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ITB BERLIN NEWS IS the EXCLUSIVE OFFICIAL DAILY MAGAZINE of ITB BERLIN FIGURES & READER PROFILE Source: ITB Berlin 2019 TESTIMONIALS

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ITB BERLIN NEWS IS the EXCLUSIVE OFFICIAL DAILY MAGAZINE of ITB BERLIN FIGURES & READER PROFILE Source: ITB Berlin 2019 TESTIMONIALS 10-14 MARCH 2021 Berlin 2021 MEDIA KIT AN INTEGRAL PART OF itb-berlin-news.com YOUR SHOW COMMUNICATION! NEWS LIVE + FROM THE SHOW THE ITB BERLIN QUICKFINDER SPECIAL BOOKLET FEATURES REGIONAL KEY BENEFITS FOR EXHIBITORS: SPOTLIGHTS ATTRACT TRADE VISITORS MAXIMISE BUSINESS AT ITB BERLIN GIVE BUYERS THE STRATEGIC INFORMATION THEY NEED ITB BERLIN NEWS IS THE EXCLUSIVE OFFICIAL DAILY MAGAZINE OF ITB BERLIN FIGURES & READER PROFILE Source: ITB Berlin 2019 TESTIMONIALS 1,000 + 113,500 Qualified Trade Visitors Florian Fleischer top buyers Head of Product Management Medium Haul East – TUI Germany ITB Berlin News give me a great overview of information and help me to define my daily agenda. The daily news are up to date and give a really good overview of the top stories from all the different markets. Quite often I’m filling my transition time LINE OF BUSINESS between two appointments by reading ITB Berlin News. (Multiple citations / Extract employed trade visitors > 2%) It enables exhibitors to communicate all Martial Ma relevant information, intelligently, directly to General Manager of International their customers (buyers and decision-makers). Partnership for Accommodation Business – Ctrip Group, China It is THE source of information for all trade professionals and international press, and ITB Berlin News absolutely shows us valued insights covers the event live from the fair. of the best people in travel industry globally. As a reader, the magazine is undoubtedly referential and Multi - channel communication to ensure informative for myself and rest of our team. maximum visibility and reach your target anytime, everywhere! Jaana Chan Former Product Director, APAC, 34% HotelPlanner.com Decisive DECISION 31% PRINT WEBSITE MAKERS Co-decisive The website is perfectly set and keeps you posted with 81% of professional Decision the most recent updates. The official show dailies are trade visitors makers spread all over the show and you can easily grab one have an influence 81% and check out what’s happening around you. I always on purchasing/ secure one as soon as I spot one when entering the procurement decisions. 17% show. Understanding the market is where you start the e-MAGAZINE e-MAILING 18% Advisory No function business, right?! inuence Najib Balala Minister of Tourism, Kenya ORIGIN OF THE TRADE VISITORS STRATEGIC DISTRIBUTION POINTS CIRCULATION / PRINT It is a good platform to share destination news and • All main entrances therefore a must have during the show. • All main information counters DAY 1 DAY 2 DAY 3 • ITB Buyers Circle Norbert Fiebig 12,000 10,000 10,000 • Convention Area President, German Travel copies copies copies Association (DRV) • International Press stand • Day 1 edition benefits from an extra distribution • Media Centre at the opening ceremony (9th March 2021). A good cup of coffee and the ITB daily – this is how • Top 50 Partners’ & Participants’ stands a day at the fair can start well informed. • The ITB Berlin Quickfinder is included in every edition and benefits from an extra distribution of 9,000 copies. • Over 100 Leading Berlin Hotels For me? A must. June 2020 - Non contractual document 2 3 June 2020 - Non contractual document 44 SPECIAL FEATURE SPECIAL FEATURE 45 CITY BEAKS TRAVEL PRODUCT CITY BEAKS INNOVATIONS WTCF GUIDE EDITORIAL CONTENT City Trips – @ ITB BERLIN SPECIAL FEATURES & REGIONAL SPOTLIGHTS a success story The World Tourism Cities Federation (WTCF) has been BACKGROUND co-host of the ITB Convention Key figures from IPKs World Travel Monitor for four consecutive years and It is estimated by UN-Habitat that by adeuately managing tourism to the 2050, 70 of the worlds population will benefit of visitors and residents alike, is once again use this well- be living in cities and by 2025. Therefore, ensuring that local communities are established forum to present City trips have been the fastest- according to World Travel foreign city trips have Europe it is essential to monitor tourism listened to and benefi t from tourism is growing segment of the Monitor figures. This lower as their destination, around one its research outcome and allow performance in urban destinations and more important than ever, said UNWTO international leisure travel market growth rate compared to the fourth go to Asia/Pacifi c, followed representatives of its members to clearly address areas for improvement, Secretary-eneral urab Pololikashvili, with Europeans, Asians, North other regions is due to the already by North and South America, share their eperience. with the aim of assisting policy makers adding, There is a pressing need to set a and South