HMF Probiotics PROFESSIONAL PRODUCT GUIDE
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HMF Probiotics PROFESSIONAL PRODUCT GUIDE NEW Research-driven Proprietary, human-sourced strains Visit www.seroyal.com/genestrabrands to view the entire GENESTRA BRANDS line Scientifically sound, quality formulas. Genestra Brands supplements supports individualized treatment plans with a 350+ professional-grade product offering in a variety of formats, proven safe, effective and reliable for over 30 years, backed by clinical or traditional evidence. A trusted Seroyal brand. 112 Technology Drive, Pittsburgh, PA 15275 TEL: 1-888-737-6925 | FAX: 1-877-737-6925 | EMAIL: [email protected] | WEBSITE: www.seroyal.com * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Copyright © 2016 Seroyal. All rights reserved. No part of this information may be used or reproduced in any form or by any means, or stored in a database or retrieval system, or be distributed or replicated without express permission of Seroyal. Making copies of any part of this information for any purposes other than your own personal use is a violation of copyright law. 2190. Version 6. Printed 02/2016. TABLE OF CONTENTS Probiotics 101 Probiotics 101 ................................ 1 What are probiotics? Who should take Market leader: There are billions of bacteria living in the intestinal probiotics? Driving probiotic science and innovation tract, often referred to as “microflora”. Probiotics are Daily probiotic supplementation is considered a for over 30 years ................................ 2 live, “friendly” bacteria in the microflora that work to necessary component of any healthy diet. It supports keep a healthy intestinal balance by replenishing and health in:* maintaining beneficial strains. Maintaining this balance HMF Product Overview • Pre- and post-pregnancy is critical for overall good health.* DAILY PROBIOTIC • Infants (1 year+), children and adolescents HMF Capsules .................................. 3 • Adults HMF Forte ..................................... 3 HMF Intensive ................................. 4 Why supplement • Seniors HMF Intensive Powder .......................... 4 with probiotics? While probiotics may be added in foods such as yogurt HMF Multi Strain ............................... 5 Beneficial bacteria may be reduced due to a variety and smoothies, direct probiotic supplementation NEW HMF Multi Strain 50 ............................ 5 of factors: provides the highest amount of beneficial live and active HMF Powder ................................... 6 cultures. Probiotics should be a routine part of a daily HMF Pre + Probiotic ............................ 6 • Age • Dietary changes or poor diet lifestyle to help maintain optimal health conditions.* HMF Super Powder ............................. 7 • Antibiotic or HMF Replenish Capsules ........................ 7 other medication use • Stress HMF Replete ................................... 8 • Lifestyle • Traveling URINARY SUPPORT HMF Cystgen .................................. 8 Maintaining bacterial balance in the intestine promotes healthy gastrointestinal function.* EXORPHIN DEGRADING (in vitro) HMF Neuro Capsules. 9 HMF Neuro Powder ............................. 9 TOPICAL SUPPORT HMF Candigen Cream .........................10 PREGNANCY & CHILD SUPPORT HMF Maternity ................................11 HMF Baby B ..................................11 HMF Baby F ...................................12 HMF Child ....................................12 NEW HMF Fit for School .............................13 HMF Natogen .................................13 Probiotic Clinical Trials The Swansea Baby Trial ........................16 The Sheffield Trial ..............................17 See centerfold for the HMF Probiotic Comparison Chart – All ages can benefit from probiotic supplementation.* An easy reference guide to our complete line of daily and condition-specific probiotics *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. 1 Market leader Driving probiotic science and innovation for over 30 years GENESTRA BRANDS Human MicroFlora (HMF) probiotics incorporate safe and effective strains reflecting the latest evidence-based research from human trials, and provide physicians and healthcare professionals a comprehensive range for individualized or condition-specific treatment.