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The Legend of Camel Bells #76 • volume 14, issue 6 • 2018 www.inparkmagazine.com The Legend of Camel Bells ACE technology and a Thea Award 骆驼传奇; ACE技术与Thea IAAPA 2018 Cartoon Network The Zoovolution A look at the highlights, news and New IP for the Zoos and aquariums trends from the 2018 IAAPA Expo LBE marketplace rely on public support inparkmagazine.com Niche is nice, but When VR really works broader is better Judith Rubin, Martin Palicki, IPM editor IPM publisher ompared to the film and TV industry that predates re we missing the point about VR? It’s easy to get Cit, themed entertainment has traditionally been small, Acaught up in the noise around this presentation compact and laser-focused on a few big theme park clients. technology. Virtual Reality carries a lot of baggage between the jaded skeptics (including yours truly) who saw it come But visiting Orlando’s IAAPA Expo last month made it and go in the 1990s, the hype, and the headset wars. But at clear that the industry is growing – evidenced not only by the 2018 IAAPA Expo in Orlando, there were some truly the expanded and still sold out exhibit floor but also by the effective presentations, even transcendent. reach of the market. Large theme parks are not the only customers seeking themed entertainment’s expertise. As a media delivery tool, the VR headset needs to be so good that it makes the headset go away, freeing the end user It’s a story we at InPark have been telling for some to dive into the experience. At IAAPA Orlando, we saw this time now. Technologies advance and innovations drive starting to happen. Some exhibitor setups were successful down cost. What was once only available for big-budget to the point that the headset became something like a portal players becomes accessible to many. Six Flags’ JUSTICE to another world. LEAGUE™ dark rides provide a prime example. VR is also being used as a pre-visualization tool, and some It’s not only smaller parks that are turning to themed IAAPA exhibitors used VR previz to demonstrate and entertainment. Around the world, FECs are finding the market immersive theater installations and concepts. They value of story-based experiences. Major brands like Hasbro succeeded in ways they had not anticipated. Customers and Cartoon Network are turning to our people to help wanted to buy the previz experience itself; it was so them create destinations for their IP. Retailers are using good, it made the theater go away! Another wakeup. The themed entertainment to lure consumers away from online buyers were looking for unique, affordable, media-based shopping. experiences – the promise of VR - and they knew when they’d found them, even if the exhibitors themselves didn’t As an industry, themed entertainment has been discovered quite know what they had. and opportunities are now popping up in new places. The smartest folks will be adapting their products and services These breakthroughs serve as a reminder that great to meet the needs of the industry’s expanding customer experiences are written on technology that has been made base. As your industry publication, we will be here to transparent. help chart the course and continue to write about themed entertainment’s success stories. team & contributors Joe Kleiman is News Editor for the PUBLISHER CONTRIBUTORS InPark website. He has 25+ years Martin Palicki Mira Cohen management experience: in tourism, Maris Ensing EDITOR Rona Gindin museums and attractions, in the giant Judith Rubin screen industries and as a zookeeper. CONTRIBUTING EDITORS Joe Kleiman, News Editor Jim Ogul, COVER: The Legend of Camel Bells will receive a Thea World’s Fair Editor Award this year. The show is a spectacular blend of live DESIGN actors, rotating sets, and dazzling special effects. Martin Palicki Full story p. 10 3 inparkmagazine.com inparkmagazine.com JOB # / NAME: 6300 TEA 2015 Marketing Materials (5691_5698) DESCRIPTION: TEA Member Join Today Ad VERSION: Concept 1 Revision 1 – FINAL DATE: 3/27/15 AD SIZE: 8.5” x 11” Become a TEA Member The Themed Entertainment Association is an international association with over 1700 member companies in 52 countries worldwide representing the top creators in the themed entertainment industry. SATE Conference Member Mixer Thea Awards Gala Annual Members Meeting TEA Member Benefits Include: • Online member profile – making you visible to the international attractions community • Global membership directory – giving you access to all your TEA colleagues • TEA Connect – bringing TEA news to your inbox • Global calendar – find TEA events and mixers to attend • Special Members Only Activities • Exclusive Behind the Scenes Tours GO ONLINE TO JOIN TODAY AT teaconnect.org For more information, call 818.843.8497 or email [email protected] 150 E. Olive Ave., Suite 306 • Burbank, CA 91502 • USA tel. +1.818.843.8497 • fax. +1.818.843.8477 inparkmagazine.com FOUR COLOR PROCESS The colors shown on this page are not accurate representations of