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08 September 2019 ISSUE

Photo credit: Sports Office, New Taipei City Government

Sports Event Branding X City Marketing Foreword / 02 APEC Best Practices Sharing / 03 -Summary Report on 6th ASPN Meeting in / 03 - Pacific Perspectives on Branding Sports City / 08 Sports Exchange Platform / 26 -2019 Southeast Update / 26 -TAFISA: For a Better World through Sport for All / 29 -Possibilities of a Synergistic Legacy of the 2021 Kansai / 33 Sports Innovation Accelerating / 37 -The Next Focus of Global Sports Innovation / 37 -'s Sports Startups Head to a New Market in the / 40 -SPIN Accelerator TW 2nd Cycle Demo Day / 43 APEC Best Sports Exchange Sports Innovation Foreword Practices Sharing Platform Accelerating

Foreword

SportsSportsAPEC Innovation RelatedBest Practices Platform AcceleratingSharing Sports tourism generates substantial benefits. Today, economies around the world are using the hosting of sports events to package their cities and generate their own brand. This drives city marketing and showcases every aspect of a city on the international stage before a global audience. The associated life, tourism and industrial activities bring substantial economic benefits to a city and allow the city brand to shine. This issue of the APEC Sports Newsletter will allow readers to experience the irresistible charm of brand sports and city marketing.

In this issue, we share with you a summary report on the 2019 APEC Workshop on International Sports Events and Local Economic Development held in Manila and best practices of city marketing using sports events from ; ; ; the Philippines; ; Chinese Taipei; ; and Viet Nam, sharing with readers how each economy combines sports development and local cultural characteristics to display the city on the international stage. This issue also reports on the progress of preparations for the 30th , the 2021 Kansai World Masters Games and other latest news on international sports events; information about TAFISA and sport-for-all related programs is also included. Moreover, articles on the focal points of global sports innovation, Chinese Taipei-Philippines innovation industry exchange and the results of the second training cycle of SPIN Accelerator TW are featured in the Sports Innovation Accelerating column.

As social development becomes increasingly diverse, it can be combined with city marketing, thus forming a distinctive local industrial ecology. A city brand represents a city's main development characteristics and future vision objectives. By hosting important international sports events and combining them with local distinctive culture, participation of foreigners and locals alike can be attracted and the popularity of sport could be increased locally to achieve the benefit of "brand sports event", thus, molding a sports city. I hope this e-newsletter can inspire readers' to form different ideas and outlook with regard to sports cities.

Chin-Hsung Kao Executive Director of ASPN

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Summary Report on the 6th ASPN Meeting in Manila

By APEC Sports Newsletter editorial group

The Sports Administration (SA), Ministry of Education and the Philippine Sports Commission (PSC) jointly held the 2019 APEC Workshop on International Sports Events and Local Economic Development in Manila on June 3. 15 representatives from industry, government and academia of 9 APEC economies attended, putting forward their views on the effect of sports events on the local economy and sharing their own sports innovation development experiences.

The 2019 APEC Workshop on International Sports Events and Local Economic Development was held in Manila in the Philippines

Honorable Guests were invited to deliver opening remarks. Speakers and panelists at the workshop included below:

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Name Position Dr. Celia H. Kiram Commissioner, Philippine Sports Commission Mr. Krzysztof Kropielnicki Head of Sportcal Events, Sportcal Director of Indonesia Sports Polytechnic, Ministry of Youth and Sports, Dr. Andi Rahman Indonesia Head of International Relations, Department of Information and Dr. Yoriko Noguchi International Relations, Japan Sport Council Senior Assistant Secretary, International Relations Division, Malaysian Ms. Alina Cheong Ministry of Youth and Sports Ms. Peggy Tng Deputy Director, Singapore Sports Institute Director, International Cooperation Division, Sports Authority of Ms. Nittaya Kerdjuntuk Thailand Ms. Le Thi Hoang Yen Deputy Director-General, Sport Administration Mr. Rene Meily President, QBO Innovation Hub Manager, ilab Accelerator, HYPE UQ SPIN Lab Sports Accelerator, The Ms. Joan Norton University of Queensland Director, International and Cross-Strait Sports Division, Sports Ms. Maggie Hsu Administration, Ministry of Education Mr. Chi-Wen Yang Director of Athletic Department, National Taipei University of Education Director, Center of Industry Accelerator and Patent Strategy, National Dr. Hank Huang Chiao Tung University CEO, Center of Industry Accelerator and Patent Strategy, National Chiao Mr. Michael Lin Tung University International sports events: the catalyst for local economic development

Sportcal: Staging international sports events can achieve the objectives of activating the local economy and urban renewal and can bring boundless benefits. In 2011, leading sports impact analysis company Sportcal established Representatives of economies engaging in exchange overall assessment standards for sports event impact, suggesting that, when assessing the impact of events, importance should be attached to the wide benefit and overall effect to allow the real added value of events to be found and strengthen links between spectators and the local community.

The Philippines is blessed with abundant tourism resources. and Subic Bay

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Area is the best choice for water sports competitions, attracting tens of thousands of tourists every year. The Philippines is currently busy organizing the Southeast Asian games which will be held in November this year. Almost 12,000 volunteers have been recruited for this event, which is estimated to have 11,250 athletes taking part. Figures show that, from 2020, the sports tourism industry will have an annual growth of 14.7%, showing the great development potential of sports tourism industry in the Philippines.

Chinese Taipei held a total of 130 international sports events in 2018. The 5-day "Tour de " attracted 200 elite cyclists from all over the world. It was broadcasted by Euro Sports globally in 20 languages, attracting 95 million viewers. Taipei Cycle Show, the world's second most important bicycle exhibition, was also held during the event. By combining sports event and exhibition, this event attracted more attention than ever before. More avid cyclists were attracted to Taipei, allowing this industry chain to shine more brightly on the international stage.

Indonesia successfully concluded the - Asian Games 2018 after 462 competitions. To make sure the venues were of sufficient standard for this grand sports event, the government of Indonesia spent almost IDR 1.37 trillion (around USD 95 million) on building venues. This event brought revenue of IDR 3.5 billion (around USD 242 million) to Jakarta and Palembang and attracted 4 million spectators, 40% of whom were from overseas. Overall, this Asian Games not only brought investment in large- scale construction, but also boosted the development of the tourism industry.

Japan will be hosting a large number of mega sports events in the near future, such as the Rugby World Cup 2019, 2020 Olympic and and the World Masters Games in 2021. As well as actively bidding for the right to stage mega sports events, the government of Japan has placed its current focus on using small scale sports events to drive local economic development and is using extreme sports, sumo, marathons etc. to help achieve this goal.

Malaysia held 209 international sports events in 2018. The Tour de Langkawi had 119 riders. Figures show that almost 220,000 spectators were onsite. It was also viewed around 200 million times on TV or online and had around 10,000 followers on social

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Economy representatives pictured together after the Workshop

media. This event brought substantial economic benefits to Malaysia with the local area generated almost MYR 9 million (around USD 2 million) in return and more than 1,000 job opportunities were created.

Singapore has hosted the WTA Finals for five years in a row since 2014, this event has created substantial economic and cultural benefits locally. The grand 10-day event attracted a large number of foreign visitors, raising Singapore's international profile substantially. In order to support this event, many local businesses have committed large amounts of money to nurture the capability of hosting international sports events for Singapore, which would help position Singapore as the hub of the sports world.

