Brand protection services Safeguarding customer trust and loyalty Private and confidential 2019 Forensic protection services - Safeguarding customer trust and loyalty

Deloitte’s brand protection services can help you

Our brand protection services can help protect your brand from fraud, counterfeiting, infringement (of IP, and ) and associated risks by evaluating and benchmarking your current exposure to these risks.

What we will assess?

Which product owned by your company are being counterfeited Which elements of your supply chain and the locations prone to such are engaged/ affected? counterfeit sales? What are the 1 6 volumes and frequencies of such sales?

Who are the manufacturers/ What are the areas of leakages in distributors/ stockists of the 2 7 your supply chain? counterfeit products?

Are there infringements in your Are you also facing pilferage issues? 3 8 patents/ /, etc?

Does your industry use one or two large vendors for select processes? What measures can you adopt to If so, how do you manage the risk of 4 9 protect your brand? infringement?

Is your brand selling at significantly Is your brand being misused or lower than MRP prices, over misrepresented? 5 10 and above company approved discounts?

What will you gain? A strong brand is invaluable for the success of any organisation. According to market • Discover gaps in your supply chain research, brand value accounts for more than 30 per cent of the stock market value of companies in the S&P 500 index*. In our experience, organisations spend as much as • Ability to better control revenue 5–10 per cent of their revenues on marketing activities, promotional events, product losses caused by counterfeits and development and improvement of customer experience. infringement of IP/ / However, such efforts by companies may be diluted due copyrights to acts of infringement and counterfeiting (particularly in • Know your suppliers/ vendors India), resulting in financial losses and reputational risks. better Further, the evolving nature of legislations protecting the • Reduced risk of loss of reputation intellectual rights in India and the consequent pace • Provide quality protection to your of enforcement action have compelled brands to proactively customers by ensuring that only safeguard their assets. authentic products enter the market *Source: Millward Brown, Inc.

03 Brand protection services - Safeguarding customer trust and loyalty

Our services

Supply chain fraud • Supply chain gap analysis • Identifying theft/ pilferage issues Anti-counterfeiting • Logistics fraud identification solutions • Employee-Vendor Collusion frauds • Market survey • Illicit and grey market goods investigation • Investigation of supply chain of counterfeit goods • Damage quantification • Enforcement action IP protection support and Audits • Anti- • Copy right protection solutions • Anti-piracy solutions

Brand awareness programs • Training programmes for employers/employees • Workshops for third party vendors to help them identify counterfeits

04 Brand protection services - Safeguarding customer trust and loyalty

Brand protection advisory servides

We offer preventative and investigative services focused on helping protect our clients’ brands from fraud or theft, counterfeiting and infringement (of IP, patents, and copyright), and other associated risks. By proactively evaluating our clients’ manufacturing to retail supply chain, including third party providers, we can identify vulnerabilities, develop early warning systems, and design and implement compliance training programmes. In addition, we can assist in conducting investigations both online and offline as well as assist in live incident management and response.

E-commerce and social media monitoring Supply chain fraud Third party reputational assessment due diligence REACTIVE SERVICES

BRAND PROTECTION ADVISORY SERVICES PROACTIVE SERVICES Compliance and training Online and offline programme investigations Incident management

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Our strengths

Unique capabilities: Forensic technology, data analytics, field research/ site visits, and due diligence skills Experienced advisors: Our applied on engagements team of experienced industry advisors and consultants Field team: A dedicated in-house have over 150 person years field team, with a pan India of experience in various presence, capable of gathering fields intelligence through market enquiries, site visits, and mystery shopping – using tested techniques and methodology

Unbeatable coverage: We have an excellent coverage across all locations in India

06 Contact us

Nikhil Bedi Wilfred Bradford Partner | Leader - Forensic Partner | Forensic Financial Advisory Financial Advisory Deloitte India Deloitte India T: +91 22 6185 5130 T: +91 22 6185 5505 E-mail: [email protected] E-mail: [email protected]

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