Air Canada Maple Leaf Lounge Program Franchisecanada Magazine Is Carried in All Air Canada Maple Leaf Lounges

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Air Canada Maple Leaf Lounge Program FranchiseCanada Magazine is carried in all Air Canada Maple Leaf Lounges. These lounges provide private waiting areas for Air Canada passengers with active qualifying membership or who are travelling in Executive First or Executive Class tickets. There are 20 Maple Leaf Lounges worldwide receiving an average of 350,000 – 375,000 passengers per month (4.2 million a year) globally. Locations include Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s, Los Angeles, London (Heathrow), Frankfurt, Paris, and New York. The primary profile of Air Canada Maple Leaf Lounge users is male between the ages of 35 – 54 and is a senior executive (CEO, COO, VP, Director) of global corporations with a household income of over $100K. This is an influential audience who can recommend franchise opportunities to their spheres of influence (e.g. family, friends, colleagues, etc.) and may invest in franchise opportunities themselves. Participation in the Air Canada Maple Leaf Lounge program is exclusive and publishers seeking inclusion must be approved by Air Canada via a review process of the publication. Recognized for excellence in business journalism through the Kenneth R. Wilson Awards and best newsstand sales by the Canadian Newsstand Awards, FranchiseCanada’s quality content was deemed of high interest to Air Canada’s lounge users and Air Canada has requested 2,300 copies each issue for disbursement through their network of lounges.

Air CAnAdA MAple leAf lounge user deMogrAphiCs (SEE NEXT PAGE) >>

For more information on how you can reach Air Canada Maple leaf lounge users through FranchiseCanada, contact: Coleen McCrae FranchiseCanada Magazine & Directory are published by Canadian Franchise Association at [email protected] or call 877-254-0097.

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Air Canada Maple Leaf Lounge User Demographics

gender: • Male 78% • Female: 26%

Age: • Under 18: <1% • 35 to 54: 59% • 18 to 24: <1% • 55 to 64: 28% • 25 to 34: 9% • 65 and over: 4%

oCCupATion: • 40% Senior management (CEO, COO, VP, Director) • 32% Professional • 12% Mid-level management

household inCoMe: • More than $200,000: 40% • $100,000 to $200,000: 46% • $75,000 to $99,999: 9% • $50,000 to $74,000: 4% • Less than $50,000: 1%

eduCATion: • Postgraduate (PhD, Master, etc.): 39% • Graduate ( Bachelors, etc.): 39% • College /C.E.G.E.P: 12%

size of CusToMer’s • Over 1,000 employees: 38% orgAnizATion: • 20 to 500 employees: 25.6% • Less than 20 employees: 10.7%

MeMbership profile: • 57% are AC Elite members • 18% are Super Elite members • 8% hold an Executive Class or Executive First boarding pass

purpose of Trip: • 75% business and 25% leisure

sCope of Work: • We do business only in Canada: 23% • We do business only in North America: 13% • We are a global organization: 64%

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