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Willie Walsh “Very Impressed” by Norwegian Yuji Hirako Ana “Pioneering” in the Lcc Segment Sebastian Mikosz Completing Phase One of Financial Restructuring

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Willie Walsh “Very Impressed” by Norwegian Yuji Hirako Ana “Pioneering” in the Lcc Segment Sebastian Mikosz Completing Phase One of Financial Restructuring 74th IATA AGM AND WORLD AIR TRANSPORT SUMMIT ISSUE ONE - 03-JUN-2018 WILLIE WALSH “VERY IMPRESSED” BY NORWEGIAN YUJI HIRAKO ANA “PIONEERING” IN THE LCC SEGMENT SEBASTIAN MIKOSZ COMPLETING PHASE ONE OF FINANCIAL RESTRUCTURING CAPA – Centre for Aviation deliver a wealth of insightful commentary on the latest news and trends affecting the commercial aviation industry. This CAPA Daily features the topics to be explored at the 74th IATA AGM and World Air Transport Summit. CAPA MEMBERSHIP HOW ARE YOU BUILDING YOUR BUSINESS? EXPERT NEWS AND ANALYSIS REPORTS 400+ News Briefs customisable and delivered to your inbox daily plus unique, insightful analysis reports featuring accurate data and independent commentary EXPANSIVE, FEATURE-RICH DATA Aviation, airport, route, financial, fleet and MRO data used by leading industry players DEEP, RICH PROFILES Comprehensive profiles on tens of thousands of airline, airport, MRO, supplier, government/industry body, geographic and other related aerospace entities ALL ACCESSIBLE VIA SEAMLESS API INTEGRATION Discover a wealth of data to support your strategic decision-making centreforaviation.com/membership INFORM.2 CAPA DAILY | 03-JUN 2018 CONNECT. INSPIRE. View the latest headlines at centreforaviation.com They “just didn’t get it”. It’s about culture N RETROSPECT it can be hard to understand why CAPA was involved directly in the movement nearly it took nearly 30 years for the Southwest Airlines 30 years ago, when a young Air New Zealand executive LCC model to be replicated. returned home from his role as GM for the US, fresh There are so many elements of it that today with the new (Southwest) concept he’d seen there. Iit seems obvious: improved utilisation, denser We helped him develop the business plan for a low configurations, simple fleet and network structure, and cost airline that Air New Zealand would use to fly so on. domestically in Australia, a move that was permitted Certainly, direct selling via the internet provided a under their respective entry regimes. tailwind, but then Southwest had pioneered its own Thwarted at the last minute by a protectionist style of direct selling, for example using a network of Australian executive government decision, the women working the phones from home. disillusioned executive left for Europe where he found The legacy systems suddenly seemed so lazy and and convinced a self-professed “Greek rich kid” to inefficient. invest in his idea. The rich kid was Stelios Haji-Ioannou, As new entry became easier, when, in the early years the executive, Ray Webster – and so easyJet began. after Southwest became recognised as a phenomenon Hence we feel there’s a bit of CAPA DNA in Europe’s in the US, other airlines would be welcomed to the LCC LCC revolution and in the movement overall (we to understand the model. convened the world’s first LCC conference in Feb- Iconic founder (along with lesser known Rollin King) 2004, in Singapore). Herb Kelleher once explained to us that many of his Today, as IATA increasingly welcomes LCCs to the staff would question the wisdom of sharing secrets membership fold, the shape of the industry has been with the opposition – many of them more powerful and radically and irreversibly shifted in the direction of intent on using their political influence to prevent the greater cost effectiveness and customer awareness. upstart from expanding. Some airlines - or more frequently their unions - His response was, “don’t worry, they just don’t get remain reluctant to allow the transformation towards it”. The traditional airlines were studying each element greater competitiveness in this new world. Perhaps of the new system analytically and dissecting it down the next stage of the industry’s evolution will involve to its roots. But what they didn’t “get” was that it was the demise of some of the largest companies who are about more than simply a set of rules. Apart from having unable to make the adjustments necessary. One thing the magic Herb ingredient, Southwest was imbued is certain. We remain a long way from reaching stable with a culture. A culture of can-do, of efficiency and equilibrium in international aviation. impatience with bureaucracy. And a fierce passion of cost consciousness. This was at a time when the prevailing wisdom was that the focus should be on unit revenues; it was much more profitable to raise yield by 1% than to reduce costs by that amount. The equation still applies generally, but adherence to that credo gave licence to a complacency that did little or nothing to disrupt the underlying cultural deficiency. PETER HARBISON EXECUTIVE CHAIRMAN (And, by corollary, the merits of higher yield seeking can CAPA – CENTRE FOR AVIATION easily lead to the downfall of once-low cost-focussed LCCs; moving up market and introducing complexity is a minefield and can be extremely challenging to the original culture.) 