<<

PRESS RELEASE FEDERAL TYRES GETS THE BALL ROLLING AT FIRST EVER UNITED SOCCER SCHOOL IN TAIWAN

Once-in-a-lifetime opportunity for 32 children in Taipei thanks to the Red Devils and Federal Tyres

Taipei, Taiwan; 07 July 2014: Federal Tyres – the Official Tyre Partner of Manchester United – is sponsoring 32 children to take part in Manchester United’s first ever three-day Soccer Schools programme in Taiwan, at the Taipei Municipal Stadium.

The 32 children, aged between aged between six and 14, are part of a group of 96 receiving a world- class coaching curriculum designed by the first-team coaches at the number one club in the world’s number one sport – the same coaching curriculum used to train star players like and Robin Persie. Along with the top-quality training, Federal Tyres also provided all participants with souvenirs including footballs, hats and tyre vouchers for their parents. Participants will compete in skill challenges, and the winner will get the chance to live the dream of walking out in front of 76,000 fans at stadium in Manchester, England, with a trip to Manchester United’s iconic Theatre of Dreams.

As well as being Taiwan’s leading tyre manufacturer, Federal Tyres is also the Official Tyre Partner of Manchester United in Russia and Taiwan. Federal is looking to capitalise on its sponsorship of the world’s most famous football club to establish its products as the Ultra High-Performance tyres of choice for Russian consumers looking for high-speed enjoyment at an affordable price.

Federal Tyres Chairman Jamie Ma said:

“It is an honour to welcome our friends from Manchester United to the home of Federal Tyres. Federal Tyres is delighted to sponsor these children and provide them with the opportunity to experience the same cutting-edge training as Manchester United’s stars. Of course, our partnership extends to Russia and if we get the chance we would love to support a Manchester United Soccer School there. There are 18 million Manchester United followers in Russia, so who knows – Federal could help them uncover the next !”

The Manchester United Soccer School (MUSS) is being run by three senior coaches who are bringing the Club’s experience of honing the world’s greatest talents to Taiwan. Mr Bennett, a MUSS coach, said:

“So far, the Manchester United Soccer School has been a great success here in Taiwan. We have had fantastic support from Federal Tyres. The children were very excited when Feddi the mascot arrived at the camp – he got a reception like at Old Trafford. It’s great that Federal have made it possible for so many children to take part in this world-class training programme because we see this as an excellent opportunity to identify talented youngsters. Apart from anything else, learning ‘the Manchester United way’ can help young players in so many ways – on and off the pitch – and it’s always exciting to bring those skills to a new part of the world.”

MUSS is holding two three-day camps for 96 students in Taipei for the first time in 2014 and hopes to continue coming to Taiwan in the years to come. Next year MUSS will extend the camp into three three-day camps throughout Taipei, Taichung and Kaohsiung. Since its formation in 1999, MUSS has travelled around the world delivering football programs to over 150,000 people including recreational players, youth teams, coaches, parents and partners.

-ENDS-

About Federal

Awaken the Champion inside – [Пробуди в себе Чемпиона]

Federal Tyres was founded in Taiwan in 1954. Over the last 60 years we have built up a presence in over 120 markets worldwide, with a global reputation for producing hi-tech tyres that provide outstanding handling, performance, power delivery and safety.

Available in the Russian market since 2004, Federal Tyres products are currently available at over 10,000 points of sale via a distribution network of nine wholesalers in eight cities including , St Petersburg and Ekaterinberg.

Federal has been the Official Tyre Partner in Russia and Taiwan of 20-time English Champions Manchester United since 2013. Federal is also the approved tyre supplier for Malaysian Super Series & Sepang S1K in Southeast Asia; Ma5da MX5 Cup and Nippon Challenge Racing Series in UK; Japan D1 Street Legal drifting Series and U.S. Asphalt Legend Cars.

For more information, please contact [email protected]

Or Nick Dawes on +44 7557 435 851

Visit our website at www.federaltyresrussia.com

Or find us on VKontakte at vk.com/federaltyresrussia

Or on at @federaltyres