Schurz COMMUNICATOR January 2013

Danville hosts V-P debate again ~ Stories pages 4-5 What’s on the inside The nation’s spotlight focused on several geographic areas this fall in which Schurz Franklin D. Schurz, Communications properties are located. Jr., retired former Danville, KY shown the brightest when it hosted the 2012 Vice Presidential debate match- president of Schurz ing Democrat Joe Biden and Republican Paul Ryan. Communications, was honored as a “Partner That Danville, home to SCI’s Advocate-Messenger, was in Philanthropy” by selected for the debate is a remarkable achievement consider- Indiana University. He ing that vice presidential debates have historically gone to met- received the ropolitan areas…Houston, Philadelphia, Omaha, Atlanta, St. Cornerstone Award, Petersberg, Cleveland and St. Louis. Making the Danville which recognizes individuals whose selection even more remarkable is that this was the second voluntary involvement has been time for the community. It also hosted the Joe Lieberman-Dick instrumental in the success of an IU Chaney debate in 2000. philanthropic initiative. Story on page The debate not only attracted thousands of people to 8. Danville but got the city’s name in front of millions more The circulation of the Aberdeen watching it on television. The Biden-Ryan debate was the third American News’ most watched in history with 51.4 million viewers. Outdoor Forum Stories on the debate are on pages 4 and 5. jumped from 15,000 South Bend found itself in the national spotlight for a reason to 60,000 with the once almost traditional, but rare in recent years…the Fighting start of pheasant Irish football team. In the Knute Rockne, Frank Leahy, Ara Parseghian and Lou Holtz eras, hunting season in Notre Dame being atop the national football polls was almost commonplace. It hadn’t hap- South Dakota. The monthly magazine pened for 17 years, however, until Brian is distributed throughout the state. Kelly coached the Irish to an undefeated reg- The pheasant hunting issues also ular season this year. jumped in size from 32 pages to 64 Communicator The South Bend Tribune created pages. Story on page 11. on the Web Carol Maloney, wife of Bloomington NDInsider to be the prime source for Notre Herald-Times publish- Dame sports news in print and digitally and Each issue of the Schurz er Mayer Maloney, also published a hardback book on the Communicator is being made available electronically on the SCI website. Back was honored by the remarkable season. Stories on the Tribune’s issues can also be found on the site. Greater Bloomington initiatives are on page 9 plus a story on A reduced number of printed copies Chamber of WSBT Radio’s plans for coverage of the ofthe Communicator is being produced. Commerce with its national championship game. Between 10 and 35 printed copies are Catalyst Award for Another Indiana city with an SCI property sent to each SCI property and single bringing people was in the sports spotlight. The Indiana copies are mailed to retirees. together for great achievement. Carol started the 100+ University basketball team, located in Women Who Care organization in Bloomington, home of the Herald-Times, 2011. Story on page 14. was ranked No. 1 in the country for most of the first month of the season, before an overtime The Advocate-Messenger in loss to Butler. Reports on the Herald-Times coverage of the IU season will be in the April Danville, KY has Communicator. introduced a new Stories on page 7 are about three positions in the Schurz Communications organization that app, KY X-tra, for the have been filled. John Schurz has been named president/general manager of the Arizona smartphone or tablet Cable companies. Brian Green has replaced Schurz as president and general manager of the that will link some WASK Radio Group in Lafayette, IN. Green has been with WASK for 18 years, The other stories or photos in position is at the Imperial Valley Press in El Centro, CA. Duby Petit, who began her SCI the newspaper to dig- ital content such as career there 10 years ago, is returning as general manager, videos, additional photographs or Schurz Communications is looking for big ideas for the future of the media business and is links to additional online information. making $25,000 annual commitments to Notre Dame, Indiana and Purdue universities to Story on page 26. provide cash awards for innovative ideas produced by students at the universities. The first Longtime Danville Advocate- $3,500 award was made to students at Notre Dame. Story on page 8. Messenger Sports Editor Larry --Bill Schrader, Editor Vaught has been named winner of the 2013 Tom Hammond Kentucky Sports Media Award, On the cover which recognizes indi- The cover story for the January issue of the Schurz Communicator was an easy viduals who have selection with Danville, KY playing host to the 2012 Vice Presidential debate for the made an impact on second time since the nationally televised debates began in 1976. The debate the lives of attracted hundreds of media from around the world. One of the gymnasiums in Kentuckians. Vaught Sutcliffe Hall, on the Centre College campus, was converted into a media center with has been sports edi- row after row of tables where journalists could watch the debate on large monitors tor since 1996. Story on page 29. and write and file their reports. Stories on the debate are on pages 4 and 5. 2 Winter 2013 Schurz Communicator Budgeting a learning experience By TODD F. SCHURZ President/CEO Schurz Communication In all of my years of writing and reviewing budgets, I have never heard anyone tell me that they enjoy the process. We all know it is important and necessary, but it is not fun. TODD F. SCHURZ President/CEO So, let me start this year with a confession: I really enjoyed the Schurz reviews for this year’s budgets, Communications, Inc. Insight that comes largely due to some conversations from open dialogue we had during the process. Each of the publishers and general managers is invaluable shared the lessons he or she learned in 2012. I cannot list them all in this column, but I would share a few that particularly struck me. Revenue growth is still possible, but it is hard work -- whether it is --Changes in consumer behavior means we need to utilize our “twenty dials a day”, increasing the number of accounts, stopping assets differently unprofitable products, or providing new services. Our cable systems in Hagerstown, Maryland and Weston, Florida And we are seeing the results of those efforts - our publishing completed the move to all-digital systems (we will do the same in segment revenue declined by almost 33 percent from 2007 to 2011, Coral Springs, Florida in 2013). and in 2012, we were less than 1 percent below 2011. As one pub- As more consumers use broadband Internet connections and as the lisher said, “we re-structured the organization with greater customer average consumer uses more bandwidth for video, gaming, and a focus.” wide variety of activities and devices, we are seeing surging demand -- Innovation is difficult, yet worthwhile for Internet, and we have had to upgrade our networks to meet that Our fastest growth area for audiences and revenues is digital, and as demand -- as well as for high-definition video and other products we have all learned, it is hard work to innovate. and services. One of our general managers summed up the challenges of innova- We can literally track this phenomenon on our cable systems, and tion well: the growth of digital products and the development of new there is no question that this is impacting all of our companies. Our skills is a much longer curve than we are used to; the integration of a most critical assets are people and time, so I encourage you to think digital sales team is difficult internally and externally; a knowledge- about what each of us needs to do to meet our customers’ changing able sales manager is critical to growth of digital revenue stream; and needs. it is important to produce content for the unique attributes of each --You can build revenue in difficult times if you are systematic platform (i.e. mobile) and purposeful. We are experimenting and innovating while balancing the demands While cash flow is what we use to re-invest in the company, top- of our long-standing operations; we are growing the new while main- line revenue growth supports all of our day-to-day activities. taining the old. Prior to 2008, we use to assume revenue growth at each of our Another property managers summed it up nicely: “Our most companies. As a result of the experience of the “great recession” of important initiative is to increase revenue and share from existing 2008 and 2009, we no longer make that assumption; we all agree products and gain new revenue with new products and clients without that “hope is not a strategy”. The key discussion we have is not so jeopardizing our company, personal and product integrity.” much the revenue number as much as it is how it will be achieved. --Traditional media helped build our digital businesses through promotion, content creation, cross-selling and allocated revenue. Now, our digital businesses are helping our traditional media com- panies build new products and reach new clients. This final lesson learned is really the result of the last three. As we have innovated, focused more on customers, and used assets differ- ently in response to changing consumer behavior, we have seen sub- tle yet unmistakable shifts in our organization. When the staff at KY3 and KSPR in Springfield, Missouri launched the O-Zone, they learned from their peers at KWCH in Wichita and added their own twists. The O-Zone is a dynamic website for both desktop and mobile; it is also the brand that we utilize on-air to cover local high school sports. On-line and on-air build upon each other. In another example, a publisher told me that the classified staff starts with digital and then adds print as an effective complement for cus- tomers - an exact reversal from a decade ago. Let me conclude with two final thoughts. First, the insight that comes from honest and open dialogue is invaluable, and it reminds me how fortunate I am to work with such a talented and remarkable group of people. And second, our companies and our people are ready to tackle whatever opportunities or challenges 2013 may have in store. KY3’s O-Zone is a dynamic website Schurz Communicator Winter 2013 3 Danville sheds ‘Mayberry’ image for debate By TODD KLEFFMAN Danville Advocate-Messenger Danville recently won accolades from a website for being among the Top 10 Mayberry-like towns in America, and it’s not too difficult to see the parallels that connect that bucolic TV town of the 1960s to our fair city’s station in 2012. Mayberry had its town band and its pie- eating contests and Danville has its Great American Brass Band and BBQ festivals. In both locations, friendly crowds gather to hob-nob with their neighbors and guests, there’s hardly a hint of trouble, and a good time is had by all. Mayberry, however, never hosted a vice presidential debate. “We were just voted one of the top Joe Biden, left, and Paul Ryan shake hands before the Danville debate Mayberry-like communities in the country. We’re not used to this kind of high-security expect as the debate drew closer,. in a monitoring and crowd control role. event,” said Danville Police Chief Andy As security ramped up in the hours lead- Security at the first debate could be Griffith, er, Tony Gray. “A lot of people ing up to the debate, Charleston Green resi- described as lax compared to what’s were concerned about road closures and dents had to carry identification with them involved this year, he said. things like that, and maybe feel like they’re when they come and go from their homes, The main concern of the Secret Service is in prison a little bit.” Ellis said, and visitors were discouraged. to protect Biden, Ryan and other high-level With the much-anticipated showdown Guests who do come were required to show dignitaries who may attend. Kentucky State between Vice President Joe Biden and ID and know the phone number of the per- Police was the lead agency and had a heavy Congressman Paul Ryan looming ever clos- son they are visiting. There were three presence with uniformed and plain clothes er, debate preparations made Centre College checkpoints to pass through. Window blinds officers. The Danville Police Department take on the look and feel of a militarized must be drawn and residents are advised not and Boyle County Sheriff’s Office, with zone. Street traffic picked up noticeably. to stand in front of windows because they additional manpower from Lexington Metro Concrete barriers and eight-foot-high fenc- might appear to be potential assassins, Ellis Police and other agencies, had officers inside ing were installed. Temporary towers erect- said. the debate area, on the perimeter and keep- ed. Serious looking men with earpieces “It’s a little inconvenient, but it’s not like ing peace in the rest of the city, Gray said. stood out among students strolling the cam- we’re being photographed or fingerprinted,” “We still have to have the manpower pus. said Ellis, who went to Lexington for dinner available to handle a significant event out- Longtime Danville resident Rusty Ellis, Thursday evening and watched the debate in side of what’s going on at the debate,” the who lives less than half a block from the a more hassle-free environment. “I think it’s chief said. debate’s ground zero, the Norton Centre, a good thing for Danville and for Centre, but Travel restrictions began at 10 a.m. said it’s been a bit disconcerting to watch as it’s not quite as easy for everyone as it was Tuesday, with West Walnut and College “Centre is starting to look like an armed 12 years ago.” streets on the Centre campus being closed to camp. It really is surprising to see all the Centre hosted the vice presidential debate traffic. Beginning at 10 p.m. on Wednesday, fencing and barriers going up.” between Dick Cheney and Joe Lieberman in streets leading into Centre between Fourth, Ellis and other members of the condomin- 2000, but that was before the 2001 terrorist Main and Russell streets were shut down ium complex were briefed by Centre Vice- attacks forced security for any possible target except for local residents. President Richard Trollinger, Kentucky State events to be raised to the highest levels. The big clamp-down came at 6 p.m. Police Capt. Lisa Rudzinski and the head of Gray was a detective in 2000 and was sta- Thursday, three hours before the scheduled the Secret Service in Kentucky on what to tioned directly in front of the Norton Center start of the debate. Main Street extending out Perryville Road to the bypass and Fourth Street from Main to Grant were off limits, Vice-Presidential debate history mainly to provide routes for arriving VIPs Year Location Participants to get to Centre. Those closures remained in 1976 Alley Theater, Houston, TX Walter Mondale (D), Bob Dole (R) effect until Ryan and Biden were whisked 1980 None away, Gray said. 1984 Pennsylvania Hall, Philadelphia, PA Geraldine Ferraro (D), George Bush (R) While streets close to the Norton Center 1988 Omaha Auditorium, Omaha, NEB Lloyd Bentson (D), Dan Quayle (R) were blocked with heavy-duty concrete bar- 1992 Georgia Tech U., Atlanta, GA Al Gore (D), Dan Quayle (R), James Stockdale (I) riers designed to prevent a vehicle loaded 1996 Bayfront Center, St. Petersburg, FL Al Gore (D), Jack Kemp (R) with explosives from reaching the site, other 2000 Centre College, Danville, KY Joe Lieberman (D), Dick Chaney (R) restricted streets further used “soft barri- 2004 Case University, Cleveland, OH John Edwards (D), Dick Chaney (R) 2008 Washington U., St. Louis, MO Joe Biden (D), Sarah Palin (R) cades” consisting of wooden barriers or 2012 Centre College, Danville, KY Joe Biden (D), Paul Ryan (R) (Continued on next page) 4 Winter 2013 Schurz Communicator Post debate Media room

Following the vice presidential debate at Centre College Sutcliffe Hall was used as “Spin Alley” where TV networks and other journalists gathered to find and interview politi- cal experts and politicians.

(Continued from previous page) many people might show up to take part in police vehicles to impede traffic flow, Gray the spectacle, Gray said, but they are antici- said. pating a crowd at least as big as the 10,000 Danville officers and sheriff’s deputies to 15,000 that annually fill up the campus for manned those stations because they are like- the Brass Band Festival. ly to know residents who live on those As residents express some concerns and streets, which will allow them easier pas- confusion about how an event of internation- sage, he said. al scope will impact their daily lives, Gray is Pedestrians attending debate related activi- trying to allay their worries with a decidedly ties also had to deal with obstacles. Mayberry of the 21st Century approach. The heart of campus around the Norton “I’ve been telling people it’s going to be a Centre was accessible only to those with cre- like a 5K race,”he said. “Some streets will be dentials. The AARP Debate Festival — fea- closed and there will be some minor incon- turing music and big screen monitors for- veniences, but it will be over in a few hours and things will get back to normal.”

