ceo* The magazine for decision makers. sept./oct. 2006 Competition. Get the look! The right design determines success. Technology. Integral Science Data Centre – the Swiss listening post in space. Growth. Raiffeisen – why the whole is greater than the sum of its parts. Publisher: PricewaterhouseCoopers AG ceo magazine, Birchstrasse 160, CH-8050 Zurich, Switzerland Editors-in-chief: Alexander Fleischer,
[email protected], Franziska Zydek,
[email protected] Creative director: Dario Benassa,
[email protected] Concept, editing and design: purpur ag, publishing and communication, zurich,
[email protected] Photos: cover: Roth und Schmid, page 3: Andreas Teichmann, page 17: Vincent von Ballmoos, page 25: Markus Bertschi, page 32: Marc Wetli, page 36: ESA, Illustration ESA/ECF, page 39: ESA 2002/Medialab, page 40: ESA 2002 Lithography: CMS Sticher AG, Printing: Sticher Printing, Lucerne Copyright: ceo magazine PricewaterhouseCoopers. The opinions and views expressed by the authors do not necessarily reflect those of the publisher. ceo magazine appears three times a year in English, German and French. Circulation 35,000 Free subscriptions and changes of address:
[email protected] Being open to novelty and willing to tread new ground is essential for embracing change as an opportunity and profiting from it. Dr Markus R. Neuhaus, CEO PricewaterhouseCoopers, Switzerland Today, growth heads the list for companies One of the greatest challenges we face is personally cope with the conflict between and managers in Switzerland. We see a the increasing complexity that accompanies tradition and innovation. And in an interview similar picture in many places: savings change, both within companies and in their on page 42, Maria Cristina Bombelli, potential has been located and exploited; environment.