Americans heading for high volume of international city while Africa ranks fi fth. and all other stakeholders in their roadmap for urban tourism which is fully attractive destinations in nearby trips undertaken by Europeans. In efforts of building a better urban tourism aligned with the urban agenda. On 6 March at 14:00 pm, WTCF countries as well as overseas. North America the outbound city The first preliminary figures of governance and management. Today, Worldwide, no other form of trip segment more than tripled in the World Travel Monitor for will hold a special forum to outbound holiday has grown the past decade. whole travel year of 2018 will be introduce the eport on World so strongly in the last decade. presented by olf Freitag, CEO of Tourism Economy Trends 2019 Compared to holiday trips in US LEADING IPK International and the Market esearch eport general, city trips grew nearly DESTINATION FACTS Over 50% on Chinese Outbound Tourist consider tourism has a positive impact in 4 times as much in this period COUNTRY EUROE & FIGURES generating wealth and promoting cultural according to IPK Internationals PREFERRED (City) Consumption (2017-2018 According to the fi rst ever global echanges. World Travel Monitor. Since CONTINENT VEL (City Cube oom A1) ® survey conducted by the World 2007, international city trips have Worldwide, the most popular MONITOR : LATEST WORLD Tourism Organization (UNWTO) Only 12% tripled their volume reaching 190 country destination for TRAVEL TRENDS AND FORECAST 2019 Container Park – Las Vegas and IPSOS, 47 of respondents 49% of respondents million in 2017. international city trips in 2017 Downtown – a perfect example of think they live in cities with a feel there should be favour limitations were the United States, followed how new, innovative infrastructure can Category: ITB Future Day benefi t both tourists and locals alike. high number of tourists. measures to improve to the number of ASIA/PACIFIC AND by ermany, France, reat Britain visitors. Date: Today, March 6, 2019 tourism management. • Youth travel SOUTH AMERICA AS and Spain. Together, these five PRESENTATION OF WTCF GROWTH DRIVERS destinations received around 35 Time: 3pm - 3:45pm PUBLICATIONS ON CHINA The segments growth is of all international city breaks in Location: CityCube Berlin, OUTBOUND TOURIST especially driven by travellers 2017. Looking at the different Auditorium A4/A5 CONSUMPTION AND WORLD • TOURISM ECONOMIC TRENDS Oceania from Asia/Pacific and South continents, nearly 60 of all 3 KEY TRENDS TO LOOK FOR AT ITB BERLIN America, where the number Category: ITB Destinations Day of city breaks has multiplied by around 4 to 5 in the past 10 years. 2% Date: Today, March 6, 2019 DESTINATION 16% Africa In Asia/Pacific, city trips have North and South Time: 2pm - 2:45pm © Ana Pogačnik REGIONS America surpassed tour holidays as the Location: CityCube Berlin, most preferred holiday type. The OF FOREIGN Auditorium A1 © Sophie Duboscq - CRT NA • Adventure Tourism strong growth from Asia/Pacifi c CITY TRIPS is particularly triggered by the Content is designed to be highly relevant and Ljubljana Arboretum Cité du Vin, Bordeaux Tourists in Ubud market, Bali increase of Chinese, Koreans and 25% apanese going on international Asia/Pacic Spotlight: French Polynesia 58% IMPROVING INFRASTRUCTURES CREATING EXPERIENCES AND ENSURING LOCAL city trips, mainly within the Europe PREVIEW AND FACILITIES ATTRACTIONS THAT BENEFIT COMMUNITIES BENEFIT FROM region. City trips by Europeans Source: IPK International - Fulfilling tourisms potential as a tool of BOTH RESIDENTS AND VISITORS LOCAL COMMUNITIES more than doubled since 2007 World Travel Monitor® sustainable and inclusive growth for cities aime Cabal, Deputy Secretary-eneral of the Urban tourism can represent a driving force in reuires a multi-stakeholder and multilevel World Tourism Organization (UNWTO), speaking the development of many cities and countries approach, based on close cooperation among at the recent Conference on City Breaks in contributing to the progress of the New Urban tourism and non-tourism administrations at Valladolid, Spain, We must understand the Agenda and the 17 Sustainable Development • Education different levels. In the case of Malaysia, ITB evolution of tourists towards greater sustainability oals, in particular, oal 11: Make cities and useful for trade visitors & press, helping them Berlins Official Partner Country 2019, the and inclusiveness, using new technological tools. human settlements inclusive, safe, resilient Federal Ministry fi rst evaluates proposals from The Councillor for Culture and Tourism of and sustainable. Tourism is intrinsically linked SPECIAL FEATURE 35 the various states, submits proposals to the Valladolid, Ana Maria edondo, echoed this call, to how a city develops itself and provides more Economic Planning Unit, and once approved adding: We need a better understanding of the and better living
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