Advocate reporter David Brock inter- Advocate’s views Huffington Post editorial director Danville Howard Fineman just prior to the vice best efforts presidential debate. debate 3rd recognized watching the debate — on the lawn in front most viewed By SCOTT SCHURZ, JR. of Old Centre had only one entry/exit point While Centre College’s hosting of the Advocate-Messenger Publisher on the west end of Main Street near Maple Vice Presidential Debate registered 51.4 The Danville Advocate-Messenger had Avenue. Similarly, the only way to get in and million viewers according to Nielsen, the a number of employees who did a great out of Speakers Park on the football practice New York Times pointed out that the job covering the Vice Presidential Debate field was a gate on Russell Street. Traveling debate competed that night with two key in October. between the those two sites required a good contests that may have drained off five to David Brock, who had done a marvelous little hike along Main, Fourth and Russell six million additional viewers: the job throughout the year on this story, cre- streets, because the center of campus was off Yankees-Orioles and Steelers-Titans ated numerous enterprise stories that were limits. games. both well-conceived and written (He was Parking close to campus was hard to find. Nonetheless, the 2012 VP Debate was interviewed on Sirius radio on his cover- Satellite parking lots at the Boyle County the third-most watched debate, behind the age). Fairgrounds and Lexington Avenue Baptist 2008 Biden-Palin debate (69.9 million) Todd Kleffman generated some great Church had shuttle buses running to and and the 1984 Bush-Ferraro debate (56.7 copy that week, as well. On the night from the downtown area beginning at 10 a.m. million). before the debate, he was pulled off the on Thursday, and Gray advised those driving According to the Commission on story to cover a murder, There was a press to town for the debate to use them. Presidential Debates, 3,236 media person- conference at 10:30 and Todd stayed late Debate planners and security were still nel were credentialed, representing 1,542 to file stories for the Website. finalizing details for the event and likely will news organizations from 40 countries. Stephanie Mojica and Kendra Peek be up until the last minute, so additional Also, an important front-page splash offered terrific support. Stephanie wrote restrictions could be imposed, Gray said, was the image of Centre College students stories about how local students partici- recalling from the 2000 debate that many of Ben Boone, Tommy Munoz and Alex pated at both high school and college lev- the VIPs decided to attend at the last minute, Birmingham standing in for the candi- els. Kendra covered the impact of the creating some chaos trying to get them to the dates and moderator that appeared on the media and social media and did a great show on time. Wall Street Journal on Oct. 11. job. Organizers don’t have a clear idea of how

Schurz Communicator Winter 2013 5 Superstorm Sandy Hurricane leaves an imprint on areas served by SCI The most devastating storm in decades to ashore about five miles from Atlantic City and debris hit the country’s most densely populated with the sea surging a record of nearly 13 The superstorm had varying degrees of eastern states took nearly 100 lives, cut off feet at the Battery at the foot of Manhattan impact on the areas where Schurz communication and left millions without Island. Communications has properties in the East, power. Thousands who left their water men- Sandy inched inland across Pennsylvania, Below are reports from WDBJ7 in aced homes wondered when they might then banked toward western New York, Roanoke, Va., the Somerset, PA Daily return. causing more havoc and leaving behind a American, the Hagerstown, MD Herald- The National Hurricane Center announced dazed New York City, a water logged Mail and Antietam Cable in Hagerstown. on 8 a,m. Oct. 29 that Sandy had come Atlantic Coast and a moonscape of disarray Roanoke, Va. By DAN DENNISON WDBJ7, Roanoke, VA With solid recent experience of covering last summer’s devastating derecho, the WDBJ7 team was well prepared before, during and after Hurricane Sandy to cover her impacts on southwestern Virginia and beyond. The First Alert Weather team began warning of high winds, heavy rains, mountain snows, and mid-winter like temperatures more than a week before the storms’ arrival off the East Coast. While our viewing area did experience high winds, some power outages, and a little mountain snow, we were not impacted nearly as dramatically as people in the Northeast. We did mobilize our entire team across the region for live reporting out in the storm with more Orenda Park in Boswell, Pa., was under water as part of live shots, from more locations, more accurate reporting and forecast- Hurricane Sandy’s impact in the region. ing than any other television broadcast news organization in the region. any county in Herald-Mail Media’s coverage area. About 5.9 inches The news and production teams’ efforts got solid support from of rain fell in Washington County, Md., from Sunday through promotions with the creation of an advance spot which replaced Tuesday night. The highest wind recorded in Hagerstown was a 40 scheduled sweeps promotions, followed by a proof-of-performance mph gust at 12:14 a.m. Tuesday. Snow fell in some higher elevations spot. of Washington County. Following the storm WDBJ7 promoted a food drive to provide The Herald-Mail Media building weathered the storm without any relief in the areas that were hit the hardest by the storm…New York surprises, and the news teams did used all of the platforms available and New Jersey. to inform readers and viewers. Somerset, PA The HMTV6 team broke in live with several news and weather updates on Oct. 29 and Oct. 30. Their efforts, including those of the Superstorm/Hurricane Sandy created a lot of havoc in Somerset staff meteorologist really amplified HM Media’s coverage. County, Pa., home of the Daily American newspaper. One woman died when the car she was riding in slid on a snow- Hagerstown, MD - Antietam Cable covered roadway and went into a pond. The 81-year-old woman With predictions of a hurricane of epic proportions on the way, could not be rescued in time. The car was driven by the victim’s managers and employees at Antietam Cable in Hagerstown, MD pre- daughter. pared for its impact. Across the county, we had either snow or heavy rain. The southern A standing procedure within the technical department is to review part of the county received up to 20 inches of snow causing more the weather forecast every day to assess any potential system impact, than 3,000 homes and businesses to lose their electrical service for to communicate with internal staff and contractors to agree on a pre- several days. In the northern part of the county, homes and roadways paredness plan, and to adjust staffing needs as necessary. were flooded with high water. We posted several online updates The department maintains contact with local municipalities, phone about the damage as well as gathered a large variety of storm photos and power companies in the event of an emergenc. Technicians mon- for our newspaper and website. itor the system power supplies and react immediately if a problem is detected. Hagerstown, MD-Herald-Mail Less than a quarter of the system was affected, and the majority of The Tri-State area surrounding Hagerstown, Md., was spared from those issues were due to power company outages in localized areas. the worst of the Superstorm Sandy Additionally, several trees fell onto cable lines throughout the county, Heavy wind and rain left thousands without power for days, but but in most cases the lines withstood the assault and the cable plant area residents did not experience the devastating force that hit New remained active. Jersey and New York. Overall, the effects of the storm were much less than originally At 8:30 p.m. Oct. 30, more than 11,000 area residents were still anticipated, and Antietam Cable staff and employees across all without power, with nearby Franklin County, Pa., hit the hardest of departments were well prepared to manage the situation.

6 Winter 2013 Schurz Communicator John Schurz heads Arizona cable companies Schurz Communications, Inc. has 2005. During his tenure, he has led the com- about this exciting change and about plans announced the appointment of John Schurz pany through unprecedented growth and for growth in 2013. All-staff meetings were as President / General Manager of Orbitel expansion including the sale of Orbitel to conducted on January 10 in Maricopa and Communications, MCG Capital in 2007, the purchase of on January 11 in Sun Lakes. The meetings L.L.C and Maricopa Broadband in 2011, the sale of provided an opportunity for the staff to for- Western Orbitel to Schurz in 2012 and most recently mally meet John Schurz and ask any ques- Broadband, LLC the integration of Orbitel and WBB into a tions. effective immedi- combined business unit for Schurz. “As we welcome John,” Lynch said in the ately. Keith will be leaving Arizona on March 31 announcement, “please join me in thanking John, a fifth relocating to Minnesota to join his family Keith for his years of leadership to the generation mem- and pursue other professional endeavors. Arizona cable operations.” ber of the Schurz Brian Lynch, vice president of the SCI family, joins the Cable Division, traveled to Arizona to visit Arizona opera- with Arizona cable companies personnel tions after most recently serving as President/ Green WASK Radio president JOHN SCHURZ General Manager of the Schurz Brian Green has been named President/ is changing radio and is up to the challenge owned WASK radio group in Lafayette, General Manager of the WASK Radio of guiding the WASK stations through those Indiana. Station group in Lafayette, IN. changes.” John is a 1995 graduate of Dennison Marci Burdick, Senior Vice President of Green began his University. In 2011, he earned a Masters in WASK’s parent company, Schurz career at WASK in Business Administration from Purdue Communications, made the announcement 1994 as an account University. to the WASK staff in October. Burdick said, executive, rising to John and his wife, Rachel, and their three “Brian Green is passionate about the General Sales children (Sydney, Mallory and Graham) Lafayette area as someone who grew up Manager in 2004 recently relocated to Arizona. here. He is dedicated to helping his employ- and to Director of John takes over this role from Keith ees and our business partners reach their Sales in 2007. Kirkman. Keith joined Orbitel in August goals. And, he understands that technology Under his leader- ship, the stations have set numerous Petit Imperial Valley Press GM sales records and expanded their cus- BRIAN GREEN By CELESTE ALVAREZ Before heading back to the Imperial tomer bases. Imperial Valley Press Valley paper, Petit was able to spread her He began his new duties in December, For Duby Petit, the idea of turning full love for the company to fellow Schurz net- replacing John Schurz who is moving into a circle within Schurz works when she became part of the Schurz corporate role. Communications Corporate Digital Team. Green said, “I’m honored, humbled and was an honor and a “I really feel like I have learned so much proud. I’ve had the tremendous experience surprise she never from each individual market, and I value all of learning under two fantastic leaders and expected. the relationships I’ve built,” Petit said. mentors in John Trent and John Schurz. I’m Having begun her For a number of years, Petit assisted fellow looking forward to the challenges and know career with the Schurz agencies in print, broadcast, radio that I’ll be leading an awesome group of Schurz family some and other mediums, gaining a larger under- people who will help us carry the tradition of 10 years ago as an standing of the company’s core values. the WASK Radio Group forward.” employee of “The Schurz family just really supports John Schurz added, “Brian is absolutely Imperial Valley the employees. It’s a place where you can the right person for the job and SCI could Press, Petit recalled really expand your ideas, try them out, and not have chosen a better leader. The WASK DUBY PETIT the warm and loving its encouraged,” Petit said. Team will greatly benefit from his steward- camaraderie she had felt at the El Centro Petit credits much of her success within ship and reach even greater successes.” newspaper company as she transitioned Schurz to her friend and former Imperial Green is a veteran of the U.S. Air Force. He from classified director, to marketing, to one Valley Press publisher, the late Dave Leone. has also been active in his community as a of the first digital directors for the newspa- “When he passed away it left a big hole, so founding member of the Tippecanoe County per. being here feels weird without him. He Golf Association, a member of the Indiana “The leadership of Schurz is just taught me so much, so I feel confident com- Golf Association, TIPCO Soccer volunteer unmatched,” Petit said. ing back, and with Gerard’s guidance, I coach, past president WEA baseball and an Now in her third week back at the think it’s going to be really exciting,” Petit IHSAA Basketball Tournament official. Imperial Valley Press, Petit is using her said. A native of Monon, Indiana Brian and his diverse skills in media for her new position Staff Writer Celeste Alvarez can be wife Lori reside in Lafayette. Rhey have as general manager for the advertisement, reached at 760-337-3442 or at calvarez@ three children. circulation and digital departments. ivpressonline.com Schurz Communicator Winter 2013 7 Franklin Schurz honored IU recognizes him as ‘Partner In Philanthropy’

Franklin D. Schurz Jr. was one of five For more than 30 years, Schurz has been people recently honored as a “Partner in instrumental to the growth of I.U.’s South Philanthropy” by Indiana University and the Bend campus. His contributions include cre- IU Foundation. Franklin ating the Opportunity Scholarship, which he Schurz received the Cornerstone Award, Schurz Jr. established in 2003 to address low enroll- which recognizes individuals whose partner- honored ment and retention rates among Hispanic ship and volunteer involvement have been by IU and African-American students. This instrumental in the success of a single IU endowed scholarship fund is one of IU philanthropic initiative for a campus, pro- South Bend’s largest and is awarded based gram or school. on academic achievement and financial need. To date this scholarship has benefited more than 65 students. SCI committed to community Schurz also has served on the Indiana By SALLY BROWN entity even though it has expanded to other University South Bend chancellor’s advisory President/General Manager areas of the country in the last several board since the early 1980s, contributed to WSBT, Mishawaka, IN decades. the campus’s land-acquisition efforts and It’s no secret that Schurz What sometimes goes unnoticed, how- cultivated other donors in the community. Communications is committed to the com- ever, is the Schurz family’s long-standing Schurz is the retired former president of munity. dedication to helping our community in Schurz Communications Inc., and the for- The company is one of the oldest in the ways that are more quiet, yet just as sub- mer editor and publisher of the South Bend South Bend area and remains a vital local stantive. Tribune. Innovation award South Bend pair selected for first prize

By MARGARET FOSMOE Innovation Prize competition. This year’s oped as formal business ventures. South Bend Tribune contest focused on creative mobile develop- Students David Lopes and Nathan Snapping and sharing photos taken at a ment. Wickham won second place and $1,500 for football game, Schurz Communications Inc made a two- their News Cloud app. The app provides the wedding or other year commitment of $25,000 annually user a screen of floating words. The user gathering is easy. toward the contest. A committee of Schurz highlights specific words - such as Sharing those executives and Notre Dame professors “Mishawaka” and “football” for example - images with oth- picked the top three projects from a field of pulls them into a graphic cloud, and then the ers based on loca- six finalists. screen fills with news articles containing tion or event can As the top winners, Seale and Shea shared those specific words. be more challeng- a $3,500 cash award. Students Justin Bartlett and Eli Kloswick ing. Their model app would allow users to won third place and $1,000 for their Mobile University of share the photos on Facebook, restrict who Radio Contest app. The app allows a user to Notre Dame can add photos and filter events by catego- shake a smartphone, tap and instantly enter juniors Taylor ries. It also could be used to display news radio station contests for cash, prizes or mer- Seale and Ryan Shea have an idea for shar- images. chandise. ing photos based on where they were shot or “Instead of creating a rift between con- Other entries involved apps that allow uploaded. First they add a pin to a mobile ventional media and social media, we’re try- users to build music, play lists inspired by map showing the event location, then they ing to bring them together,” Seale said. live radio broadcasts, match college students add photos, then they allow others to view Schurz Communications Inc. is looking as prospective roommates, and add user- those images and share photos from the for big ideas for the future of the media busi- generated information to professional news same event. ness, said Todd Schurz, the company’s presi- reports. It’s essentially crowdsourcing photos, dent and chief executive officer. But a major Schurz Communications funded a similar Seale told an audience at the University of aspect of the competition is identifying the media innovation challenge for students at Notre Dame. next “big people” in the field of innovation, Indiana University in Bloomington. Those Seale, of Ogden, Utah, and Shea, of he said. “We want to get to know you as winners will be announced in early 2013. Elmhurst, Ill., won first prize in the first ever individuals,” Schurz told the participants. For more information, see www.schurz.com. Notre Dame-Schurz Communications Some of the model apps may be devel-

