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Introduction INTRODUCTION
Chapter 1 Introduction INTRODUCTION Sports sponsorship is one of the phenomenal business is turn in now days. It is the primary strategy obtain by the leading companies for promote their products . Sports sponsorship is a marketing tool that is frequently used by companies to reach aide audience on a global basis so as to be placed higher than their competitors and to create awareness as well as make a higher profit margin. Through this platform, specific target audience alongside potential customers are reached as it able to penetrate through quite e ectively in the promotional mix and as such, is a significant method being used by many organizations. The big player s in the sports sponsorships are $S%& ST'( S%)(TS * +), &$T-)(./ ,00 &$T-)(., T1$ &I234S &$T-)(. , T$& &$T-)(. , S)&5 &$T-)(. 3illions of money in!ested by the sports media to acquire the sponsorship of the telecast of sports and to get ma"imum amount of re!enue in the form of commercials . Indian sports media is always tent to admire the lo!e of people for sports , there is an healthy completion to acquire more !iewers to obtain ma"imum re!enue , for that the sports media in!est in billions of money for the 2'(.$TI&G . The impact has been increased , regarding the de!elopment of Indian sports , due to the large in!estment done by the sports media . 2ost large sports organi#ations and successful players depend on the income and support of their sponsors. 2any could not sur!ive without this type of partnership. -
MATCHING SPORTS EVENTS and HOSTS Published April 2013 © 2013 Sportbusiness Group All Rights Reserved
THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS Published April 2013 © 2013 SportBusiness Group All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the permission of the publisher. The information contained in this publication is believed to be correct at the time of going to press. While care has been taken to ensure that the information is accurate, the publishers can accept no responsibility for any errors or omissions or for changes to the details given. Readers are cautioned that forward-looking statements including forecasts are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of companies mentioned in this report and the industry as a whole may differ materially from those expressed or implied by such forward-looking statements. Author: David Walmsley Publisher: Philip Savage Cover design: Character Design Images: Getty Images Typesetting: Character Design Production: Craig Young Published by SportBusiness Group SportBusiness Group is a trading name of SBG Companies Ltd a wholly- owned subsidiary of Electric Word plc Registered office: 33-41 Dallington Street, London EC1V 0BB Tel. +44 (0)207 954 3515 Fax. +44 (0)207 954 3511 Registered number: 3934419 THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS Author: David Walmsley THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS -
Barshim Returns to Great Form with a Bang, Storms Into Final
Top coach Salazar barred from Worlds after doping ban PAGE 12 WEDNESDAY, OCTOBER 2, 2019 © IAAF 2006 hosts Qatar to bid for 2030 Asian Games TRIBUNE NEWS NETWORK Besides, the FIFA World Cup is DOHA all set to be staged in 2022 and one year later, the FINA World RECOGNISED as a destina- Championships are also sched- tion of world’s major sport- uled in Qatar. ing events, Doha – the capi- The 2006 Asian Games tal city of Qatar – first came turned out to be the best in into prominence in December history of the Olympic Council 2006 when it hosted the 15th of Asia. Though Qatar has been Asian Games. And now, Qatar hosting international events is aiming to host another edi- since early 1990s, the 2006 tion of these championships multiple sports continental in 2030. event saw heaps of all-round According to Qatar Olym- praise, and it is still referred to pic Committee (QOC) Secre- as a bench mark for