* Human-sourced strains Natural pH and bile acid resistance: No enteric coatings required Human-sourced microflora bacterial strains have high survival rates through various stomach pH (1.8- 4.2), thus maximizing intestinal tract exposure and eliminating the need for enteric coatings (capsule/tablet barriers that control digestive absorption). Naturally strong adherence: High ratio of intestinal tract carriage CFU (Colony Forming Unit) levels are important, but effectiveness is best determined through intestinal tract carriage. Human-sourced microflora bacterial strains have a naturally strong adherence to epithelial cells that ensures high ratios of intestinal tract carriage. Research-driven formulations 25 billion CFU/day of: Has been shown to: 10 billion CFU/day of: Has been shown to: • Lactobacillus acidophilus (CUL-60) • Promote intestinal comfort* • Lactobacillus salivarius (CUL-61) • Promote a healthy immune balance* • Lactobacillus acidophilus (CUL-21) • Lactobacillus paracasei (CUL-08) • Reduce incidence of skin sensitivity • Bifidobacterium bifidum (CUL-20) • Bifidobacterium bifidum (CUL-20) (Swansea Baby Trial)* • Bifidobacterium animalis subsp. lactis (CUL-34) • Bifidobacterium animalis subsp. lactis (CUL-34) Probiotic expertise: Global research and development drive category innovation A collaborative think-tank lead by Dr. Nigel Plummer has produced peer-reviewed and PubMed listed publications. Nigel Plummer, PhD.: Global authority on probiotics A key probiotic contributor, Dr. Plummer has worked at Pfizer in antibiotic R&D and has extensive knowledge in the field. His continued commitment to research has resulted in collaborations with research institutes and universities within the U.K. and Europe, enabling Dr. Plummer to develop his expertise in probiotics, plants supporting microbial balance and fish oils. Comprehensive range: Convenient formats, age-specific and condition-specific formulas Products are available in an array of potencies (up to 100 billion CFU), formats (capsules, tablets, powders) and flavors to allow for flexible and convenient dosing. Therapies can be tailored for specific individualized treatments by age (pregnancy support, infants, and children to seniors) or for specific support needs (exorphin-degrading, GI, urinary and topical support).* 2 *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. DAILY PROBIOTIC HMF Capsules HMF Forte PROBIOTIC SUPPLEMENT PROBIOTIC SUPPLEMENT Supports gastrointestinal health* Promotes intestinal health in adults and children* • Maintains digestive health* • Supports healthy gut microflora balance* • Provides 10 billion CFU per day from two strains of Lactobacillus acidophilus, • Provides 20 billion CFU per day from two strains of Lactobacillus acidophilus, Bifidobacterium bifidum, and Bifidobacterium animalis subsp. lactis Bifidobacterium bifidum, and Bifidobacterium animalis subsp. lactis HMF Capsules provide four strains of proprietary human-sourced probiotics that support HMF Forte is a unique combination of four strains of proprietary, human-sourced healthy gut flora in adults and children. The microflora composition in the gut is relatively probiotics that helps to promote gastrointestinal health in adults and children. steady, although it can be altered by diet, stress, age and medication use. Probiotics Supplementation with large numbers of a combination of microorganisms will help support healthy bacterial balance to maintain healthy intestinal function. Probiotics maximize intestinal colonization, supporting the growth of beneficial bacteria. Lactobacilli support the epithelial barrier and mediate the integrity of tight junctions, which control and Bifidobacteria, the most commonly used probiotics, help colonize the intestines and permeability. Lactic acid bacteria Lactobacilli and Bifidobacteria are the most commonly mediate the permeability of epithelial cells. In a randomized, placebo-controlled trial used probiotics, and effectively colonize the intestines. In a randomized, placebo- involving 22 adults, daily supplementation with a probiotic containing Lactobacillus controlled trial involving 22 adults, daily supplementation with a probiotic containing acidophilus supported a healthy microflora balance.* Lactobacillus acidophilus supported healthy microflora balance.* SUPPLEMENT FACTS Serving Size 1 Capsule SUPPLEMENT FACTS Servings per Container 60 or 120 Serving Size 2 Capsules Servings per Container 30 Each Capsule Contains Probiotic Consortium 10 billion CFU † Each Capsule Contains % DV Lactobacillus acidophilus (CUL-60) Total Carbohydrate <1 g <1% t Lactobacillus acidophilus (CUL-21) Probiotic Consortium 5 billion CFU † Bifidobacterium bifidum (CUL-20) Lactobacillus acidophilus (CUL-60) Bifidobacterium animalis subsp. lactis (CUL-34) Lactobacillus acidophilus (CUL-21) Fructooligosaccharides (FOS) 100 mg † Bifidobacterium bifidum (CUL-20) † Daily Value not established Bifidobacterium animalis subsp. lactis (CUL-34)