Thailand's involvement in international sports affairs has been shown by its hosting of large-scale sports related meetings. 2018 SportAccord in Thailand brought together senior sports organization officials from all over the world; during the event, various activities including many small side events, business networking sessions, exhibitions, and a sports carnival were held. The government of Thailand hopes that the cities hosting mega sports events frequently could share their experiences to other cities and make Thailand a world class sports tourism destination.

Viet Nam has won the right to host major sports events in recent years such as the Southeast Asian Games, , and in an effort to

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actively participate in international sports affairs. In 2018, 158 international sports events in Viet Nam have attracted more than 3,000 athletes around the world and more than 90 million viewers have watched the events via online streaming. The event of Ironman 70.3 in Danang brought substantial economic benefit with an average spending of USD 2,250 per visitor .

Think outside the box, extraordinary sports innovations

"Linking people, building the future together", sports innovations are newly arising in this era. In convergence with the digital economy, outstanding ideas are generated, and new future visions are formulated.

Since its establishment in 2013, National Chiao Tung University's Center of Industry Accelerator and Patent Strategy (IAPS) has made every effort with regards to startup training programs and course planning to assist startups in creating cooperative opportunities with well-known domestic Annoucement for Best Popularity Team and overseas enterprises. In 2018, IAPS cooperated with HYPE Sports Innovation to establish Asia's first sports innovation accelerator, SPIN Accelerator TW. It actively holds training courses and guides startup teams to grow and have the capability to operate independently, thereby displaying the soft power of Chinese Taipei's sports innovation and raising its status in the global sports innovation industry.

In 2017, the local government of Queensland in Australia cooperated with HYPE to establish the HYPE UQ SPIN Accelerator to assist startups with an interest in cultivating the field of sports science innovation. It provided technical and financial assistance and helped startups to scale up and had made Australia's' startup ecosystem more mature. Also, QBO in the Philippines offered a series of professional guidance systems, including incubator establishment courses and implementing international investment matching, aiming to build a startup ecosystem that is globally competitive.

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Chinese Taipei's Building the local brand and driving the development of sports tourism: Sun Moon Lake International Swimming Carnival and FINA Marathon Swim World Series - 2019 Nantou

By APEC Sports Newsletter editorial group

Tourism is known as a smokeless industry, of which the economic value and spillover effects have great potential. In recent years, sports tourism has become a new category of tourism and a popular travel choice for people. The chain benefits of sports tourism is to drive follow-up sales 2018 Nantou Sun Moon Lake Marathon Swim International Event of local products or inward investments by bringing in participants or spectators to spend money in the host city and to promote the area both domestically and internationally. Implemented in 2019, the Sports Administration's Program "Molding the Domestic Brand of International Sports Events" aims to achieve the two objectives of "marketing cities" and "creating economic benefits" through providing guidance to sports event organizers. Thus, this program gradually enhances the brand value of sports events, drives the growth of domestic economy and raises our international profile.

Nantou's Sun Moon Lake is one of our most famous attractions. Under Nantou County's " of Tourism" policy, the growth of the local economy is stimulated through different sports events. The best- known local event is the Sun Moon Lake International Swimming Carnival, which Indigenous dancers welcome guests at the th opening ceremony of the 2018 Nantou Sun Moon will mark its 37 anniversary in 2019. Lake Marathon Swim International Event Swimming across Sun Moon Lake is listed

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as one of the three must-do things in Nantou (climb Mt., Jade, cycle around the island, swim across Sun Moon Lake) and every year 25,000 take on the challenge of the three- kilometer lake traverse. The Carnival is also one of the Tourism Events of the Tourism Bureau. As a result of the promotion efforts of Nantou County Government, the Tourism Bureau and other domestic and overseas units, a record total of 1,289 foreign swimmers took part in 2018. With guidance from Nantou County Government, local tourism operators offered two day, one night and three day, two night travel packages, spilling over the benefits of holding the event to the surrounding area and creating around NT$110 million in economic benefits (including catering, accommodation, transport, swim traverse peripheral product industry and scenic spot travel industry) showing that the swim traverse of Sun Moon lake is not just a popular sports event, but also the best example of sports tourism.

In 2018, the Sports Administration, Nantou County Government and the Chinese Taipei Swimming Association came together to apply to FINA to hold a FINA Marathon Swim World Series event based on the experience of holding the annual swim across Sun Moon Lake and won the right to hold the event Participants strive to accomplish the goal from 2019 to 2021. The 2018 Nantou Sun Moon Lake Marathon Swim International Event was held the same year as the test event and attracted a total of 45 domestic and foreign competitors. FINA Bureau member and Secretary General of the Asian Swimming Federation, Taha Al Kishi, attended the event under invitation and was full of praise for the environment of Sun Moon Lake and Chinese Taipei's ability to hold a marathon swim event. The hosting of the FINA Marathon Swim World Series event will bring world class swimming event to Sun Moon Lake and display its nature and culture to the world. The Sports Administration has listed this event in the Program "Molding the Domestic Brand of International Sports Events" and will guide the event organizer to integrate resources and plan domestic and international marketing strategies and establish local identity to shine the brand of Nantou, the capital city of tourism, through sports.

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Asian Games Impact after a Year: Palembang Case Study

By Dr. Andi Rahman, Director of Indonesia Sports Polytechnic, Ministry of Youth and Sports, Indonesia

The 18th Asian Games was held a year ago, some facilities were built to smooth the implementation of this historic event and in fact, it had big impact on the development of the host provinces. One of the host provinces was Province, which hosted 11 Sports, such as Canoeing, Rowing, , Shooting, Bridge, Rugby, Triathlon, , Football, and Basketball.

The experience of South Sumatra Province in carrying out various domestic and international sporting events with international standard sports facilities gave the Indonesian government confidence that the local government will be able to prepare by constructing and renovating sports facilities and infrastructure. Consequently, a transportation mode, the Light Railway Transit (LRT), was developed to support the mobility of athletes, officials, and the South Sumatra residents.

The South Sumatra LRT construction is 23.4 km long, with 13 stations and 24 Train Units. The total budget was IDR 12.5 trillion (around USD 87 million) including the construction of the train depot, which costed IDR 484 billion (around USD 33 million) per kilometer. The LRT line runs from Sultan Mahmud Badaruddin II Airport South Sumatra's LRT speed is only 40-50 km. per hour to the Jaka Baring Sport City Sports complex area across the city of Palembang and Ogan Ilir Regency. The LRT has proven effective in overcoming the traffic congestion during the 18th Asian Games. The government operated the LRT as a pioneer train for 6 months. In 2018, a subsidy of IDR 126 billion (around USD 8 million) was given, with a subsidy of IDR 300 billion (around USD 21 million) prepared for 2019. Every year, the operation of the LRT will be evaluated and it is expected that the subsidy will decrease.

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A year after the Asian Games, the LRT recorded a total of 2,214,737 passengers, with about 5,000 to10,000 passengers during weekdays. The target is set around 30,000 passengers per day, so it is still far from the target. This reduction in LRT users was predictable, with one of the affecting factors being no further On Saturday-Sunday it can reach 8,000-9,000 feeders available. The sidewalk path has people, so the number of passengers per also not been built along the LRT line, and month reaches 698,446 passengers Park and Ride in each station have not been provided because of limited land. The LRT was successful in accommodating the Asian Games, but its sustainability is becoming an issue for the provincial government to optimize its use so that subsidies can be slowly revoked.

