1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusDecember2016 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3 Gross MediaCONNECTIONS Investments Evolution 4 GROSS MEDIA Market National North South INVESTMENTS • € Mo • 3.664,4 • 2.259,5 • 1.404,9 EVOLUTION • vs YTD 15 • + 6,6% • + 6,5% • + 6,7% Jan-Nov 2016 • % Region • 100% • 62% • 38% Source: MDB / Nielsen Media (vs YTD 2015) Ecogroups (vs YTD 2015) 23% Health TV 12% 18% Cleaning Radio 8% 13% House Eq. 9% Transport Dailies 8% 8% Telecom OOH 0% 6% Food Retail Free press -1% 4% 3% Services Magazines -3% 2% Beauty Internet -8% -1% Energy -8% Clothing Cinema -14% -42% Petfood * : Non-programmatic display only ** : Newspapers supplements are now in sub-media Magazines MDB TOP 30 ADVERTISERS - Jan-Nov 2016 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies) Rank ADV.GROUP Gross Inv. vs YTD-15 Rank ADV.GROUP Gross Inv. vs YTD-15 1 PROCTER & GAMBLE 115,5 125 16 MONDELEZ INTERNATIONAL 28,5 107 2 D'IETEREN GROUP 77,9 114 17 LOTERIE NATIONALE 28,3 106 3 RECKITT & BENCKISER 71,7 109 18 NESTLE GROUP 27,0 95 4 UNILEVER 69,1 96 19 LIDL & CO 26,7 129 5 PROXIMUS GROUP 68,0 106 20 DAIMLER BENZ GROUP 26,5 95 6 COCA-COLA COMPANY 54,2 97 21 BELFIUS BANQUE & ASSURANCES 24,9 123 7 COLRUYT GROUP 44,7 94 22 ANHEUSER BUSCH INBEV 23,6 119 8 ORANGE 43,8 152 23 BEIERSDORF 22,9 103 9 DANONE GROUP 42,7 130 24 NETHYS 22,9 83 10 PSA PEUGEOT CITROEN 42,1 101 25 BMW GROUP BELGIUM 22,9 94 11 TELENET GROUP HOLDING 41,8 147 26 GENERAL MOTORS CORP. 22,4 126 12 RENAULT-NISSAN ALLIANCE 41,3 114 27 ING GROUP 22,2 80 13 CARREFOUR GROUP 31,9 114 28 FERRERO 21,2 182 14 AHOLD DELHAIZE 30,9 118 29 FIAT CHRYSLER AUTOMOBILES 21,0 131 15 L'OREAL GROUP 29,8 76 30 FORD MOTOR COMPANY 18,0 105 Key TV FiguresCONNECTIONS 7 Key TV figures North - Dec-16 Source: CIM TV - Live +7 including guests CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016 VTM PRP 18-54 7,9 6,9 26,5 25,2 920 943 2BE PRP 18-44 1,9 2,1 7,2 8,7 995 912 VITAYA PRP 18-54 1,2 1,1 4,2 4,0 719 891 VIER PRP 18-54 3,9 3,3 13,1 12,1 922 955 VIJF PRP 18-54 1,3 1,4 4,5 5,2 703 749 Total TV PRP 18-54 29,8 27,2 Total TV PRP 18-44 26,5 24,4 Key TV indexes North - Dec-16 Source: CIM TV - Live +7 including guests RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016 vs P-1 vs P-1 vs Channel's Objective VTM PRP 18-54 104 92 106 96 107 109 2BE PRP 18-44 77 95 79 98 124 113 VITAYA PRP 18-54 92 96 95 101 105 130 VIER PRP 18-54 97 100 100 104 104 107 VIJF PRP 18-54 82 91 84 95 99 105 Total TV PRP 18-54 97 96 Total TV PRP 18-44 97 96 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Dec - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2013-2015) / Live +7 including guests (2016+) Variable Channel Daypart 2013 2014 2015 2016 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 28,0% 29,3% 28,5% 28,2% 99 Total channels (Live + TSV) " 90,3% 88,8% 87,4% 85,8% 98 VHS + DVD player + Blue Ray " 2,3% 3,3% 3,9% 4,3% 111 Audience share TSU (%) (2) Video on demand + Digital recorder " 6,1% 6,5% 7,9% 8,6% 109 Game console and other devices (3) " 1,3% 1,4% 0,8% 1,3% 157 All Channels " 9,7% 10,7% 12,9% 18,3% 142 % Time shift viewing (4) Main Channels (5) " 12,4% 14,1% 15,7% 22,1% 141 Commercial breaks rating vs Main channels (5) - Live " 84 87 87 85 Full daypart rating Main channels (5) - TSV " 24 25 27 28 All TV channels (Live) Total day 133 134 125 113 90 ATV All TV channels (TSV) " 12 13 15 22 144 (Average daily viewing time) All TV channels (Live + TSV) " 145 147 141 135 96 in minutes Other TV Screen Usage " 21 25 27 30 108 Total TV Screen Usage " 166 172 168 165 98 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF Key TV figures South - Dec-16 Source: CIM TV - Live +7 including guests CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016 RTL-TVI PRP 18-54 8,7 8,2 27,6 26,4 854 757 Club-RTL MEN 18-54 1,6 1,5 6,5 6,3 1.019 856 Plug-RTL ALL 15-34 0,7 1,2 3,5 6,2 1.247 863 La Une PRP 18-54 4,2 4,4 13,2 14,0 684 643 La