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(MOD) Sandbox Demonstration: DART First and Last Mile Solution Mobility on Demand (MOD) Sandbox Demonstration: DART First and Last Mile Solution APRIL 2020 FTA Report No. 0164 Federal Transit Administration PREPARED BY Robert Parks, Senior Manager of Planning Programs Somayeh Moazzeni, Service Planner II Dallas Area Rapid Transit COVER PHOTO Courtesy of Dallas Area Rapid Transit DISCLAIMER This document is disseminated under the sponsorship of the U.S. Department of Transportation in the interest of information exchange. The United States Government assumes no liability for its contents or use thereof. The United States Government does not endorse products or manufacturers. Trade or manufacturers’ names appear herein solely because they are considered essential to the objective of this report. Mobility on Demand (MOD) Sandbox Demonstration: DART First and Last Mile Solution APRIL 2020 FTA Report No. 0164 PREPARED BY Robert Parks, Senior Manager of Planning Programs Somayeh Moazzeni, Service Planner II Dallas Area Rapid Transit 1401 Pacific Avenue Dallas, TX 75202 SPONSORED BY Federal Transit Administration Office of Demonstration and Innovation U.S. Department of Transportation 1200 New Jersey Avenue, SE Washington, DC 20590 AVAILABLE ONLINE https://www.transit.dot.gov/about/research-innovation FEDERAL TRANSIT ADMINISTRATION i FEDERAL TRANSIT ADMINISTRATION i Metric Conversion Table SYMBOL WHEN YOU KNOW MULTIPLY BY TO FIND SYMBOL LENGTH in inches 25.4 millimeters mm ft feet 0.305 meters m yd yards 0.914 meters m mi miles 1.61 kilometers km VOLUME fl oz fluid ounces 29.57 milliliters mL gal gallons 3.785 liter L ft3 cubic feet 0.028 cubic meters m3 yd3 cubic yards 0.765 cubic meters m3 NOTE: volumes greater than 1000 L shall be shown in m3 MASS oz ounces 28.35 grams g lb pounds 0.454 kilograms kg megagrams T short tons (2000 lb) 0.907 Mg (or “t”) (or “metric ton”) TEMPERATURE (exact degrees) o 5 (F-32)/9 o F Fahrenheit Celsius C or (F-32)/1.8 FEDERAL TRANSIT ADMINISTRATION i FEDERAL TRANSIT ADMINISTRATION ii REPORT DOCUMENTATION PAGE Form Approved OMB No. 0704-0188 Public reporting burden for this collection of information is estimated to average 1 hour per response, including the time for reviewing instruc- tions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington Headquarters Services, Directorate for Information Operations and Reports, 1215 Jefferson Davis Highway, Suite 1204, Arlington, VA 22202-4302, and to the Office of Management and Budget, Paperwork Reduction Project (0704-0188), Washington, DC 20503. 1. AGENCY USE ONLY 2. REPORT DATE 3. REPORT TYPE AND DATES COVERED April 2020 Final 4. TITLE AND SUBTITLE 5. FUNDING NUMBERS Mobility on Demand (MOD) Sandbox Demonstration: DART First and Last Mile Solution 6. AUTHOR(S) Robert Parks, Senior Manager of Planning Programs Somayeh Moazzeni, Service Planner II 7. PERFORMING ORGANIZATION NAME(S) AND ADDRESSE(ES) 8. PERFORMING ORGANIZATION REPORT NUMBER Dallas Rapid Area Transit (DART) 1401 Pacific Ave. FTA Report No. 0164 Dallas, TX 75202 9. SPONSORING/MONITORING AGENCY NAME(S) AND ADDRESS(ES) 10. SPONSORING/MONITORING AGENCY REPORT U.S. Department of Transportation NUMBER Federal Transit Administration Office of Research, Demonstration and Innovation FTA Report No. 0164 East Building 1200 New Jersey Avenue, SE Washington, DC 20590 11. SUPPLEMENTARY NOTES [https://www.transit.dot.gov/about/research-innovation ] [https://doi.org/10.21949/1518336] Suggested citation: Federal Transit Administration. Mobility on Demand (MOD) Sandbox Demonstration Project: DART First and Last Mile Solution. Washington, D.C.: United States Department of Transportation, 2020. https://doi.org/10.21949/1518336 12A. DISTRIBUTION/AVAILABILITY STATEMENT 12B. DISTRIBUTION CODE Available from: National Technical Information Service (NTIS), Springfield, VA 22161. Phone 703.605.6000, Fax 703.605.6900, email [[email protected]] TRI-30 13. ABSTRACT The DART Mobility on Demand (MOD) Sandbox Demonstration provided the opportunity for DART to improve the efficiency of the DART transportation system through innovative partnerships and integration of technology for enhanced service delivery and improved customer satisfaction. This project facilitated collaboration with a microtransit provider and Transportation Network Company (TNC) to provide more transit trip choices for riders in a low-density area that was difficult to serve. DART achieved most of the established goals for the project, which was to increase ridership and replace less-productive fixed-route systems. As a result, in areas in which the service was implemented, ridership increased with less cost, more coverage, and less travel time. However, this