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Forensic Brand Protection Services - Safeguarding Customer Trust and Loyalty

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Forensic Brand Protection Services - Safeguarding Customer Trust and Loyalty Brand protection services Safeguarding customer trust and loyalty Private and confidential 2019 Forensic Brand protection services - Safeguarding customer trust and loyalty Deloitte’s brand protection services can help you Our brand protection services can help protect your brand from fraud, counterfeiting, infringement (of IP, patents and copyright) and associated risks by evaluating and benchmarking your current exposure to these risks. What we will assess? Which product brands owned by your company are being counterfeited Which elements of your supply chain and the locations prone to such are engaged/ affected? counterfeit sales? What are the 1 6 volumes and frequencies of such sales? Who are the manufacturers/ What are the areas of leakages in distributors/ stockists of the 2 7 your supply chain? counterfeit products? Are there infringements in your Are you also facing pilferage issues? 3 8 patents/ copyrights/trademarks, etc? Does your industry use one or two large vendors for select processes? What measures can you adopt to If so, how do you manage the risk of 4 9 protect your brand? infringement? Is your brand selling at significantly Is your brand being misused or lower than MRP prices, over misrepresented? 5 10 and above company approved discounts? What will you gain? A strong brand is invaluable for the success of any organisation. According to market • Discover gaps in your supply chain research, brand value accounts for more than 30 per cent of the stock market value of companies in the S&P 500 index*. In our experience, organisations spend as much as • Ability to better control revenue 5–10 per cent of their revenues on marketing activities, promotional events, product losses caused by counterfeits and development and improvement of customer experience. infringement of IP/ trademark/ However, such efforts by companies may be diluted due copyrights to acts of infringement and counterfeiting (particularly in • Know your suppliers/ vendors India), resulting in financial losses and reputational risks. better Further, the evolving nature of legislations protecting the • Reduced risk of loss of reputation intellectual property rights in India and the consequent pace • Provide quality protection to your of enforcement action have compelled brands to proactively customers by ensuring that only safeguard their assets. authentic products enter the market *Source: Millward Brown, Inc. 03 Brand protection services - Safeguarding customer trust and loyalty Our services Supply chain fraud • Supply chain gap analysis • Identifying theft/ pilferage issues Anti-counterfeiting • Logistics fraud identification solutions • Employee-Vendor Collusion frauds • Market survey • Illicit and grey market goods investigation • Investigation of supply chain of counterfeit goods • Damage quantification • Enforcement action IP protection support and Audits • Anti-trademark infringement • Copy right protection solutions • Anti-piracy solutions Brand awareness programs • Training programmes for employers/employees • Workshops for third party vendors to help them identify counterfeits 04 Brand protection services - Safeguarding customer trust and loyalty Brand protection advisory servides We offer preventative and investigative services focused on helping protect our clients’ brands from fraud or theft, counterfeiting and infringement (of IP, patents, and copyright), and other associated risks. By proactively evaluating our clients’ manufacturing to retail supply chain, including third party providers, we can identify vulnerabilities, develop early warning systems, and design and implement compliance training programmes. In addition, we can assist in conducting investigations both online and offline as well as assist in live incident management and response. E-commerce and social media monitoring Supply chain fraud Third party reputational assessment due diligence REACTIVE SERVICES BRAND PROTECTION ADVISORY SERVICES PROACTIVE SERVICES Compliance and training Online and offline programme investigations Incident management 05 Brand protection services - Safeguarding customer trust and loyalty Our strengths Unique capabilities: Forensic technology, data analytics, field research/ site visits, and due diligence skills Experienced advisors: Our applied on engagements team of experienced industry advisors and consultants Field team: A dedicated in-house have over 150 person years field team, with a pan India of experience in various presence, capable of gathering fields intelligence through market enquiries, site visits, and mystery shopping – using tested techniques and methodology Unbeatable coverage: We have an excellent coverage across all locations in India 06 Contact us Nikhil Bedi Wilfred Bradford Partner | Leader - Forensic Partner | Forensic Financial Advisory Financial Advisory Deloitte India Deloitte India T: +91 22 6185 5130 T: +91 22 6185 5505 E-mail: [email protected] E-mail: [email protected] Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms. This material is prepared by Deloitte Touche Tohmatsu India LLP (DTTILLP). This material (including any information contained in it) is intended to provide general information on a particular subject(s) and is not an exhaustive treatment of such subject(s) or a substitute to obtaining professional services or advice. This material may contain information sourced from publicly available information or other third party sources. DTTILLP does not independently verify any such sources and is not responsible for any loss whatsoever caused due to reliance placed on information sourced from such sources. None of DTTILLP, Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte Network”) is, by means of this material, rendering any kind of investment, legal or other professional advice or services. You should seek specific advice of the relevant professional(s) for these kind of services. This material or information is not intended to be relied upon as the sole basis for any decision which may affect you or your business. Before making any decision or taking any action that might affect your personal finances or business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person or entity by reason of access to, use of or reliance on, this material. By using this material or any information contained in it, the user accepts this entire notice and terms of use. ©2019 Deloitte Touche Tohmatsu India LLP. Member of Deloitte Touche Tohmatsu Limited.
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