One of the efforts to increase interest in using LRT is by conducting Trans Musi Public Bus rerouting and extending routes to reach residential areas in Palembang. Sidewalks must also be built along the track. At every station, bus stops must also be available. Park and Ride can be provided at outskirt stations to provide tangible benefits for the people of Palembang.

Another challenge that must be faced by the South Sumatra Provincial Government after the Asian Games is the lack of harmony between the central and regional government policies related to the LRT management. If written agreement on the sharing of obligations between the central and regional governments could be reached, the program could still continue when regional leaders change.

Despite the non-optimization problem of the LRT, there are still several positive impacts on the regional development of the area created by LRT:

‧Improvement in the economy of the area. This can be seen from the amount of increase in Local Revenue (PAD) due to the growth of hotels and restaurants in Palembang. Positive things after LRT operations include, hotel and restaurant taxes

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increased from IDR 85 billion in 2017 to IDR 180 billion in 2018. Increases also occurred for the Land and Building Tax because land prices in Palembang have increased fast. In 2018, the Palembang City Government received IDR 1.2 trillion in PAD but in 2019 it has has increased to IDR 1.7 trillion (source: mayor of Palembang).

‧Increased in tourism interest. Considering that the LRT starts from Sultan Mahmud Badaruddin II International Airport and goes to the Jakabaring Palembang sports area through the Palembang tourist attractions, such as the Cende Market which has historical value for the people of South By paying IDR 10,000 (around USD 70 cents), passengers can arrive at the Sumatra, as well as , Benteng Kuto Sultan Mahmud Badaruddin airport Besak, Musi River Palembang and theJakabaring from the Jakabaring Sport City station area, a new city where Jaka Baring Sport Center is situated and used as a Sport tourism site.

‧Provide Discipline Education to the people of Palembang. This could be seen from residents who queue in a disciplined way, do not smoke in the LRT, and also the awareness of the community to adjust their seats according to their designation, such as priority benches for children, women, and people with disabilities, as well as environmentally friendly areas.

‧Foster a sense of pride in the people of Palembang. Based on the results from a questionnaire distributed to users of the LRT, 92% of the community felt satisfied and enjoyed the mode of transportation of the LRT. It is a regional tourism asset, urban public transportation as well as an airport train.

‧A means of academic education for students. This could be observed from the frequent visits carried out by kindergartens, elementary, junior high, and high schools to see and learn the progress of technology and services of the LRT. LRT is also an interesting research subject for various scholars, experts, and practitioners.

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Regional Innovation Triggered by the Golden Years of Sports: Connecting Fukuoka and the World

By Mr. Takayoshi Toda, Unit Chief, Sports Promotion Division Fukuoka Prefectural Government

Tokyo 2020 Olympic and Paralympic Games (Tokyo 2020) is approaching. The Sports in Japan have dramatically evolved in the 55 years since Tokyo 1964 . Particularly, the rapid evolution of the sports in Japan has been reinforced with the development of the Sport Basic Plan in 2012 and the launch of Japan Sport Agency (JSA). The Japan Sport Council (JSC) is responsible for developing sports policies for Japan and JSA is responsible for leading Japan to host major sports events.

Given the above leadership from Japan Government, Fukuoka prefecture also launched the 10-year Sport Plan in 2014 to lead the direction of our sports development. In 2018, halfway through the plan, revision has been made. The aim is to develop "Sport City Fukuoka" and build an energetic society through the power of sport.

Based on this plan, Fukuoka desires to promote sport from 3 perspectives: "do," "watch," and "support." Hosting pre-training camps of international teams for Tokyo 2020 has brought several benefits to our communities. For example, citizens are able to obtain the opportunities to "do" sports MoU Signing Ceremony for hosting Tokyo 2020 through interactive activities with foreign pre-training camps athletes; to "watch" the training of top foreign athletes; and to develop human resources such as volunteers to "support" sport. When Fukuoka prefecture government lead the way to win the right to host Tokyo 2020 training camps for the international teams, collaboration with all city governments and municipalities was the most important factor throughout the whole process, such as strategic bid planning, effective promotion of Fukuoka to the world, hosting the site visit, signing the agreement, and hosting the camps. We then facilitated and promoted

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international exchange between citizens and foreign athletes to bring benefits to the community.

Furthermore, hosting one of the world's major sports events, Rugby World Cup 2019 (RWC 2019), will bring tremendous value to Fukuoka in terms of sports promotion, youth development, international cooperation, and regional economic development. In addition, as it is expected to have extensive media coverage of more than 40 million global spectators and Exchange event with Russia 7s Women’s 400,000 visitors to Japan, RWC 2019 will be Rugby national team in Munakata City, Fukuoka the best opportunity to promote Fukuoka to the world. To successfully host this event, the prefecture government has fully supported its preparation through public transportation and security, fan zone operation, city design, public viewing set-up, countdown events organization, event promotion to raise the awareness and interest and so on. Moreover, from the legacy point of view, we promote the sport of rugby not only in Fukuoka and Kyushu area, but also in the Asian region. The number of foreign visitors, particularly from the East Asian region, has increased over the years. In 2017, 319 million people (23% increased from 2016) visited Fukuoka prefecture. As Fukuoka is the gateway for the Asian region based on its geographical location, the number of foreign visitors is expected to continue increasing with the opportunities of RWC 2019 and Tokyo 2020.

The total economic impact of hosting RWC 2019 is estimated 437.2 billion yen as of July, 2019. For example, the direct effect is estimated 191.7 billion yen from stadium, infrastructure, consumption of domestic and international visitors, operation of events and 105.7 billion yen from foreign visitors. The first indirect effect by the demand through supply chain is expected to become 156.5 billion yen; and the second indirect effect through the increase in consumption from increasing employment will be 89 billion yen.

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The success of this event is essential. However, from the legacy point of view, it is important to ensure the promotion of Rugby in Fukuoka and Kyushu beyond 2019 and to foster international exchange and understanding to create the inclusive society through sport. Moreover, Fukuoka intend to apply the knowledge and experience gained from RWC 2019 into bidding, hosting, and operating sports events in the future. In addition, we hope to take advantage of hosting RWC 2019 in the regards of inbound expansion through increase in repeated foreign visitors by showcasing the attractiveness of Fukuoka. We expect that those initiatives and approaches will lead to an increase in the population of sport and communication in the community, in turn creating a lively community.

Finally, Fukuoka prefecture government would like to introduce a new initiative called "Regional Sport Innovation College." The aim is to develop human resources with passion in knowing how to plan, manage, and apply sports policy in practice. The motivation behind this program is derived from our realization of the significance of Innovators drawing the sporting future for Fukuoka at Regional Sport Innovator College nurturing people with innovation to activate our community through the power of sport. This program was first launched as a collaborative project with the JSC in 2017, which is then operated and delivered by the city in subsequent years. The purpose is to cultivate "Innovators" within the region to contribute in the development of innovative sport policy to solve societal issues. As a result, various innovative plans have been generated throughout Fukuoka and secured a total budget of approximately 19 million yen from the regional government.

The "innovators" have influenced both the development and the revision of new and existing projects, resulting in the development of sports innovation throughout Fukuoka. The "passion" and "determination" of the people who initiated these projects have changed sports and made the community better.