the hosts. tary-General Jassim Rashid al Buenain, Qatar will make HOSTS OF THE ASIAN GAMES a formal expression of inter- Edition Year Host City Host Nation est for the bid of 2030 Asian I 1951 New Delhi India Games in Lausanne (Switzer- II 1954 Manila Philippines land) in January 2020 when III 1958 Tokyo Japan the Youth Olympic Games are IV 1962 Jakarta Indonesia held there. QOC Secretary-General Jassim Rashid al Buenain The 2006 Doha Asian Games opening ceremony at the Khalifa International Stadium. V 1966 Bangkok Thailand Al Buenain expressed VI 1970 Bangkok Thailand Doha’s desire to organise the in 424 events in 39 sports. -
3000 51001 ~ X-Sport Class
TRADE MARKS ORDINANCE (Cap. 559) OPPOSITION TO TRADE MARK APPLICATION NO. 300051001 MARK : CLASS : 32 APPLICANT : TING YI (CAYMAN ISLANDS) HOLDING CORP. OPPONENT : ESPN, INC. STATEMENT OF REASONS FOR DECISION Background 1. On 22 July 2003, Ting Yi (Cayman Islands) Holding Corp. (the “applicant”) filed an application under the Trade Marks Ordinance, Cap 559 (the “Ordinance”) for registration of the mark, which is represented above (the “suit mark”), in Class 32 in respect of “beers; essences for making beverages, fruit juices, fruit nectars, grape must, isotonic beverages, lithia water, milk of almond beverages, mineral water, non-alcoholic beverages, non-alcoholic fruit extracts, non-alcoholic fruit juice beverages, peanut milk beverages, powders for effervescing beverages, soda water, syrups for lemonade, tomato juice for beverages, waters, whey beverages; aerated waters; syrups and other preparations for making beverages”. 2. Particulars of the subject application were published on 17 October 2003. The Opponent filed a notice of opposition which includes the grounds of opposition on 16 January 2004. 3. The opposition hearing took place before me on 17 October 2007. At the hearing, Mr. C.W. Ling, counsel, instructed by China.hk Intellectual Property Services Co., Ltd., appeared for the applicant, and Mr. Philips B.F. Wong, counsel, instructed by Sit, Fung, Kwong & Shum, Solicitors, appeared for the opponent. 1 Grounds of opposition 4. The opponent opposes registration of the suit mark under sections 3(1), 11(1)(a), 11(1)(b), 11(1)(c), 11(1)(d), 11(4)(a), 11(5)(a), 11(5)(b), 12(1) to 12(4), 12(5) and 63 of the Ordinance. -
X Games LEVELED BOOK • W a Reading A–Z Level W Leveled Book Word Count: 1,370
X Games LEVELED BOOK • W A Reading A–Z Level W Leveled Book Word Count: 1,370 Connections Writing What about X Games makes it extreme? Write a paragraph explaining your ideas. Social Studies Choose an extreme sports athlete highlighted in the book. Research the player, including his or her extreme sports career and major accomplishments. Then, write a short biography of his or her life. X Games Written by Sean McCollum Visit www.readinga-z.com for thousands of books and materials. www.readinga-z.com Words to Know athletes passionate competition promote consumers propel controversial ramp extreme sports scoffed obstacles stunts Cover: Nicole Hause, an American skateboarder, practices at X Games Minneapolis in 2017. Page 1: Kelly Sildaru of Estonia competes in a skiing event at X Games Oslo in 2016. Page 3: American skateboarder Dashawn Jordan practices at X Games Minneapoliis in 2017. Credits: Front cover, back cover: © David Berding/Icon Sportswire/AP Images; title page, page 9: Action Plus Sports Images/Alamy Stock Photo; pages 3, 11 (top right): © Aaron Lavinsky/ TNS/Newscom; page 4: © Tony Donaldson/ICON SMI/Newscom; page 6 (top left): © Jamie Squire/Getty Images Sport/Getty Images; page 6 (bottom left): © Eric Risberg/AP Images; page 6 (right): © Action Plus/Icon SMI 532/Action Plus/Icon SMI/Newscom; page 7: © Chris Polk/AP Images; page 8 (top left, top right): © Adam Pretty/Getty Images Sport/ Getty Images; page 8 (bottom): © Kyle Meyr/Red Bill Content Pool/AP Images; page 10: X Games Westend61 GmbH/Alamy Stock Photo; page 11 (top -
Sports Sponsorship Tǐyù Zànzhù 体育赞助
