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APEC Sports Newsletter Issue 8

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APEC Sports Newsletter Issue 8 08 September 2019 ISSUE Photo credit: Sports Office, New Taipei City Government Sports Event Branding X City Marketing Foreword / 02 APEC Best Practices Sharing / 03 -Summary Report on 6th ASPN Meeting in Manila / 03 -Asia Pacific Perspectives on Branding Sports City / 08 Sports Exchange Platform / 26 -2019 Southeast Asian Games Update / 26 -TAFISA: For a Better World through Sport for All / 29 -Possibilities of a Synergistic Legacy of the World Masters Games 2021 Kansai / 33 Sports Innovation Accelerating / 37 -The Next Focus of Global Sports Innovation / 37 -Chinese Taipei's Sports Startups Head to a New Market in the Philippines / 40 -SPIN Accelerator TW 2nd Cycle Demo Day / 43 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating Foreword SportsSportsAPEC Innovation RelatedBest Practices Platform AcceleratingSharing Sports tourism generates substantial benefits. Today, economies around the world are using the hosting of sports events to package their cities and generate their own brand. This drives city marketing and showcases every aspect of a city on the international stage before a global audience. The associated life, tourism and industrial activities bring substantial economic benefits to a city and allow the city brand to shine. This issue of the APEC Sports Newsletter will allow readers to experience the irresistible charm of brand sports and city marketing. In this issue, we share with you a summary report on the 2019 APEC Workshop on International Sports Events and Local Economic Development held in Manila and best practices of city marketing using sports events from Indonesia; Japan; Malaysia; the Philippines; Singapore; Chinese Taipei; Thailand; and Viet Nam, sharing with readers how each economy combines sports development and local cultural characteristics to display the city on the international stage. This issue also reports on the progress of preparations for the 30th Southeast Asian Games, the 2021 Kansai World Masters Games and other latest news on international sports events; information about TAFISA and sport-for-all related programs is also included. Moreover, articles on the focal points of global sports innovation, Chinese Taipei-Philippines innovation industry exchange and the results of the second training cycle of SPIN Accelerator TW are featured in the Sports Innovation Accelerating column. As social development becomes increasingly diverse, it can be combined with city marketing, thus forming a distinctive local industrial ecology. A city brand represents a city's main development characteristics and future vision objectives. By hosting important international sports events and combining them with local distinctive culture, participation of foreigners and locals alike can be attracted and the popularity of sport could be increased locally to achieve the benefit of "brand sports event", thus, molding a sports city. I hope this e-newsletter can inspire readers' to form different ideas and outlook with regard to sports cities. Chin-Hsung Kao Executive Director of ASPN 2 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating APEC Best Practices Sharing Summary Report on the 6th ASPN Meeting in Manila By APEC Sports Newsletter editorial group The Sports Administration (SA), Ministry of Education and the Philippine Sports Commission (PSC) jointly held the 2019 APEC Workshop on International Sports Events and Local Economic Development in Manila on June 3. 15 representatives from industry, government and academia of 9 APEC economies attended, putting forward their views on the effect of sports events on the local economy and sharing their own sports innovation development experiences. The 2019 APEC Workshop on International Sports Events and Local Economic Development was held in Manila in the Philippines Honorable Guests were invited to deliver opening remarks. Speakers and panelists at the workshop included below: 3 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating APEC Best Practices Sharing Name Position Dr. Celia H. Kiram Commissioner, Philippine Sports Commission Mr. Krzysztof Kropielnicki Head of Sportcal Events, Sportcal Director of Indonesia Sports Polytechnic, Ministry of Youth and Sports, Dr. Andi Rahman Indonesia Head of International Relations, Department of Information and Dr. Yoriko Noguchi International Relations, Japan Sport Council Senior Assistant Secretary, International Relations Division, Malaysian Ms. Alina Cheong Ministry of Youth and Sports Ms. Peggy Tng Deputy Director, Singapore Sports Institute Director, International Cooperation Division, Sports Authority of Ms. Nittaya Kerdjuntuk Thailand Ms. Le Thi