2 CAPA DAILY | 03-JUN 2018 View the latest headlines at centreforaviation.com Follow us @CAPA_Aviation CAPA DAILY | 03-JUN 2018 1 ISSUE ONE - 03-Jun-2018 P.06 P.08 P.10 P.12 FEATURE FEATURE FEATURE FEATURE IAG CEO Interview: All Nippon Airways CEO Kenya Airways CEO airBaltic CEO Willie Walsh provides Interview: ANA dared to Interview: Really shifting Interview: record 2017 insight into the year achieve what seemed Kenya Airways into a performance ahead impossible – and then profitable company kept going 2 CAPA DAILY | 03-JUN 2018 View the latest headlines at centreforaviation.com ISSUE ONE - 03-Jun-2018 The Flight Deck On the record – Quotes from industry leaders 05 Analysis – Airline mergers: why Europe needs blue sky thinking 14 Analysis – US-Gulf airline conflict: peace with (almost) honour 16 Analysis – Philippines international aviation market: booming passenger growth 18 Analysis – Delta Air Lines SWOT: challenges after years-long industry leadership 20 CAPA Briefs – IATA News Briefs from 31-May-2018 22 2 CAPA DAILY | 03-JUN 2018 View the latest headlines at centreforaviation.com Follow us @CAPA_Aviation CAPA DAILY | 03-JUN 2018 3 MEMBERSHIP ENQUIRIES: [email protected] EDITORIAL ENQUIRIES: [email protected] PRESS ENQUIRIES: [email protected] EVENT ENQUIRIES: [email protected] ONSITE TEAM: EXECUTIVE CHAIRMAN: Peter Harbison [email protected] CCO: Derek Sadubin [email protected] COO: Liz Pinczewski [email protected] HEAD OF MARKETING: Daniella Baxter [email protected] SENIOR ANALYSTS: CHIEF ANALYST: Brendan Sobie [email protected] EUROPEAN CONTENT EDITOR: Richard Maslen [email protected] ASSISTANT EDITOR – BLUE SWAN DAILY: Marco Navarria [email protected] MEMBERSHIP TEAM: PARTNERSHIPS MANAGER: Rowan Lanser [email protected] SENIOR ACCOUNT MANAGER: Manon van den Broek [email protected] SENIOR ACCOUNT MANAGER: Marianne Cummins [email protected] ACCOUNT MANAGER: Brigit Mahal [email protected] CAPA - Centre for Aviation is one of the world’s most trusted sources of market intelligence for the aviation and travel industry. Our unrivalled reputation for independence and integrity means you get the whole story. Since its establishment in 1990, CAPA has developed a formidable global network of aviation researchers and analysts located across Europe, North America, Asia and Australia. We provide CAPA Members with access to more than 400 News Briefs each day, as well as Analysis Reports, Research Publications and a comprehensive Data Centre with extensive company profiles, MRO data, airline and airport databases, and more. Our sought-after events are hosted in key markets throughout the year and attract the highest calibre of thought leaders and decision makers globally. As a global leader in aviation knowledge, our aim is to make a difference by providing news, analysis and data that businesses need to stay ahead of the competition Published by Centre for Asia Pacific Aviation Pty. Ltd. Please call +61 2 9241 3200, visit centreforaviation.com or write to us at Level 4, 88 Phillip St. Sydney NSW 2000, Australia. 4 CAPA DAILY | 03-JUN 2018 View the latest headlines at centreforaviation.com QUOTES QUOTES On the Record Qantas Airways ON THE BENEFIT OF OPERATING WITH A ‘HUMMING’ AUSTRALIAN ECONOMY “We are dependent on all Australian businesses doing well. We are dependent on the Australian economy doing well. That’s the biggest driver of our business... The reason we are doing well today is because the Australian economy is humming on all cylinders... Leisure is doing really well, people are travelling. And the corporate market in all sectors is doing really well. We are now for the first time seeing real good growth in the resources sector.” Alan Joyce, CEO Spirit Airlines ON THE IMPORTANCE OF WIFI IN AVIATION ENVIRONMENT “IWiFi has become so ubiquitous that no matter where you go you are looking for the password... It is becoming more a part of our regular experience.” Ted Christie, President Etihad Airways ON HOW IT WILL NOT BE REDUCED TO A ‘BOUTIQUE’ AIRLINE STATUS “That would be the take out, to be very disciplined, very measured.... What we have embraced properly is a way to develop growth in a sustainable way. We will choose wisely; we will make sure that detail is well-attended to.” Tony Douglas, CEO Eurowings ON PLANS TO EXPAND ONLINE PRESENCE IN BID TO DRIVE SALES “In five years, Eurowings won’t be a traditional airline, but a digital company with a flight operation.” Thorsten Dirks, CEO KLM ON HOW IT IS UNREALISTIC FOR THE DUTCH BUSINESS TO LEAVE AIR FRANCE “Just as it’s not feasible for KLM to continue independently, it’s also not feasible for Air France to go on alone... That’s the strength of the combination, we need each other badly.” Pieter Elbers, President and CEO Airlines Association of Southern Africa (AASA) ON THE CHALLENGE OF IMPLEMENTING OPEN SKIES “Liberalisation has proved difficult to implement on a continental scale due to varying states’ positions on their readiness for implementation, the necessity for competition regulations, dispute resolution mechanisms, implementation provisions and incorporation into domestic legislation..
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