InMAY 2017motion THE OFFICIAL NEWSLETTER OF DALLAS AREA RAPID TRANSIT Westward Expansion
Granite Park 346
Y SAM RAYBURN TOLLWAY GRANITE P K W JPMorgan Chase Liberty LEGACY DR FedEx Office Mutual
Toyota HEADQUARTERS DR PARKWOOD BLVD JCPenney
208 One Legacy TOLLWAY NORTH DALLAS The Shops West at Legacy
COMMUNICATIONS PKWY Frito-Lay LEGACY DR
West Plano is booming.
Expanded bus C O
R In the Legacy West development –
service offers P
O 211 west of the Dallas North Tollway, more options for R that is – major corporations A T E are transforming once empty commuting to D R fields into regional and national Plano’s Legacy WY headquarters. Developers are PK ON creating mixed-use communities, Business Park YS Northwest NN E Plano Park which will provide nearby T & Ride dining, shopping, entertainment and housing.
KEY As the population of this area Route 211 SPRING CREEK PKWY grows, so does the traffic. Route 346 And DART has responded. Route 208 Continued on Page 2 8 Westward Expansion 8 Continued from front page
Crosstown travel in Plano became easier Collaboration is key once DART introduced Express Bus DART is working with city staff, Creating a Complete Trip Route 211 in March. The new route employers, developers and other travels nonstop between Parker Road stakeholders to identify ways to increase In addition to expanding bus Station in East Plano and the Northwest public transportation use in Plano’s service, Plano and DART are Plano Park & Ride in 26 minutes. Buses Legacy area. Their goal: decrease the exploring how to expand use continue to stop near major employers number of single-occupancy vehicles of other first-mile/last-mile along Communications Parkway and on the road during peak traffic hours. transportation options, Headquarters Drive, including the One including: Legacy West office tower, Liberty “You can’t fix traffic with money and • Bike sharing Mutual, JPMorgan Chase, FedEx concrete alone,” Plano Mayor Harry Office, Toyota and Frito-Lay. LaRosiliere said at his annual “State of • Car sharing the City” address given in January. • Circulator shuttles Commuters will shave 17 minutes off “The only way to improve mobility in their transit commute by riding Express Plano, and in our region, is a shift in • Ride sharing service, and enjoy a faster and more mind-set. As the northernmost city • Vanpools comfortable ride (see Page 6). During with DART, we will continue to leverage peak hours, Express Route 211 buses that asset.” • Walking or cycling depart every 15 minutes.
Existing bus routes extend to employment centers Also in March, the agency extended existing Express Bus Route 208 so commuters from Downtown Dallas could get to more Legacy West companies. Buses continue from the Northwest Plano Park & Ride on select trips during the morning and afternoon rush hours.
The agency reworked Local Bus Route 346 to serve employment destinations that other routes do not reach, such as Granite Park, Yum! Restaurants International and two Bank of America corporate offices. Route 346 operates during peak periods only.
Rail customers now can transfer to Express Route 211 buses, which travel nonstop between Parker Road Station (pictured above) and the Northwest Plano Park & Ride, then go to stops near several Legacy West employers.
2 Growing Travel Options Mobility is key to keeping Legacy West competitive
Within two years, more than 15,000 people will be working in Legacy West, making the entire Legacy Business Park one of the largest employment centers in the state. Traffic is already a major issue in West Plano and the city predicts it will get worse.
