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July 2018 Performance Report

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July 2018 Performance Report Performance Report July 2018 Richard Bell, BBC iPlayer BBC Communications 07725641207 | [email protected] July 2018 summary • In July the UK bathed in a glorious heatwave, and was hooked on the second half of the FIFA World Cup. BBC iPlayer is typically quieter during the sunnier summer months, but in July had a total of 281 million requests, up 13% on June, and up 19% compared to the previous year. • 22% of all requests were for live content in July. However, June 2018 saw an even larger share of live requests. Thanks to the start of the FIFA World Cup, live TV requests went up by 30% compared to May 2018. The overall share of live TV requests went up to 26% of all requests – the highest share of live viewing since the Rio Olympics 2016. • The FIFA World Cup has dominated the top 20 most-requested episodes, with the England vs. Sweden game reaching over 3 million requests. • Please note: Top performing episodes for May and June 2018 have been included in this pack. Consistent with previous months: • TV platforms remain the largest device type accessing BBC iPlayer with 52% of total requests. • The profile of BBC iPlayer users remains strongly under-55 in terms of age, which is younger than the typical TV viewer’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. Slide 2 Index Page Content 4-5 Monthly BBC iPlayer TV programme requests 6 Weekly TV programme requests by device type 7 Live vs on-demand TV requests 8 Notes about the data in this report 9-11 Top TV programmes – recent months 12 Use of BBC iPlayer for TV viewing by time of day 13 Profile of BBC iPlayer users 14 Glossary Slide 3 * Please refer to slide guide caveats on 8 notes for data months with January figures shown shown on graph figuresJanuary Monthly Monthly BBC iPlayer requests across all 45 Jan 09 Millions of requests per month compared2018, and19% up to July2017). to June compared 13% (up requests programme TV million 281 delivered 2018 July sunshine. the enjoying been have otherwise might they when in audiences drew interest) nation home (and Cup World FIFA the of continuation However, July. in viewing iPlayer affected have will UK the across heatwave unusual the and months, summer during quieter is iPlayer BBC Seasonally, Mar May Jul Sept Nov Jan 10 Mar May Jul Sep Nov 127 Jan 11 Mar May Jul Sep Nov 145 Jan 12 Mar May Jul Sep Measurement correction* Nov 212 Jan-13 Mar May Slide Jul Sep 4 Nov Jan-14 242 Mar May missing* Jul Data Sep Nov 273 platforms, platforms, since 2009 Jan-15 Mar May TV TV requests artificially artificially Jul inflated* Sep Nov Jan-16 250 CHANGE CHANGE Mar SOURCE DATA DATA May Jul Sep Nov 298 Jan-17 Mar May Jul Sep 328 Nov July: 281m Jan-18 Mar May Jul Please Please refer slide to 8 for guidenotes Average daily Average BBC iPlayer online requests Millions of requests per day (average monthly) 2017. July with compared o increase a and 2018, June on 9% of increase a was which July, content in TV for requests daily 9.1m of average an was There January figures shown shown on graph figuresJanuary Jan 09 1.6 Mar May Jul Sept Nov Jan 10 2.9 Mar May Jul Sep Nov 4.1 Jan 11 Mar May Jul Sep Nov Jan 12 4.7 Mar May Jul Sep Nov Measurement correction* Jan-13 6.8 Mar May Slide Jul 5 Sep Nov Jan-14 7.8 Mar May missing Jul Data Sep * Nov 8.8 Jan-15 Mar May Jul TV TV requests artificially artificially Sep inflated* Nov 8.1 Jan-16 Mar May DATA SOURCE Jul CHANGE Sep Nov 9.6 Jan-17 Mar May Jul Sep July: July: 9.1m Nov 10.6 Jan-18 1 f Mar 9% May Jul Requests for TV programmes by device type TV platforms remain the largest platform for BBC iPlayer, making up 52% of overall share in July, a 3% increase on the same period last year. Number of requests (millions) % of requests DATA SOURCE CHANGE 350 DATA 100% 1% SOURCE 1% 1% 1% 1% CHANGE 4% 300 80% 32% 44% 48% 49% 250 54% 52% 171 153 200 125 123 Unknown 60% 146 79 102 116 TV Platform 22% Millions 150 24% Tablet 40% 53 23% 24% 20% 16% 20% 65 70 66 Mobile 100 57 59 55 38 58 Computer 11% 20% 11% 11% 26 30 33 30 31 35 10% 12% 50 27 26% 64 20% 17% 46 48 45 35 45 44 41 15% 14% 15% - 0% Jun-16 Jun-17 Jun-18 Apr-16 Apr-17 Apr-18 Feb-16 Feb-17 Feb-18 Oct-16 Oct-17 Aug-16 Aug-17 Dec-16 Dec-17 Jun-16 Jun-17 Jun-18 Apr-16 Apr-17 Apr-18 Feb-16 Feb-17 Feb-18 Oct-16 Oct-17 Aug-16 Aug-17 Dec-16 Dec-17 Please refer to slide 8 for guide notes. Slide 6 100% Please refer to slide 8 for guide notes. for to8 guide slide refer Please Source switched from iStats AV to Notes: 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% Live versus on requests all of 26% the of t to Thanks requests. live of share larger even an saw 2018 June However, July. in content live for were requests all of 22% 92% 8% FIFA World Cup World FIFA On-demand 93% 7% 93% 7% 93% 7% – Streamsense the highest share of live viewing since the since the viewing live of share highest the , live TV requests went up by 30% compared to May 2018. The overall share of Live TV requests went up to to up went requests TV Live of share overall The 2018. to May compared 30% by up went requests TV live , 93% 7% Live 89% 11% - in in Adobe Digital DATA DATA SOURCE CHANGE 81% 19% demand requests for TV programmes 72% 28% Analytix 85% 15% 85% 15% (iStats) in July July in (iStats) 2016 83% 17% for TV programmes %requests 85% 15% 83% 17% 84% 16% Rio Olympics 2016 Olympics Rio Slide 83% 17% 7 84% 16% 82% 18% 79% 21% . 82% 18% 83% 17% 82% 18% 82% 18% 81% 19% 82% 18% 82% 18% 79% 21% 81% 19% 81% 19% he 80% 20% start 74% 26% 78% 22% Notes for figures in this report Data issues to note • Figures for Sky are undercounted in June 2017 by approximately 0.5m requests. • Figures for Virgin Cable and Sky are estimates for September 2016. Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31st March 2016. • TV requests were inflated in August and September 2015 by around 18-25%, please treat these figures with caution when looking at trends. • Some TV request data was not captured in March 2015 (estimated 17m requests). Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. • Prior to July 2016, requests data was measured via a BBC in-house system (BBC iStats AV). Since July 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC iStats AV (such as live TV viewing on TV platforms, and webcasts). • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iPlayer on any BBC website or application – whether on a programme, channel or station page, or on the BBC iPlayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iPlayer. Figures in this report include requests for programmes which are only on iPlayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since 2014. Slide 8 BBC iPlayer - top 20 TV episodes, July 2018 (excluding Virgin Media cable and Sky) Home Nation interest in the Quarter-final of the World Cup meant the Sweden v England game brought in over 3m requests.
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