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Mt. Isarog Eco-Endurance Challenge: Bike-Plant-Run for the Environment

By Armie B. Gunay, City Events, Protocol and Public Information Office, Local Government Unit, Naga

Naga City, a Pilgrim City in Southern Luzon of the Philippines, is long known for its Marian Festival that is the biggest in Southern Asia, and recognized for consistently holding the top places in the Component City Competitiveness Rankings since 2014, champions welfare causes for Nagueños that ensures the improvement of their quality of life and well-being.

One of the city's trailblazing programs in sports, the Mt. Isarog Eco-Endurance Challenge that looks into more than just the sports event, but also those of its economic, tourism, and environmental aspect, among others, holds this true.

An extreme sports tourism event held in Naga City every year, the Mt. Isarog Eco- Endurance Challenge brings together bike enthusiasts from all over the city, for a notable cause for the environment. Every year, hundreds of bikers from varied organizations, schools, establishments, and other stakeholders in the city gear up for the race challenge that combines biking, Mt. Isarog Eco-Endurance Challenge brings together bike enthusiasts from all over the city planting, and running activities in the course.

The first phase of the race is the 20-km trail-bike from Central Business District II in Barangay Triangulo, passing along the busy streets and major roads of the city, to Naga View Adventist College (NVAC) campus situated at the foot of Mt. Isarog in Barangay Panicuason. At NVAC campus, participants are given the opportunity to appreciate and enjoy the scenic view of the lush forestry of the Mt. Isarog Natural Park.

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The second phase of the competition is the planting activity where each of the participants plant a pili seedling at the NVAC Pili Farm area, assisted by Service Training Program officers of NVAC.

The third phase is the 5-km trail-run that starts from

the Panicuason main road and leads back to NVAC Participants face the challenge of campus where the race ends. 20 km trail-bike

The eco-endurance challenge was organized under the Pilimania program dubbed as Pilimania Extreme, that aims for 30,000 planted pili trees in the city. The program has been the city's economic greening movement since its launch back in 2011. Aside from promoting sports, the campaign promotes tourism and boosts the city's economy while advocating for environmental protection.

A project under the Naga City Government GrEET Program, the activity touches on Greening, Environmental Protection, Entrepreneurship and Tourism efforts.

Pili trees help improve the city's airshed quality with its high-absorptive rate capacity of toxic gases, particularly carbon monoxide, and eventually lowers the emission and ill- effects of the gas to the environment.

Alongside this cause, Pilimania provides sustainable source of raw materials for the city's pili processing industry under the Growing Opportunities for Wealth Negosyo entrepreneurship and livelihood program, as pili's edible nut is being seen as a fast-growing delicacy among domestic and foreign Participants face the challenge of 5 km trail-run tourists.

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Pili trees also contribute to the beautification efforts in the upland area of the city as they grow into a flourishing orchard of pili trees. Research shows that pili trees take 4 years to fully grow and produce fruits. The plants are being maintained by barangay officials in the Participants are given the opportunity to 27 barangays, Pilimania patrollers, civic groups, appreciate and enjoy the scenic view of and private corporations under a Public-Private the lush forestry of the Mt. Isarog Natural Park partnership.

Celebrating its 8th anniversary in June, 2019, more than 2,000 trees are now being taken care of inside the 12-hectare NVAC farm on the slopes of Mt. Isarog—the plantation considered as the biggest pili orchard now in Naga City.

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The Development of Sports City in Thailand

By Nittaya Kerdjuntuk, Director of International Cooperation Division, Sports Authority of Thailand

The initiative of "Sports City" was based on the 6th National Sports Development Plan (2017-2021), Strategic Direction 4: Developing sports industries that create economic value. In the outline under Strategic Direction 4, the initiative 4.2.4 was "Establish the first Sports City in Thailand and develop a plan for establishing regional Sports Cities nationwide". This initiative aimed to establish the first Sports City in Thailand and to use it as a role model for the development of sports in all aspects, including raising interest, nurturing young athletes, generating social and economic value and attracting tourists through sports tourism. This initiative also targeted to develop a plan for establishing Sports City in each region to raise awareness of sports and create social and economic value nationwide.

In this regard, the establishment of a Sports City was intended to propel sports development in a selected city, not only raising people's awareness towards sports, but also to generate economic value from sports activities and create jobs for local people.

As a result, the Sports Authority of Thailand, established the "Sports City Committee" to define the framework of Sports City Criteria and to formulate its selection process. In 2018, the criteria of Sports City were announced and comprised of 4 parts. The first part was the promotion of exercise and sports Group photo of Sports City Committee playing, while the second part was the enhancement of sports for excellences. The third part was to stage sports international competitions, and the last part was the promotion of the sports industry and tourism.

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After the announcement was disclosed, many provinces were interested in applying. The proposals were made by each candidate provinces. Assessments were carried out by considering various important aspects, including policy encouraging people to exercise, infrastructure readiness, local support, required budget, promotion of sporting excellence, and mass participation, to find suitable provinces for the establishment of the Sports City.

The committee focused on 3 main aspects:

‧Plan and Strategy: the creation and implementation of plans for long term sports development by including all stakeholders and seeking the collaboration among stakeholders.

‧ Infrastructure: the establishment of a sustainable structure to assist all those involved in sports development; i.e, sports facilities, fields of play, sustainable program development, recruiting and managing volunteers, training quality, and so on.

‧Project and Program: delivery of projects and programs particularly for elite athletes, local people, tourism promotion, and sports industry stimulation by establishing networks at local level and liaising with existing initiatives.

At the end of 2018, 6 provinces were appointed as "Sports City", namely Chonburi, Suphanburi, Burirum, Udon Thani, Srisaket, and Krabi. These Sports City provinces had uniqueness of culture and vibrancy and, especially in term of sports, they were very active.

The evaluation period will be one year. Each Sports City province, should ensure staging sports activities and promote 2019 Udon Thani Night sports tourism. Udon Thani is one such example. It organized Mini Marathon mascot the marathon event titled "Udon Thani Night Mini Marathon

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2019" with collaboration among various city stakeholders, including private and public sectors, local and central governments to celebrate for the Coronation of King Maha .

Udon Thani Night Mini Marathon 2019 was held parallel with Mini Marathon all over Thailand under the theme of "Run for the King". However, only Udon Thani City held the event at night. The races were 5-km Fun Run and 10.5-km Mini Marathon, with 17,000 and 8,000 participants, respectively. It illustrated an amazing image of collaboration among organizations including the Sports Authority of Thailand Udon Thani Regional Office, Sports Association of Udon Thani Province, Udon Thani Provincial Administrative Organization, Udonthani Rajabhat University, Thailand National Sports University Udon Thani Campus, and Tourism & Sports Office of Udon Thani. The event ran smoothly, and was a huge success for the city especially in terms of encouraging individuals to get involved and strengthening city's economy at the same time. Furthermore, Udon Thani has a strong will to promote health for all individuals by organizing exercise activities and sports as well as promoting sports tourism.

In long term development of Sports City, after the candidate provinces were selected, all stakeholders including Ministry of Tourism and Sports, Ministry of Interior, and all involve organizations and private sectors, etc. should proceed with the development in every necessary Nearly 20,000 tourists were drawn to participate 2019 aspects, such as the transportation Udon Thani Night Mini Marathon and utility system, and securities. Public-Private partnerships should also be supported and promoted to help facilitate infrastructure development during the process of setting up the Sports City or hosting events at a later stage.