8 Winter 2013 Schurz Communicator ND Insider showcases Fighting Irish South Bend Tribune in position to score By TIM HARMON story kept you inside the huddle each week. AND ELISABETH CLARK the sites There have been well attended weekly South Bend Tribune fresh. web chats with football beat writer Eric We’ve covered Notre Dame football We’ve Hansen as well, where fans can get answers through good times and bad. We’re there for added an to their Notre Dame football questions. (Eric the practices and the press conferences as NDInsider also has a Tweet Nation of more than 6,000 well as every game. newsletter, fans.) So when what was universally expected which gives Consumer and advertiser response has been to be another mediocre season began against readers an overwhelming. Page views on Notre Dame Navy Sept. 1 in Dublin, Ireland, two of our opportunity content are up and the NDInsider suite of writers and a photographer were on hand. to get all the products has brought in over $100,000 in When the soon-to-be-All-American Manti Notre Dame revenue so far. Te’o was mourning the deaths of his grand- headlines delivered to their e-mail inbox. So Our new brand and products put us in a mother and girlfriend in Hawaii, we were far the open rates have been almost 40 per- great position to ramp up our content, prod- the first to tell the story. And we were in cent for this e-newsletter. ucts and advertising when Notre Dame, Lansing when Te’o played the game of his Earlier this year, we hired Tyler James as a through its own good play and a series of life in their memory as the Irish beat full-time recruiting writer to keep fans up to unexpected losses by three undefeated teams Michigan State. date on the latest commitments, leans, visits late in the year, suddenly rocketed to Number Along the way, it began to dawn on even and trends. He also orchestrates our content One for the first time in 17 years and found the most cynical Notre Dame observer that on the Huddle Up app, available at the itself bound for the championship game something special was going on this year. iTunes store. against Alabama in Miami Jan. 7. The Tribune was ready. We’ve added former Notre Dame quarter- In August we had launched a new brand back Evan Sharpley as a columnist to take dedicated to Notre Dame sports: NDInsider. The NDInsider brand is now the premier source for Notre Dame sports news in print and digital. Book, superfan package The print portion started with NDInsider Game Plan, a 16-page tabloid inside each captures ND success Friday paper during the season. On Saturdays, our Gameday section wrapped The South Bend Tribune advertising team national championship game. the paper. Our Sunday Game Wrap section spent the middle of December selling a dou- The 128-page book will feature photos and enclosed the sports section. ble-sized, 32-page special edition of stories from envy game this season, as well We also extended the new brand digitally. NDInsider, to run the Sunday before the as from the Heisman ceremony in New York Fans read our world-class Notre Dame cov- Alabama game Jan. 7. where Manti Te’o, who didn’t have a special, erage on NDInsider.com via web, mobile The Tribune is also working with Triumph catchy Heisman name, came in second to and tablet platforms. A daily ND football books to produce a book that hit store Johnny Football. shelves three to four days after the Jan. 7 The accounts of the championship game were the stories that were written and photos that were shot that night by the five-man WSBT Radio covers big game team the Tribune sent to Miami. The Tribune also produced an introductory By BOB MONTGOMERY Gameday Monday, JT in the Morning essay for the book summing up the season Director News & Talk Programming will join Darin live from Miami with the and looking toward next year. WSBT Radio, Mishawaka, IN morning show followed by the Notre At least some of the book material had to News and Sports Radio 960am and Dame Gameday Preview at 9, ESPN’s be done ahead because, amazingly, the book 96.1fm WSBT is on the Road to the col- Colin Cowherd live from Miami went to press at mid-day the next day after lege football national championship. at 10 and Gameday Sports-beat beginning the national championship game -- and was We provided unprecedented coverage of at 1pm. In fact, our live coverage from on store shelves as early as three days later! the national title game when Notre Dame Miami starts at 4am Gameday Monday and The Tribune put on a pre-Christmas push, took on Alabama Jan. 7 in Miami. runs until the postgame show about mid- offering our “UNDefeated Season” books in WSBT Radio Sports Director Darin night. hardcover. Purchasers could get a holiday Pritchett was live in Miami starting January JT is back live from Miami the next gift card before Christmas to put it under the 2nd with four hours of Budweiser’s morning hopefully hoisting that national tree. Weekday Sportsbeat each week- day. He’ll champion- Hardback and soft back editions will be also be providing several daily reports for ship Crystal Trophy! printed, win of lose, though the title will all our radio stations, including live morn- We’re proud to once again prove no one change if Notre Dame is unable to over- ing reports on JT in the Morning and Jack, covers the Irish like News and Sports come Alabama. Bruce and Abby. Radio 960am and 96.1fm.

Schurz Communicator Winter 2013 9 WeatherFest Thousands attracted to WDBJ7 weather festival WDBJ7 in Roanoke, VA, staged its first WeatherFest in October, an event designed to inform and celebrate the weather events that impact the lives of its television audience. The timing of the event, on Oct. 19 and 20, was fortutitous, coming 10 days ahead of the western Virginia area being slammed by Superstorm Sandy (see stories on page 6). The festival examined severe weather as well as the ways weather is used for recreation. The event took place at the WDBJ7 Digital Broadcast Center, with booths set up in the areas surrounding the building. Meteorologists were in the spotlight when WDBJ7 in Several thousand Roanoke, VA staged its first Weatherfest in October. Brent visitors were attracted Watts is making a weather presentation to a school group to the well-received here. event. The festival ran from 10 a.m. to 4 p.m. each day. Friday was reserved for schools, home Conducting a weather seminar at the schoolers and scouts WeatherFest is Chief Meteorologist and over 2,000 attend- Weather related Robin Reed ed. The number was equipment was on matched when the festi- display at the val was open to adults on Saturday. WeatherFest. Providing this many people with an enjoyable and meaningful Youngsters look experience required the assistance of a number of WDBJ7 staff over this boom. members. Tour guides alone required 30 people each day.WDBJ7 retirees came back to provide valuable assistance. Kelly Zuber provided the leadership to help develop and execute the program. Cooperation and teamwork across all departments at WDBJ7 was visible as employees stepped outside their departments to provide assistance. Seven of the 30 booths provided information on how to cope with the weather. These booths represented the National Weather Service at Blacksburg, VA, WDBJ7, Appalachian Power, Virginia Tech University and Renewable and Energy and Resources. Information they provided iucluded a presentation on how a fami- ly can prepare for a weather event, dramatic videos of severe weath- er, a demonstration how to be a meteorologist, an opportunity to see up close the vehicle used by the Virginia Tech storm chasers and examining the numerous career pathways that are emerging relating to all forms of renewable e energy. Recreational weather booths included Virginia Sailing Association, Blue Ridge Soaring Society, Hot Air Ballooning, Wintergreen Resort, Roanoke Valley Astronimical Society, Science Museum Of Western Virginia, Kite Club and Honeytree Early Learning Center. There were also booths with participatory weather activities including Weather Crafts and Weather Games. Three food venders were also on hand. WDBJ7 took full advantage of the event to promote itself. In addition to meteorologist presentations, WDBJ7 news vehicles were on display, opportunities were offered to have a photo taken with one of the WDBJ7 anchors, tours of the WDBJ7 studio were offered One of the highlights of the WeatherFest was having your plus an opportunity to share apps. picture taken with a WDBJ7 news anchor. Morning Anchor Seth Kovar poses here with a group of students. 10 Winter 2013 Schurz Communicator Pheasant season boosts Outdoor Forum By CALVIN MEN helping out-of-state readers on general hunt- Aberdeen American News ing needs, Johnson said. But with more The Outdoor Forum in Aberdeen, S.D., saw issues to distribute content, the Forum’s circulation double in September and October September and October issues featured more — from 15,000 per month to 60,000. niche articles, such as how to take photos The spike in numbers was due to the start while hunting or tips to train hunting dogs. of pheasant hunting season in South Dakota, “We can never get away from the fact that when residents and out-of-state visitors alike pheasant is king,” Johnson said, adding that flock to the state. Andrew Johnson, editor for the pheasant related issues generate the most the Forum, said the focus this year was on revenue. However, the new format allowed key distribution points throughout the state, other aspects of the outdoors to be such as bait shops and gun stores. explored.” It was a trial run for the Forum, which ear- Still, the pheasant issues were noticeably lier this year started publishing monthly. larger than others. The usual page number Before that, it was published annually during for issues is 32 pages. The pheasant issues the beginning of the pheasant season. were 64 pages plus a 16 pages for additional “The approach was different. The content ads sold, said Jay Kleinknecht, advertising remains local but there were more how-tos manager for the Forum. and more specific hunting information other Kleinknecht said advertisers and readers said. alike are receptive of the new delivery for- than just the basics of where to go, when In issues past, the content was focused on you can go and where you can eat,” Johnson mat of the Outdoor Forum. Hoosier Times introduces expanded TV section Beginning Dec. 1, all four of the Hoosier Times newspapers in Dining Guide Bloomington, Bedford Martinsville and Mooresville had a “new and Every newspaper deals with restaurants that will not let go of their improved” television section cash to advertise. detailing a week’s worth of The Bloomington Herald-Times decided to ask for gift cards total- programming. ing $700 in lieu of cash for the purchase of a full page ad in the din- Previously named TV ing guide. Week, the new TV Times The newspaper had a special Buy It Now promotion for three days has 24 tabloid pages vs. the in order to sell the cards. old 16 page section and It found that restaurant gift cards are the most sought after by the includes new content, start- newspaper’s Buy It Now customers and they generally retain a high- ing with a story about the er percent of value. featured personality or pro- If a restaurant chose to not trade with gift cards it could purchase a gram on the cover. full page ad for $600. Only one customer chose to purchase as Other special features oppose to trade. include Best Bets, directing viewers to programming on Social Security section each night of the week; two Laurie Ragle at the Hoosier-Times newspapers in Indiana was con- full pages of Big Ten and tacted by a representative of the Indiana Social Security Department national sports programming; a home and a garden page; a cooking to discuss the idea of partnering on a special project. and food page; expanded movie listings; two new puzzles, Sudoku The idea was for the Hoosier-Times to create a tabloid section and a crossword, and a quiz. with the Social Security office providing content and the Herald- Besides that, cable and satellite systems have been added to the Times advertising department selling ads. The section brought in grids, which make it more useful and appealing to more readers. $9,000 of unexpected revenue for 2012. The new section was also appealing to advertisers with 35 signed The Social Security representative asked if the Hoosier Times could up for annual contracts, generating six figure revenue. do a section again in 2013, so it’s currently on the schedule for April, The section was also more appealing to readers judging from sin- 2013. gle copy sales increases ranging from 4 to 10 percent on Saturday when the section is inserted. Schurz Communicator Winter 2013 11 Community Involvement United Way Week event-filled at WSBT It was an event-filled week at WSBT as were sold that could be placed in the enve- slot, with Brian Cook and Jake Foglesong employees participated in the United Way lope of a favorite basket. In addition to the puffing over the finish line first. But their campaign. fabulous and valuable baskets, other prizes triumph was short-lived...they had missed United Way team members Shannon raffled were a $50 gift card to Best Buy, a one of the stations. The winners were pro- Galloway, Judy Felty, Shelli Harmon, $50 gift card to Meijer, a $25 gift card to claimed: Amanda Courter and Chris Donna Culpepper and Dan Langwell outdid Cheddars, a $25 gift card to movies and $30 Boynton with an amazing time of 4:30! themselves planning good eats and fun worth of car washes from Mike’s. Amanda and Chris staggered, uh, walked activities. Then there was the athletic and hilarious away with $25 Visa cards. Each department collaborated on creating Scavenger Hunt. Contestants dashed through On Monday and Wednesday we were a basket to be raffled off. Baskets over- the building gathering signatures. Tia Broz treated to delicious baked goods and the flowed with yummy treats, movie passes, and Ashley Henderson prevailed until noon, Thursday highlight was a pancake and sau- wine, candles, old- time candy, gift cards when Donna Snyder and Pat Morris beat sage breakfast. Turns out raising money for and much more. The baskets were on dis- their time. the United Way is very fattening! play in Shannon’s office, where raffle tickets Competition was fierce in the 3:30 time KWCH ‘Race for Cure’ gets strong support By ERIKA SCHLUP Sunflower Broadcasting, Wichita, KA Every two minutes a woman is diagnosed with breast cancer in the United States and every 13 minutes a woman dies from the disease. These are the kind of statistics the Susan G. Komen ‘Race for the Cure’ is trying to change. KWCH-TV, in Wichita, KA, asked its viewers to help with this effort by joining them at the ‘Race for the Cure’. For the second year, KWCH was the television media sponsor for the race. KWCH’s Cindy Klose and Jenn Bates emceed the event. Other Eyewitness news reporters, anchors, and meteo- rologists also attend- Teddy Bear toss at Rapid City ed. New Rushmore Radio Morning Show co-host Kris KWCH participated Killian, from Kat Country 98.7 in Rapid City, SD, repre- with ‘Race for the sented Kat Country and the Rapid City Jaycees at a Rapid Cure’ in memory of City Rush hockey game. Fans threw almost 1,300 teddy the late Kim Setty. bears on the ice after the Rush scored its first goal. The She died last January Teddy Bears were donated to the U.S. Marines for Toys Among the participants in the “Race after a six year battle for Tots. Kris paused for a photo with two of Rapid City’s for the Cure” were, from left, Anne local Marines. Meyer, Grant Meech and Kara Sewell. with cancer. She worked at KWCH for more than 20 years as the Eyewitness News at Noon anchor and Does it Work reporter. WDBJ backs food drive “The Mid-Kansas Affiliate of Susan G. Komen for the Cure has What do you get when you combine beautiful weather, strong raised nearly $5 million to invest in research, education, outreach, news coverage and a community that cares? survivorship and screening services,” said Lindsay Smith, the Mid- Two and a half trailers full of food and water. This adds up to Kansas Affiliate of Susan G. Komen for the Cure Executive Director. 43,000 pounds, or 21.5 tons, of food donations. The money raised at the race goes to fund grants for the women These donations of food will help both those hard hit by Hurricane and men in 95 counties served by the foundation. “We serve those Sandy and our local communities. who desperately need our help, and to continue to invest in research When you take in over a ton of food per hour it takes a lot of to find the cures for breast cancer,” she said. Last year the Mid- people to make it work smoothly. The staff of WDBJ7, Kroger, Kansas chapter granted more than $529,000 in community grants. Feeding America and volunteers from Calvary Baptist Church in On race day, KWCH gave away pink KWCH sunglasses and Roanoke came forward to provide the personnel for toting, packing Storm Team 12 weather umbrellas every hour. and greeting through two days of the food drive.

12 Winter 2013 Schurz Communicator Water bottles for a Cause By JENN BATES KWCH-TV, Wichita, KA It was a pretty random request at our last staff luncheon: I wanted all the water bottles I could find! I recently started volunteering at the Caring Hands Humane Society in Newton. I met Will Tate of the Caring Hands staff one day on our morning show when I was in to shoot a Fantasy Football segment. He told me about their business and said they were always looking for volunteers so I signed up! My main duty in Feed The Need in Lafayette my few hours there a On Wednesday, November 21, The WASK Radio Group week is to prepare in Lafayette, IN, teamed with Marsh Supermarkets for the and hand out treats to fifth year of Feed the Need Day, to benefit Food Finders all of the dogs and Food Bank. Each radio station broadcasted live at the area Marsh stores from 10am-6pm the day before sometimes the cats. I Thanksgiving collecting food and monetary donations as take the water bottles, shoppers made their last-minute grocery store runs. The cut them in half then radio group raised a total of 11,482 pounds of non-perish- fill each half with able food items and $5,767 in cash donations, totaling dog food and either 26,870 meals to help feed the needy in the community! cottage cheese or Jenn Bates with water bottles yogurt (depends on WSBT backs Operation Honor the supply in the fridge). I then fill them with a little bit of water and if we’ve got enough toys I’ll put a chew toy in there too. WSBT in Mishawaka, IN, teamed up with the Rotary Club of Then the toys are put in the big freezer to make them into doggie South Bend the day after Veterans Day to collect donations for treat popsicles! We also just started using yogurt containers to make troops serving over- the treats since they’re easier to get out once frozen. seas. There are always dogs and plenty of cats available for adoption Volunteers from there! And they’re always looking for things like water bottles, Rotary and the Blue yogurt containers, newspapers and chew toys among other things. Star Moms sorted They rely a lot on donations in order to keep everything running the donations and smoothly. filled the boxes with It’s been a lot of fun volunteering there and so far my boyfriend is snacks, personal amazed that I haven’t brought home a pet! Trust me, I’ve been hygiene products and tempted. other gifts for ser- vicemen and women. Employee participation grows Abby Weppler urges contributions This was WSBT’s third year working on this project to take care of servicemen and Sunflower Broadcasting, Inc. in Wichita, KA knows how impor- women who don’t get to come home for Christmas. tant it is to support the community. Prior to the drive WSBT promoted the event throughout the day For the 2013 United Way campaign, a change was made in the and in newscasts. fund raising approach to encourage employees to make a pledge to Then on the event day, Abby Weppler pleaded with the audience to the United Way and to their community. come, donate and make a difference. In previous several years, employee participation has been stagnant with only 38 to 40 employees making pledges. Instead of planning KWCH-TV supports Food Bank weekly fund raising events they kept their focus in increasing KWCH’s annual Harvest of Hope live broadcast on Saturday, employee participation, even if just one dollar per pay check. November 10, helped raise food and money donations for the Pledges quickly add up to help those in need in the community. Kansas Food Bank. Employees were motivated and encouraged with free pizza for Roger Cornish, KWCH anchor, conducted live interviews during signing up, a drawing with fabulous prizes; including a mobile TV, Eyewitness News Saturday Morning with broadcast partners includ- tickets to events, free gym membership, and KWCH coolers filled ing Brian Walker, President and CEO, Kansas Food Bank; Debi with goodies. Kreutzman, Kansas Food Bank Community Relations Manager; Ken Sunflower Broadcasting, Inc. is proud to announce that participa- DeLuca, VP of Merchandising of Dillons Food Stores; Sheila tion increased from 39 participants in 2012 to 62 for 2013! That is a Lowrie, Dillons Food Stores Communication Coordinator; Geoff 59 percent increase! Graves, Senior Director of Operations at Fugate Enterprises; and Jan Carrera, Lynn Wilken, James Luce, Dan Rivers, Erika Schlup Larry Gunkel, Food 4 Kids Program Director. and Melissa Lock were recognized for heading up the United Way During the week leading up to the live broadcast, Eyewitness campaign this year. News reports highlighting the programs and services of the Kansas Food Bank were featured in the 10:00pm newscasts. The Kansas

