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Press Release – Launch of the Destination Contract

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Press Release – Launch of the Destination Contract A new, creative, cultural, artistic and festive tourism offer from a bigger Paris www.exploreparis.com e-store launch #ExploreParis | PRESENTATION 3 Discover Greater Paris: a more generous tourism offer for original experiences Paris, the ultimate city break destination, is not simply a city centre. An abundance of cultural, artistic and festive offers on both sides of the ring road attract young tourists searching for something different. The aim is not only to develop the destination's image but also to increase Greater Paris has decided to boost and develop its tourism flows from the centre of Paris to tourism offer to meet young Europeans’ expectations the Capital's suburban districts and towns and gain their long-term loyalty. The comprehensive, - easily accessible by public transport - dynamic and creative offer is based on themes such and to promote these areas and their as street art, architecture, modern art, nature, tourist attractions. cosmopolitan Paris, and party-time Paris. A wide choice of venues, excursions and tours, often unknown The finalised offer has been launched in the to tourists, are available across the city. This new www.exploreparis.com e-store, both in French tourism scope also includes main attractions such and in English. Tourists can choose from a wide as the Royal Basilica of Saint-Denis, the Château choice of Greater Paris experiences to discover the de Vincennes and the Albert Kahn Museum. area and meet residents: tours, walks, workshops, cruises and parties, etc. Just like Berlin, London, Barcelona and Amsterdam, Greater Paris promises both exciting experiences in off-the-beaten-track venues and original encounters for a revamped tourism experience. 4 | CITY ART | #ExploreParis City Art ARCHITECTURE, SCULPTURE AND STREET ART: GREATER PARIS IS AN OPEN-AIR MUSEUM! The streets in Greater Paris are teeming with creativity: street art murals, remarkable architecture, public artwork on the tramway line, modern garden sculptures and new museums designed by famous architects, etc. Greater Paris areas now offer tourists original tours to discover and enjoy the city from a different viewpoint during a stroll. The stamp of the most Street art in Greater Paris: From industrial heritage famous architects: Greater Paris is the new street to alternative venues Paris has developed a genuine art scene; street art can be seen in Greater Paris: taste for modernity since Baron throughout the capital from the multidisciplinary creative sites in Haussmann's architectural vision, Villette canal basin, to the festive which new types of modern art are to the extent of creating controversy Oberkampf district, and from the tried and tested, such as Shakirail with, for example, the Pompidou 13th district to Montmarte. li>(Paris), <li>6B (Saint-Denis), <li>Villa Mais Centre and the Louvre Pyramid. Artistic creations from internationally d’Ici (Aubervilliers), <li>Halle Papin Major modern architects such as renowned street artists are dotted li>(Pantin) and Les Frigos (Paris). Portzamparc, Nouvel and Gehry have about the cityscape on walls, left their mark on the Parisian region, footpaths, electrical terminals and such as the Grande Arche de La lampposts on Street Art Avenue Défense (Puteaux) and the National (Saint-Denis Canal), and in several Archivesli> (Pierrefitte-sur-Seine), towns south of Paris, for example, the more recent <li>Philharmonie de Malakoff and Vitry-sur-Seine where Paris, the <li>Fondation Louis Vuitton there are more than 400 murals. li>(Paris) and the <li>Seine Musicale (a music and performing arts From industrial heritage centre, Boulogne-Billancourt), to cultural centres: which was inaugurated in over the years, numerous factories April 2017, on Ile Seguin. and industrial wastelands have been redeployed as symbolic venues of genuine artistic creation, such as Gare au Théâtre (Vitry-sur-Seine), the Dynamo de Banlieues Bleues (Pantin) and the Maison des métallos (Paris). Philharmonie de Paris © William Beaucardet #ExploreParis | CITY ART | 5 La Villette Basin © Marc Bertrand Paris Tourist Office Street art © Daniel Thierry Été du Canal pleasure Port © Marc Bertrand Paris Tourist Office A SELECTION OF MAIN EVENTS THE ORIGINAL TOURS IN 2018: AVAILABLE ON EXPLOREPARIS.COM: Street art stroll in the Pantin industrial heritage tour Les Frigos: Bercy-BNF area (Paris): along the Canal de l’Ourcq: artist workshop open days in Fresh Street Art Tour Paris guides a walking tour along the Canal Les Frigos, in Belleville, in May take visitors for a stroll along de l’Ourcq (Pantin) with a historian, and in Ménilmontant in October. the Seine banks to discover an architect and a photographer, innovative district with many to discover reconverted industrial L’ Été du Canal, artistic circuit: hidden murals, from Bercy to the heritage and new architectural the Été du Canal Festival’s artistic National Library of France (BNF). developments: La Rotonde, circuit runs throughout the summer, La Villette park and