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Thereafter, regional Sports Cities should be established. The next step is to improve and apply the criteria used to set up the Sports City to create a plan to develop regional Sports Cities nationwide. Each regional Sports City should provide location-distinctive characteristics in addition to other mandatory Sports City's Criteria. Sports Cities should pave the way for Thailand to become the sports destination in the region and beyond. Thailand, then, should promote Sports Cities and their distinctive features via various types of media to drive Sports Tourism and promote the Sports Industry simultaneously.

2019 Udon Thani Night Mini Marathon

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Football - Loved By Vietnamese People

By Mr. Bui Xuan Truong, Vice Director of Hoa Binh Provincial Department of Culture, Sports and Tourism

In Viet Nam, football is not a traditional sport like others such as crossbow shooting or tug-of-war. Yet, football has an enormous attraction, creating a special emotional bonding in our communities. The victories of the Vietnamese football team in 2018 have demonstrated the intense love that people have for this fascinating sport.

At My Dinh National Stadium where the final of the AFF Cup 2018 took place on December 15, 2018, many fans inside and outside the stadium chanted "Viet Nam Champions! " loudly. The atmosphere of cheering for the match spread like fire not only in Ha Noi, but also in all provinces and cities in Viet Nam. After 90 minutes in the final, the AFF Cup 2018 ended with a Vietnamese victory that turned the dream of over 95 million fans into reality after 10+ years of waiting. The referee's People in Han Noi poured into whistle sounded, signaling the end of the match when the streets to celebrate the millions of fans' hearts sang in triumph. After that, victory in the AFF Cup 2018 millions of Vietnamese fans crowded into the streets to celebrate the championship. Red colors flooded the streets as fans were holding red flags with gold stars and blowing trumpets, and drumming parades marched along main streets of Ha Noi to celebrate the historic win. Drums mixed with the music and melodies as shouts of "Viet Nam", "Viet Nam Champions" and "Viet Nam Victory" resonated among the crowds, creating the passionate atmosphere of a real football festival throughout Viet Nam.

In Ha Noi, people swarmed into the center to celebrate, while tens of thousands of people gathered around My Dinh Stadium after the match. Flares and electric cannons were fired continuously outside the Stadium. Fans surrounded large-capacity

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loudspeaker cars, swaying ecstatically after the victory of Viet Nam. Many children also celebrated the win on the street, despite the cold weather and rain. Thousands of fans flocked to Hoan Kiem walking street and raised the flag, chanting loudly. Indeed, the trust of millions of fans was rewarded. Millions of people poured into the streets to celebrate the victory, which caused traffic jams. But strangely, no one showed signs of impatience or anger because the joy was overwhelming. The flow of people moved slowly, creating an extremely striking image of a "sea of people".

The joy and pride of the victory overwhelmed all other emotions. The beautiful images of Vietnamese audiences after the victory showed that the passionate love for football and the patriotic pride towards players who made history for Viet Nam are very strong.

Football is an iconic sport in Viet Nam. Vietnamese love of football has reached a relatively high level of passion, with 83% of internet users labelled themselves as crazy football fans that constantly update news related to their favorite players and tournaments. In order to satisfy the people's love of football, the Government has built many "Sea of people" In celebrated the stadiums, of which My Dinh National victory in harmony - 2018 Stadium is the most famous among all. It has a capacity of more than 40,000 seats and is the center of Viet Nam National Sports Complex. It is not only a place for matches, but also a place where fans could visit whenever they have the opportunity to return to the capital.

Ha Noi is the capital of Viet Nam, the organization of international sport events here is always the concern of the local government. First of all, the local government always has long-term strategies to submit to the central government for approval. On that basis, the central government has a priority plan to concentrate and allocate resources for events.

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The strong support of the Ministry of Culture, Sports and Tourism is also an important condition for the local government to take the opportunities to organize major, regional and international sport events.

To promote sports events such as AFF Cup, People in Ho Chi Minh City watched the the organizers were much focused in this football match on big screens on the street regard. In addition to the traditional ways of promotion through newspapers, radio and television, the event's promotion via social networks was also a highly effective tool used by event organizers. Up to 80% of the Vietnamese population uses the internet, among which nearly 60 million are Facebook users. Through the internet, people can easily share and update information about matches and favorite players. The sponsorship campaign also brought positive effects to the event, attracting famous brands to sponsor the tournaments.

Sports events are an opportunity for the local government to prioritize the construction or upgrading of infrastructure such as airports, highways, bus stations, stadiums, etc. or carry out projects like refurbishing the city, and improving the quality of the environment as well as commercial and public services. Major sports events do not only provide opportunities to introduce the Vietnamese images of cities, people and culture globally , but also to make important contribution in the development and promotion of the tourism industry. Moreover, it also contribute to the increase in the happiness index for the people; the victory of the Vietnamese football team in the 2018 AFF Cup was a testament to this.

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Sports Exchange Platform

2019 Southeast Asian Games Update

By Mr. Tom Carrasco Jr., Executive Director, Philippines SEA Games Organizing Committee

The stage is set for what will become the largest and most viewed edition of the Southeast Asian Games (SEA Games) this year as the Philippines South Organizing Committee (PHISGOC) announced that preparations are on track for 100% completion reflecting the full cooperation it has with its partners.

Set to happen from November 30 to December 11, 2019, the 30th SEA Games (SEA Games 2019) will have a total of 56 sports and 530 events in 44 venues. As of July 2019, 90% of the construction of the sports facilities in New Clark City (Clark cluster) has been completed.

Preparations are progressing well amidst the challenge in some venues and sports scheduling. It is recalled that on January 29, 2019, the Office of the President issued Memorandum Circular Number 56 which directed all government agencies and instrumentalities (including government-owned or controlled corporations) and encouraged local government units (LGU) to extend their support to the Philippine SEA Games Organizational Committee Foundations, Inc. to ensure preparation, organizing and holding of this year's Games.

In the said Memorandum Circular, the PHISGOC was described to have been created to oversee the preparations and execution of the Philippines' hosting of the 30th SEA Games and that the hosting and organization requires the involvement, coordination and support of concerned government agencies, the different National Official mascot Pami Sports Associations (NSAs) and the private sector.

The Philippine Sports Commission (PSC) and the Philippine Olympic Committee (POC) and all the concerned NSAs have been ordered to coordinate and support each other

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for effective preparation and the successful participation of the Philippine delegates in the Games. The PHISGOC itself is mandated with handling the preparatory activities for the hosting of games covering several aspects such as the procurement of necessary materials and equipment, provision of support PHISGOC officials with government officials services and acceptance of donations in and other important figures during the accordance with existing laws and regulations. countdown of the 2019 SEA Games.

The PHISGOC's mission is clear: To uphold development of Olympic and regional sports in ; to deliver an unforgettable SEA Games and to surpass service-level expected by the SEAGF. Also the organizers aim to promote pride and patriotism, to leave sustainable legacies, to strengthen the sports programs of Clark, Subic and Metro Manila as well as the surrounding communities, build the world's best sports tourism destinations, and forge tighter relations in Southeast Asia.