unique experience faced challenges that DART was able to resolve successfully. Changes to the system to be more receptive to the use of the technology and the subsequent change in behavior were the biggest challenges that required time and other supportive systems. Also, incorporating carpool service faced some policy limitations that suggested regional collaboration with transit agencies. However, microtransit (GoLink) and TNC integration was successful with some policy direction. This report discusses DART’s challenges and successes with the project in planning, marketing, operation, and technology implementation and presents results of a self-evaluation concerning the performance of the GoPass application and GoLink and TNC services and provides lessons-learned information and recommendations for future, similar projects. 14. SUBJECT TERMS 15. NUMBER OF PAGES Mobility on Demand (MOD), first/last mile, transportation network company 71 (TNC), microtransit, GoLink, GoPass 16. PRICE CODE 17. SECURITY CLASSIFICATION 18. SECURITY CLASSIFICATION 19. SECURITY CLASSIFICATION 20. LIMITATION OF ABSTRACT OF REPORT OF THIS PAGE OF ABSTRACT Unclassified Unclassified Unclassified TABLE OF CONTENTS 1 Executive Summary 3 Section 1: Introduction 8 Section 2: Project Description 11 Section 3: Project Evolution 26 Section 4: Evaluation 51 Section 5: Conclusion, Lessons Learned, and Next Steps 58 Acronyms and Abbreviations 59 Glossary FEDERAL TRANSIT ADMINISTRATION iv LIST OF FIGURES 5 Figure 1-1: Phases of GoPass app upgrade 11 Figure 3-1: DOC program zones 13 Figure 3-2: DART GoLink zones, August 2018 14 Figure 3-3: Evolution of DART GoPass app 17 Figure 3-4: DART-branded GoLink vehicle 18 Figure 3-5: GoLink recruitment brochure 19 Figure 3-6: GoLink table at Toyota 20 Figure 3-7: Community newsletter advertising 21 Figure 3-8: GoPool option in GoPass app 22 Figure 3-9: Example of back office in which “services” can be created to match possible carpoolers 23 Figure 3-10: Example of successful match within “back office” 23 Figure 3-11: Example poster of MOD options for GoLink and GoPool for Amazon Fulfillment Center south of Dallas 28 Figure 4-1: Ratings of access to DART bus stops, transit centers, and light rail stations by all users 29 Figure 4-2: Ratings of access to DART bus stops, transit centers, and light rail stations before and after GoLink by riders with disabilities 30 Figure 4-3 Ratings of access to DART’s overall bus and rail system before and after GoLink by all users 31 Figure 4-4 Ratings of access to DART’s overall bus and rail system beforeand after GoLink by riders with disabilities 32 Figure 4-5: GoLink average response time for all Plano zones, April 2018– March 2019 33 Figure 4-6: Anchor points in Legacy West zone 33 Figure 4-7: Anchor points in FNP zone 34 Figure 4-8: Anchor points in NCP zone 35 Figure 4-9: UberPool average response time for all Plano zones, March 11–April 22, 2019 36 Figure 4-10: Ratings of GoLink response time in Plano zones by all users and riders with disabilities 37 Figure 4-11: GoLink average travel time for all Plano zones, April 2018–June 2019 38 Figure 4-12: UberPool average travel time for all Plano zones, March 11–May 27, 2019 38 Figure 4-13: Ratings of GoLink travel time in Plano zones by all users and riders with disabilities 40 Figure 4-14: Ratings of GoLink from app 40 Figure 4-15: Ratings of overall experience with GoLink by all users and riders with disabilities FEDERAL TRANSIT ADMINISTRATION v 41 Figure 4-16: Plano booking system distribution 42 Figure 4-17: Ratings of “recommend GoLink service to family member or friend?” by all users and riders with disabilities 43 Figure 4 -18: Plano fixed-route transit service area before March 2017 44 Figure 4-19: Plano service area covered by GoLink and fixed-route 44 Figure 4-20: Average weekday ridership for Legacy West GoLink and Route 346, October 2018–March 2019 45 Figure 4-21: Average weekday ridership for NCP GoLink and NCP DOC, October 2018–March 2019 46 Figure 4-22: GoLink average weekday ridership before UberPool, all Plano zones, October 2018–February 2019 47 Figure 4-23: GoLink + UberPool ridership for all Plano zones, October 2018–May 2019 48 Figure 4-24: GoLink subsidy per rider for Plano zones 49 Figure 4-25: UberPool subsidy per rider for Plano zones FEDERAL TRANSIT ADMINISTRATION vi LIST OF TABLES 26 Table 4-1: Frequency Distribution of First Onboard Survey in Plano Zones 26 Table 4-2: Frequency Distribution of Second Onboard Survey in Plano Zones 28 Table 4-3: Ratings of Access to DART Bus Stops, Transit Centers, and Light Rail Stations Before and After GoLink by All GoLink Users 29 Table 4-4: Ratings of Access to DART Bus
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