Exploring the Reputation & Perception of Greater Western Sydney

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Exploring the Reputation & Perception of Greater Western Sydney Thursday, 30 May 2019, 9:00am – 12:00pm Deloitte Parramatta Office, Eclipse Tower 60 Station Street, Parramatta 9:00AM REGISTRATION & COFFEE 9:30AM WELCOME & INTRODUCTION Adam Leto | Executive Director, Western Sydney Leadership Dialogue 9:35AM DIALOGUE PRESENTATION Luke Turner | Director, Policy & Analysis, Western Sydney Leadership Dialogue Lauren Nicholls | Policy Officer, Western Sydney Leadership Dialogue The Dialogue’s policy team will unveil the findings of its three-month online media survey, examining how ‘brand Western Sydney’ is portrayed in the news. 9:50AM PANEL DISCUSSION – Drivers of Perception Kathleen Calderwood* | Western Sydney Reporter, ABC News John Lehmann | Editor, The Australian Lillian Saleh | Premium Content & Subscriptions Editor, The Daily & Sunday Telegraph Scott Weber* | Chief Executive Officer, Police Association of Australia Session Moderator: Dr Andy Marks | Assistant Vice Chancellor (Strategy & Projects), Western Sydney University What are some of the key factors that influence people’s perception of Western Sydney? How impactful is the media in helping shape the region’s brand and narrative, and are the positive stories that are coming out of the region outweighed by the challenges it faces in dealing with issues around violent crime and social disadvantage? 10:25AM CASE STUDY – Myth-Busters: How Canterbury-Bankstown is tackling perceptions head-on James Carey | Director City Futures, City of Canterbury-Bankstown The place “where interesting happens”- this presentation will explore the work Council has done to understand how external audiences perceive the area and detail the ongoing development of its city identity 10:45AM NETWORKING MORNING TEA BREAK 11:10AM CASE STUDY – Re-building a Brand: How Cabramatta Turned it Around Hon. Jason Clare MP | Member for Blaxland (subject to election results) Session Moderator: Christopher Brown AM | Chairman, Western Sydney Leadership Dialogue Having grown up in Cabramatta, current Member for Blaxland, Jason Clare will provide his personal view on how Cabramatta has evolved from its dark days as a ‘no-go zone’ during the 1990s to a popular dining, cultural and retail destination. What are the lessons for other parts of Western Sydney trying to overcome negative stereotypes and build a positive city brand? 11:30AM PANEL DISCUSSION – Addressing Perceptions Deng Adut* | Lawyer & Human Rights Advocate, AC Law Group Amanda Brisot | General Manager, Western Sydney Business Connection Richard Errington | Chief Executive Officer, West HQ Augusta Supple | Senior Manager, Engagement, Partnerships and Development, Create NSW Session Moderator: Theo Psychogios | Partner, Deloitte Does Western Sydney still suffer from postcode discrimination? How can the region overcome some of the negative stereotypes held by those outside of the area? How can Western Sydney leverage its diversity, events, attractions and places to build a stronger, more positive awareness and enhance its image? 12:00PM FORUM CONCLUSION *invited Sponsors .

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