Since 2018, PHISGOC has accomplished several milestones as it prepared strongly for the Games. Already completed were the 1st SEA Games Chef de Mission Meeting, the 1-year Countdown to the Games, the 1st SEA Games Technical Delegates Meeting, the SEA Games IT (information technology) kick-off, the special briefing for the Olympic Council

The Chef de Mission and Technical Delegates of Malaysia, the presentation to the POC, the meeting brought together officials of Omnibus Signing Ceremony with several PHISGOC and the delegates. corporate sponsors as well as subsequent signing with additional private sector sponsors, the SEA Games venues kick-off, the SEA Games volunteers program launch, the security inter-agency seminar, PHISGOC's

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participation in the roundtable discussion of the World Football Summit Asia 2019 and the presentation of the SEAGF Executive Committee and Broadcast Committee.

In terms of the delegations, a total of 10,934 athletes and team officials have been confirmed for the Games, broken down to 6,607 men and 4,327 women participating. Further break downs show that a total of 7,771 athletes (4,565 men and 3,206 women) and 3,163 sports officials (2,042 men and 1,121 women) will attend.

The Top 5 in terms of delegation members is the Philippines with 1,868 followed by Indonesia with 1,688, Singapore with 1,591, Thailand with 1,462 and Malaysia with 1,076. With regards to the number of athletes, Philippines has the most with 1,245, Indonesia with 1,125, Singapore with

1,062, Thailand with 1,048 and Malaysia with New Clark City with venues and a very 824. modern design.

Furthermore, verified facts show that there are 7 sports with 11 NOCs participating, specifically Aquatics-Swimming, Athletics, Cycling, Football, , and Weightlifting. There are 7 more sports with 10 NOCs participating with the events of Billiard Sports, Boxing, Golf, Judo, Muay Thai, and Tennis.

With the preparations moving smoothly and coordination between the organizers and partners continuing, the PHISGOC assures that the 30th SEA Games will proceed as planned and it will be executed with the utmost care and with high quality in mind.

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TAFISA: For a Better World Through Sport for All

Reported by The Association For International Sport for All

The world is facing an unprecedented epidemics of physical inactivity. As activity levels are dropping worldwide, leading to an increased prevalence of Non-Communicable Diseases, health and social costs are therefore an increased burden on our economies. It has now become crucial to form a global alliance to promote participation in Sport for All and physical activity. The Association For International Sport for All (TAFISA), as the leading international Sport for All organization, aims to reintroduce physical activity into everyday life in order to bring joy, health, social interaction, integration and development to communities and citizens around the globe, through the promotion of Sport for All.

Following humble beginnings from the 1960s, TAFISA was formally established in 1991. TAFISA is empowered by its 330 member organizations (Ministries of Sport, NOCs, Sport for All Federations, International Sport Federations, etc.) from 170 economies to lead the global Sport for All Movement. Together, TAFISA, its members and stakeholders advocate, raise awareness of, and support Sport for All and physical activity worldwide, while providing networking and experience sharing opportunities and coordinating programs and events such as the TAFISA World Sport for All Games, TAFISA World Congresses, Certified Leadership Courses in Sport for All, World Challenge Day, World Walking Day and others. TAFISA is a recognized organization by the International Olympic Committee (IOC) and works in partnership with intergovernmental organizations (United Nations, UNESCO, European Commission, African Union Sport Council Region 5, ASEAN, etc.), the Olympic and Sport Movements, as well as other international organizations such as the International Council of Sport Science and Physical Education (ICSSPE), the International Association for Sports and Leisure Facilities (IAKS), the International Working Group on Women and Sport (IWG), etc.

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It is TAFISA's Mission 2030 to make "A Better World Through Sport for All" and TAFISA invites everyone to take an active role in this endeavor. Sport for All has the power to make a change, and is understood by all people and builds bridges and bonds among them. TAFISA's Mission 2030 focuses on the contribution that Sport for all and physical activity can and will make toward solving 12 critical global challenges.

Peace, Development Gender Equality Education Environment Cultural Heritage Governance & Partnership & Diversity Leaderships & Integrity

Social Inclusion Play & Physical Active Cities Community & Education Economic Impact Literacy VolHealth & Well-being & Resources

TAFISA Mission 2030 - 12 Themes

TAFISA is ready to hold two exciting activities in 2019 and 2020:

26th TAFISA World Congress, Tokyo, Japan, 13-17 November 2019

TAFISA's flagship event this year will take place in the Asia-Pacific region as Tokyo, Japan, will host the 26th TAFISA World Congress on 13 to 17 November 2019. Under the theme "Sport for All through Tradition and Innovation", more than 700 participants from all backgrounds and corners of the globe will gather and discuss the future of Sport for All through the following sub-themes:

- Happy Aging - Made to Play - Design Your Policy - Impact Through Innovation - Building Communities

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This year's highlight will be the joint day program organized in partnership with the Smart Cities and Sport Summit, which will take place on November 14. For the first time in history, the networks of TAFISA and Smart Cities & Sport are brought together to focus on issues linked to

physical activity and inactivity within One year before the Olympic Games, Tokyo, Japan cities, innovation and partnerships, or will be the Capital of the Global Sport for All Movement at the occasion of the TAFISA Congress how we can build the communities of tomorrow through Sport for All.

To discover more on this year's TAFISA World Congress program and how to register, consult www.-japan2019.jp/.

The 26th TAFISA World Congress is organized by TAFISA Japan.

7th TAFISA World Sport for All Games, Lisbon, Portugal, 1-7 October 2020

Traditional Sports and Games, recognized by UNESCO as World Intangible Cultural Heritage, are often forgotten despite their immense potential to engage more people to be active. For this reason, the 7th TAFISA World Sport for All Games, to be held on 1 to 7 October 2020 in Lisbon, Portugal under the patronage of IOC, will be a week-long spectacular display of colors, dance, sports, cultures, peace, friendship and fun, and offer a voyage of discovery around the globe as delegations from every corner of the world will showcase their Traditional Sports and Games, as well as unique and interesting modern sports (e.g. extreme, beach and new sports).

APEC member economies are warmly invited to join this exceptional event and may

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register a delegation to demonstrate their Traditional Sports and Games at info@tafisa. org. For more information, visit www.tafisaworldgames2020.org. The TAFISA Games are organized by the Portuguese Institute of Sport and Youth.

To learn more about TAFISA, please visit www.tafisa.org.

Following successful 6th edition of the Games in 2016 in Jakarta, Indonesia, Traditional Sports and Games and delegations from all over the world will gather in 2020 in Lisbon, Portugal, for the 7th TAFISA World Sport for All Games

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Possibilities of a Synergistic Legacy of the World Masters Games 2021 Kansai

By Dr. Makoto Chogahara, Chairman, World Masters Games 2021 Legacy Committee

Hosting history and potential of the World Masters Games 2021 Kansai

Japan is approaching an exciting phase of mega sports events that has not been experienced in the region to date. The Rugby World Cup, Olympics, and Paralympics are elite sports events, and theWorld Masters Games is the most prominent sports event in lifelong sport. In Japan, hosting these games successively will be the first time in history. Japan and its Kansai region will become the first in the world to show how the excitement from "watching and supporting" the excellence of top international athletes can extend to promote the lifelong sports culture of "playing" at domestic levels.

During the selection of the host city for the 10th memorial games, the International Masters Games Association (IMGA), the governing organization of the games, called for holding it in Asia, the place being a region with great potential among the regions of the bidding cities. In the past, Kansai, including the Shiga prefecture, was Sport connects all players regardless of where you considered as a possible location to hold the from, and how old you are. games, a place which had made aggressive bidding by initiating the development of activities for the games. At the time the Kansai region submitted its proposal for the games, it had already developed 340 sports facilities that can hold global competitive events, about 2,300 lodging facilities that can accommodate about 300,000 people, 8 airports (including international airports) and various mobile transportation systems connecting various places covering an area of 150 km radius.

