Collective Trademarks and Biocultural Heritage
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COLLECTIVE TRADEMARKS AND BIOCULTURAL HERITAGE Towards new indications of distinction for indigenous peoples in the Potato Park, Peru Alejandro Argumedo – 2013 First published by International Institute Disclaimer ACRONYMS for Environment and Development (UK) This paper represents the view of the BCH in 2013 author and not necessarily that of IIED. biocultural heritage BCHI biocultural heritage indication Copyright © International Institute for Acknowledgements Environment and Development This research project would not have GI geographical indication been possible without the leadership of IPR intellectual property rights All rights reserved the Potato Park communities, its IP intellectual property ISBN: 978-1-84369-907-1 economic collectives and community technical team. The author wishes to TK traditional knowledge For further information please contact: express his sincere gratitude to Emma International Institute for Environment Blackmore and Krystyna Swiderska of and Development (IIED), 80–86 Gray’s IIED for providing valuable comments Inn Road, London WC1X 8NH, United and giving Asociación ANDES the Kingdom. [email protected], opportunity to work on this project. www.iied.org/pubs This publication also bears an imprint of Citation many people: Graham Dutfield, Selim Argumedo, A. (2013). Collective Loufi, Jorge Larson and Manolo Ruiz for trademarks and biocultural heritage: their very valuable comments and Towards new indications of distinction guidance; Cesar Argumedo, Tammy for indigenous peoples in the Potato Stenner and Celia Montalvo, for Park, Peru. International Institute for supporting the implementation of this Environment and Development, London. project. Designed by I also wish to express my gratitude to the SteersMcGillanEves Asociación ANDES staff members who 01225 465546 rendered their help during the period of Laid out by this project. My special thanks to Marc Regent Typesetting Griebel for his help in the completion of www.regent-typesetting.co.uk the writing work. Edited by This research and Clare Rogers publication was part-funded by UK Series Editor aid from the UK Emma Blackmore Government, Photo credit however the views Anna Karklina expressed do not [email protected] necessarily reflect the views of the UK Government. Shaping Sustainable Markets Shaping Sustainable Markets is the About the author flagship research project for the Alejandro Argumedo is Director of the Sustainable Markets Group at IIED. Asociaciòn ANDES in Cusco, Peru, and co-Director of the Global Coalition for Can markets be ‘governed’ to better Biocultural Diversity at the International benefit people and planet? This project Society of Ethnobiology. He is an explores the individual and combined indigenous human rights activist and a impact of market governance writer and researcher whose subjects mechanisms on sustainable include biodiversity conservation, development to find out what works intellectual property, agriculture and where and why. Some of these traditional knowledge. mechanisms are well established. Others are innovative ideas yet to be tested in the real world. We want to improve and broaden understanding of how market governance mechanisms can be designed and used to secure livelihoods and protect environments. Find out more about our work at http:// shapingsustainablemarkets.iied.org. We welcome your comments on this publication or other aspects of Shaping Sustainable Markets. Please contact [email protected]. 2 COLLECTIVE TRADEMARKS AND BIOCULTURAL HERITAGE Towards new indications of distinction for indigenous peoples in the Potato Park, Peru Alejandro Argumedo – 2013 Summary 4 Foreword 6 1. INtrODUctiON 8 2. THE POTATO PArk AND biOCULTURAL HEritAGE 10 3. ‘SOFT’ IPRS AND COLLEctiVE trADEMArks 13 4. COLLEctiVE trADEMArks: thE LEGAL FRAMEWOrk IN PERU AND its AppLicAtiON IN thE POTATO PArk 14 5. THE prOCEss OF AppLYING FOR A COLLEctiVE trADEMArk 16 6. CRAFTING SOLUTIONS: an informal collective trademark 22 7. ‘SOFT’ INTELLEctUAL prOPErtY TOOLS AND INDIGENOUS COMMUNitiEs 24 8. ‘BIOCULTURAL HEritAGE INDICAtiONS’: A POssibLE WAY FORWARD? 