◀ Sports Comprehensive index starts in volume 5, page 2667. Sports Sponsorship Tǐyù zànzhù 体育赞助 Corporate sponsorship is an essential aspect Sports Association. Kia Motors, a secondary sponsor of of modern sports. At the 2008 Beijing Olym- the X Games Asia since 2005, renewed its sponsorship pics companies spent millions of dollars to get with a three-year primary sponsorship both to develop their names before a worldwide audience. For- the games in China and to gain product exposure. In 2005 alone, according to Kia Motors, exposure from the eign companies found that they had to weigh X Games Asia was worth $12 million. the advantages of the publicity that sponsor- Given such successes and the enormity of the Chinese ship brings against potential backlash from market, the Beijing Organizing Committee for the Games activists and politicians who used the Olym- of the XXIX Olympiad (BOCOG) had little trouble find- pic spotlight as a chance to criticize the Chi- ing sponsors and partners to finance and coordinate the nese government. 2008 games. The Beijing 2008 sponsorship program consisted of three tiers of support: partners (who paid approximately $40 million), sponsors (who paid $20– 30 million), and suppliers (who provided services and hina has hosted several big sporting events re- goods). cently, including the Nanshan Open (a snow- The Johnson & Johnson company, one of the Beijing boarding event), the Shanghai Showdown Olympics’ U.S. sponsors, was glad to take advantage of (China’s first Gravity Games, an extreme-sports com- the billions of viewers who, in the words of Brian Perkins, petition), and the 720 China Surf Open. -
Blair Opens up on Sex and Politics
WORLD: PAGE 5 SPORTS: PAGE 11 MAGAZINE: PAGE 16 WASHINGTON: OBAMA HOLLYWOOD LOVES WADES INTO MIDDLE CRICKET: PAKISTAN STARS DEPART HALLOWEEN: FEASTS ON EAST PEACE EFFORT FOR BETTING SCAM PROBE THE WEIRD AND WACKY theVOL 1, NO 250, PORT LOUIS Independent THURSDAY, SEPTEMBER 2, 2010 ● 16 PAGES ● RS 10 DAILY NEWSDIGEST ADSU tightens Minister Choonee files France teams up with complaint for slander airport arrival checks PORT LOUIS: Minister of Arts and Culture Mookhesswur Independent News Service Police also managed to nab his Choonee lodged a complaint Plaisance, September 1 other local accomplices. at the Independent Broadcast- Since the arrest of Ndrenato, ing Authority (IBA) against a Officers of the Anti Drug police has been on alert. After island on key issues Smuggling Unit (ADSU) based brown sugar and Subutex, the private radio station on Wednesday. He stated that his at the Sir Seewoosagur Ram- police are working hard to pre- comments have been wrongly TO JOIN FORCES WITH MAURITIUS ON TOURISM, CULTURE, INFRASTRUCTURE, EDUCATION goolam International Airport at vent heroin from hitting the reported and this has tar- Plaisance are under strict or- market too. FRANCK THIBAULT nished his image. The contro- ders to maintain a rigid control The ADSU has been work- versy is about the speech of over the movement of any sus- ing closely with the anti drug the minister at an event organ- picious passengers, especially unit of Madagascar, Tanzania ised by the Vaish Welfare Asso- those arriving from Madagas- and Uganda and the Sub Re- ciation lasst Sunday. RELATED car, Tanzania and Uganda. gional Bureau of Interpol as STORY ON PAGE 2 There are growing fears that well as the Mauritius Revenue the country is increasingly be- Authority and the customs. -
Layout 56.Indd
