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Spin Activ Release Pour publication immédiate : 2 juillet 2014 La campagne publicitaire de Chevrolet lancée le 7 juillet invite les partisans à célébrer les débuts de la marque sur le nouveau chandail à domicile du Manchester United L’expérience numérique unique pour les partisans fait partie de la campagne mondiale « What Do You #PlayFor? » de Chevrolet Le nouveau chandail marque le début de l’entente de sept ans de Chevrolet en tant que commanditaire de l’équipe du Manchester United Une vidéo de Chevrolet souligne l’héritage du chandail du Manchester United et présente des joueurs actuels et des légendes de l’équipe DETROIT, le 2 juillet 2014 – Chevrolet a invité aujourd’hui les partisans de l’équipe du Manchester United du monde entier à l’aider à célébrer ses débuts sur le nouveau chandail à domicile de l’équipe en participant à une expérience numérique unique sur www.ChevroletFC.com à compter du 7 juillet. Le nouveau chandail marque le début de l’entente de sept ans de Chevrolet en tant que commanditaire de l’équipe du Manchester United. Les partisans qui visitent www.ChevroletFC.com peuvent être parmi les premiers à s’inscrire pour endosser et partager virtuellement le nouveau chandail au moyen de leur réseaux sociaux dans le cadre de la campagne mondiale « What Do You #PlayFor? » de Chevrolet, qui rapproche les partisans et célèbre la passion à l’égard de ce beau sport. « Notre présence sur le nouveau chandail à domicile du Manchester United est un moment très attendu pour les 659 millions de partisans du club dans le monde entier, et pour la marque Chevrolet, affirme Tim Mahoney, chef de la direction du marketing mondial de Chevrolet. Depuis le début de notre partenariat avec l’équipe du Manchester United il y a plus de deux ans, nous nous sommes engagés à rapprocher les partisans du sport. Cette célébration du nouveau chandail honorera cet engagement en les faisant participer au dévoilement. » Chevrolet a également publié une vidéo sur www.ChevroletFC.com mettant en vedette les joueurs de l’équipe du Manchester United, des légendes et des partisans. La vidéo rend hommage à l’histoire des chandails de l’équipe, remontant à la création du club en 1878. Le 7 juillet, la vidéo complète sera publiée pour célébrer les débuts de Chevrolet sur le nouveau chandail. Le directeur général du Manchester United, Richard Arnold, a déclaré : « Aujourd’hui est un jour historique pour notre partenariat avec Chevrolet, qui devient officiellement notre cinquième commanditaire de chandail seulement en 136 ans. Il est donc approprié, alors que nous nous tournons vers l’avenir, que Chevrolet honore le passé du club et fasse participer les partisans aussi intimement. » La vidéo présente les partisans du Manchester United tout au long de l’histoire marchant dans les rues de Manchester et chantant l’hymne « Glory, Glory Man Utd ». Les partisans finissent tôt ou tard par arriver à Old Trafford où les rejoignent les joueurs actuels Wayne Rooney, Juan Mata, Robin van Persie et David de Gea, ainsi que le directeur adjoint Ryan Giggs. La vidéo prend fin avant que le chandail ne soit dévoilé, créant de l’anticipation pour les débuts de la marque sur le chandail le 7 juillet. Neuf légendes du Manchester United apparaissent aussi dans la vidéo : Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin et Gary Pallister. Célébrer les débuts sur le nouveau chandail n’est qu’un des nombreux événements à venir pour souligner le partenariat de Chevrolet avec le Manchester United. Le 23 juillet, le Manchester United jouera son premier match avec le nouveau chandail arborant la marque Chevrolet contre le Los Angeles Galaxy au Rose Bowl de Pasadena, en Californie, dans le cadre de la coupe Chevrolet. Chevrolet sera également le commanditaire principal du Manchester United lors de la partie du 2 août contre le Real Madrid au Michigan Stadium d’Ann Arbor, au Michigan. Chevrolet prévoit un moment mémorable pour les partisans du Manchester United lors du match d’ouverture de la saison 2014-2015 de la Premier League, la fin de semaine des 16 et 17 août, contre le Swansea City FC. À propos de Chevrolet Canada Fondée en 1911 à Detroit, Chevrolet est l’une des marques automobiles les plus importantes dans le monde, exploitant des installations dans plus de 140 pays et vendant plus de 4,9 millions de voitures et de camions par année. Chevrolet propose à ses clients des véhicules peu énergivores, performants, d’un design expressif et de grande qualité. Vous trouverez plus de précisions sur les modèles Chevrolet à l’adresse www.chevrolet.ca, sur Facebook ou en suivant @ChevroletCanada sur Twitter. Pour obtenir de plus amples renseignements sur l’engagement de Chevrolet envers le soccer, visitez le site www.chevroletfc.com. À propos de Manchester United Le Manchester United est l’une des équipes sportives les plus en vue et qui connaissent le plus de succès dans le monde du sport commercial sur la planète. Au cours de nos 136 ans d’histoire, nous avons remporté 62 trophées, ce qui nous a permis de mettre au point la marque sportive la plus populaire au monde et d’être suivis par une communauté de 659 millions de partisans. Notre grande communauté de partisans passionnés nous permet d’amasser des revenus significatifs de diverses sources dans le monde, notamment dans le cadre de partenariats, par nos produits dérivés et sous licence, par les nouveaux médias et les applications mobiles, par la diffusion et au cours de nos partie. .
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