Schurz Communicator Winter 2013 13 WSBT’s Pate elected to Hall of Fame Joe Pate, formerly with WSBT in the sports director. Bob’s responsibilities Mishawaka, IN, was inducted into the included hosting the afternoon radio show as Indiana Broadcasters Association (IBA) Hall well as writing, producing and anchoring the of Fame in October. sports segment on the 11:00pm newscasts on Joe was sports director for WSBT-TV and WSBT-TV. radio from 1962-73, and then became Bob says that since this was truly his first Director of Sports Development and Media experience hosting his own show, Joe Director at Cranfill Advertising in became his mentor and showed him how to Indianapolis. He was a main player in devel- add visuals, edit sports films (yes, FILM) oping the TV and radio broadcasts for and all that came with producing a TV show. Purdue and Indiana University basketball Bob says that Joe’s help made learning and football. the ins-and-outs of the TV side of broadcast He was also the voice of Purdue basketball very enjoyable and he’s always been grateful and football for 18 years on a statewide net- to Joe for the extra time he spent helping work. him in his new TV career. Bob notes that Joe was responsible for establishing and whenever he gives tours of WSBT, he makes implementing the sports networks for the a point to point out the picture of Joe in our Indiana High Schol Athletic Association WSBT President Sally Brown con- display case in the lobby and he still keeps gratulates Joe Pate and his wife Sue at beginning in 1977 and managed these net- the Hall of Fame induction ceremony in in touch with him via email. works through 1997. Indianapolis. Due to the IHSAA’s success Pate was involved in setting up similar networks in WSBT’s Bob Lux remembers that when Illinois, Ohio, Tennessee and Wisconsin. he started at the station in 1969, Joe was Bloomington Chamber honors Carol Maloney Quick, decisive, powerful and fun The Greater Bloomington Chamber of describe the action of 100+ Women Who Commerce honored Carol with the Dianne Care in Bloomington. These women give Breeden Lee Catalyst Award, which recog- big-dollar donations to helping organizations nizes a community member who brings peo- such as Big Brothers, Big Sisters, Jill’s ple together and motivates them to great House, New Hope Family Shelter, achievement. Volunteers in Medicine, and Stepping Stones Carol started 100+ Women Who Care in shelter for young people. Bloomington in November 2011 after hear- “The idea is simple and the time commit- ing about a similar group in Grand Haven, ment is minimal,” states Carol Maloney, MI where the Maloneys used to live. wife of Hoosier Times Group of newspapers The Bloomington group began with a core president and publisher Mayer Maloney, group of women who recruited the initial who launched the group. members. In their first year of operation they “In a nutshell, a group of women commit grew from 81 members at their first meeting to giving $100 per quarter –$400 per year¬– to 170 at the November 2012 meeting. for donations, plus an annual $100 to an “Our membership is diverse,” explains endowment fund at the Community Carol “We range from women in their twen- Foundation of Bloomington and Monroe ties to women in their eighties. Some work, County. some do not. Mothers bring their daughters CAROL MALONEY “Each quarter the group meets and any and daughters bring their mothers.” member wishing to promote a particular members vote and the top vote-getting orga- The group meets the first Wednesday in organization puts their name and the organi- nization receives the donation for the quar- February, May, August and November and zation name on a ticket in a basket. Three ter.” the meeting portion lasts for less than one tickets are drawn at random and each of the And what a donation it is: $17,000 to hour but the social portion continues for as threemembers drawn gives a short presenta- Stepping Stones, a shelter for teenagers in long as the women want to stay. tion about the organization they are promot- November, and more than $92,000 in the ing. After the three presentations, all present last 12 months. 14 Winter 2013 Schurz Communicator Times-Mail’s Routh parade grand marshal EDITOR’S NOTE: This column first doesn’t look good for you”; to a few (proba- appeared in the Bedford, IN Times-Mail just bly very few) who along the way will say before the Sept. 29 Persimmon Festival “well deserved”, Parade and was written by Times-Mail Staff Shetler once asked me why I’d never Writer Jeff Routh. done my bit (for the Persimmon Festival), By JEFF ROUTH going through the chairs of the festival com- Bedford Times-Mail mittee. My answer: I never really wanted When asked to write a column about my that. I did chair Mitchell’s Sesqui-centennial thoughts on my being named grand marshal in 2002, but that had more to do with my of the 2012 Mitchell Persimmon Festival love of history than getting my name in the Parade, the lyrics of Mac Davis’ hit, “Oh, festival program book as a past chairman. I Lord, It’s Hard To Be Humble”, and Carly have chaired an event or two along the way Simon’s “You’re So Vain”, began running over the years, and I enjoy my time behind through my head. I soon realized, this was the camera, chronicling festival events, let- not going to be an easy task. ting others take their place in front of the When 2012 General Chairman Steve camera, whether it be one of the little queens Dobson hinted to me two years ago when he in her moment on center stage, to the poop- became festival co-chairman, that he wanted er-scoopers in the parade. In 20-plus years to name me grand marshal, I shook my head with the Times-Mail and several more with and said, “No you don’t.” He persisted, but I the former Mitchell Tribune, I’ve taken tens didn’t know he had really followed through of thousands of pictures (I shoot at least 500 until late last year when Crystal Shetler, who frames a year). In all those years, I know of in addition to writing and paginating duties only one picture taken of me in my official at The Times-Mail, serves on the Greater duties, that was by a classmate as she Mitchell Chamber of Commerce board of walked by the stage after the parade. She directors, announced in a Times-Mail staff stopped, as she said, “to snap a photo of the meeting that I had been given the honor. It Jeff Routh, Bedford Times-Mail photographer.” didn’t become official until the chamber’s when I make my way along the parade . When Dobson told me his theme was annual dinner this spring when Dobson route: I’m sure there will be those who won- going to deal with Mitchell’s history, I guess announced it to the world, or at least the der, “What did he do to deserve this?” (I I was somewhat a logical choice. Miss small part of it that was at the dinner. might add that I kind of agree with them); to Dorothy Stroud is not with us any longer, I was honored, humbled and somewhat others who will be like fellow Times-Mail and by default, I guess, I am Mitchell’s his- embarrassed at the meeting, and I’m sure the staffer Tina Howard, who said, “Jeff, most torian, if there is such an animal. same sentiments will be present on Sept. 29 grand marshals are either old or dying. It I guess all those long hours of cranking through microfilm and bound volumes of the Mitchell Tribune paid off. I’ve never gotten the book written, but it did get me named grand marshal. I get lots of phone calls and emails asking me questions. Sometimes I can help. Other times I can’t. I don’t know a lot about who lived at a certain address, or what store was there in Main Street in the 1920s. That hasn’t been my focus. I just want people to know that Mitchell has been and still is a nice place to live. Sure, we’ve had our ups and downs over the years, from two men claiming to be mayor at the same time in 1909, to recogniz- ing one of our own native sons, Virgil (Gus) Grissom, as one of America’s first men in space. My claim to fame is just being a regular guy who loves his hometown and its history. Halloween party at Imperial Valley Press And, by the way, Saturday will be Mitchell’s The staff at the Imperial Valley Press in El Centro, CA, celebrated 160th birthday. Hope to see you in 40 years Halloween this year by coming to work appropriately attired. Left to right are for the bicentennial. Maybe I could be Jean Martinez, office manager; Lynessa Ruiz, customer service; Jonathan Grand Marshal again – at least I would fit Contreras, customer service; Belem Herrera, sales rep; Eric Swain, IT; one of Howard’s requirements (or maybe Chelcey Adami, reporter; Elizabeth Varin, reporter; Alejandro Davilla, reporter; both); I’d be rapidly approaching my 94th and Karina Lopez, reporter. birthday. Schurz Communicator Winter 2013 15 Aberdeen’s Richardt takes Chamber post By SCOTT WALTMAN Aberdeen American News After working for more than eight years at the American News in Aberdeen, Emily (Arthur) Richardt has moved on, taking a job with the Aberdeen Area Chamber of Commerce. Richardt began her duties with the Chamber in September. Halloween at Rapid City radio She works as the direc- Classic Rock 100.3 the Fox/KFXS-FM in Rapid City, SD, hosted its annual lis- tor of public relations, tener appreciation party on Halloween night. It was a packed house full of Fox committees and pro- RICHARDT listeners. Free food was provided and the grand door prize awarded was a flya- grams. Her job duties way package to Las Vegas. Left to right are The Fox’s Stevie Mason, the couple include overseeing the City of Aberdeen’s winning the door prize, 100.3 The Fox’s PD Gunner and 100.3 The Fox’s Brad marketing, which comes with a $92,000 budget in 2013. She also oversees marketing and advertis- Northern Review adds staffers ing for the Chamber itself and works with the agency’s agriculture, health care, politi- cal affairs and other committees. Focus will be on Richardt, 31, attended Iowa State University and is now taking classes at Northern State University in Aberdeen. She niche products started at the American News in May 2004, working first copy editor/reporter. After a Two new employees of Northern advertising for WDIV-TV (Channel 4) in short time doing that job, she became a full- Michigan Review will focus on sales of Detroit. time reporter, handling the emergency ser- advertising space in the Petoskey-based In her new position, Donohue expects vices and city beats. During her last year or company’s niche publications. she’ll enjoy working with local businesses, so at the American News, she was the spe- Carol Donohue and Robin Petruska, both putting her expertise to use to help them cial sections editor in the Advertising 55, recently joined Northern Michigan grow and promote themselves, and helping Department. Review — parent company of the Petoskey to improve on Northern Michigan Review’s News-Review — as niche sales specialists. niche offerings. They will help clients secure advertising “I think my experience in retail, owning a Sunflower’s opportunities in publications such as Home store, will help me be able to see the view- Life and Up North Bride magazines, sum- point of the local shop owner,” she said. Miller gets mer and winter editions of The Guide, and Donohue noted that she can sometimes the Northern Michigan Health & Wellness help clients enhance their advertising value Slater Award Directory. through approaches such as co-op advertis- Joe Miller, Sunflower Broadcasting, Inc. “Both Robin and Carol have many years ing, a type of cost-sharing arrangement controller, has been recognized for all of his of sales experience and are looking forward between retailers and vendors that supply hard work. He was to developing advertising solutions for our them. awarded the 2012 customers,” said Christy Lyons, display A Petoskey resident, Donohue has two Sonny Slater award. advertising director for Northern Michigan sons and three grandchildren. The Sonny Slater Review. Petruska has had numerous stints in sales Award was established Donohue has 30-plus years of experience positions through the years, early on in the in 1992 to honor Sonny relating to advertising. She has worked for automotive aftermarket field and more Slater and to recognize advertising agencies as well as in advertising recently in retail. She said she’s happy to a Kansas broadcaster, sales for television stations. again be in a sales representative position. who is not an owner or Donohue has been a Northern Michigan “I just like being out and meeting the peo- general manager, for resident since 2000. During that time, she ple and helping them get their business in MILLER service to his or her sta- spent about five years as owner of a retail front of new people,” she said. tion and community. business in Cadillac, and has also worked Petruska is a Northwood University gradu- Sonny Slater was farm director at KSAL for television outlets in the region. Before ate and 34-year resident of the Gaylord area. Radio in Salina for 40 plus years. He retired moving to Northern Michigan, the Grosse She’s married to Gene and has three chil- on May 25, 1990. Pointe native spent some time working in dren, with her first grandchild on the way.

16 Winter 2013 Schurz Communicator Retirement Al Levy company in Sun Lakes Arizona, retired in mobile and on social South Bend Tribune December after six and one-half years with media. I’m out of my comfort zone now,” Al Levy, an Information Systems the company. she said. Applications Manager, retired on January 4, He and his wife of 42 years, Jacqueline, Janine also worked 2013, ending a 40 year career with the South moved to Arizona from Chicago in 1984, for a while in a special Bend Tribune. and now, Tom joked, he can finally begin to products division , sell- It’s funny where life takes live the good retirement ing Adventure Indiana, you. As a child, Al Levy life he has watched others BizNet, Persimmon TJARDES subbed on paper routes for enjoy in Arizona! Festival, H&L Magazine, the Chamber the South Bend Tribune, Tom began his career Directory for Lawrence and Monroe coun- not ever thinking he would as a CPA, after graduating ties, the Lawrence County Medical Guide, a one day have a job there. from Loyola College in church guide and other niche products that He began his career at the Chicago, and worked in were not part of the paper. Tribune in 1972, as a business and consulting Janine has a definite plan for retirement, LEVY District Sales Manager in before joining Western moving to Osprey, Fla.,” she said. the Circulation Department. Broadband as controller. ADAMSON Levy was promoted to Circulation He has overseen the com- Henry Bryant Operations Manager in 1978. In the early pany’s financial growth and its purchase by 1980s, he was involved in computerizing Schurz Communications. WDBJ7, Roanoke, VA everything in the Circulation Department. Janine Tjardes-Bullock Henry Bryant has retired after 30 years In 1996, he left the Tribune to go to work with WDBJ7 in Roanoke, VA for GEAC, based in Tampa, FL, one of the Bloomington Herald-Times He was honored by family and friends at a previous owners of the Atex CIS system. Janine Tjardes-Bullock, 62, retired from retirement luncheon. After nine months, he returned to the South The Bloomington, IN Herald-Times on Nov. Bend area and started back with the newspa- 16 after 43 years on the job. Michael Jones per as the Information Systems Applications She started in August 1969. Karen Gregor Manager supporting the advertising and cir- “I just popped in one day and said I need- Gaylord, Mich. Herald culation system. In this role for 16 years, he ed a job, and they sent me to Scott Schurz,” has automated numerous processes, created Janine said. “I had worked for my dad part Times hundreds of custom reports, extracts, and time at Alden’s department store.” Her dad Two of the longest-tenured employees of processes, installed too many upgrades to was the manager at Alden’s and Janine the Gaylord, Mich, Herald Times retired at count, and provided supports to many, many worked there through her high school years. the end of December. people. She then went on to Indiana University, Sales representative Karen Gregor will After 40 years at the Tribune, what are studying marketing, for one year. enjoy retirement after spending 22 years at Levy’s plans? Volunteering at his church is Janine said she started out at the Herald- the Herald Times. Well regarded throughout at the top of his list. He also plans to try to Times in dispatch, running proofs for ads Otsego County, Karen also lent her pen to do all of the things he didn’t get to do earlier when the paper was still being produced on the editorial department yearly when she bat- in his life like travelling, especially to places hot metal. tled longtime Herald Times publisher Jim he’s never been, like Hawaii, Las Vegas, and She worked in dispatch in the early 1970s. Grisso in dueling columns prior to the yearly New Orleans. He’d also like to try an When Marvin Lewis was hired as advertis- Michigan State vs. Michigan football game. Alaskan cruise. ing director in 1974, he asked her to become Michael Jones is also retiring after spending an account executive. 12 years as a news reporter. Jones’ primary Tom Adamson The job of selling advertising has really beats were crime, courts, schools, Otsego Western Broadband changed from those days. “Now, they call us County and the arts. He is planning on con- Tom Adamson, CFO of Western multi-media consultants. We sell so many tinuing some of those functions as a part- Broadband, a cable TV, internet and phone different things. You have to be online, time correspondent. He will also write a recurring column for the newspaper. Jones has won awards every year in the Michigan Press Association editorial contest and is a ‘Professor’ Marks member of the local historical society board. Jeff Marks, president and general manager at WDBJ7 in Roanoke, VA, participated in the executive in resi- dence program at Ferrum College, located in Ferrum, VA, in the foothills of the Blue Ridge Mountains. Marks spent a day on the Ferrum campus speaking to several classes and later gave a keynote address on the rapid changes taking place in the media JONES GREGOR industry.

