A Research on the External Environment Factors in the Companies' Swot Analysis That Are Competing in the International Market
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A RESEARCH ON THE EXTERNAL ENVIRONMENT FACTORS IN THE COMPANIES’ SWOT ANALYSIS THAT ARE COMPETING IN THE INTERNATIONAL MARKET: AN EXAMPLE OF OIL COMPANIES 2020 PhD. THESIS DEPARTMENT OF BUSINESS ADMINISTRATION Hassin ALTWILE Thesis Advisor Assist. Prof. Dr. Neşe YILDIZ A RESEARCH ON THE EXTERNAL ENVIRONMENT FACTORS IN THE COMPANIES’ SWOT ANALYSIS THAT ARE COMPETING IN THE INTERNATIONAL MARKET: AN EXAMPLE OF OIL COMPANIES Hassin ALTWILE Karabuk University Institute of Graduate Programs Department of Business Administration Prepared as PhD. Thesis Thesis Advisor Assist. Prof. Dr. Neşe YILDIZ KARABUK HAZIRAN 2020 TABLE OF CONTENTS TABLE OF CONTENTS ........................................................................................... 1 APPROVAL .............................................................................................................. 11 DECLARATION ...................................................................................................... 12 ACKNOWLEDGEMENT ........................................................................................ 13 ABSTRACT ............................................................................................................... 14 ÖZET ......................................................................................................................... 16 ARCHIVEMENT RECORD ................................................................................... 17 ARŞİV KAYIT BİLGİLERİ .................................................................................... 18 ABBREVIATIONS ................................................................................................... 19 SUBJECT OF THE RESEARCH ........................................................................... 20 PURPOSE AND IMPORTANCE OF THE RESEARCH .................................... 20 RESEARCH PROBLEM ......................................................................................... 20 METHOD OF THE RESEARCH ........................................................................... 23 POPULATION AND SAMPLE .............................................................................. 25 SCOPE AND LIMITATIONS ................................................................................. 27 CHAPTER ONE ....................................................................................................... 30 STRATEGIC MANAGEMENT .............................................................................. 30 1.1. Strategic Management .................................................................................. 30 1.1.1. Introduction ........................................................................................... 30 1.1.2. Background of Strategic Management ................................................ 31 1.1.3. Literature Review of Study .................................................................. 34 1.1.4. Defining Strategic Management ........................................................... 38 1.1.5. The Process of Strategic Management ................................................ 39 1.1.5.1. Strategy Formulation .................................................................... 39 1.1.5.2. Strategy Implementation .............................................................. 39 1.1.5.3. Strategy Evaluation ....................................................................... 40 1.1.5.4. Environmental Scanning ............................................................... 41 1.1.6. Adapt to Renewal .................................................................................. 42 1 1.1.7. Role of Strategic Management in the Organization ........................... 42 1.1.7.1. Competitive Advantage ................................................................. 43 1.1.7.2. Strategists ....................................................................................... 44 1.1.7.3. Vision Statements .......................................................................... 44 1.1.7.4. Mission Statements ........................................................................ 44 1.1.7.5. Internal Strengths and Weaknesses ............................................. 45 1.1.7.6. External Threats and Opportunities ............................................ 45 1.1.7.7. Long-term Objectives .................................................................... 46 1.1.7.8. Strategies ........................................................................................ 46 1.1.7.9. Annual Objectives .......................................................................... 47 1.1.7.10. Policies .......................................................................................... 47 1.2. SWOT Analysis ............................................................................................. 47 1.2.1. Introduction ........................................................................................... 47 1.2.2. Background of SWOT Analysis ........................................................... 49 1.2.3. Historical Development in SWOT Analysis ........................................ 52 1.2.4. Model of Swot Analysis ......................................................................... 53 1.2.5. Definition of a SWOT Analysis ............................................................ 54 1.2.5.1. Strengths ......................................................................................... 55 1.2.5.2. Weakness ........................................................................................ 55 1.2.5.3. Opportunities ................................................................................. 55 1.2.5.4. Threats ............................................................................................ 56 1.2.6. Advantages of SWOT Analysis .......................................................... 56 1.2.7. Disadvantages of SWOT Analysis...................................................... 58 1.2.8. Building SWOT Analysis ...................................................................... 60 1.2.9. The Purpose of SWOT Analysis........................................................... 60 1.2.10. Limitations of SWOT Analysis .......................................................... 61 1.2.11. SWOT Analysis of Strategic Planning Process in Companies ........ 62 1.2.11.1. Strengths, Weaknesses, Opportunities and Threats ................. 62 1.2.11.2. SWOT Analysis in the Strategic Management Cycle ............... 63 1.2.11.3. Studying Strengths, Weaknesses, Opportunities and Threats 64 1.2.12. What Makes A SWOT Analysis Work? ............................................ 65 1.2.13. SWOT Characterization ..................................................................... 67 1.2.14. Internal and External Case Indicators in SWOT Analysis ............. 67 2 1.2.15. Internal Factor and External Factors of SWOT .............................. 68 1.2.15.1. Internal Factors ........................................................................... 69 1.2.15.2. External Factors .......................................................................... 69 1.2.16. The SWOT Matrix .............................................................................. 69 1.2.17. Applications of SWOT Analysis ......................................................... 73 1.2.18. Simple Rules for a Successful SWOT Analysis ................................. 75 1.2.19. Steps/Process to Do SWOT Analysis ................................................. 75 1.2.20. Who Needs SWOT Analysis ............................................................... 77 1.2.21. Using SWOT With an Objective ........................................................ 78 1.2.22. SWOT Analysis Characteristics in Companies ................................ 79 CHAPTER TWO ...................................................................................................... 80 SHELL SWOT ANALYSIS ..................................................................................... 80 2.1. Introduction ................................................................................................... 80 2.2. History of Shell Oil Company ..................................................................... 81 2.3. Industry Overview ........................................................................................ 84 2.4. Action Plan ..................................................................................................... 85 2.5. Stakeholder Engagement .............................................................................. 85 2.6. Internal Stakeholders ................................................................................... 85 2.6.1. Employees .............................................................................................. 86 2.6.2. Suppliers ................................................................................................ 87 2.7. External Stakeholders ................................................................................... 87 2.7.1. Customers .............................................................................................. 87 2.7.2. Local Communities ............................................................................... 88 2.7.3. Interest Groups ..................................................................................... 88 2.7.4. Measurement ........................................................................................ 89 2.8. Strategy