Issue 9 September 2020 ASIA Two Sides of the Medals – Sports and Politics in Asia This edition of perspectives Asia is published jointly by the offices of the Heinrich-Böll-Stiftung in Asia BEIJING NEW DELHI HONG KONG YANGON BANGKOK PHNOM PENH Heinrich Böll Stiftung The Heinrich Böll Stiftung is a publicly funded institute that is closely affiliated with the German party Bündnis 90/Die Grünen. From our headquarters in Berlin and 32 overseas offices, we promote green ideas and projects in Germany, as well as in more than 60 countries worldwide. Our work in Asia concentrates on promoting civil society, democratic structures, social participation for all women and men, and global justice. Together with our partners, we work toward conflict prevention, peaceful dispute reso- lution, and search for solutions in the fight against environmental degradation and the depletion of global resources. To achieve these goals, we rely on disseminating knowl- edge, creating a deeper understanding between actors in Europe and Asia, and on a global dialogue as a prerequisite for constructive negotiations. Cover illustration: Kaitlin Chan All rights reserved to Heinrich Böll Stiftung Contents 2 Editorial 4 The Tokyo Olympics: East Asian Sporting Mega-events Revisited Brian Bridges 7 The Fukushima Disaster and the Tokyo Olympcs Koide Hiroaki 11 Asia at the Olympics Ashish Khandalikar 15 From the Streets to Stadiums: Extreme Sports in China An Interview with Ding Yiyin 20 Sport in Southeast Asia: More than Medals, It’s the ‘We’ Feeling Johanna Son 24 We are -
Tom Schaar Professional Skateboard Athlete
TOM SCHAAR PROFESSIONAL SKATEBOARD ATHLETE BORN LOS ANGELES, CA LIVES MALIBU, CA HEIGHT 4’5” WEIGHT 70 LBS. SPONSORS DC SHOES, RED BULL ENERGY DRINK, ELEMENT SKATEBOARDS, MEGARAMP, PRO-TEC HELMETS, SKATELAB BIO Inspired by his older brother John, Tom Schaar began skateboarding when he was four-years-old. And, it didn’t take long before his love and skill for the sport evolved. In fact, he entered his first competition just one year later at the age of five! Best known for his incredible acrobatics, the native Californian is a “big-air tranny” skateboarder. Tom can be usually be found flying high at skateparks, bowls, verts and mini-mega ramps, all at a level that extends way beyond his young age. The most challenging trick Schaar has landed is a backside 360 to 900 on the MegaRamp – the youngest skateboarder to complete this move. He has also successfully mastered the 30” vert ramp and landed a front side 540/rodeo flip and a back flip. But even having accomplished techniques that most boys his age don’t attempt, Schaar’s appetite for success isn’t satisfied. He is continually setting his goals higher and higher and working towards becoming an even better, well rounded skater. It is clear that Tom is on the path to success and the entire skateboarding industry is taking notice. Among the many that have taken note of Tom, professional skateboarders Bucky Lasek, Bob Burnquist and Steve Badillio have all mentored Schaar. All have encouraged him to try new tricks, develop a signature style, and make sure to keep skateboarding fun. -
Sports Politics and Sports Capitalism
Issue 9 September 2020 ASIA Two Sides of the Medals – Sports and Politics in Asia This edition of perspectives Asia is published jointly by the offices of the Heinrich-Böll-Stiftung in Asia BEIJING NEW DELHI HONG KONG YANGON BANGKOK PHNOM PENH Heinrich Böll Stiftung The Heinrich Böll Stiftung is a publicly funded institute that is closely affiliated with the German party Bündnis 90/Die Grünen. From our headquarters in Berlin and 32 overseas offices, we promote green ideas and projects in Germany, as well as in more than 60 countries worldwide. Our work in Asia concentrates on promoting civil society, democratic structures, social participation for all women and men, and global justice. Together with our partners, we work toward conflict prevention, peaceful dispute reso- lution, and search for solutions in the fight against environmental degradation and the depletion of global resources. To achieve these goals, we rely on disseminating knowl- edge, creating a deeper understanding between actors in Europe and Asia, and on a global dialogue as a prerequisite for constructive negotiations. Cover illustration: Kaitlin Chan All rights reserved to Heinrich Böll Stiftung Contents 2 Editorial 4 The Tokyo Olympics: East Asian Sporting Mega-events Revisited Brian Bridges 7 The Fukushima Disaster and the Tokyo Olympcs Koide Hiroaki 11 Asia at the Olympics Ashish Khandalikar 15 From the Streets to Stadiums: Extreme Sports in China An Interview with Ding Yiyin 20 Sport in Southeast Asia: More than Medals, It’s the ‘We’ Feeling Johanna Son 24 We are -