Schurz Communicator Winter 2013 17 Deseret News publisher makes presentation to Tribune staffers Chris Lee, Executive Vice President and -- Combining the print newsroom with TV Publisher of The Deseret News in Salt Lake and radio news operations owned by the par- City, Utah, came to South Bend in October ent company. to watch the Notre Dame-Brigham Young -- Pursuing a digital strategy that is sepa- University football game. But he also spent rate from but cautiously linked to the print an afternoon at The Tribune, where he talk- operation. The Deseret News’ digital plat- ed to managers and editors about his paper’s forms use content from the merged news- innovative coverage and digital strategies. room, but the digital staff focuses on enhanc- Several staffers from The Elkhart Truth ing that with evergreen content, syndicated also took part in the presentation. material, and contributions from outside Owned by the Mormon Church, The writers. Deseret News has increased readership with -- Assembling a nationally based editorial a series of initiatives, including board and a growing army of unpaid corre- -- Covering key areas of interest to its spondents who write knowledgeably about readers: The family; financial responsibility; areas of their expertise or interest. excellence in education; care for the needy; Lee said he enjoyed the visit to The Tribune values in the media; and faith in the com- and mostly enjoyed his family’s experience munity. at Notre Dame Stadium, where the Irish beat Desert News Publisher Chris Lee at -- Appealing to readers -- Mormons and BYU 17-14. Tribune others -- who share their values worldwide. Orbitel customer wins cash Linda Hurth’s Orbitel Communications Orbitel was the easiest of all,” she said. “The monthly cable bill won her $100 in cash in customer service was great, from the clear the October InMaricopa.com Win Cash pro- pricing, to the services offered, right to the motion. professional installation.” All the Maricopa, AZ resident had to do Linda was especially pleased that Orbitel was make a purchase from the 100 partici- doesn’t have any long term contracts in pating merchants, then save her receipt and order to get low prices and savings on cable register to win on the InMaricopa.com web- TV, high speed internet or home phone. site. Winners are drawn at random each “This all started by seeing billboards on the month. 347” she said, both for Orbitel and At the Orbitel offices in Bashas’ Shopping InMaricopa.com’s Win Cash promotion. Center, Linda received her cash in the form “Then my home builder gave me a $50 new of a crisp $100 bill. She remarked that she resident Orbitel gift card, and now I win Linda Hurth, center, won the Orbitel wasn’t surprised it was the Orbitel purchase $100. So far I’ve earned $150 just for being CommunicationsWin Cash promotion. Left is Orbitel President and CEO Keith that proved lucky for her. Having just an Orbitel customer!” Kirkman, and right is InMaricopa.com moved to Maricopa, she’s been dealing with publisher Scott Bartle. a number of move-in related purchases, “but Secret Santa Every year to get into the holiday spirit several employees at the Herald-Mail in Hagerstown, MD, par- ticipate in a Secret Santa activity. Each person draws a name and for the two weeks before Christmas becomes someone’s Secret Santa, leaving surprises on desks and doors. Pictured left to right Karrie Elliott, Jackie Connelly, Kathy Gelwicks, Tina South, front; Susan Snyder and Kim Tagg, Katie Ridenour, Robert Kornides, Kathi Smith, Staci Doll, Kristie Sundberg, Chris Copley, Carol Nemzek, Roslyn Levine, Cherish Harvey, and Karri Ernde

18 Winter 2013 Schurz Communicator Promotions / New Employees Aberdeen, SD American News Mark Herman has joined the Aberdeen Amrican News in Aberdeen, S.D. as the new director of circulation. Herman comes to the News after spending 15 years at the West Central Tribune in Willmar, Minn. “It was just something that a friend of mine request I look into,” he said of how he got started. “ I started out as district manager and worked my way up.” From district sales manager in 1998, he worked his way up to dis- tribution center/mailroom manager. In 2003, he became circulation director of the paper and held the position until 2012. His decision to come to Aberdeen was partially motivated by the dynamics of the town. “It wasn’t like a totally strange place. It was just like home,” he said. “We really like the people and what the town had to offer and I thought yeah Aberdeen is a great move.” In addition, he said there was good communication between American News Publisher Cory Bollinger and himself. ELISABETH CLARK JOHN SLOTT “That’s what hit it off right away,” he said. “When you work with somebody on your level and you feel like you can go to bat with them anytime, you feel important.” South Bend Tribune Herman will move to Aberdeen with his wife, Kari; daughter, Kyla; and son, Adam. employees promoted He began employment at the American News Jan. 14. Elisabeth Clark has been promoted to Vice President of Audience & Engagement at The South Bend Tribune. WDBJ7 In this new role, she will develop strategies and concepts to Roanoke, VA grow and connect with audiences across all media platforms Nadia Singh has joined the WDBJ7 including print, digital, social and mobile. news team as weekend anchor and As a 14-year veteran of The Tribune Elisabeth has worked general assignment reporter. closely across many departments. In this new role as VP of Singh was most recently an anchor Audience & Engagement, Elisabeth leads The Tribune’s circula- and reporter at Blue Ridge News 11 tion sales, retention, marketing, and web development teams. in Ephrata, PA. John Slott has been promoted to Digital Content Editor at The Nadia holds a B.A. degree in jour- Tribune.. He will be concentrating his efforts on creating and nalism, with a minor in Spanish, presenting material for the Tribune’s digital products. from the University of Maryland. She In this role, John will be leading the digital news team. He also earned her MBA at Maryland. will be devoting much of his time to planning and training for the web, cell and mobile-tablet sites, as well as coordinating WASK Radio Group, day-to-day operations. He SINGH supervises two colleagues who Lafayette, IN also are key to making The Scott Lindahl has been named Tribune’s digital strategy work: General Sales Manager of WASK-FM, WKOA-FM and ESPN Jen Ellis and Terry Bland. 1450AM in Lafayette, Indiana. Ellis now has the new title of Lindahl replaces Brian Green who was promoted to President/ iNthebend editor. She has been General Manager of the WASK Radio Group. (See story on page 7). the driving force behind this Green said, “We’re excited to get someone like Scott. Not only highly successful new product does he have significant management experience but he has 20 years for print and online. of radio broadcast experience and comes to us with a passion that Jen worked with Arts and certainly matches what we were looking for.” Entertainment Editor Andy Lindahl started his career in 1993 as an Account Executive for Hughes and Design Editor John Sunbrook Communications in Billings, Montana. Stump to create the new sec- He moved to Clear Channel in 1999 as Director of Sales for their tion, and with Slott to revamp five-station cluster in Billings before heading to Cumulus in 2001 to the iNthebend.com web site. take over Market Manager duties in Owatonna, Minnesota. Ellis also has started a three- In 2009 Scott moved to Gap West Broadcasting to Market Manage year Inland Press Association Missoula, Bozeman and Billings. Fellowship. Lindahl said, “I’m very excited to get started with Schurz, their JEN ELLIS reputation in the broadcast industry is impeccable”.

Schurz Communicator Winter 2013 19 Petoskey, Mich. News-Review Just in time for the night of the presidential election, the Petoskey, Brougham news Mich. News-Review welcomed aboard its new digital editor, Zac Britton. editor for Petoskey Britton, 40, a graduate of Northern Michigan University, took over online and digital duties on Monday, Nov. 5, and will also serve as News-Review the News-Review’s courts and crimes reporter. Rachel Brougham, 34, has begun work as the Petoskey News- He brings a total of 12 Review’s news editor after the departure of long-time wire edi- years of newspaper experi- tor, Neil Stilwell. ence. Brougham has served the He began his reporting newspaper for three years as a career as a sportswriter at reporter covering health, edu- The Alpena News in the cation, arts, entertainment, mid-1990s. A love of the food, feature stories, investiga- outdoors took Britton to tions and also writes a weekly Idaho Falls, where he column and serves on the worked at its newspaper, paper’s editorial board. BRITTON MCBAIN the Post-Register, also as a “I like the fact that we all live sports reporter. here. Being able to write about After two years at the Post-Register, Britton returned to Michigan. things that impact me is some- He worked as a sports and staff writer at the Eagle Herald in thing I enjoy,” said Brougham Marinette-Menominee, twin towns that straddle the Wisconsin and of working for a community Michigan border at the western end of the Upper Peninsula. newspaper. He worked at the Eagle Herald for five years and then served as “It felt like a natural fit,” she editor for two years at Cheboygan Daily Tribune. said about applying for the RACHEL BROUGHAM Britton will also bring experience in page lay-out and photography news editor position. to the News-Review, and is familiar with working with both print Before coming to the News-Review, Brougham worked as an and getting print articles on the web. executive producer for a Northern Michigan television station “The increased demand and interest in newspapers’ online plat- for five years and worked as a freelance writer. forms really became an interest for me over the past two years,” said In her new position, she will help reporters develop stories and Britton. complete investigations, serve on the paper’s editorial board, edit He says he is happy to have come to Petoskey. “The News-Review the opinion page and continue to write a weekly column and is a newspaper I’ve respected since my tenure at Alpena, almost 20 cover health-related stories. years ago,” said Britton. “Its continued emphasis on quality local “Rachel’s incredible journalistic talents make her an excellent coverage has not changed since that time. My hope is to add to that choice to help lead our newsroom,” said executive editor Jeremy online and with digital upgrades as well as the police and courts McBain, “I look forward to working with her to further enhance reporter.” our content.” Serving as editor of the Petoskey News-Review since 2010, Jeremy Brougham, an Eastern Michigan University graduate, lives McBain has been named executive editor. He became the News- just north of Petoskey with her husband, Colin and 3-year-old Review news editor in 2007. Prior to coming to the News-Review, son, Thom. In her free time, she enjoys reading classic literature, McBain led the Northern Michigan weekly. the Charlevoix Courier, running and spending time outside. as editor. Antietam Cable employees honored for service to city The City of Hagerstown has recognized two Antietam Cable employees for service and dedication. Cindy Garland, Director of Marketing, and Jenny Ricker, VOiP Support Analyst, were each pre- sented with awards signifying ten or more years of volunteer service. “I am proud to have been a volunteer to the City of Hagerstown and Augustoberfest for the past 11 years,” commented Ricker, who has also served on a committee for the Western MD Blues Fest and Hollyfest. Garland has also served on and chaired committees for over 17 years for events including the Western MD Blues Fest, Harvest Hoedown, City Center Ghost Tours, City Center Jazz Nights, Augustoberfest, and Hollyfest. “Not only do I get to represent Antietam Cable but II also get to contribute to improving the quality of life in my home town,” said Garland. The awards were presented by Hagerstown Mayor Robert JENNY RICKER AND CINDY GARLAND Bruchey during the City’s annual volunteer luncheon on November 16, 2012. 20 Winter 2013 Schurz Communicator Sesquicentennial for famous Kentucky event Perryville Battlefield is rededicated By KENDRA PEEK Danville Advocate-Messenger PERRYVILLE — The grass is green, the sun is shining and the birds are chirping, a scene very unlike 150 years ago, when the temperatures were unusually hot and the ground was extremely dry. Monday marked the exact date of the ses- quicentennial of the Battle of Perryville. To remember the day, a rededication of monu- ments was held at Perryville Battlefield State Historic site. Re-enactors form a battle line at Perryville Special guests included those with direct ancestors who served at the battle, specifi- family. remember the things that unify us. cally former CIA and FBI Director William Webster was able to attend the 100-year Webster brought with him four genera- Webster, great-grandson of George P. For Buckner, he feels a sense of responsibili- tions of family members to experience the Webster, a Union officer. Another special ty to those who, unlike his great-great-grand- battlefield. “This place matters…It’s very guest speaker was Simon B. Buckner IV, father, were unable to return home after the moving for my family,” said Steve Taylor, a great-grandson of Simon B. Buckner, a war. “It’s important to a lot of people to cousin of Webster and another descendant of Confederate officer who returned home. know we still care. There are a lot of others Colonel Webster. “The battle was so horrific in many ways, that didn’t make it back, it’s important for us According to Bernard O’Bryan, Kentucky it brought out the best in people,” Webster to be here for them,” he said. Department Commander for Sons of Union said. He emphasized that his great-grandfa- Beyond that, the men feel that we must Veterans of the Civil War, much like the ther had a large sense of duty, honor and remember not the differences that divided corn that is so prevalent in our region, so country, and passed along that value to his the country all those years ago, but instead grow heroes in Perryville. Cable companies take their show on the road Orbitel Communications and Western Broadband, Schurz Communications’ Arizona cable companies, took the business on the road during the months of October and November with participated in a total of eight community events in a 10 week period. The marketing team, with the help of the Customer Service Representatives and Technicians, provided customer information, updated channel lineups, special offers, and raffles to thousands of residents in the communities they serve. “We took advantage of every opportunity to talk to our customers,” said Bryan Johnson, Director of Marketing. “At these events we learn our cus- tomers needs and wants, and it helps Orbitel and Western Broadband serve them better.” Darla Patterson, left, Western Broadband At each event customers filled out a short customer survey, and were Customer Service Representative, presents Pat entered for a chance to win an Apple iPad. Pat Warren, a Western Warren, with her new iPad, she won at a Customer Broadband customer in Sun Lakes, Arizona, won the iPad! Pat currently Appreciation event. had cable TV and internet service with Western Broadband. Schurz Communicator Winter 2013 21 Advanced Cable brings digital to Weston Advanced Cable in Coral Springs, FL, completed the Weston conversion to an all- digital delivery platform on December 4. As a result of the conversion, Advanced was able to give Weston customers what is most requested,…more HD. Advanced was able to launch 45 new HD channels, includ- ing live Pay-Per-View events and 44 popular cable channels that customers want to see in HD. Channels were also added to the Advanced Advanced Cable customers had a variety of activities at big event. Digital Plus package and the digital music lineup. Red Carpet is rolled out Future benefits of the project may be more On December 6, Advanced Cable hosted Customers were excited and thrilled to HD channels, 3D, more VOD, faster Internet a Customer Appreciation Event for its meet the programmers and talk to them speeds and new technologies as they are Weston customers. about their favorite shows receive premiums developed. The red carpet was rolled out in the after- and learn about new shows on the way. The conversion also created an opportunity noon at Weston Regional Park . Interactive displays within the tent, to meet with many customers face-to-face All Advanced Cable customer’s and fami- included digital/HD service, multi-room and showcase products and services, superior ly members were invited for an afternoon of DVR, Wi-Fi, internet and phone service, customer service and localism. Approximately fun, food and prizes. where live demonstrations took place. 600 Weston customers took advantage of About 300 residents from Weston turned Many customers signed up for new ser- exclusive offers to upgrade to Digital Cable out for this event Customers and their fami- vices at the event. Additional live raffle and other services. lies enjoyed meeting programmers, interact- prizes were awarded to customers through- The Advanced Cable staff is looking for- ing with product demos, taking photos with out the evening. ward to getting the all-digital project under- Scooby Doo, dancing to the music provided It was a successful event for Advanced way in the Coral Springs system at the start by DJ X-Treme from Mix 98.3 and getting Cable and the Programmers and a great of the New Year. This project assists balloon sculptures from Pantina the Clown. opportunity to connect with our customer’s Advanced Cable in fulfilling its mission “To They were also able to play at the MLB and to show our appreciation for their con- Make Our Customers Happy” by giving Network “Strike Zone” and win prizes. tinued loyalty. them more of what they want. KWCH’s FactFinder12 exposes a drug problem By BRIAN HEAP KWCH-TV, Wichita, KA They are the unintended victims of drug abuse. Every year, hun- dreds of Kansas children are removed from homes because their par- ents are making, using, or selling illegal drugs. IV Press adds IV Focus Law enforcement officers and social services workers call them “drug endangered children”. A KWCH-TV story looked into the IV Focus is the latest product to join the Imperial Valley Press problem few want to acknowledge or talk about. If nothing is done family in El Centro, Calif. to intervene in the children’s lives, most will grow up to abuse drugs Published as an addition to Sunday’s newspaper, IV Focus cur- and 6 out of 10 will end up in prison. rently is a four-page section that, as its name suggests, focuses on Delilah Reyes knows the life. She comes from a line of addicts. By the community through photos. the age of 11, she was using alcohol; a path that eventually led to Because space in the daily newspaper often limits the amount of heroin and crack. Five of her eight children were taken away by the photos accompanying local stories, IV Focus offers the space to state because of drugs. It wasn’t until she became pregnant with her use some of the extra photos shot by the newspaper’s talented sixth child she decided to get clean. staff in an expanded format. Reyes’s children haven’t become statistics, but thousands of oth- The section also includes a monthly calendar of community ers will. A team of law enforcement officers, prosecutors and social activities and paid advertisement. services counselors meet regularly in Sedgwick County to work IV Focus debuted in October and already has become a popular toward solutions. The experts say citizens can no longer ignore the segment of Sunday’s Imperial Valley Press. problem.

