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Virgin America Inc. (Name of Registrant As Specified in Its Charter)

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Virgin America Inc. (Name of Registrant As Specified in Its Charter) SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ¨ Filed by a Party other than the Registrant x Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ¨ Definitive Proxy Statement ¨ Definitive Additional Materials x Soliciting Material Pursuant to § 240.14a-12 Virgin America Inc. (Name of Registrant as Specified In Its Charter) Alaska Air Group, Inc. (Name of Person(s) Filing Proxy Statement, if other than the Registrant) Payment of Filing Fee (Check the appropriate box): x No fee required. ¨ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. (1) Title of each class of securities to which transaction applies: (2) Aggregate number of securities to which transaction applies: (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is calculated and state how it was determined): (4) Proposed maximum aggregate value of transaction: (5) Total fee paid: ¨ Fee paid previously with preliminary materials. ¨ Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing. (1) Amount Previously Paid: (2) Form, Schedule or Registration Statement No.: (3) Filing Party: (4) Date Filed: Filed by Alaska Air Group, Inc. Pursuant to Rule 14a-12 under the Securities Exchange Act of 1934, as amended Subject Company: Virgin America Inc. Commission File No.: 001-36718 The following is a slide presentation presented by executives from Alaska Airlines and Virgin America on an investor and media conference call and webcast on April 4, 2016. T h e P rem ier A irln e fo r P eo p le o n th e West C o ast S afe H arb o r T h is p resn taio n co n tain s fo rw ard -lo o k in g staem en ts w ith in th e m ean in g o f S ectio n 2 7 A o f th e S ecu rites A ct o f 1 9 3 3 , asm en d ed , an d S ectio n 2 1 E o f th e S ecu rites E x ch an g e A ct o f 1 9 3 4 , asm en d ed . F o rw ard -lo o k in g staem en ts areb ased o n , an d in clu d e stam en ts ab o u t, h e C o m p an y ’s etim ates, x p ectaio n s, b elifs, n ten tio n s, an d straeg ies fo r th e fu tu re, an d aren o t g u arn tes o f u tu re p erfo rm an ce. F o rw ard -lo o k in g staem en ts in v o lv e risk s, u n certain ties, au m p tio n s, an d o th er facto rs th at red ifcu lt o p red ict an d th at co u ld cau se actu al resu lts o v ary m aterily fro m th o se x p resd in o r in d icated b y th em . P leas rfto th e risk facto rs d escrib ed in C o m p an y ’s filn g s w ith th e S ecu rites an d E x ch an g e C o m m iso n , in clu d in g th e d etaild facto rs d iscu sed u n d er “R isk F acto rs” in th e C o m p an y ’s A n n u al R ep o rt o n F o rm 1 0 -K fo r th e fiscaly ear n d ed D ecm b er 3 1 , 2 0 1 5 . 2 Im p o rtan t in fo rm atio n fo r in v esto rs an d sto ck h o ld ers T h is co m m u n icato n m ay b e d em ed to b e so lictao n m ateril n resp ect o f th e m erg er o f V irg in A m erica w ith aw h o ly o w n ed su b sid iary o f A lask a A ir G ro u p . V irg in A m erica n ten d s to filerv an t m aterils w ith th e S ecu rites an d E x ch an g e C o m m iso n (th e “S E C ”), in clu d in g ap ro x y staem en t in p relim in ary an d d efin itv e fo rm , in co n n ectio n w ith th e so lictao n o f p ro x ies fo r th e m erg er. T h e d efin itv e p ro x y staem en t w il co n tain im p o rtan t in fo rm atio n ab o u t h e p ro p o sed m erg er an d relatd m aters. B E F O R E MA K IN G A V O T IN G D E C IS IO N , S T O C K H O L D E R S O F V IR G IN A ME R IC A A R E U R G E D T O R E A D T H E D E F IN IT IV E P R O X Y S T A T E ME N T A N D O T H E R R E L E V A N T MA T E R IA L S C A R E F U L L Y A N D IN T H E IR E N T IR E T Y WH E N T H E Y B E C O ME A V A IL A B L E B E C A U S E T H E Y WIL L C O N T A IN IMP O R T A N T IN F O R MA T IO N A B O U T V IR G IN A ME R IC A A N D T H E ME R G E R . S to ck h o ld ers w il b e ab le to o b tain co p ies o f th e p ro x y staem en t an d o th er lv an t m aterils (w h en th ey b eco m e av ailb le) an d an y o th er d o cu m en ts filed b y V irg in A m erica w ith th e S E C fo r n o ch arg e ath e S E C ’s w eb site aw w w .secg o v . In ad d ito n , secu rity h o ld ers w il b e ab le to o b tain freco p ies o f th e p ro x y staem en t fro m V irg in A m erica b y co n tacin g V irg in A m erica’s In v esto r R elatio n s D ep artm en t b y telp h o n e at(6 5 0 ) 7 6 2 -7 0 0 0 , b y m ail to V irg in A m erica In c., A ten tio n : In v esto r R elatio n s D ep artm en t, 5 5 5 A irp o rt B o u lev ard , B u rlin g am e, C alifo rn ia 9 4 0 1 0 , o r b y g o in g to V irg in A m erica’s In v esto r R elatio n s p ag e o n itsco rp o rate w eb site ah tp :/ir.v irg in am erica.o m . 3 Im p o rtan t in fo rm atio n fo r in v esto rs an d sto ck h o ld ers A lask a A ir G ro u p , V irg in A m erica n d certain o f th eir sp ectiv e d irecto rs, ex ecu tiv e o ficers an d o th er m p lo y es m ay b e d em ed to b e p articp an ts in th e so lictao n o f p ro x ies fro m V irg in A m erica’s to ck h o ld ers in resp ect o f th e m erg er. In fo rm atio n co n cern in g th e o w n ersh ip o f V irg in A m erica su rites b y V irg in A m erica’s d irecto rs an d ex ecu tiv e o ficers n clu d ed in th eir S E C filn g s o n F o rm s 3 , 4 , an d 5 , an d ad d ito n al in fo rm atio n ab o u t V irg in A m erica’s d irecto rs an d ex ecu tiv e o ficers alo av ailb le in V irg in A m erica’s p ro x y staem en t fo r its2 0 1 6 an n u al m etin g o f sto ck h o ld ers fild w ith th e S E C o n March 2 5 , 2 0 1 6 , an d isu p p lem en ted b y o th er p u b lic fn g s m ad e, an d to b e m ad e, w ith th e S E C b y V irg in A m erica.
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