May/June 2019
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www.newsandtech.com www.newsandtech.com May/June 2019 The premier resource for insight, analysis and technology integration in newspaper and hybrid operations and production. East Coast publisher breathing new life into local advertising u BY TARA MCMEEKIN CONTRIBUTING WRITER For many local newspapers, social media — namely Facebook — Extending advertisers’ reach plays a major role. However, the social media giant is continually “We were looking for ways to jump on the Facebook bandwagon and changing its algorithms — often to the disadvantage of local advertis- help our advertisers extend their reach,” Jeanne Straus, CEO of Straus ers — and controlling which businesses its users see. This has made it News, told News & Tech. “As Facebook has changed its algorithms to increasingly difficult for newspapers and their advertisers to reap all businesses’ disadvantage, we thought Innocode could help.” the potential benefits from the platform. Established in 2011 in Norway, Innocode provides digital products Straus News, which publishes 17 local weekly newspapers in New aimed at helping newspapers secure their positions as community York, New Jersey and Pennsylvania, recently decided it was time to hubs and develop new sources of revenue through social media. do something to enable advertisers to gain better market share and Straus said she first discovered Innocode and the Local Offers prod- visibility on Facebook. uct that underpins the publisher’s ShopLocal program at an annual To accomplish that goal, the publisher launched its ShopLocal pro- National Newspaper Association convention. Local Offers provides gram in partnership with Innocode. subscription-based access to a hub of local deals and offers, and al- Local advertising continues on page 5 Richmond Times-Dispatch rolls out location- based video advertising u BY TARA MCMEEKIN CONTRIBUTING WRITER The Richmond Times-Dispatch is taking vestments to place 10 displays in its most traf- “Since we started in January, we’ve been its single-copy sales racks to the next level, ficked Fas Mart convenience store locations. getting phenomenal data,” Thomas said. launching Virginia’s first digital out-of-home “It is a TV display monitor on a newspaper video marketing solution that combines rack,” Broderick Thomas, director of VVN How it works technology with customer data. advertising, told News & Tech. “They can be The technology, underpinned by Phoenix Vi- In January, the Times-Dispatch rolled out mounted anywhere — so it doesn’t have to sion’s SiteView digital billboard technology, the Virginia Video Network, a location-based be on the rack — but putting these where we is essentially a monitor that features a data- video advertising solution, across 25 loca- already have racks is the easiest way for us to collection mechanism. tions across Richmond. VVN uses demo- get into the market.” “It’s sort of like the (Nintendo) Wii strip in graphic data to determine the best locations Thomas, who served as director of digital that it’s picking up movement,” Thomas said. to market directly to consumers at the point sales for the Times-Dispatch before the launch The displays do not collect images or vid- of purchase in high-traffic retail locations. The of VVN, said the project was a year and a half eo, so there are no privacy issues. Times-Dispatch also partnered with GPM In- in the making. The publisher first became “It picks up people within 50 feet of the interested in the technology in screen and if they engage for more than three late 2017, but when Lee Enter- seconds, the scanner is picking up data that prises took over management is based on shoulder width, facial character- of the paper for Times-Dispatch istics, etc.” Turn to parent BH Media Group in June The technology can deliver information on page 33 of 2018, the initiative stalled. age and gender, with a 90 percent accuracy With Thomas at the helm, the rate. It allows the Times-Dispatch to give its ad- for expanded project ramped up again in Oc- vertisers reporting on how many people have industry tober 2018 when the Times-Dis- seen their ads and some information about patch ordered a total of 50 mon- who those people are. coverage itors for its single-copy racks. Richmond continues on page 6 News & Tech May/June 2019 u 1 www.newsandtech.com — Let’s write the future. 