22 Winter 2013 Schurz Communicator New satellite dish installed by Antietam In the early morning hours of October 17, the technical staff at Antietam Cable in Hagerstown, MD, went to work replacing the pri- mary satellite dish, that was originally installed in 1997, with a new one called a Simulsat 5B Reflector. The dish weighs approximately three tons, and is responsible for receiving 95 percent of the channels Antietam Cable has on its sys- tem. The process, including prep work, took approximately18 hours over two days. It started with replacing the old Simulsat base with a new base, then lifting the new Simulsat 5B Reflector and seating it on the base. The new dish was aligned and peaking for satellites by 10:30 a.m. The new 5B Simulsat Multibeam Earth Station can receive signals from up to 35 satellites, and is truly the “backbone” of how Antietam Cable receives and disseminates its channels to customers. As a result of the replacement, Antietam customers can enjoy improved signal quality on all channels served by the equipment. The new satellite has a lifespan of about 15 years. Gary Davis, Vice President of Engineering, says “the process of Antietam technicians (above) working on the new master replacing the old satellite was a combined effort of all the Antietam satellite dish are dwarfed by the size of the 6,000 pound piece of equipment that was put in place with a giant crane. Cable technical staff, and went seamlessly. The replacement was up Below is the finished product. and running for customers at the beginning of the work day”. IV Today replaces special sections Throughout the years, the Imperial Valley Press in El Centro, CA, has always had “Special Sections” It wasn’t until this year, with Gerard Delaney’s direction, that the decision was made to go with a quarterly publication encompassing all the special sec- tions that previously were monthly or sometimes bi-month- ly. This provided for a beautiful, full book with three month’s of content that was a better read for read- Festival ers and an easier sell for advertising repre- of trees sentatuvess. Goodwill Industries of The first IV Today Kansas’ Festival of Trees debuted in February celebrated its 20th anniver- covering the annual sary this year amd KWCH- Fair, Naval Air Show TV in Wichita has decorated and other first quarter activities. It was a great success! a tree every year. The theme The second one came out in May and focused on Spring and for this year’s KWCH tree Summer activities. was 12 Days of Christmas It was not until the third edition in mid-August that we knew we and included Patience had a winner. This edition zeroed in on high school football and had Brewster’s 12 Days an overall Back-to-School theme. El Centro is very involved in sup- Ornament Collection. This year the tree sold for $500. porting the local high school athletes and this edition was a tremen- The four day event raised dous success. Local businesses provided support by doing shoot-outs $80,000 and attracted over to certain schools and teams showing their individual support. 3,000 people to see the dec- Going on our second year in 2013, we are very optimistic. It will be orated trees. an anticipated publication all year long. Schurz Communicator Winter 2013 23 3rd annual PressFest success for IV Press This past November the Imperial Valley Press in El Centro, CA, held the Third Annual PressFest 7x7 Soccer Tournament. The soccer portion of the Fest has been a huge draw and main focus for the event each year. It always brings a crowd of families, friends and co workers, as all of our teams this year were sponsored by local businesses. Many of those businesses have their own employees and appreciate the opportunity for their employees to get together outside of work. It’s an exciting but intense, friendly tournament as the players are competi- tive and the sponsors enjoy battling it out for the victory title in the next day’s head- line. Daily American book Next year we plan to add an additional features photos of field for youth soc- Soccer action during PressFest cer as well as more Somerset County platforms for adult and child Zumba routines as that has been a favorite addition to the event. The more families and community By VICKI ROCK interaction we can incorporate, the better it has been. Somerset Daily American One other new facet this year was to reach out to nonprofit vendors The Daily American in Somerset, Pa., published a book this fall like schools, kids clubs and service clubs to help them fund raise at regarding life in Somerset County. the event rather than only contacting commercial vendors. People who have seen the final proof of the Daily American’s The IV Press has been very proactive in giving back to the com- newest book are impressed with the photographs. munity throughout the year and found a new way to do so with Press “The photographs are fantastic,” said Peg Beckner, who organized Fest. the photos. “They reproduced sharp and clear. They show Somerset County — people, scenery and the different seasons, and nature. I saw them as they came in, then when I looked at the proof I saw things I hadn’t seen when looking at them the first time. This has got to be a keeper.” Many more photographs were submitted than could be used in the book. This is the seventh in the series of books published by the Daily American. It has been five years since the last one, “Hometown Heroes.” Advertising director Tom Koppenhofer said sales are going extremely well. Shortly after the book was released in December almost 300 books had been sold.. “We had the idea of trying to put a book together that shows life in Somerset County,” he said. “There are some beautiful top quality photographs and a lot of excellent photographers in Somerset County. You have to see it to understand it. People really love them, so we recommend you order `Life in Somerset County’ early. April Sanner of the Our Town newspaper was the graphic designer. She did the overall layout and design of the book. A lot of other Daily American employees assisted in the production. KRCS has hockey night Bruce Siwy called people to write quotes about the county, Sally Hot 93.1/KRCS-FM in Rapid City, SD, was the title Pritts and Alyssa Choiniere typed the information about the photo- sponsor at a hockey game for the local CHL profession- graphs and Elwood Clevenger scanned hard copies of photographs al hockey team, the Rapid City Rush. A Hot 93.1 listener into the computer system. won the right to drop the ceremonial first puck prior to General manager Rebecca Flyte said she wanted to thank the read- the game. On hand for the event were Hot 93.1 personal- ers for submitting such great photographs. ities Beth Knight and Oakley Tye. Program Director Jay Editor Brian Whipkey said it was interesting to see the variety of Day is also the Public Address announcer for the Rush. images that people submitted for their impressions of life in Somerset Hot 93.1’s sister station, 100.3 The Fox/KFXS, is the flag- County. ship radio station for the Rush. 24 Winter 2013 Schurz Communicator KTUU presents groundbreaking programs By BRAD HILLWIG reviewed the case and found what they refer bring important parties together on a large KTUU-TV, Anchorage, Alaska to as serious problems with the convictions. stage,” says KTUU News Director Tracy In the bustling, deadline-driven world of The debate revolves around the validity of Sabo. “Some have a small voice. Others broadcast television, producing unique con- key evidence, the reliability of eye witnesses have larger voices, but I believe this is an tent that extends beyond the daily newscasts and the question of whether or not the sus- important starting point -- to hear from all of can challenge even the most efficient teams. pects own confessions were coerced as these voices as we look for solutions to In November, KTUU-TV Channel 2 News police used the controversial Reid method of bridging the urban rural divide in Alaska.” in Anchorage Alaska, pulled off a double interrogation. “One Alaska” focused primarily on the feature with two unique hour-long special Through a series of tense jailhouse inter- topics of the Alaska justice system, energy, reports. views with the four convicted men--who stri- subsistence and the political landscape. It’s a In February of 2012, Channel 2 News dently maintain their innocence—MacDon- complex set of issues that, Sabo says, will launched a quarterly public affairs program ald examined the key events surrounding the take some time to fully explore. called “The 49th Report”. Since its incep- crime and the convictions, weaving an “I anticipate many more conversations to tion, the show—which often includes a mix intriguing tale that raised questions of guilt, be sparked by this first community discus- of pre-produced and live town hall ele- innocence and injustice. The story, it appears, sion,” she said, conversations that Sabo ments—has tackled ambitious statewide may yet have another chapter as the Alaska hopes KTUU can revisit in-depth during issues, such as Alaska’s hidden suicide epi- “Innocence Project” has recently begun to future public affairs programs like the “49th demic, the economic impact of Alaska’s mil- reexamine the evidence in the case. Report” and the “One Alaska” forum. itary bases and the delicate balance between Channel 2’s second special report in Throughout the program, panelists—who pristine wilderness and tourism in Denali November, “One Alaska: Bridging the came from leadership, subsistence, political National Park. Divide”, a live one-hour forum hosted by and private sector backgrounds—discussed November’s edition of “The 49th Report” MacDonald and fellow veteran reporter ways to achieve a more unified Alaska, was broken into two separate one-hour Rhonda McBride, was designed to open the something that’s crucial in a state defined by reports, a fully pre-produced investigative debate about how to bridge the perceived its harsh environment and contains just feature and an entirely live town hall forum. cultural gap between Alaska’s rural areas and 722,000 residents spread across 623,000 The first special report, “The Fairbanks its urban hubs. square miles. Four,” revisited a 15-year-old Fairbanks, “Our goal in hosting this program is to Alaska murder case that continues to raise controversy about Alaska’s criminal Justice system today. WKOA Radiothon produces Veteran Channel 2 reporter Steve MacDonald examined the events leading to record results for hospital the beating death of Jonathan Hartman, a K105 i n Lafayette, IN, celebrated record 15-year-old white Fairbanks resident. Police contributions for Riley Hospital for Children. quickly concluded that the crime was com- As listeners donated more than $101,000.. mitted by three Alaska Native teenagers and All it takes is a phone call and a few bucks one young Native American man, a quartet and you can help save thousands of chil- soon dubbed “The Fairbanks Four.” drens’ lives. In the years since the murder, charges of On two days Shamus and Annie from racism surfaced and a grassroots movement K105 hosted WKOA’s 7th annual radiothon called “Free the Fairbanks Four” gained to raise money for some of the sickest chil- momentum after a group of University of dren at Riley Hospital for Children in Alaska Fairbanks journalism students Indianapolis. K105’s Shamus and Annie “Fifteen dollars a day,” K105’s morning show host, Shamus said. “That’s 50 cents a “It’s just tremendous,” Annie James, Herald Times has day and all of the money goes towards Riley music director at K105 said. “Even as a par- hospital. The families here appreciate it so ent myself with a kid that was here, I still Showcase role much. It might not sound like much, it’s only had no idea the outreach of this place.” 15 dollars but when you have hundreds and Last year K105 listeners donated nearly The Gaylord, Mich. Herald Times $83,000 to Riley Hospital for Children. And again participated in the 2012 hundreds of people to do that, it makes a big Gaylord Area Chamber of difference and it fills in the gaps.” this year, K105 listeners donated more than Commerce Business Showcase at Riley Hospital for Children is home to $101,000. Treetops Resort. nearly 240,000 of the sickest children every “We always try to increase every single The event brought together more year. Ten thousand of those childrens are year. Last year we had about $83,000,” than 50 local businesses who share from families in the Greater Lafayette area. Shamus said. “It’s tough times but our listen- their services with members of the “AJ who we first met here 4 years ago ers always come through.” Gaylord community. and he had leukemia he couldn’t be here At Riley Hospital Children, they have a This year, Herald Times staff today because he’s out living his life,” saying. “Hope Happens Here,” and although members passed out their products, Shamus said. “And then we have stories like the phone lines are down for this year’s gave away Herald Times merchan- radiothon, you can still be a part of making dise and held a drawing for an Jackson who was actually buried yesterday. advertising package. He had leukemia and was only three years miracles happen by visit RileyKids.org. old. He was a huge story for us.” Schurz Communicator Winter 2013 25 Advocate has adopted membership model By SCOTT C. SCHURZ JR. our intensely local coverage and advertising improve our connection to customers, our Publisher, Kentucky Newspapers has become even more relevant to our com- content and overall product portfolio. Our central Kentucky newspapers, The munity. Our portfolio of products continues With this in mind, on Dec. 3 we joined a Advocate-Messenger, The Interior Journal, to expand based on customer feedback, as growing number of newspapers when we The Jessamine Journal and The Winchester does the number of offerings that our cus- migrated from a subscription model to more Sun, have proudly served our communities tomers can take advantage of at no addition- sustainable membership model. What’s the for more than 150 years. Our length of ser- al cost. Translation: We offer our customers difference between a subscription and a vice is due in part to an unrelenting adher- more content in more ways than ever, and membership? A subscription model is print- ence to our core values and producing con- that content is hyperlocal and unavailable focused, while our new membership model tent and services that add value to the lives anywhere else. will include a variety of products, including of our customers. In order to keep pace with ever-changing the printed newspaper, our E-edition, unlim- We understand that over time, our custom- economic realities, we must look to new fis- ited access to our website, some free classi- ers’ wants and needs have changed and that cal models that allow us to continue to fied categories, some free announcements within the paper and other membership ben- efits. We intend to deliver increasingly com- KY X-tra app helps bring pelling local content and services to our cus- tomers with the immediacy and convenience Advocate newspaper to life allowed by current technology. With the launch of our membership pro- EDITOR’S NOTE: The KY X-tra augmented gram, full members will have unlimited reality app brings the newspaper to life! access to all content on our website, as well Point your iPhone, iPod Touch or iPad at as other benefits. Non-members will have the pages of the newspaper to unlock access to a limited number of local stories enhanced editorial content such as anima- per month as set by our metered paywall. tions, videos, and audio that complement Breaking news, national stories and shared and enhance our print content. content, advertising, community calendars, One of the latest advances in the progres- photos and videos as well as comics and sion to living print - augmented reality - has puzzles will continue to be accessible to all become a reality in the products of Advocate at all times. Note that we have a commit- Communications, Inc. ment to the community to “get the word out” What that means is that you can now with breaking news. People inside and out- download an app to your smartphone or tab- side our communities have come to count on let and it will link some stories and photos us for critical breaking news on events like with digital content such as videos, addition- the 2009 ice storm, a train derailment or a al photographs or, in some cases, links to hostage situation — and that won’t change. additional online information. tos or graphics that’s marked with a special We will make sure our audience can still This is, to put it mildly, cutting edge tech- KY X-tra icon. Just aim your camera toward count on us for those critical items in times nology. the photograph, not the icon. Tap the screen of crisis. Our current subscribers will enjoy Advocate Communications Inc., the par- once to focus, and when the spinning wheel full membership through their current sub- ent company of The Advocate-Messenger, starts, you’re found the aura. Once it begins scription period. We will send out informa- The Winchester Sun, The Jessamine Journal, to play, tap your screen twice and you may tion in our invoices, explaining what the The Interior-Journal, and Gloss - The move your phone or tablet away from the changes and benefits mean to our customers. Magazine, is doing this in partnership with graphic and watch. Membership options will range from full Aurasma, a division of Hewlett-Packard, Our KY X-tra app will see significant use membership — which will mean a modest which calls its technology “radical” and says in our printed products, merging printed increase to some subscribers — to new digi- it “represents the future of how we use our products with additional related materials tal-only options. mobile devices by bringing the physical and you can view on your mobile device. We believe that moving toward a member- virtual worlds together for the first time.” To download the Apple version, go to ship model will allow us to continue to Our version is called KY X-tra, and you http://itunes.apple.com/us/app/ky-xtra/ invest in the content and technology to add can download the app for it by going to id557557684?mt=8 value to our customers’ daily lives, whether either the AppStore for Apple products or the To download the Android version go to they are at home or on the go. Thank you to Google Play Store for Android. The app is https://play.google.com/store/apps/ our print subscribers for your continued free; we hope you’ll give it a try. details?id=com.aurasma.skinned.ky_ membership, and welcome to our new digital Once you download the app, here’s how it xtra&feature=search_result#?t=W251bGwS and full membership members. Thanks to works: Open the app on your tablet or smart- wxLDEsImNvbS5hdXJhc21hLnNraW5uZ- you, we can continue to provide compelling phone and aim the camera at one of our pho- WQua3lfeHRyYSJd content for years to come, while supporting our communities. 26 Winter 2013 Schurz Communicator Aberdeen switches from free to paid website By SCOTT WALTMAN memberships. Of that number, 51 are seven- free access to the website and the e-edition, Aberdeen, SD American News day-a-week print subscribers. they were pleased, she said. A major change has come with relatively To help generate interest in the digital “People are excited about the new e-edi- few problems for the American News in memberships, the American News offered tion. Before we made the change, our e-edi- Aberdeen, S.D. some introductory specials. For instance, tion was an additional charge for everyone, The newspaper’s website, aberdeennews. half-price digital memberships were offered including print subscribers. Now, everyone com, went from free to paid in late right after website went paid. receives the e-edition as part of their mem- September. But the change has gone better Readers could pay $4 per month for the bership.” Cole said. than expected, said Carrie Cole, digital first year of their membership, and 449 peo- With the launch of the paid website also media manager for the American News. ple took advantage of the deal. came the launch of two new apps and a web- Because the American News promoted The American News also held training site redesign for the American News. the change to a paid website in print and on sessions to teach members how to log into “We transitioned our news apps to e-edi- the website before the launch, it didn’t come and use their accounts. tion apps. Members can sign in to the apps as a surprise to most readers. Instead, the In the days after the website went paid, the with the same username and password set biggest challenge was educating people American News digital team was busy. for the e-edition. We also did a complete about how to log into their accounts. Many members had questions about how to redesign of our website two weeks before The fact that memberships have two set up their accounts. Cole and her digital the launch of the paid membership. We want accounts -- one for the website and one for team counterpart, Will Elkins, were fielding to make sure that if we’re asking people to the e-edition -- caused some confusion, Cole a couple of dozen calls a day in late pay for it that it looks great,” Cole said. said. Members need to log into the accounts September, she said. But that number is Most of the redesign changes were cos- independently. down to about a call or two a day now, she metic. Some were to improve the layout and One pleasant surprise, she said, is that the added. navigation, she added. paid digital memberships have led to an Many American News readers are older, Readers who aren’t members have access increase in the number of print subscrip- so Cole and Elkins helped answer their tech- to four free online stories a month. tions. All print subscribers get free digital nology and computer questions. And many The switch to a paid website has led to memberships. print subscribers didn’t realize they didn’t fewer page views at aberdeennews.com, and In all, the number of print subscribers to the have to pay extra for their digital member- that was expected, Cole said. But, she said, American News has increased more than ships, which led to their calling the they have been able to fulfill all ad impres- 180 since the introduction of the paid digital American News. Once they learned they had sions booked on the site. And the number of e-edition views has increased, she said. The American News had to delay the date American News uses web it planned to covert to a paid website because of technical issues external vendors to enhance ‘Black Friday’ were having, Cole said. But since the switch, By CALVIN MEN response was strong and by the Monday things have gone well, she added. The Aberdeen American News before Black Friday, seven shoppers were Being either a print subscriber to the Bringing a better Black Friday experience selected. American News or having digital member- to subscribers, the American News in Aberdeen, a city with a population of ship means more than just excellent cover- Aberdeen, S.D., enlisted the help of readers. 26,000 and circulation of 13,000, has only a age of local events and topics of concern to Members of the digital department put out limited number of stores and overlap in the residents of northeast South Dakota. Readers a call asking for volunteers to tweet, take tweets was bound to happen, Cole said. have some extra benefits, including discount- pictures and report from stores while shop- But with seven shoppers tweeting, there ed tickets to plays at Northern State ping in Aberdeen. would be variety, she said. University and admission to movies at the The correspondents were required to be The tweets were managed using the Capitol Theater thanks to a partnership with shopping Aberdeen, have a smartphone, post hashtag #blackfridayan and pictures were the downtown theater. at least ten tweets and submit five photos pulled from Twitter into a gallery for the In December, 335 people with American while out shopping on Black Friday. In addi- American News’ website and Events App. News digital memberships or print subscrip- tion, applicants were screened to ensure they The shoppers’ biographies were printed in tions got free tickets to a showing of “It’s A had active twitter profiles. the paper to promote online coverage and Wonderful Life” at the Capitol. The idea was in addition to the traditional the Brown County Events app hosting Black And, in the first membership event, 245 coverage with videos of long lines and Friday content. readers got discounted tickets to an NSU reporters out in the field. The plan worked as the American News theater production. “We thought ‘What would really benefit experienced an uptick in pageviews for the Tyler Oliver, marketing and design man- our readers on Black Friday?’ and decided apps and website on Black Friday. ager at the American News, said roughly 700 that tweets about lines and deals from the The photo gallery from the shoppers gen- members/subscribers got tickets for the U.S. stores would be what shoppers were looking erated 20,000 page views alone. Air Force Band concert in October. Another for.” said Carrie Cole, digital media manager In addition, there was increased traffic on 700 or so took advantage of their member- for the American News. “Plus, it’s some- the website on a day that doesn’t normally ships and print subscriptions to procure tick- thing you can do while you’re waiting in elicit it, Elkins said. ets to a U.S. Navy Band concert in March. line.” Cole said the model and coverage will And, he said, many readers took advan- A $30 gift card was offered as an incentive likely be used in future. tage of a shred truck offered as a member- for the readers to participate, Cole said. The ship/subscriber perk. Schurz Communicator Winter 2013 27 Awards & Honors Three recognized for general excellence SCI newspapers big winners in Indiana Schurz Communications newspapers won competition. Snodgress; Best Multiple Picture Group – a total of 57 awards, including three general Three individuals received special recog- Chris Howell; Best Business Section – Bill excellence recognitions, in the Hoosier State nition. Strother, Carol Kugler and Rod Spaw; Press Association 2012 contest announced at Virginia Black and Mary Kate Malone General Excellence – Staff. the annual awards banquet in Indianapolis won five awards including the prestigious Thirds: Best Business/Economic News Saturday, Dec. 8. Ray Moskowitz Awards. The pair also took Coverage – Bill Strother; Best Profile The Bloomington Herald-Times won 23 a first in Best Community Service competi- Feature – Abby Tonsing; Best Feature awards in Division 5, the second largest tion, seconds in Best Special Section and Section – Carol Kugler and Stewart Moon; daily category. The South Bend Tribune won Best News Coverage With No Deadline Best Online Site/Web Page – staff. 18 awards in Division 6, for the largest Pressure and a third in the Best Ongoing South Bend Tribune newspapers. The Mooresville/Decatur Times News Coverage category. Firsts: Best In Depth Feature – Virginia won 11 awards in Division 2, the largest Amy Hillenburg and Steve Page were Black; Best Sports Event Coverage – Tom non-daily category. The Martinsville responsible for all the awards won by the Noie; Best Sports Commentary – Al Lesar; Reporter-Times won three awards in Mooresville/Decatur Times. Hillenburg won Best Sports Action Photo – Robert Franklin; Division 3, the smallest daily category and four firsts and a second and Page won three Best Feature Section – Jennifer Ellis and the Bedford Times-Mail won two awards in firsts and two thirds. Andrew Hughes; Best Community Service – Division 4, the next to smallest daily catego- The winners by property were: Virginia Black and Mary Kate Malone. ry. Bloomington Herald-Times Seconds: Best News Coverage With No In the General Excellence competition, Firsts: Best News Coverage With No Deadline Pressure – Virginia Black and one of the highest awards presented, Deadline Pressure – staff; Bext Business/ Mary Kate Malone; Best Editorial Writer –- Bloomington and South Bend took seconds Economic News Coverage – Rebecca Chris Benninghoff; Best Short Feature Story in their division and the Mooresville/Decatur Troyer, Bill Strother and Stewart Moon; – Dave Stephens; Best Profile Feature – Tom Times took third in its division. Best Short Feature Story – Dann Denny; Noie; Best Sports Action Photo – Robert The Bloomington Herald-Times was one Best Sports Event Coverage – Dustin Franklin; Best Special Section – Virginia of six finalists in the Story and Photo of the Dopirak; Best Sports Commentary – Andy Black and Mary Kate Malone; General Year competitions that had all divisions Graham; Best Spot News Photo – Jeremy Excellence – Staff. competing together. The Story of the Year Hogan; Best Sports Action Photo – Chris Thirds: Best Ongoing News Coverage – finalist was a series that looked at the effects Howell; Best Newspaper Design – Penny Virginia Black and Mary Kate Malone; Best of the recession on the Bloomington com- Reid, Stewart Moon and staff. In-Depth Feature – Kim Kilbride; Best munity. It was produced by the Herald- Seconds: Best Business/Economic News Sports Feature Photo – Robert Franklin; Best Times staff and also won first place in the Coverage – Jon Blau; Best Profile Feature – Sports Section – Staff. Non-Deadline News category. Herald-Times Dann Denny; Nest Spot News Photo – Mooresville/Decatur Times Photographer Jeremy Hogan’s picture of a Jeremy Hogan; Best General News Photo – Firsts: Best News Coverage With No family dealing with the aftermath of a torna- Jeremy Hogan; Best Sports Action Photo – Deadline Pressure – Amy Hillenburg; Best do was a finalist in the Photo of the Year Chris Howell; Best Feature Photo – David Editorial Writer – Amy Hillenburg; Best Sports Commentary – Steve Page; Best Sports Feature Photo – Steve Page; Best KTUU-TV Photographers Editorial – Amy Hillenburg; Best Sports Page – Steve Page and Scott Roberts. NPPA awards winners Seconds: Best News Coverage With No By BRAD HILLWIG KTUU photographers earned awards in the Deadline Pressure – Amy Hillenbug; Best KTUU-TV, Anchorage, Alaska West General Region: Business Feature – Amy Hillenburg. Great visual storytelling is about technical --Spot News 1st Place: Albert Lutan “Great Thirds: Best Sports Event Coverage – skill, focus and artistry. Combine those attri- People Out There” Steve Page; Best Sports Action Photo – butes with hard work and the results take --Spot News HM: Shawn Wilson “A Steve Page; General Excellence – Staff. care of themselves. Shattering Experience” Martinsville Reporter-Times For years, KTUU-TV has distinguished --Deadline News 1st Place: Catherine Firsts: Best Editorial – Brian Culp; Best itself as a powerhouse station for visual sto- Steward “We All Made it Out” Business Section – Staff. rytellers. Numerous national accolades have --Deadline News 2nd Place: Catherine Second: Best Sports Section – Julie set a standard that KTUU photographers Steward “It’s in the Woods” Varnell and Scott Roberts. carry with them on each assignment. Even Steward, who joined KTUU in May of this Bedford Times-Mail still, some are working to push the bar high- year, also won a first place award in the Firsts: Best Sports Commentrary – Bob er with every story. In-Depth category for the story “Life as he Bridge; Best Sports Action Photo – Garet In the National Press Photographers Knows it”, which she produced, shot and Cobb. Association 2nd Quarter contest, several wrote at her previous station.