Toyota Motor North America’s new corporate headquarters and regional headquarters for both Liberty Mutual and JPMorgan Chase are all due for completion later this year. Developer Gaedeke Group has built One Legacy On select trips, Express Route 208 buses continue from the Northwest Plano Park & Ride to stops near West, a 14-story office tower, and The corporate campuses in the Legacy West area. Karahan Companies is creating the mixed-use Legacy West urban village. The city is actively promoting greater attracting the next generation of Study assessed traffic conditions use of DART’s bus and rail services, employers and employees to the city. Plano, DART and Collin County as well as other traffic management collaborated to fund the Plano Legacy strategies like staggered commute times, Justin Roche, general manager at Business Area Mobility Study to better vanpools and car sharing. But these The Shops at Legacy, echoed those understand the challenges that come proposals will require buy-in by sentiments. The tremendous job growth with this growth. Consultants from employers and employees alike. is increasing competition for quality Kimley-Horn researched both traffic employees, and, according to Roche, conditions and commuter opinions. “As Collin County continues to grow, DART’s expanded bus service will allow They found that most of the people in it is imperative that businesses continue shops and restaurants to draw from an the Legacy business area are office to encourage employees to seek employee pool made larger by more employees commuting by car to work. transportation solutions through public transportation options. transit, ride sharing or a multimodal DART’s March 2017 bus service approach. Businesses in Plano have been “Improvements to the public transit improvements in the Legacy Business leading the charge in this area,” said system means that more people – Park are one tactic to help reduce the Jamee Jolly, president/CEO of the Plano customers, visitors, employees and number of vehicles on the roadways. Chamber of Commerce. residents – can easily enjoy all that To complement that step, Plano’s The Shops at Legacy and the Legacy Transportation Engineering division Commute matters when area have to offer,” Roche said. is retiming the traffic lights citywide attracting talent to synchronize traffic flow and reduce Jolly said she believes that good public the number of accidents that cause transportation and walkable backups and delays. communities will play a large role in
3 D-Link Rocks Deep Ellum
Downtown circulator “D-Link going to this part of town is have to get in a car to go to lunch or run extends route exciting news for everyone who works an errand. Like me, they want a robust, in, lives in or visits Downtown Dallas,” convenient public transit system that said Shalissa Perry, chief marketing provides them with options. DART Downtown Dallas visitors, residents and officer for Downtown Dallas, Inc. “The provides a real benefit to residents, workers have a new option for reaching new stops make it even easier to explore visitors and workers alike.” Deep Ellum. this eclectic neighborhood and discover all of the great places to shop, dine and D-Link buses are easy to spot with their D-Link (DART Bus Route 722) now enjoy an evening with friends.” bright magenta-and-yellow paint stops along Good-Latimer Expressway scheme. The service is free thanks to a between Elm and Main streets, As awareness grows that D-Link now partnership among DART, Downtown convenient to most of the district’s live serves Deep Ellum, Perry said she Dallas, Inc. and the city of Dallas. music venues, restaurants and shops. believes more people will take advantage of the free shuttle. 8 Learn more: As part of the March 13 service change, DART.org/DLink DART expanded the downtown “There has been a paradigm shift in how circulator’s route to the popular we view mobility,” Perry said. “Many entertainment district. The hours of formerly car-centric consumers – service are 11 a.m. to 11:30 p.m., particularly those that live or work in Monday through Saturday. and around downtown – don’t want to
COST: Free HOURS: 11 a.m.-11:30 p.m. Monday-Saturday FREQUENCY: About every 15 minutes SERVES: • Deep Ellum • Dallas Farmers Market District • Main Street District • Reunion District • Uptown • Dallas Arts District
D-Link now stops in Deep Ellum, giving people a new transit option for getting to and from the lively entertainment district.
4 DART Current and Future Rail Services
A-train to Denton (operated by DCTA) NW PLANO PARK & RIDE PLANO
PARKER ROAD JACK HATCHELL TRANSIT CTR. DOWNTOWN PLANO SHILOH Presiden t ROAD G 12TH STREET e sh Turnpike orge Bu CITYLINE/BUSH NORTH CARROLLTON/FRANKFORD Dallas North Tollway GALATYN PARK TRINITY MILLS CARROLLTON ADDISON RICHARDSON ARAPAHO CENTER