Deux PRP 18-54 1,6 2,0 5,2 6,4 605 559 AB3 PRP 18-44 2,5 2,5 9,1 9,1 702 583 TTV PRP 18-54 31,6 31,2 TTV PRP 18-44 27,2 27,5 TTV ALL 15-34 19,8 18,9 TTV MEN 18-54 24,8 23,5 Key TV indexes South - Dec-16 Source: CIM TV - Live +7 including guests RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Dec-16 2016 Dec-16 2016 Dec-16 2016 vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP 18-54 98 103 103 100 111 104 Club-RTL MEN 18-54 91 99 96 101 119 108 Plug-RTL ALL 15-34 67 89 70 85 187 122 La Une PRP 18-54 85 103 90 101 107 102 La Deux PRP 18-54 96 127 101 125 103 99 AB3 PRP 18-44 88 125 95 122 114 98 TTV PRP 18-54 95 102 TTV PRP 18-44 92 102 TTV ALL 15-34 96 104 TTV MEN 18-54 95 98 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Dec - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2013-2015) / Live +7 including guests (2016+) Variable Channel Daypart 2013 2014 2015 2016 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31,6% 32,3% 32,8% 33,6% 102 Total channels (Live + TSV) " 83,8% 82,0% 80,9% 80,6% 100 VHS + DVD player + Blue Ray " 3,8% 5,8% 7,8% 7,0% 90 Audience share TSU (%) (2) Video on demand + Digital recorder " 9,5% 9,9% 10,3% 11,5% 112 Game console and other devices (3) " 2,9% 2,3% 1,1% 0,8% 76 All Channels " 6,9% 8,2% 9,1% 13,4% 147 % Time shift viewing (4) Main Channels (5) " 7,4% 8,8% 10,3% 14,5% 141 Commercial breaks rating vs Main channels (5) - Live " 89 88 89 89 Full daypart rating Main channels (5) - TSV " 41 42 45 52 All TV channels (Live) Total day 161 160 160 157 98 ATV All TV channels (TSV) " 10 12 13 21 156 (Average daily viewing time) All TV channels (Live + TSV) " 171 172 174 178 102 in minutes Other TV Screen Usage " 41 46 49 51 104 Total TV Screen Usage " 212 218 223 229 103 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL Top WebsitesCONNECTIONS 14 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel- based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Key Digital Figures - TOP BELGIAN WEBSITES - Dec-16 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be 1.183.461 11 Le Soir 212.697 2 Nieuwsblad 962.340 12 DH.be 209.288 3 2dehands.be-2ememain.be 387.111 13 RTBF.be 206.439 4 Sudinfo 334.210 14 Kapaza 203.618 5 De Standaard 299.221 15 Het Belang van Limburg 191.784 6 Gazet van Antwerpen 267.495 16 VTM 177.459 7 Deredactie.be 230.760 17 Immoweb 172.521 8 Knack-Le Vif 221.919 18 De Morgen 159.265 9 RTL.be 214.492 19 L'Avenir.net 138.826 10 Sporza 213.068 20 Skynet 125.929 Key Digital Figures - TOP Non-CIM WEBSITES - Dec-16 Source: COMSCORE Website Daily Visitors (000) GOOGLE.BE 1.153 MSN.COM 957 FACEBOOK.COM 908 MSN.BE 867 LIVE.COM 588 GOOGLE.COM 396 YOUTUBE.COM 343 BING.COM 297 LINKEDIN.COM 221 YAHOO.COM 196 Key Radio FiguresCONNECTIONS 18 Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,7 5,0 4,6 4,3 4,0 3,0 2,3 2,0 1,6 1,6 1,0 1,1 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2015 - Wave 3 6% 7% 17% 26% 20% 8% 5% 9% 2016 - Wave 1 6% 7% 16% 30% 19% 9% 6% 8% 2016 - Wave 2 7% 7% 19% 25% 20% 10% 5% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music JOE FM Nostalgie Other Key Radio Figures North - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 600 500 467 475 400 341 300 218 200 196 204 150 100 0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,8 3,0 2,0 2,0 1,5 1,4 1,3 1,3 1,0 0,7 0,7 0,5 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2015 - Wave 3 3% 9% 9% 6% 10% 25% 10% 11% 6% 11% 2016 - Wave 1 4% 9% 7% 6% 8% 24% 9% 11% 5% 17% 2016 - Wave 2 3% 8% 8% 5% 10% 25% 10% 13% 5% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other Key Radio Figures South - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 600 559 500 400 375 388 323 314 300 310 248 261 200 205 100 0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2015 - Wave 3 2016 - Wave 1 2016 - Wave 2 Print CONNECTIONS Circulation 25 Key Print Figures Source: CIM Authentification Print Circulation: Number of copies sold/given on an average issue.