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»INSIDE: A SIMPLE PLAN FOR RECRUITING, TRAINING AND RETAINING • SURVIVING THE GAME THE FLAGSHIP PUBLICATION OF COLLEGE MEDIA ADVISERS, INC. • SPRING 2007 • VOL. 44 NO. 4 Plain Brown Wrapper Edition EDITOR'S CORNER Sex and Bill Neville. For the faint of heart, rest assured that’s not the title of a new reality show. College Media Review But it is what’s been on my mind as the spring’s issue of CMR takes form. is an official publication of College Media Let me address them separately. Bob Schieffer writes in one of his memoirs that when he Advisers Inc. ; however, views expressed within its pages are those of the writers and reported live that President Clinton had admitted to having oral sex with Monica Lewinsky, he do not necessarily reflect opinions of the described it as “sex of a kind” because he couldn’t imagine his mother hearing him utter the other organization or of its officers. phrase verbatim in public. Many of today’s student journalists, whether or not they subscribe to Any writer submitting articles must follow most of the ideals admired by Schieffer, don’t have that hang-up. Matters of sex, it would seem, the Writers Guidelines included on page 31. are still on the minds of our youth, which ought not surprise to any of us who remember our COrrESPONDENCE own. Address circulation inquiries to: Ron Spielberger, Executive Director Not only are our students talking about sex (and presumably practicing what they preach), College Media Advisers but now they’ve got the gall to write about it. And they’re writing not just candidly about sex Department of Journalism its ownself but about concerns that many administrators and advisers either didn’t have to face University of Memphis or were unaware of -- AIDS, STDs, just to grab your attention— but to which attention must be Memphis, TN 38152 paid.. As Daniel Reimold of Ohio University points out in this issue of CMR, sex columns are the or [email protected] most popular reads in many of the papers that offer them. Can you really be surprised? Liaison with CMA Board of Directors: Vice President When a Daily Skiff editor a few semesters ago introduced a sex column based on the “Dear Kelly Wolff Abby” format, I quickly discovered that today’s advice columns leave Abby eating their dust. But GM, Educational Media Company I also found that most of the columns were written about as tastefully as those, well, kinds of things Virginia Tech can be. When her column about a particularly provocative “sex of a kind” prompted a query from 362 Squires Student Center a high-ranking administrator, the columnist assured me she wrote about what she heard talked Blacksburg, VA 24061 about. That sounded a lot like what newspapers do, and the administrator later seemed to agree. (540) 231-4054 [email protected] Was I distressed the next semester when the new editor did not pick up the column? Frankly, SUBScrIPTION RATES no. But if the student journalists are willing to take the heat, and they and their readers can learn • One Year, $15 (foreign $17) more about an increasingly complicated world (and we a bit more than them than we did), it’s • Two Years, $27 (foreign $29) worth it, even if the phone does ring a bit more often.) CMR BOARD OF REVIEWERS CMR Board of Reviewers **** David Adams, Indiana University Ralph Braseth, University of Mississippi Albert O. Deluca, James Madison University Bill Neville’s phone rang quite a bit in his 20-something years as the media coordinator at W. Dale Harrison, Auburn University Georgia Southern University. When I advised the newspaper there, he’d pass them along to me, Jim Hayes, Vanderbilt University but he never passed the buck. Once, several hundred students marched on the newspaper office Amy Kilpatrick, University of Alabama at to demand the firing of an editor who criticized Black History month activities without getting Birmingham his facts straight. Another time the provost summoned Bill, the editor, the editor-elect, and a vice Warren Kozireski, SUNY Brockport Kathy Lawrence, University of Texas president to harangue one and all over the headline nuances between “probe” and “investigate” (I Nils Rosdahl, North Idaho College can’t make this up). Bill’s calls to my faculty office would come in dry form: “Robert, I wouldn’t Ken Rosenauer, Missouri Western Sate want you to miss out on this opportunity.” Bill did things the old-fashioned way at his alma College mater: he gave advice—when students asked, and sometimes when they didn’t. He gave them Trum Simmons, Harrisburg Area Community responsibility with the expectation that they’d act responsibly, and he provided them the best College opportunities to see what they could make of themselves. He even talked me into advising the Roger Soenksen, James Madison University Brian Steffen, Simpson College newspaper, for which on most days I’m still