basin, the and departs from the La Villette Museum and 30s tour Philharmonie de Paris, old Pantin Basin. Modern and street art (Boulogne-Billancourt): mills, the National Dance Center, artists interpret the renowned the Princes neighbourhood in the former customs office and Studio Harcourt’s black-and- Boulogne-Billancourt is defined by BETC’s new international (French white photos in displays along artists' studios and villas which were advertising agency) headquarters. the Canal de l’Ourcq’s banks. built by the most famous modern architects such as Le Corbusier, Vitry City Graffiti Urban Week: Mallet-Stevens and Perret, etc. (Vitry-sur-Seine): huge street culture weekend In addition to discovering a stroll in the streets of a town in the La Défense business these modern architectural which has become a veritable district in September. works of art, tourists also visit open-air museum. Many local and the Museum of the 1930s. international artists were spurred on Urban Focus, by C215, a leading global street artist, October, in Créteil: and came to Vitry to display their art celebrating urban culture with in a community which is very open exhibitions, performances, shows, and receptive to this type of art. workshops, encounters and concerts. 6 | MODERN ART | #ExploreParis Modern Art DARING, SURPRISING, HIGHBROW AND OPEN TO ALL: MODERN ART THROUGHOUT GREATER PARIS! Modern art is available in a variety of forms - painting, sculpture, photography, music and the living arts - in museums, art galleries, artists' workshops, on the streets and at major art events. All the artistic disciplines are available throughout Greater Paris where artists and architects creatively compete to fuel a capital city which is constantly renewing its creative side. Main modern art attractions Anthonioz (Nogent-sur-Marne). Art centres to discover: in Greater Paris: Photography and digital art also the more intimate art centres in a visit to the Centre Pompidou have their rightful place at the Greater Paris are also very active in li> </ or Paris La Défense Art Collection <li>Maison de la photographie Robert the modern art world, such as the li> is a must for tourists who want to Doisneau</li> (Gentilly), the Cube Centre d’art contemporain Chanot get back to art basics. <li>The Palais (Issy-les-Moulineaux) and (Clamart), the Crédac <li>Manufacture de Tokyo, a diverse venue which the Gaité lyrique (Paris). des Œillets</li>, the TQI-CDN (Ivry-sur- focuses on modern creations, will Seine), the Briqueterieli> and <li>Gare au appeal to tourists who want to know Numerous art galleries Théâtre</li> (Vitry-sur-Seine), and the what's currently happening in the have sprung up in the city: <liPlateau du Frac Ile-de-France (Paris). art world. And there's more! The from the Marais to Belleville, <li>Centquatre, just a hop away from La Saint-Germain-des-Prés and Backstage art and Villette, portrays art in all its forms Greater Paris, visitors can discover meeting the artists: through exhibitions, encounters the current artistic scene in Paris. Paris has always been home to and various showcases. MAC VAL The Galerie Thaddaeus Ropac artists who naturally veered towards (Vitry-sur-Seine), the first modern (Pantin) and the <li>Gagosian Gallery certain districts such as Montmartre, art museum to open in south-east (La Bourget) are livening up Montparnasse and Belleville in which Paris, displays French modern north-east Paris in terms of art. to set up. Today, artists’ residences artwork from the 50s. The Cité de abound along the Saint-Martin Canal la Céramique (Sèvres) provides at the Point éphémère or the Centre historical expertise and collaborates Les Recollets. Artists are in residence with international artists. across Greater Paris at venues such as Foundations hold a special place the Maison des Arts de Malakoff, the in the world of art. They are the Maison Populaire (Montreuil), and 6B result of initiatives from businesses, (Saint-Denis). In Arcueil, the Lieu de private collectors and leading names l’Autre - Anis Gras, a former anisette in a sector whose aim is to share distillery, has been reconverted into its passion for creative art with the a creative art and exhibition studio. public such as the Fondation Cartier pour l’art contemporain, the Fondation Vuitton, the newly created <li>Lafayette Anticipationsli>, and the Maison d’Art Bernard © Galerie Thaddaeus Ropac Grande Arche de La Défense Araignée rouge – Calder © CDT92 #ExploreParis | MODERN ART | 7 Fondation Louis Vuitton © The Hotels Agency MAC VAL © Daniel Thierry A SELECTION OF MAIN EVENTS THE ORIGINAL TOURS IN 2018: AVAILABLE ON EXPLOREPARIS.COM: Art and Chocolate tour (Paris): Art Paris Art Fair, Frasq, October (Gentilly): an original tour of Saint-Germain- 5 to 8 April (Paris): more than 50 artists attend des-Prés, from art galleries to yearly, highly varied, modern this three-week-long, modern, chocolate-makers, organised art displays by recent galleries, creative art festival which hosts by the Robert Pink Agency. experienced artists and up-and- live performances, and which was coming talents, beneath the glass launched in 2009 by Le Générateur.
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