Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)
1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusDecember2016 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3 Gross MediaCONNECTIONS Investments Evolution 4 GROSS MEDIA Market National North South INVESTMENTS • € Mo • 3.664,4 • 2.259,5 • 1.404,9 EVOLUTION • vs YTD 15 • + 6,6% • + 6,5% • + 6,7% Jan-Nov 2016 • % Region • 100% • 62% • 38% Source: MDB / Nielsen Media (vs YTD 2015) Ecogroups (vs YTD 2015) 23% Health TV 12% 18% Cleaning Radio 8% 13% House Eq. 9% Transport Dailies 8% 8% Telecom OOH 0% 6% Food Retail Free press -1% 4% 3% Services Magazines -3% 2% Beauty Internet -8% -1% Energy -8% Clothing Cinema -14% -42% Petfood * : Non-programmatic display only ** : Newspapers supplements are now in sub-media Magazines MDB TOP 30 ADVERTISERS - Jan-Nov 2016 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies) Rank ADV.GROUP Gross Inv. vs YTD-15 Rank ADV.GROUP Gross Inv. vs YTD-15 1 PROCTER & GAMBLE 115,5 125 16 MONDELEZ INTERNATIONAL 28,5 107 2 D'IETEREN GROUP 77,9 114 17 LOTERIE NATIONALE 28,3 106 3 RECKITT & BENCKISER 71,7 109 18 NESTLE GROUP 27,0 95 4 UNILEVER 69,1 96 19 LIDL & CO 26,7 129 5 PROXIMUS GROUP 68,0 106 20 DAIMLER BENZ GROUP 26,5 95 6 COCA-COLA COMPANY 54,2 97 21 BELFIUS BANQUE & ASSURANCES 24,9 123 7 COLRUYT GROUP 44,7 94 22 ANHEUSER BUSCH INBEV 23,6 119 8 ORANGE 43,8 152 23 BEIERSDORF 22,9 103 9 DANONE GROUP 42,7 130 24 NETHYS 22,9 83 10 PSA PEUGEOT CITROEN 42,1 101 25 BMW GROUP BELGIUM 22,9 94 11 TELENET GROUP HOLDING 41,8 147 26 GENERAL MOTORS CORP.
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