Hoang Yen Deputy Director-General, Vietnam Sport Administration Mr. Rene Meily President, QBO Innovation Hub Manager, ilab Accelerator, HYPE UQ SPIN Lab Sports Accelerator, The Ms. Joan Norton University of Queensland Director, International and Cross-Strait Sports Division, Sports Ms. Maggie Hsu Administration, Ministry of Education Mr. Chi-Wen Yang Director of Athletic Department, National Taipei University of Education Director, Center of Industry Accelerator and Patent Strategy, National Dr. Hank Huang Chiao Tung University CEO, Center of Industry Accelerator and Patent Strategy, National Chiao Mr. Michael Lin Tung University International sports events: the catalyst for local economic development Sportcal: Staging international sports events can achieve the objectives of activating the local economy and urban renewal and can bring boundless benefits. In 2011, leading sports impact analysis company Sportcal established Representatives of economies engaging in exchange overall assessment standards for sports event impact, suggesting that, when assessing the impact of events, importance should be attached to the wide benefit and overall effect to allow the real added value of events to be found and strengthen links between spectators and the local community. The Philippines is blessed with abundant tourism resources. Boracay and Subic Bay 4 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating APEC Best Practices Sharing Area is the best choice for water sports competitions, attracting tens of thousands of tourists every year. The Philippines is currently busy organizing the Southeast Asian games which will be held in November this year. Almost 12,000 volunteers have been recruited for this event, which is estimated to have 11,250 athletes taking part. Figures show that, from 2020, the sports tourism industry will have an annual growth of 14.7%, showing the great development potential of sports tourism industry in the Philippines. Chinese Taipei held a total of 130 international sports events in 2018. The 5-day "Tour de Taiwan" attracted 200 elite cyclists from all over the world. It was broadcasted by Euro Sports globally in 20 languages, attracting 95 million viewers. Taipei Cycle Show, the world's second most important bicycle exhibition, was also held during the event. By combining sports event and exhibition, this event attracted more attention than ever before. More avid cyclists were attracted to Taipei, allowing this industry chain to shine more brightly on the international stage. Indonesia successfully concluded the Jakarta-Palembang Asian Games 2018 after 462 competitions. To make sure the venues were of sufficient standard for this grand sports event, the government of Indonesia spent almost IDR 1.37 trillion (around USD 95 million) on building venues. This event brought revenue of IDR 3.5 billion (around USD 242 million) to Jakarta and Palembang and attracted 4 million spectators, 40% of whom were from overseas. Overall, this Asian Games not only brought investment in large- scale construction, but also boosted the development of the tourism industry. Japan will be hosting a large number of mega sports events in the near future, such as the Rugby World Cup 2019, Tokyo 2020 Olympic and Paralympic Games and the World Masters Games in 2021. As well as actively bidding for the right to stage mega sports events, the government of Japan has placed its current focus on using small scale sports events to drive local economic development and is using extreme sports, sumo, marathons etc. to help achieve this goal. Malaysia held 209 international sports events in 2018. The Tour de Langkawi had 119 riders. Figures show that almost 220,000 spectators were onsite. It was also viewed around 200 million times on TV or online and had around 10,000 followers on social 5 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating APEC Best Practices Sharing Economy representatives pictured together after the Workshop media. This event brought substantial economic benefits to Malaysia with the local area generated almost MYR 9 million (around USD 2 million) in return and more than 1,000 job opportunities were created. Singapore has hosted the WTA Finals for five years in a row since 2014, this event has created substantial economic and cultural benefits locally. The grand 10-day event attracted a large number of foreign visitors, raising Singapore's international profile substantially. In order to support this event, many local businesses have committed large amounts of money to nurture the capability of hosting international sports events for Singapore, which would help position Singapore as the hub of the sports world. Thailand's involvement in international sports affairs has been shown
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