DOWNTOWN CARROLLTON ADDISON TRANSIT CTR. SPRING VALLEY DFW NORTH FARMERS BRANCH DOWNTOWN FARMERS BRANCH GARLAND GARLAND TEX Rail Project (under LBJ/CENTRAL construction by FWTA) DFW DOWNTOWN ROWLETT AIRPORT FOREST LANE FOREST/JUPITER Terminal B Terminal A ROYAL LANE LBJ/SKILLMAN DFW BELT LINE ROWLETT WALNUT LAKE HIGHLANDS WALNUT HILL/DENTON HILL IRVING CONVENTION CENTER Lake Ray PARK LANE Hubbard NORTH LAKE LAS COLINAS S. GARLAND COLLEGE URBAN CENTER TRANSIT CTR. UNIVERSITY WHITE ROCK BACHMAN LOVERS UNIVERSITY OF DALLAS PARK LANE LOVE HIGHLAND FIELD White LAKE RAY BURBANK PARK HUBBARD MOCKINGBIRD Rock TRANSIT CTR. INWOOD/LOVE FIELD Lake IRVING SOUTHWESTERN MEDICAL DISTRICT/ PARKLAND DALLAS To Fort Worth CENTREPORT/ WEST IRVING DOWNTOWN IRVING/ MEDICAL/ MARKET CENTER DFW AIRPORT HERITAGE CROSSING MARKET CENTER CITYPLACE/UPTOWN DEEP ELLUM PEAR VICTORY ST. PAUL BAYLOR UNIVERSITY MEDICAL CENTER AKARD WEST END L FAIR PARK /ARTS DISTRICT UNION STATION MLK, JR. Tr r in it y Rive CONVENTION CENTER LAWNVIEW CEDARS HATCHER COCKRELL HILL TRE to Fort Worth 8TH & CORINTH DALLAS ZOO LAKE JUNE TYLER/VERNON MORRELL HAMPTON TEX Rail BELL ILLINOIS WESTMORELAND BUCKNER RICHLAND HILLS KIEST
VA MEDICAL CENTER FORT WORTH ITC RED BIRD LEDBETTER T&P STATION FORT WORTH TRANSIT CTR. CAMP WISDOM VICTORY DEEP UNT DALLAS WEST ELLUM TRANSFER PEARL/ARTS DISTRICT GLENN CTR. HEIGHTS Rail System Legend ST. PAUL GLENN HEIGHTS PARK & RIDE WEST END Currently Operating AKARD EAST DART Rail Red Line ROSA TRANSFER PARKS CTR. DART Rail Blue Line PLAZA DART Rail Green Line UNION UNION STATION STATION DART Rail Orange Line DART Rail Orange Line (Selected Weekday Trips Rush Hour Only) CONVENTION Trinity Railway Express (TRE) CENTER DCTA A-train M-Line Trolley Inset Map Dallas Streetcar Projects under development in Downtown Dallas: Planning/Design Underway • Dallas CBD Second Light Rail Alignment (D2) Cotton Belt • Dallas Streetcar Central Link Proposed Cotton Belt station
5 DART Welcomes MegaFest Attendees
MegaFest returns to the Kay Bailey Hutchison Convention Center this June for the third time. An estimated 100,000 people from across North Texas and the country will attend the event – and a lot of them will ride DART’s buses and trains for the first time.
Hosted by Dallas-based The Potter’s House, MegaFest is a four-day, family-oriented festival. Downtown Dallas has become a preferred location for the event partly because of DART, which can transport attendees to the convention center and to airports, hotels, restaurants and other area attractions.
“Having a respected transportation partner like DART is paramount in ensuring our city continues to show the world the unlimited possibilities Dallas offers,” said Bruce Lankford, director of conferences and events at The Potter’s House.
DART volunteers will be available at the conference venue and select rail platforms to assist MegaFest participants and give the transit agency a friendly face.
In turn, MegaFest promotes DART as the event’s official transportation provider on its digital and social media channels – exposing DART to a broad audience nationally and locally. The agency hopes that some of these event-based riders will continue to ride DART.
“It’s one thing for a consumer to see an ad or read a social media post about riding DART. It’s quite another for them to experience it first-hand,” said Nevin Grinnell, DART vice president and chief marketing officer.
In 2015, DART transported MegaFest attendees by bus between event venues and to light rail stations. DALLAS AREA RAPID TRANSIT MARKETING & COMMUNICATIONS P.O. BOX 660163 DALLAS, TX 75266-7203 THE OFFICIAL NEWSLETTER OF Address Service Requested DALLAS AREA RAPID TRANSIT
Nevin Grinnell Vice President Chief Marketing Officer Morgan Lyons Assistant Vice President External Relations Linda Webb-Mañon Senior Manager External Communications Lyle Miller Senior Manager Creative Services Denise Johnson Manager Customer Information/Production Christine Wilson Senior Graphic Designer Karen Ptacek Linda Webb-Mañon Writers Lupe Hernandez Reginald Loftin Photographers
To subscribe or update your subscription, contact us: Online: www.DART.org/publications Phone: 214.749.3249 Mail: Inmotion - Marketing Department Dallas Area Rapid Transit P.O. Box 660163 Dallas, TX 75266-7203 Customer Information (routes & schedules) 214.979.1111 CONNECT WITH DART DART Administrative Offices 214.749.3278
DART Board of Directors Faye Moses Wilkins Plano, Farmers Branch Express Yourself New Vehicles, New Look Chair Richard Carrizales Dallas Vice Chair DART is making the commute across Gary Slagel town a lot more comfortable these days. Richardson, University Park, Addison, Highland Park Secretary On Express routes – those without stops Jerry Christian for a large portion of the trip – customers Dallas are enjoying the newest buses in DART’s Assistant Secretary fleet. These 46 coach-style buses feature Sue Bauman – Dallas high-back reclining seats, arm rests and Mark C. Enoch – Garland, Rowlett, overhead storage racks to accommodate Glenn Heights riders who are on the bus for longer DART held an event at the Red Bird Transit Center Pamela Dunlop Gates – Dallas travel times. in Dallas so customers could tour the new Express Tim Hayden – Carrollton, Irving coach-style buses. Jonathan R. Kelly – Garland The new vehicles look different, too. Patrick Kennedy – Dallas A paint scheme of large blue and white 8 Learn more: Michele Wong Krause – Dallas chevrons easily differentiates Express Amanda Moreno – Dallas buses from those used on local routes. DART.org/Express Rick Stopfer – Irving William Velasco II – Dallas, Cockrell Hill Paul N. Wageman – Plano 6 132-016-0217 CW