28 Winter 2013 Schurz Communicator Vaught wins Kentucky sports media award By GARY MOYERS School’s Athletic Hall of Fame and the 12th Danville Advocate-Messenger Region Hall of Fame, and in 2010 was Long-time Advocate-Messenger sports LARRY inducted into the Kentucky High School editor Larry Vaught has been named the VAUGHT Athletic Association Hall of Fame. Vaught is 2013 Tom Hammond Kentucky Sports ADVOCATE- also a six-time winner of Kentucky’s Media Award winner by the Bluegrass MESSENGER National Sportswriter of the Year, which is Sports Commission. SPORTS named by the National Sportscasters and EDITOR Vaught, sports editor at The Advocate Sportswriters Association. since 1996 after working under his father, “This year’s Bluegrass Sports the late Bill Vaught, since 1975, will be rec- Commission award winners are an incredi- ognized at a banquet along with fellow hon- tradition, highlighting the achievements of bly talented and deserving group. We are orees Dick Enberg, the late Louis Stout, and those who have made an impact on the lives very proud that Larry Vaught is one of the Ted Bassett on Jan. 31, 2013, at the Marriott of Kentuckians.” recipients and recognize the impact he has Resort & Spa in Lexington. A 1970 graduate of Danville High School within our state,” said Scott Schurz Jr., presi- “These award recipients are some of and a 1974 graduate of the University of dent, editor and publisher of The Advocate- Kentucky’s greatest ambassadors – individu- Kentucky, Vaught began his career working Messenger. als who have and continue to promote this for his late father, Bill, in the sports depart- The Youth Sports Award and Kentucky state around the country and the world,” said ment at The Danville Advocate in 1975. He Sports Media Award winners were selected Dr. Pearse Lyons, president and founder of became the sports editor in 1996 upon the by the Bluegrass Sports Awards Committee Alltech, presenting sponsor of the awards. death of his father. from a list of nominations submitted by the Pearse’s remarks were included in a press Vaught has served as the president of the general public and Kentucky sports media release from the Commission. Kentucky Sports Writers Association and members, respectively. The Tom Hammond According to the release, the presentation third vice president of the national Award and the Jim Host Sports Business “will feature five prestigious awards given Associated Press Sports Editors Association. Award winners were nominated and selected out as a celebration of Kentucky’s rich sports He is a member of the Danville High by the committee. SCI newspapers win 15 WSBT stations winners HSPA ad contest awards in broadcasters contest Schurz Communication Indiana properties won 15 awards in the The Indiana Broadcasters Association 25th Hoosier State Press Association 2012 advertising awards competi- Annual Spectrum Awards were handed out tion. November 10 in Indianapolis and WSBT Radio The Bloomington Herald-Times won 10 awards, including three and WSBT-TV were both winners. firsts. The Bedford Times-Mail won three awards and the The Spectrum Awards recognize broadcast Martinsville Reporter-Times won two. excellence for outstanding achievement in Six individuals were multiple winners, Kurt Felts, Kathy Parrott, broadcasting by Indiana radio and television Perla Mateo-Lujan, Andy Lehman and Shannon Pridemore from the stations in the areas of reporting, community Herald-Times, Ellen Ware from the Times-Mail and Duke Freeman service and production creativity. Awards are from the Reporter-Times. made in several categories and are separated for The winners by property were: TAYLOR large, medium, and small market stations. Bloomington Herald-Times WSBT Radio was in competition with stations in the South First — Real Estate, Kathy Parrott; Online Display Advertising, Bend, Evansville, Fort Janine Tjardes and Chad Giddens. Wayne, Terre Haute, Second — Professional Services, Kurt Felts; Real Estate, Kathy Muncie and Parrott; Recruitment and Other, Stacey Toal and Perla Mateo-Lujan; Lafayette markets Fashion and Personal Care, Andy Lehman and Susan Rannochio; and won first place Non-inserted Niche Publications, Kathryn Gardner and Andy for WSBT-AM’s Lehman. “WSBT Radio Third — Automotive, Kurt Felts; Non-inserted Niche Sports” with Darin Publications, Laurie Ragle and Shannon Pridemore; Non-ROP and Pritchett, Rick Non-traditional Revenue Products, Roger Hartwell and Shannon Carter and Eric Pridemore. Hansen. Bedford Times-Mail WSBT-TV had First – Home and Garden, Ellen Ware; Political, Melissa Fields competition from all and Perla Mateo-Lujan. over the state of Third – Food and Drug, Ellen Ware and Tony Brown. Indiana, with the Martinsville Reporter-Times exception of the First – Medical, Duke Freeman. Indianapolis metro market, and Josh Taylor won first and second Third – Multiple Advertiser With Common Theme, Duke place in the Commercial competition for his “Real Men of Freeman. Cheapness” (first) and “Monteith Tire” (second) spots. Schurz Communicator Winter 2013 29 SCI editorial contest winners announced The results have been announced for the editorial and photojour- Judges Comments: Laura delivered a nice, uplifting and timely nalist contest covering the second third of the year. package of snapshots of graduating seniors. What she gave up in Judges for the contest were from the staffs of The Oklahoman, depth of any one individual was made up for by the scope of the Bellville, IL News-Democrat, Associated Press, Kansas City Star, project. The print effort married well with an impressive online Wichita Eagle and the Arlington Heights, IL Herald. package. The winners and their categories were: Second place--Julie E. Greene, The Hagerstown Herald-Mail. WATCHDOG REPORTING BREAKING NEWS COVERAGE Judge: Gary Dotson, City Editor, Belleville News-Democrat Judge: Sherry Chisenhall, editor of The Wichita Eagle Daily Division First place--Staff of Imperial Valley Press, El Centro, CA. First place -- Jon Blau and Victoria Ison, The Bloomington “Quakes strike Brawley” Herald-Times. “Homeless & Crime” Judges Comments: Reporters and photographers used an impres- Judges Comments: Team reporting by Jon Blau and Victoria sive array of 21st-century reporting tools for first-day coverage of a Ison produced an interesting and thorough look at how one commu- series of earthquakes that rolled through Brawley, Calif. On a non- nity, through its charitable actions, winds up being penalized. The print-publication day, the staff turned its attention to multiple digital reporters not only presented the problem in stark terms but also channels to share news with the community and provide public ser- attempted to offer solutions. The writing was crisp and the topic vice reporting. well-researched and well-presented. Second place--Jennifer Fitch, The Hagerstown Herald-Mail. “Pa. Second place -- Julie E. Greene, The Hagerstown Herald-Mail. man charged in triple slaying” “Fairplay Fire Co. to address response concerns” SPORTS WRITING Honorable mention -- Jon Blau, The Bloomington Herald- Judge: Jenni Carlson, sports columnist, The Oklahoman Times. “Reel Estate: Traditional Nigerian online fraud schemes First place--Mike Miller, The Bloomington Herald-Times. “A expand into rental market” balloon for Jeremy” Honorable mention: Erin Blasko, South Bend Tribune. “State: Judges Comments: A touching story of a high school football Casino charges found on township credit card” player and his sick brother. Mike writes it powerfully, starting with a EXPLANATORY/SENSE-MAKING REPORTING lead that paints a clear picture and foreshadows what is about to Judge: Jay F. Marks, Business Writer, The Oklahoman come. The writing is clean and clear, and that makes for a well-told Daily Division story. Storytelling is often lost in today’s era of cutbacks, but Mike’s First place--Virginia Black, South Bend Tribune. “Hungry for story is a reminder of the good storytelling that we can and should Relief” do. Judges Comments: A thoroughly enlightening look at a little- Second place--Al Lesar, South Bend Tribune. “Perfecting a pres- known chromosomal disorder that causes insatiable hunger and a ence” variety of challenges for affected people and their families Honorable mention: Tyler James, South Bend Tribune. “The Second place--Jon Blau, The Bloomington Herald-Times. Son Shines” “Thinning the Herd” Honorable mention: Eric Hansen, South Bend Tribune. “A Honorable mention: Margaret Fosmoe, South Bend Tribune. Promise Kept Fuels Lewis-Moore’s Vision Quest” “Educating students about loan debt” COMMENTARY Honorable mention: Joseph Dits, South Bend Tribune. “More Judge: J.E. McReynolds, Opinion Editor, The Oklahoman psychiatrists needed” First place--Alicia Notarianni, The Hagerstown Herald-Mail Weekly Division Judges Comments: Beautiful exposition on a universal theme: A First place--Ben Kleppinger, The Interior-Journal, Stanford, KY. child’s departure from the nest to his future in college and beyond. A “911 funding.” mother’s recount of an all-too-swift childhood transitioning into Second place--Ben Kleppinger, The Interior-Journal. “Empty adulthood. Sweet and memorable but not overly sentimental. houses weigh on Lincoln.” Second place--John Nelson, The Danville Advocate-Messenger LOCALIZATION OF A NATIONAL OR REGIONAL STORY Honorable mention--Bob Zaltsberg, The Bloomington Herald- Judge: George Garties, Associated Press bureau chief for Illinois, Times Indiana and Wisconsin MOST COMPELLING DESIGN OF PAGE 1 First place--Arnold S. Platou, The Hagerstown Herald-Mail. Judge: Sherry Chisenhall, editor of The Wichita Eagle “Signs of rebirth, hope seen for local businesses” First place--Penny Reid and Stewart Moon, TheBloomington Judges Comments: Platou took an ambitious look at how the Herald-Times national economic story is playing out at home by digging into one Judges Comments: Both front pages were excellent examples of oft-cited measure of the economy: small businesses. Using county using alternative story-telling formats in lively, vibrant packages that business permit records, he showed that the number of businesses anchor the page. The “traffic hot spots” package was an outstanding licensed in the county is below historical levels, but that entrepre- blend of small graphic elements, fact-box content, photographs and neurs do continue to start and buy businesses, if at lower levels. maps, perfectly stitched together to move readers through the story Second place--Aberdeen American News, John Papendick. concepts and down the page. Well done, with a pleasing color pallet “Olympics feature”. that made for a package that is easy on the eye rather than one that PERSONALITY PROFILE feels like unrelated elements fired like buckshot – exactly how this Judge: Steve Shirk, Managing Editor, The Kansas City Star type of story-telling form should work. First place--Laura Gonzales, Imperial Valley Press, El Centro, CA. (Continued on next page) 30 Winter 2013 Schurz Communicator KTUU-TV Sweeps 2012 Goldie awards