26 9. CONCLUsiON 28 REFERENCEs 30 ANNEX 1 32 Internal regulations for the use of the collective brand “Parque de la Papa” soaps and shampoos ANNEX 2 36 Survey to assess the impact of the Potato Park collective mark FIGURES Figure 1: Location of the Potato Park (Parque de la Papa), Peru 12 Figure 2: The collective trademark of the Potato Park 15 BOXES Box 1: Explaining the terms ‘biocultural heritage’ and ‘geographical indications’ 9 Box 2: The formal process of application for a collective trademark in Peru 17 Box 3. The internal regulation of the Potato Park’s collective trademark 18 3 SUMMARY How can indigenous people and local group or association must submit its legal statutes communities protect their intellectual property, of association. Although the Potato Park when it consists of collective, traditional communities have a legally registered association, knowledge? How can they best protect and the composition of the Park and its leader had promote market produce based on their own recently changed, and it was not possible to particular biocultural heritage?1 Existing change the statutes of association to reflect these intellectual property tools tend to be unsuitable for changes within 60 days. The formal process to this purpose: they protect individual rather than make changes to statutes of association (under collective rights, prioritise economic over social or Peruvian law on indigenous governance) is very cultural benefits, and focus narrowly on protecting slow, and these changes have still not been made. intellectual ‘products’ rather than knowledge This constraint has not been accounted for in the systems and production processes as a whole system for registering collective trademarks. A (including their fundamental linkages with land further complication for communities is that and biodiversity). However, ‘soft’ intellectual separate applications need to be made for each property rights, such as geographical indications,2 product category (e.g. soap, tea, bottled water). trademarks and design rights, can be collectively owned, link to a particular area or production Registration of a soft IPR is usually beyond the process, and incorporate more self-determined legal and financial capacity of remote rural rules in line with the customary laws that promote communities, hence these systems remaining indigenous innovation. Collective trademarks, for largely inaccessible. Geographical indications example, pertain to a collective or group of can promote indigenous products in global persons such as associations or cooperatives, markets and support indigenous culture. However, and are under the control and management of in Peru, the state remains the rights holder, costs these formally recognised groups. are prohibitive and procedures complicated, so many groups have opted for collective trademarks This paper presents the experience of the instead. communities of the Potato Park in both applying for formal protection through a collective Given the difficulties with formal registration, from trademark, and in adopting an informal trademark 2005 the Potato Park communities decided to for a range of biocultural heritage-based products use their collective trademark informally. A survey and services. The communities designed a of the economic collectives in the Park (including trademark and submitted an application for its for potato production, tourism, crafts and herbal formal recognition by INDECOPI,3 the Peruvian medicines) was conducted in late 2010 to assess intellectual property rights (IPR) authority. the economic, social and cultural impacts of the However, the mark was not approved because informal mark. The findings show that the they did not submit the required paperwork within collective mark has brought tangible monetary the timeframe of 60 days from the date of benefits. Most participants said it results in both application. To register a collective trademark, the higher prices and increased sales, and ensures 1. See Box 1 for a definition of ‘biocultural heritage’. 2. See Box 1 for a definition of ‘geographical indications’. 3. ‘The National Institute for the Defense of Competition and the Protection of Intellectual Property’ 4 that products are better known for their quality distinct production process and associated and source, which contributes to higher sales. culture, and link it to a particular area rich in biological and cultural diversity, drawing on the Although it lacks formal recognition, the mark is model of geographical indications. It could also now widely recognised as a distinctive symbol of draw on the positive aspects of collective the Park, and people associate products and trademarks, where communities can develop their services from the Park as having a particular own internal regulation which reflect and reinforce quality, origin and distinctiveness. It serves not their collective rights, customary laws, cultural only a commercial purpose but helps to ensure values and holistic worldviews, and enable them social cohesion and broader recognition of the to exercise some control over market Potato Park’s goods, culture, and biodiversity. It development. And critically, it would need to lower has made campesinos (the local indigenous transaction costs for communities by minimising farmers) proud of their heritage and thereby financial costs, simplifying bureaucratic consolidates the goals of the Potato Park as an procedures and