obliged. Laura Widmer, Northwest Missouri State Those ancient ways don’t always play so well today, and Bill retired earlier this year. And, make University what you will of this, on a Tuesday. Some fine student journalists have come through the newspaper there and gone on to bigger stages – some newspaper executives and a slew of community newspaper editors, an Associated Press reporter, a PR guy for the biggest name in NASCAR, even Kelley Callaway, who’s College Media Review College Media Review succeeding Bill as CMR’s new managing editor and at Georgia Southern. But the newspaper’s (ISSN 0739-1056) mission wasn’t to train journalists for the professional world. Bill’s greatest legacy will be that he is published quarterly by fostered a place of learning where, as with the best college newsrooms, students who sought those College Media Advisers, Inc. responsibilities and thrived on them found a place they found hard in leaving. ‘Nuff said. © 2006, CMA. Mary Ann Pearson, an adviser and faculty member at California Baptist University, also knows the importance of providing an environment where students can invest in their program and make it flourish. And she knows first-hand how hard that can be when starting from near scratch with the slimmest of resources. Her story and first-hand points of view elsewhere on these pages provide insight and tips that can benefit advisers who are trying to turn their programs around. Robert Bohler Editor CMR SPRING 2007 EDITOR Robert Bohler CMR college media Student Publications TCU Box 298060 Texas Christian University REVIEW Fort Worth, Texas 76129 Office: 817.257.6556 THE FLAGSHIP PUBLICATION OF COLLEGE MEDIA ADVISERS, INC. Fax: 817.257.7133 SPRING 2007 • VOL. 44, NO. 4 E-mail: [email protected] MANAGING EDITOR Kelley Callaway Office of Student Media Georgia Southern University Statesboro, GA 30460 Office: 912.681.0069 4. CARNAL Fax: 912.486.7113 KNOWLEDGE E-mail: [email protected] Sex columns in ASSOCIATE EDITOR college newspapers Lillian Lodge Kopenhaver have long been a 335 Journalism and Mass Communication headache for many Florida International University, ACII North Miami, FL 33181 advisers, but love Office: 305.919.5625 them or hate them, Fax: 305.919.5203 they’re not going E-mail: [email protected] away. ArT DIRECTOR Daniel Reimold Ryan Honeyman Georgia Southern University E-mail: [email protected] ASSISTANT EDITOR Logan Thomas Georgia Southern University E-mail: [email protected] 1. 1 NEWSPAPER. CMA OFFICERS 3 STUDENTS. President When it looks like all Lance Speere hope is lost, here’s Southern Illinois University-Edwardsville Vice President a simple guide for Kelly Wolff recruiting, training, Virginia Tech and retaining a staff. Vice President for Member Services Laura York Mary Ann Pearson Garden City Community College Secretary Ira David Levy Wright College Treasurer Bill Neville Georgia Southern University Immediate Past President 16. SURVIVING Kathy Lawrence University of Texas at Austin THE GAME. Executive Director A review of Rachel Ron Spielberger Kanigel’s new University of Memphis essential guide to working on a student newspaper. Dr. John Tisdale SPRING 2007 CMR COVER STORY The Explosion of Sexual Expression and ExperimentationCarnal in the Contemporary Campus Media KnowledgeBy Daniel Reimold 4 CMR CMR SPRINGSPRING 2007 COVER STORY niversity of Southern Mississippi President Shelby Thames was up in arms Uabout sex. Late last September Thames sent an open letter of disgust to the school newspaper, The Student Printz, outlining his anger at the paper’s decision to The Explosion of Sexual Expression and publish “Pillow Talk,” a regular sex column written by a student. Experimentation in the Contemporary Campus Media “I vigorously oppose the printing of the ‘Pillow Talk’…and characterize the content as offensive to the quality and respectability of our student body and institution,” he wrote in a letter to the editor run on the paper’s opinion page. “This article was not, in any way, representative of the high caliber of our student body or our institution overall.” Since its debut on September 7, 2006, under the head- The newspaper’s decision to sexually experiment with line “College is a time to experiment,” the weekly column its traditional editorial content has caused an unparal- penned by student writer Glory Fink has addressed is- leled campus-wide rift, prompting debates between uni- sues involving foreplay, safe sex, including food in sexual versity students and employees and demands by Steve activities, the need for awareness about the spread of Crampton, the chief counsel of Mississippi’s Center for STDs, and the eternal question “Do love and sex belong Law & Policy, for the government to intervene. “We need together?” to take our concerns to the State Legislature,” Crampton “Experimentation is a common part of the college announced in mid-September 2006.