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These sports and tourism resources as well as transportation networks are compacted in a single geographical region. Moreover, Kansai is in an area that is blessed with cultural and industrial resources related to sports, health, tourism, and entertainment that is recognized worldwide. It has a collective strength that can provide high-quality service in sports as well as tourism experience to domestic and international participants. It has the potential to emerge as an ideal host for bringing out all the features of the World Masters Games to the fullest.

The World Masters Games and the features of the 2021 Kansai Games

The World Masters Games motivates adults and middle-aged masters toward self-participation in sports as they mature in the understanding of enjoying sports. The interest in "masters sports" develops at an international level and enables anyone in the world to enter into such an international sporting event. The goal of the 2021 59 events of 35 sports, the largest number of competition in the history of the World Masters Kansai Games is to become the largest Games. (Photo shows only a part) ever open international games. The 17-day long games—the longest period for an international multisport event—will take place from 14 May to 30 May 2021. It will host 59 events of 35 sports, making it the highest number of competitions in the history of the games. 57 local governments in the Kansai metropolitan area from 9 prefectures will act as host venues. Around 50,000 athletes including 30,000 from Japan and 20,000 from 150 economies are expected to participate, making it the largest sports event ever. The basic principle and vision of the games is "to harmoniously integrate individual challenges with diverse exchanges among generations and disseminate the uniqueness of the region as well as traditions and culture of Japan to the world, while creating a festival of lifelong sports that helps

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next generations to dream". While the emblem of the games integrates 5 concepts of individual, interaction, culture, world, and future, the all-pervading theme of the games focuses on the blooming of sport for life. As such, the roadmap until 2021 aims at the realization of this theme that signifies the blooming of lifelong sports culture and results as a legacy.

Towards the Legacy of the 2021 World Masters Games

The World Masters Games that started in 1985 has been held 9 times to date, and has produced various results and benefits. In addition to socioeconomic revitalization, the World Masters Games has the characteristic of being an event that is open internationally and has a direct impact on kindling interest in participation in sports. Therefore, focusing on the promotion of sports activities at The more enjoyable you play, the stronger bond you will tie with your rivals from around the domestic level and its impact on the the World. promotion of health and sports industries and regional activation through interpersonal, regional , intergenerational, and multicultural exchanges, as well as through tourism experience, social activation of lifelong sports culture, health culture, and various educational effects related to lifelong education are being brought to the host cities. For the 2021 Kansai Games, in addition to the preparation, a committee was set up for planning for the games to emerge as a legacy in order to continue the legacy unique to these games and to create a legacy unique to Kansai games (See Fig.1). It is hoped that the local legacy of various venues in the Kansai region will focus on their own diversity derived from the uniqueness of each venue where the games are being held for the first time, and a global legacy that can contribute to Japan and overseas as a economy holding the games for the first time in Asia. An inclusive viewpoint will be that everyone, regardless of the presence or absence of a disability, can participate in these games.

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「The Blooming of Sport for Life」 Kansai 2021 Legacy Creation Theme Legacy Creation Vision

Realization of Games Concepts

「Let Individuality Shine」 ● 「 ・ ・ 」 Vitalization Sports Health Passion Our goal is to create New Life Style - Each individu- Big Moment als enjoy Sports regularly, and to live healthy life, Legacy for Individual also filled with passion for the life time.

「Diversity Intersects」 ● Renovation We are aiming to create community through many 「Community・Environment・Society」 activities which will effect community’s both soft Center Stage and hard elements, and also human interaction Legacy to Create Community activation.

「Captivates with Japan’s charm point」 ● Expression Transmit Japan・Kansai’s traditional cultural resources 「Tourism・Industry・Culture」 or industry to the world, and to proceed for the further Fascinating Stage growth. Legacy to deepen Culture

「Global Experience」 ● Globalization Expand matured society movement within Asia, 「Kansai・Asia・World View」 along with each community’s globalization progress, Grand Stage and willing to contribute by broaden wide view of Legacy to expand the World the world with diversity to people.

「Legacy for the Future」 ● Evolution To be able to connect to the next generation, we 「Education・Science・Next Generation」 are striving for evolution on various education and academic activities, also we are aiming for the Dream Stage human resource development - filled with matured Legacy to grow Future mentality and philosophy; by creating activities which can be conducted with every generation.

Figure 1. World Masters Games 2021 Kansai Legacy Basic Concept

Furthermore, as Japan holds the 2019 Rugby World Cup and the 2020 Tokyo Olympics and Paralympics consecutively, the creation of a synergy in collaboration with these games is hoped to maximize the legacy. The concept of "watching and supporting" during the Rugby World Cup, Olympics, and Paralympics will inspire the opportunities for sports, and the connection with the experience of "playing" sports during the World Masters Games is gathering attention as a major opportunity for realization and speeding up of the making of a mature lifetime sports society in Japan. In particular, due to the joint declaration of the International Olympics Committee (IOC) and IMGA, as a rule, the World Masters Games will, in future, be held consecutively at the same venue, following the Olympics and Paralympic games. This, it is hoped, will be a precedence in the world in future rather than being just a special case of holding the games consecutively. As such, the mission and the possibility of the synergistic legacy of Kansai holding the 2021 World Masters Games are highly expected.

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Sports Innovation: The Next Focus of Global Innovation

By Center of Industry Accelerator and Patent Strategy (IAPS), National Chiao Tung University

Asia's leading startup exhibition, InnoVEX, was held on May 29 to 31 in Taipei World Trade Center. The theme of InnoVEX 2019, "New Thinking, New Engineering, New Future", focused on topics of AI, IoT, bio-technology, smart machinery, blockchain, as well as sports technology, the current trend in the industry. A total of 467 domestic and overseas startup teams attended the event; of which 40% were from oversea economies such as ; France; Hong Kong, ; Hungary; Japan; Poland; Korea; Sweden; the Netherlands; and the Philippines. Not only was the number of participating teams up by 20% from 2018, setting a record high; more than 100 one-on-one matching meetings and startup presentation activities were held.

On the opening day of InnoVEX, international sports innovation experts shared their experience; in the photo, left to right: Director Hank Huang, National Chiao Tung University Center of Industry Accelerator and Patent Strategy (IAPS), Zvika Popper, VP Strategy of HYPE Sports Innovation, Director Katrina Chan, QBO Innovation Hub, CEO Molly Huang, Velodash, Director Maggie Hsu, International and Cross-Strait Sports Division of Sports Administration, and IC Jan, Representative of Startup Genome.

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Sports Innovation Accelerating

In cooperation with Israel's HYPE Sports Innovation, the Sports Administration and IAPS established Asia's first sports accelerator HYPE SPIN Accelerator TW in 2018. With the IAPS industry accelerator as the hub, high-quality domestic Sports Tech startups teams have been recruited and given customized guidance, with the aim of allowing Asia's first sports accelerator and the technology industry cooperation ecosphere to thrive and announce to the world that Chinese Taipei's innovation power is a force to be reckoned with.