Universidade De São Paulo Escola De Artes, Ciências E Humanidades Programa De Pós-Graduação Em Ciências Da Atividade Física
UNIVERSIDADE DE SÃO PAULO ESCOLA DE ARTES, CIÊNCIAS E HUMANIDADES PROGRAMA DE PÓS-GRADUAÇÃO EM CIÊNCIAS DA ATIVIDADE FÍSICA TIAGO BRANT DE CARVALHO FALCÃO Jogos Olímpicos e Esportes de Aventura: a inclusão do Surfe na edição Tóquio 2020 São Paulo 2020 TIAGO BRANT DE CARVALHO FALCÃO Jogos Olímpicos e Esportes de Aventura: a inclusão do Surfe na edição Tóquio 2020 DissErtação apresEntada à Escola de ArtEs, Ciências E Humanidades da Universidade de São Paulo como partE dos requisitos para obtEnção do título de MEstre Em Ciências pelo Programa de Pós-graduação Em Ciências da Atividade Física. VErsão corrigida contEndo as altErações solicitadas pela comissão julgadora Em 06 de deZEmbro de 2019. A versão original Encontra- sE Em acErvo resErvado na BibliotEca da EACH/USP E na BibliotEca Digital de TEsEs E DissErtações da USP (BDTD), de acordo com a Resolução CoPGr 6018, de 13 de outubro de 2011. Área de ConcEntração: Atividade Física E Saúde OriEntador: Prof. Dr. Ricardo Ricci Uvinha São Paulo 2020 Autorizo a reprodução e divulgação total ou parcial deste trabalho, por qualquer meio convencional ou eletrônico, para fins de estudo e pesquisa, desde que citada a fonte. CATALOGAÇÃO-NA-PUBLICAÇÃO (Universidade de São Paulo. Escola de Artes, Ciências e Humanidades. Biblioteca) CRB 8 - 4936 Falcão, Tiago Brant de Carvalho Jogos Olímpicos e Esportes de Aventura: a inclusão do Surfe na edição Tóquio 2020 / Tiago Brant de Carvalho Falcão ; orientador, Ricardo Ricci Uvinha. – 2020 99 f : il. Dissertação (Mestrado em Ciências) - Programa de Pós- Graduação em Ciências da Atividade Física, Escola de Artes, Ciências e Humanidades, Universidade de São Paulo, em 2019. -
APEC Sports Newsletter Issue 8
08 September 2019 ISSUE Photo credit: Sports Office, New Taipei City Government Sports Event Branding X City Marketing Foreword / 02 APEC Best Practices Sharing / 03 -Summary Report on 6th ASPN Meeting in Manila / 03 -Asia Pacific Perspectives on Branding Sports City / 08 Sports Exchange Platform / 26 -2019 Southeast Asian Games Update / 26 -TAFISA: For a Better World through Sport for All / 29 -Possibilities of a Synergistic Legacy of the World Masters Games 2021 Kansai / 33 Sports Innovation Accelerating / 37 -The Next Focus of Global Sports Innovation / 37 -Chinese Taipei's Sports Startups Head to a New Market in the Philippines / 40 -SPIN Accelerator TW 2nd Cycle Demo Day / 43 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating Foreword SportsSportsAPEC Innovation RelatedBest Practices Platform AcceleratingSharing Sports tourism generates substantial benefits. Today, economies around the world are using the hosting of sports events to package their cities and generate their own brand. This drives city marketing and showcases every aspect of a city on the international stage before a global audience. The associated life, tourism and industrial activities bring substantial economic benefits to a city and allow the city brand to shine. This issue of the APEC Sports Newsletter will allow readers to experience the irresistible charm of brand sports and city marketing. In this issue, we share with you a summary report on the 2019 APEC Workshop on International Sports Events and Local Economic Development held in Manila and best practices of city marketing using sports events from Indonesia; Japan; Malaysia; the Philippines; Singapore; Chinese Taipei; Thailand; and Viet Nam, sharing with readers how each economy combines sports development and local cultural characteristics to display the city on the international stage.