PANTONE, MADEIRA, FUFU, JUNHUEI or PARIS color standards. Whatever process or materials you use, please match your colors to the PANTONE, MADEIRA, FUFU, JUNHUEI or PARIS numbers indicated on this page. JOB # / NAME: 6300 TEA 2015 Marketing Materials (5691_5698) DESCRIPTION: TEA Member Join Today Ad VERSION: Concept 1 Revision 1 – FINAL DATE: 3/27/15 AD SIZE: 8.5” x 11” Become a TEA Member #76 • volume 14, issue 6 The zoovolution When maker culture met the LBE 6 Bolstering public opinion in critical times 44 Two Bit Circus introduces its Micro-Amuseument by Joe Kleiman Park • by Joe Kleiman Legends, camels and ACE The future is now ACE provides audiovisual design to “The Next gen AV systems using facial recognition 10 48 Legend of Camel Bells,” named to receive a controlled media delivery • InPark interviews Maris Ensing COVER FEATURE prestigious TEA Thea Award • by Judith Rubin 2020 vision WWA 2018 In the world of world’s fairs, Dubai 2020 moves The Themed Entertainment Association is an 23 54 Annual show highlights how waterpark markets forward, Osaka hosts in 2025 and others gear are diverse & strong • by Martin Palicki international association with over 1700 member up for the future • by Jim Ogul IAAPA Expo 2018 roundup Building a cartoon network companies in 52 countries worldwide representing A special section devoted to the industry’s Cartoon Network invites its fan base onto LBE 26 56 the top creators in the themed entertainment industry. biggest week • Rona Gindin, Joe Kleiman, platforms, inaugural hospitality venture opens Martin Palicki, & Judith Rubin summer 2019 • by Judith Rubin Time for a change 27 News from the IAAPA Orlando floor 60 Catching up with Karen Staley and Jeff Lichtenberg • by Martin Palicki On-brand museums 31 Oceaneering’s trackless vehicles become 63 Children’s museums do business with IP-based self-driving as well traveling exhibits • by Mira Cohen SATE Conference Member Mixer Thea Awards Gala Annual Members Meeting HollandWorld Redux 2018 EAS attendees were treated to TEA Member Benefits Include: 35 Sally Corp. helps bring Big Bird and friends 66 to PortAventura dark ride new details about the highly anticipated Amsterdam park • by Martin Palicki • Online member profile – making you visible to the international attractions community 40 Roland Mark & Tom Mehrmann discuss • Global membership directory – giving you access to all your TEA colleagues bridging the cultural divide during IAAPA Legends panel • TEA Connect – bringing TEA news to your inbox • Global calendar – find TEA events and mixers to attend InPark Magazine (ISSN 1553-1767) is published five times a year by Martin Chronicles Publishing, • Special Members Only Activities LLC. 2349 E Ohio Ave. Milwaukee, WI 53207, USA. Shipping address: 2349 E Ohio Ave. Milwaukee, WI 53207, USA. Phone: +1-262-412-7107. Printing by Johnson Press of America. advertisers • Exclusive Behind the Scenes Tours Contents © 2019 InPark Magazine. All rights reserved. Nothing in the magazine may be reproduced or used in any manner without the prior written permission of the magazine. InPark Magazine is not responsible for unsolicited manuscripts, photographs or illustrations. Such ACE 62 RavenSun 43 material must be accompanied by a self-adressed and stamped envelope to be returned. Postmaster: Send address changes to InPark Magazine 2349 E Ohio Ave. Milwaukee, WI 53207, Brainsalt 39 Seasonal Ent. Src. 51 USA. Subscriptions are available annually for $45 per year ($70 international). Christie 2 & 67 TechFulcrum 55 GO ONLINE TO JOIN TODAY AT Opinions expressed in editorial matter are not necessarily those of InPark Magazine or its publishers, Martin Chronicles Publishing, LLC. Dynamic Attractions 22, 52-53 Themed Ent. Assoc. 4 teaconnect.org Mad Systems 47 Vekoma back cover For more information, call 818.843.8497 or email [email protected] 150 E. Olive Ave., Suite 306 • Burbank, CA 91502 • USA tel. +1.818.843.8497 • fax. +1.818.843.8477 5 inparkmagazine.com inparkmagazine.com FOUR COLOR PROCESS The colors shown on this page are not accurate representations of PANTONE, MADEIRA, FUFU, JUNHUEI or PARIS color standards. Whatever process or materials you use, please match your colors to the PANTONE, MADEIRA, FUFU, JUNHUEI or PARIS numbers indicated on this page. The zoovolution Bolstering public opinion in critical times By Joe Kleiman InPark’s zoo specialist Joe Kleiman reports from the session “Tales from the Field: How Zoos and Aquariums can Bolster Public Opinion,” which took place November 12, 2018 during the IAAPA Attractions Expo in Orlando, Florida. n 2016, the travel booking website TripAdvisor One of the priorities laid out by the committee is that Imade the decision to drop animal attractions that it IAAPA members that showcase animals should be determined did not meet its standards of animal welfare. advocating on behalf of animal welfare – not just wildlife, This was the latest impact to an industry already affected but animals in human care as well.
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