Sports technology bursts into public view and becomes a highlight at InnoVEX

Foreseeing the future potential growth of sports technology, many startups are getting involved in the industry. On the first day of the event, InnoVEX arranged a forum for international sports innovation experts to share the latest sports technology trends and invited Zvika Popper, Vice President Strategy of HYPE Sports Innovation, to present a keynote speech that discussed the growth Zvika Popper thinks that although sports technology has not had an explosive take off, it of international sports technology over has seen steady annual growth and in 2019 is already worth US$10 billion. the past 2 years. Popper also introduced sports entrepreneurship trends and fashions at the forum and identified the three main recent trends in sports technology as short consumer attention span, new experiences brought by new technology and the rise of new platforms.

Sports technology trends are like the stock market and it is currently a bull market

People: Young generation users are attaching more and more importance to physical

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Sports Innovation Accelerating

health and sports users are becoming younger. In particular, most sports consumers are in their 20s. This observation can be verified by the purchasing statistics from online shopping platforms.

Food and drink: Consumers attach increasing importance to health and environmental protection and the food industry is undergoing transformation as it develops toward those directions, whether in terms of raw materials, production methods or consumption ideas. One example is the use of plant protein as a substitute for animal protein in recent years.

Sports equipment: High-level service, -screen and data intelligence are now essential selling points for all kinds of sports equipment; such equipment is quickly replacing the previous generation of products.

Wearable devices: wearable devices and technology for the home are Zwift uses a virtual game approach that enables cyclists around the world go head-to-head with each developing fast, examples include Bend other. Lads soft sensors that can be used to monitor gait and heart rate. The wearing experience has seen cross-generational improvement compared to before.

Wide use of artificial intelligence technology: AI technology will be used in more sports and Big Health situations such as online private fitness coach, sports injury prevention, and smart insole pressure sensors to collect gait data. In the area of sports safety, rugby helmets can now measure curve and deformation. AI technology can also be used in future running machines. By installing a chip in the running machine's belt, the user's exercise data can be collected and directly reflected in the operating speed of the machine or through providing direct suggestions to the runner.

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Chinese Taipei's sports startups head to a new market in the Philippines

By Center of Industry Accelerator and Patent Strategy (IAPS), National Chiao Tung University

With the development of its technology industry over many years, Chinese Taipei has accumulated innovative technology capability, through industry-government-academia research resources integration, to nurture new generation of entrepreneurial talents that is driving technology innovation. With industrial cooperation for verification and market testing, the overseas market has become the best field and market opportunity for local startups.

Against the background of rapid growth, the median age of the population of the Philippines is about 20s; many successful young people want to enjoy the fruits of their hard work, have fun and spend their money. With high demographic dividend and economic growth rate, numerous business opportunities are presented, attracting foreign investment and international enterprises to set up office branches in the Philippines. As the Philippines welcomes foreign companies and that most education and commercial activities are conducted in English, it is an advantageous environment for the business operation of foreign enterprises.

Dreams take off in the Philippines! Providing the best runway for startups to set up a business

The Philippines is an economy with high growth and demographic dividend. If startups could engage with suitable startup-nurturing organization and can comply with local laws and regulations, it is certain that they can ride on the 7% growth rate and extend the best innovative services across Asia. Sports startup teams pictured together

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In June 2019, the Sports Administration and the Philippine Sports Commission jointly organized the 2019 APEC Workshop on International Sports Events and Local Economic Development, focusing on issues of the impact of international sports events on economic development. Three sports startups that have received guidance from SPIN Accelerator TW and have achieved outstanding results attended the Workshop, and paid visits to local startup-nurturing organizations arranged by IAPS, in order to help the sports startups to connect with local business accelerators and market opportunities.

Visiting a renowned startup-nurturing organization in Manila, assisting sports startups to open up new market channels QBO Innovation Hub has numerous successful experiences of guiding startups in the Philippines. It has strived for many years to provide domestic and overseas startups with the resources required during the initial establishment phase of

the business, namely investment, contacts Dr. Hank Huang, Director, IAPS, National Chiao rd and market. In recent years, it has provided Tung University (3 from right) led a team to central Manila to visit QBO's head office. powerful support to technology startups in the process of establishment and development. It also provides a series of professional guidance systems such as establishing entrepreneur clusters and investment funds, as well as implementing international cooperation.

Impact Hub Manila is full of interesting furniture and space arrangement, providing startups with a bright and free entrepreneurial environment. Lectures, workshops, creative events, exchange meetings and small-scale fairs are held on an irregular basis. Startup teams based in Impact Hub Manila can also link with other Impact Hubs around the world to increase their international market opportunities.

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The startup nurtures space of the Asian Institute of The sports startup team from Taipei and Impact Management Hub of the Philippines engaging in exchange and discussion with regards the entrepreneurship atmosphere in the 2 economies

In addition, visits were made to the startup nurturing spaces set up by the Asian Institute of Management and InnoSpace respectively. Asian Institute of Management aims to assist startups to grow by adjusting business models to creat profits; InnoSpace is an organization established by large enterprise CEOs that emulate Silicon Valley. These visits allow the startups to engage with many potential partners as well as to acquire a better understanding of the environment and the latest market opportunities in the Philippines. It is hoped that through these visits, future cooperative opportunities between the 2 economies could be generated.

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SPIN Accelerator TW 2nd Cycle Demo Day

By APEC Sports Newsletter editorial group

SPIN Accelerator TW, the 1st sports innovation accelerator in Asia created for the sports industry by Chinese Taipei through introducing international resources, held its 2nd cycle Demo Day on July 17 in which the results of the training provided to startup teams were showcased. In the end, MeetAgile and Singular Wings Medical won the favor of the judges and were both named the Most Outstanding Teams of this cycle.

The Sports Administration commissioned Center of Industry Accelerator and Patent Strategy (IAPS) and HYPE Sports Innovation to jointly establish SPIN Accelerator TW in 2018. The aim is to utilize the technology network of IAPS and its experience of nurturing almost 100 startup teams to help the teams taking part in this project to carry out SPIN Accelerator TW 2nd Cycle Demo Day technological integration combining with Chinese Taipei's technology, manufacturing and service industry advantages. By doing so, it is hoped that all-new development areas and potential could be opened up to speed up linkage with international network resources, and take our innovative elements into the international community to bring more possibilities to our sports innovation. The outstanding teams of the 1st training cycle have already raised more than NTD 10 million (around USD 330,000) through participating in various domestic and international related startup events and meetings.

9 domestic and overseas startup teams with potential were recruited for the 2nd training cycle of SPIN Accelerator TW. These stratups included Germany's Fassoo which offers sports brand optimization services; UK's Armony which developes wearable wireless

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intercom devices; Dronefighter which designs drone flying competition courses and event marketing; MeetAgile which developes a sports competition analysis App; Golface which developes an integrated golf management App; LUDO which provides online fitness teaching; JianLing which developes a smart Sports Administration Chief Secretary Ding-peng Yeh movement sensor platform; LongGood (4th from right,) HYPE VP Strategy Zvika Popper (3rd which provides health management from right,) Dr. Hank Huang, Director, IAPS, National Chiao Tung University (3rd from left) and the Most integration systems; and Singular Wings Outstanding Teams of the 2nd cycle of SPIN Accelerator Medical which developes wearable TW devices that monitor physiological signals and offer instant detection.

All 9 startup teams that attended the training cycle did their best to impress with their products and services at the Demo Day and displayed the rich outcomes of participation in this program. The Most Outstanding Teams have won the opportunity to attend future ASPN meetings and HYPE global sports innovation events. This will allow the world to see Chinese Taipei's sports innovation capability and raises our international profile.

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