUBE.COM 343 BING.COM 297 LINKEDIN.COM 221 YAHOO.COM 196 Key Radio FiguresCONNECTIONS

18 Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

7,0

6,0 5,7 5,0 4,6 4,3 4,0

3,0 2,3 2,0 1,6 1,6 1,0 1,1

0,0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

2015 - Wave 3 6% 7% 17% 26% 20% 8% 5% 9%

2016 - Wave 1 6% 7% 16% 30% 19% 9% 6% 8%

2016 - Wave 2 7% 7% 19% 25% 20% 10% 5% 8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Radio 1 Radio 2 MNM Stu Bru

Q-Music JOE FM Nostalgie Other Key Radio Figures North - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

600

500 467 475

400 341 300

218 200 196 204 150 100

0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

4,0 3,8

3,0

2,0 2,0

1,5 1,4 1,3 1,3 1,0 0,7 0,7 0,5

0,0

La 1ère VivaCité FM Bel-RTL Contact Nostalgie Fun NRJ

2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

2015 - Wave 3 3% 9% 9% 6% 10% 25% 10% 11% 6% 11%

2016 - Wave 1 4% 9% 7% 6% 8% 24% 9% 11% 5% 17%

2016 - Wave 2 3% 8% 8% 5% 10% 25% 10% 13% 5% 14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

La 1ère VivaCité Classic 21 Pure FM Bel-RTL

Contact Nostalgie NRJ Fun Radio Other Key Radio Figures South - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

600 559 500

400 375 388 323 314 300 310 248 261 200 205

100

0

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Print CONNECTIONS Circulation

25 Key Print Figures Source: CIM Authentification

Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data’s are either based on “declarations on honour” of publishers or “Cim- authentified” (once a year). Newpapers circulation includes digital sales. Key Print Figures - Newspapers Circulation (Paid + Free) Q4 2015-Q3 2016 (Source: CIM Authentification)

NORTH Circulation vs P-1 % Digital SOUTH Circulation vs P-1 % Digital

Het Laatste Nieuws 280.049 101 3,8% Sud Presse 91.910 98 9,5% Het Nieuwsblad 242.179 95 4,5% L'Avenir 83.695 98 5,6% De Standaard 101.210 99 16,2% Le Soir 66.713 97 15,4% Het Belang van Limburg 94.860 98 6,2% DH/Les Sports 42.449 95 5,1% Gazet van Antwerpen 89.391 95 5,6% La Libre Belgique 35.975 97 9,9% De Morgen 56.330 101 28,9% L'Echo 16.322 99 37,6% De Tijd 41.877 101 35,8% Grenz Echo 10.283 96 1,8%

Total North 905.896 98 8,9% Total South 347.347 97 10,3% Key Print Figures - Magazines Circulation (Paid + Free) Q4 2015-Q3 2016 (Source: CIM Authentification)

NL-speaking FR-speaking Both languages Categories Circulation vs P-1 Circulation vs P-1 Circulation vs P-1

Television 748.804 86 464.904 95 Women 436.950 93 214.214 90 Business & News 121.321 98 151.033 95 46.206 103 Generation (Youth/Senior) 17.324 98 103.222 103 Men 28.292 96 17.847 96 42.799 99 Lifestyle & Travel 80.226 95 Build & Deco 15.889 89 16.723 91 18.797 78

TOTAL 1.351.256 89 882.045 94 291.250 98 OOH ratingsCONNECTIONS

29 Key OOH Figures - Panoramic & Classic billboards GRP’s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2)

JCD Superstar National 189 CC MOF Mega 16 181 BP Belgium 800 170

CC MOF Maxi Mix 520 151

BP Cover 600 141

BP Access 500 132

CC MOF Supermix 440 123

CC MOF 16m² + 103 JCD Prestige 130… 51

CC MOF 36 100 48 Key OOH Figures - Street billboards GRP’s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2)

CC Adshel Maximum… 430

JCD Booster 423

CC Adshel BeSST 384

JCD Authentic Lady 381 JCD Authentic Young 380 CC Adshel Optimum XL 376 JCD Taste 338 JCD Conso 86 47 JCD Metro Digital 32 Contact : [email protected]