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The key to the future of your printing business lies with ABB. www.abb.com/printing 2 t May/June 2019 News & Tech ABB-Ad_Newsandtech_228x276_a.indd 1 21.07.2017 07:51:57 uVendor News Hearst to use Dart distribution tech Hearst Newspapers will use Dart, Publishers Circulation Fulfillment’s last San Antonio Express, Albany Times Union and all newspapers in the Hearst mile delivery and distribution fulfillment software platform, PCF announced. Connecticut Media Group: the New Haven Register, Connecticut Post, Green- Dart’s solution includes service management tools, route management wich Time, Stamford Advocate and Norwalk Hour, according to PCF. tools, daily route book production and delivery reports, automated recovery “Hearst joins Cox Media Group and Gannett as the latest multi-publication dispatch, delivery verification, complaint management and carrier compensa- client to capitalize on Dart’s suite of solutions to efficiently view, maintain and tion tools. optimize their footprint for a sustainable and scalable last mile distribution Work is underway to set up Dart for a phased implementation in distribution model,” said Michael Giordana, executive vice president-strategic business operations across a large segment of Hearst, including the Houston Chronicle, integration. Acorn Web Offset opts for Lithoman press from manroland Goss Acorn Web Offset, a medium-sized printing company in Normanton, manroland Goss web systems, with all inline control systems for cut-off, dy- U.K., is getting a new Lithoman from manroland Goss, according to a news namic cut-off, color and ink density, according to the company. The automa- release from manroland Goss. The Lithoman will replace one of two existing tion package is complemented with QuickStart and QuickStopp features for Rotoman 16-page commercial presses. frequent job changes. Acorn Web Offset mainly produces magazines, brochures and catalogs and “We are proud of the futureproof concept we have developed together with specializes in A4 and A5 printing. our long-term partner Acorn Web. We are looking forward to supporting this Acorn Web and manroland Goss web systems have been partners for over 20 years. extraordinary printer for another 20 years at least,” says a statement from Diet- The Lithoman, with four printing units and an automatically adjustable mar Dotterweich, deputy vice president sales of manroland Goss web systems, folder, will be equipped with the highest level of automation features from and John Ellis, managing director of manroland web systems UK. New WE-Druck press equipped with QIPC automation Press manufacturer Koenig & Bauer has entered into a partnership with and is to become the heart of the plant. "We have decided to equip our press Dutch company Q.I. Press Controls and presses from the German manufac- with QIPC systems because this will further increase the degree of automa- turer are often equipped with QIPC automation. This is the case with a new tion of our press," says Margit Schweizer, at WE-Druck. "The fact that the Commander CL from Koenig & Bauer that will be put into operation by WE- systems can be fully integrated into our new press and that QIPC is Koenig & Druck, a printing company in Oldenburg, Germany. Bauer's standard supplier also plays an important role.” WE-Druck invested in the new press at the end of 2018 and the press will The Commander CL from Koenig & Bauer will be equipped with the mRC- be put into operation in the summer of 2019. 3D system (6 cameras) for color register, the mRC-3D system (2x 6 cameras) The new press in Oldenburg is part of a modernization of the plant, which for cut-off control and the IDS-3D system (6 cameras) for color control. produces 1.5 million newspapers and 7 million other supplements per week, Dumont subsidiary buys Commander CL from Koenig & Bauer Halle, Germany-based DuMont subsidiary MZ Druckereigesellschaft is of 2019. Since the initial market launch just a few years ago, Koenig & Bauer buying a Commander CL from Koenig & Bauer, continuing a partnership that has now sold 27 presses of this type to users in Germany, France, China and has lasted for more than 180 years, according to Koenig & Bauer. the U.S., and it is currently the most frequently ordered newspaper press, It is a little over two years ago since the company’s last investment, also according to Koenig & Bauer. a Commander CL. “Our current press offers all the essential prerequisites Alongside the Mitteldeutsche Zeitung, with a circulation of almost for success: A high level of automation, reliability, exceptional flexibility 200,000 copies, the 115 employees at MZ produce advertising supplements, and fast makeready. It was clear that we would continue along the chosen brochures, booklets and other print products in the Rhine and half-Rhine road with Koenig & Bauer at our side,” says MZ Managing Director Bernd formats. Other activities include extensive mailing and logistics services.