By BRAD HILLWIG Ross, News Director Tracy Sabo, Executive ries, including best Breaking News Story for KTUU-TV, Anchorage, AK Producer Clinton Bennett, Producers “You Could Hear It,” a tense account of a Each year the Alaska Broadcasting Ashleigh Ebert and Jordana Anderson, and house dangerously close to falling into the Association recognizes the best in Alaska Director David DeGraffenreid. Matanuska River due to devastating erosion. television and radio at the Goldie Awards Channel 2 was also awarded Goldies for Lamb was also awarded a best News Story banquet in downtown Anchorage. two different television commercials, one Goldie for the piece “Democracy Fell This year, KTUU Channel 2’s talented public-service announcement, and one pro- Short,” which detailed the public’s outrage team was on full display, as the station took motional announcement. The employees over a voting ballot shortage during a munic- home awards in journalism, commercial recognized for their work were Producers ipal election. Photojournalist Shawn Wilson production, promotion and service to the Jeff Dowd, Kim Daehnke, Barry Sowinski, collaborated with Lamb to claim a Goldie community. and Brad Hillwig; Editor Todd Dean; and Award for Best Entertainment/Comedy Channel 2 received a Goldie for Best Graphics Designer Colin Lamar. Feature for their story about Stubbs, the cat Television Newscast for “The Newshour” Reporter Jason Lamb took home four mayor in the quirky small town of Talkeetna, with Anchors Maria Downey and Mike Goldie awards in various television catego- Alaska. Finally, Lamb and Photojournalist Dan Carpenter were awarded a best News Investigative Reporting Goldie for “School SCI editorial contest Meal Nutrition,” a piece examining the nutri- tional facts behind what students are eating winners announced in after-school programs. (Continued from previous page) Carpenter also received a Goldie Award Second place--Adelle Mapilis and Peggy Second -- Garet Cobb, Bedford, IN for his News Feature “Kwethluk Children’s Dale, Imperial Valley Press, El Centro, CA Times-Mail – Race Home,” a personal tale about a Moravian DIGITAL SUCCESS STORY Honorable Mention -- Jeremy Hogan, children’s home near the village of Judge: Joe Hight, director of information Bloomington, IN Herald-Times – Long Kwethluk, Alaska, told through the eyes of and development, The Oklahoman/NewsOK. Jump one of its former residents. Honorable Mention com -- John Davis, Producer Tracy Sinclaire, Director David First place—Aberdeen American News, Abeerdeen, SD News – Loosing Face Degraffenreid, Announcer Kevin Wells, and staff. Brown County Fair Coverage Multimedia Syntax Productions took home a Live Sports Judges Comments: Wow, what an First -- Clay Jackson, Danville, KY Event Goldie Award for “Iron Dog - Live incredible effort to cover a fair! The Advocate Messenger – “Yell Like Start.” American News used traditional and innova- Turtleman” at county fair http://vimeo. KTUU also won a Service to Community tive efforts to provide the best possible cov- com/45374473 Goldie Award for “The 49th Report: A Night erage for its readers and audience. This Second -- Elizabeth Varin, Imperial Valley of Hope,” which was a special report included launching a new app for the week Press, El Centro, CA – Storm rescue of driv- addressing Alaska’s hidden suicide epidemic. of the fair that generated revenue. An er caught in flooded river Host Steve MacDonald, Producer Clinton impressive and well-planned effort! No won- Honorable Mention -- Eric Miller , Bennett, Reporter Rhonda McBride, and der that it generated nearly 740,000 page Imperial Valley Press, El Centro, CA - Craft Photojournalist Eric Sowl were the recipients views during the week. Beer of this award. Second place--Bill Strother and Carol Other Goldie recipients from KTUU Kugler, The Bloomington Herald-Times. Channel 2 by categories were. Kitchen Know-how videos using new Gaylord’s Parshall Television Commercial $500 or less HTLive page application: Division 1: “Sadler’s - Victoria On The Visual Contest for May through August second in Inland Facebook”. was judged by the photo staff at the Daily Jeff Dowd and Colin Lamar. Gaylord, MI Herald Times staff writer Television Commercial $500 or more Herald in Arlington Heights, IL: Joe Lorene Parshall won a second place Lewnard, Bill Zars and Bob Chwedyk Division 1: “Central Peninsula Hospital - award in the Explanatory Reporting cate- First in the State”. Kim Daehnke, Todd The winners were: gory in the Inland News & Feature: Dean, Kim Daehnke and Colin Lamar Press Association’s TV Public Service Announcement :60 or First -- Elizabeth Varin, Imperial Valley Newsroom Press, El Centro, CA – Storm. less, Single Entry Division I: “Cook Inlet Journalism Contest. Tribal Council - Native Youth Olympics”. Second -- Eric Miller, Imperial Valley She won for her Press, El Centro, CA – Rain on Main Barry Sowinski. story remembering TV Best Promotional Announcement :60 Honorable Mention -- John Davis, the 1937 sit-down Aberdeen, SD News - Go Pig Go or less, Single Entry Division I: “Alaska”. strike at an automo- Brad Hillwig . Honorable Mention -- Chris Howell, bile plant in Flint, Bloomington, IN Herald-Times – Horse Pull TV Best Television Newscast Division Michigan. 1:“The Newshour”. Tracy Sabo, Mike Ross, Honorable Mention -- Chris Howell, PARSHALL Parshall was also Bloomington, IN Herald-Times – Standoff Maria Downey, Clinton Bennett, Ashleigh among the Herald Times winners in the Ebert, Jordana Anderson and David Sports: 2012 Michigan Press Association Better DeGraffenreid. First -- Rich Janzaruk, Bedford, IN Newspaper Contest. Times-Mail – Track Schurz Communicator Winter 2013 31 SCHURZ COMMUNICATIONS, Antietam Cable TV American News INC. Hagerstown, Md. Aberdeen, S.D. 301-797-2130 605-225-4100 KY3-TV, Springfield, Mo. 1301 E. Douglas Road Advanced Cable Communications Associated Desert Newspaper 417-268-3000 Mishawaka, IN 46545 Coral Springs, Fl. El Centro, Calif. WAGT-TV, Augusta, Ga. 954-752-7244 760-337-3400 574-247-7237 • Fax: 574-247-7238 706-826-0026 Western Broadband Advocate-Messenger, Web Page: www.schurz.com CW Augusta, Augusta, Ga. Sun Lakes, AZ Danville, Ky WDBJ-TV Roanoke, Va. 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Schurz Communications Inc. PRST STD 813 16th Street U.S. POSTAGE PAID The Schurz Communicator is a quarterly Bedford, Ind 47421 publication for and about the people at BEDFORD, IN Schurz Communications Inc. Return Service Requested Bill Schrader, Editor Permit #385 Contributing Editors Scott Waltman, Aberdeen American News Carolyn Beurskens, Advanced Cable Communications Melissa Krupin, Advanced Cable Communications Cindy Garland, Antietam Cable TV Inc. Ernie Lopez, Associated Desert Shoppers Jeff Routh, Bedford Times-Mail Barb Ralls, Bloomington Herald-Times Robin Hart, Danville Advocate-Messenger Sara Douglas, Imperial Valley Press Susan Snyder, Hagerstown Herald-Mail Mike Moore, Jessamine Journal Brian Culp, Martinsville Reporter Debbie McGuimess, Petoskey News-Review Jeremy Speer, Gaylord Herald Times Bryan Johnson, Orbitel, Western Broadband Kevin Phillips, Rapid City Group Brian Whipkey, Somerset Daily American Tim Harmon, South Bend Tribune Scott Schurz, Winchester Sun Erika Schlup, KWCH/KSCW, Wichita, Kan. Janet Furneaux, KY3/KSPR Springfield, Mo. Brad Hillwig, KTUU-TV, Anchorage, Alaska Liz Mitchell, WASK, WKOA, WXXB, WKHY, Lafayette, Ind. Martha Graves, WDBJ-TV, Roanoke, Va. Shelley Cataldo, WSBT-TV, Mishawaka, Ind. Michelle Jewell, WSBT Radio, Mishawaka, Ind.

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