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Attractions Management Issue 2 2014 Attractionswww.attractionsmanagement.com VOL 19 Q2 2014 www.simworx.com Attractionswww.attractionsmanagement.com VOL 19 Q2 2014 Mario Mamon IAAPA’s chair on Appliance his theme park in of science the Philippines Blueprint Entertainment set for expansion MoMath Fall in love with maths Wet 'n' Wild Sydney site on Starry skies target for a million visitors a season Fiske Planetarium gets a major upgrade For full functionality please view in Adobe Reader JEFFON THE COVER BEZOS Amazon founder and principle donor to MOHAI’s Bezos Center for Innovation Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag THEME PARKS | SCIENCE CENTRES | ZOOS & AQUARIUMS | MUSEUMS & HERITAGE | TECHNOLOGY | DESTINATIONS | EXPOS | WATERPARKS | VISITOR ATTRACTIONS | GALLERIES | ENTERTAINMENT Click here to subscribe to the print edition www.attractionsmanagement.com/subs nWave Pictures Distribution PRESENTS MAY 2014 Directed by Ben Stassen & Jeremy Degruson AMERICAS INTERNATIONAL Janine Baker Goedele Gillis +1 818-565-1101 +32 2-347-63-19 [email protected] [email protected] NEW N A O T 4D T I WATCH TRAILER AT T R A C /nWavePictures TheHouseOfMagic.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave ©2014 nWave Pictures SA/NV – All Rights Reserved | nWave® is a registered trademark of nWave Pictures SA/NV. Discover nWave’s New Action-Packed Thrill Ride! NEWE R I D A Red Star film An nWave Pictures Distribution release WATCH TRAILER AT DinoSafari.nWave.com /nWavePictures [email protected] | nWave.com | /nWavePicturesDistribution | /nWave ©2014 nWave Pictures SA/NV – All Rights Reserved | ©2014 Red Star Films Ltd. – All Rights Reserved nWave® is a registered trademark of nWave Pictures SA/NV. Discover nWave’s New Action-Packed Thrill Ride! NEWE R I D A Red Star film WATCH TRAILER AT An nWave Pictures Distribution release /nWavePictures WildWestMineRide.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave ©2014 nWave Pictures SA/NV – All Rights Reserved | ©2014 Red Star Films Ltd. – All Rights Reserved nWave® is a registered trademark of nWave Pictures SA/NV. blog.attractionsmanagement.com THE NEW PHILANTHROPISTS The majority of visitor attractions rely in part on donations to meet the cost of investment, so wooing benefactors and donors is part of the process. As more tech millionaires are made, will attractions which focus on tech-related topics find it easier to fundraise? he leisure and attractions industries have always Money from tech is driving many developments and caught the eye of the rich and famous. It’s no skewing the attractions sector towards technology, with coincidence that musicians and film stars invest Google one of the most prominent donors. On page 36 we T in restaurants, build hotels and buy ski resorts look at MoMath – the Museum of Mathematics in New York and Caribbean islands or that philanthropists have sunk City, which had a US$2m donation from the internet giant. parts of their fortunes into building some of the world’s Each year, through its charitable arm, Google Giving, the most incredible museums and galleries as legacies. company donates US$100m (E72.4m, £59.6m) in grants, As times change, people acquire their wealth by different as well as 50,000 hours support and $1bn (E724m, means and their passions – to an extent – define the kinds £596m) in product to good causes, making it a significant of attractions which get force in third sector fund- built. This is particularly the ing and attractions are in the case in the US, where huge Tech is hot and as the growing front line to benefit. wealth resides with a small number of tech millionaires These days, in addition to elite – The One Percent. philanthropy, there’s a broader The Victorians explored, turn their thoughts to than ever range of routes by hunted, researched and philanthropy, tech-related which attractions come into catalogued the world as attactions will prosper existence, from crowd fund- never before, so philan- ing sources like Kickstarter to thropic collections from corporatelands and everything this era are heavy on the in between. Fittingly – in this taxidermy. They were great art lovers, so we have galleries age of the cult of personality – we even have attractions filled with amazing paintings and portraits. which focus on a celebrity: football star Christiano Ronaldo In this issue we look at the new philanthropists – the has opened a museum dedicated to himself on his home people influencing the direction in which the industry island of Madeira, Portugal as a gift to fans, for example. develops by their choice of funding and their passions. But tech is hot and the emerging tech elite have shown The first – the newly opened Bezos Centre for intent to do good with their money, so donations from Innovation at the Museum of History and Industry in this source will continue to have an impact. When you Seattle, Washington State, US – is featured on page 30. consider that the Facebook flotation alone created 1,000 The attraction, part-funded by Amazon’s Jeff Bezos and dollar millionaires, it’s clear the money’s there, meaning his wife MacKenzie, includes content which shares and cel- we’re likely to see more tech-related attractions receiving ebrates Seattle’s entrepreneurial achievements: the city is funding as the new philanthropists hit their stride. home to a significant number of successful corporations, from Boeing to Microsoft – and Amazon of course. Liz Terry, editor, twitter: @elizterry Tel: +44 (0)1462 431385 leisuremedia.com @attractionsmag [email protected] AM 2 2014 ©cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p24 IAAPA chair Mario Mamon Q p44 Fiske Planetarium’s director Douglas Duncan describes the recent full dome upgrade © DANIEL SHEEHAN 2011 SHEEHAN DANIEL © Q p30 MOHAI’s executive director, Andrew Garfield, talks about Seattle’s Museum of History & Industry’s newly opened Bezos Center for Innovation ISSUE 2 2014 28 Show preview: 40 Museums: Asian Attractions Expo Olympic Movement 07 Editor’s letter Beijing will be host to the largest Director Francis Gabet describes how 12 Theme park news Asian Attractions Event to date, The Olympic Museum’s extensive with 3,500 visitors expected refurbishment reflects the excitement 13 Museum and gallery news and diveristy of the modern Games 14 Waterpark news 30 Museums: 16 Attractions news MOHAI 44 Planetariums: MOHAI’s executive director, Starry skies 18 Science centre news Leonard Garfield, talks about The newly upgraded Fiske Planetarium in 20 Zoo news the Seattle museum’s new Bezos Boulder, Colorado now boasts the highest 22 Heritage news Center for Innovation, named after specification full dome theatre in the US. Amazon founder Jeff Bezos Director Douglas Duncan tells us more 24 Profile Mario Mamon 34 Science centres 48 Museums: The current chair of IAAPA talks about Appliance of science Beautiful minds his role with the organisation, doubling Andreas Waschk and Mike Boris The founders of MoMath, the New York the size of family theme park Enchanted explain how they made Blueprint Museum of Mathematics, tell us how Kingdom in the Philippines and the Entertainment into Europe’s largest they’re on a mission to get ordinary devastation of Super Typhoon Haiyan private science centre operator people to fall in love with maths 8 Read Attractions Management online attractionsmanagement.com/digital AM 2 2014 ©Cybertrek 2014 ATTRACTIONS MANAGEMENT ISSUE 2 2014 Q p34 Science centre operator Blueprint Entertainments’ Andreas Waschk and Mike Boris Q p74 The newly opened Wet ‘n’ Wild Sydney Q p48 The New York Museum of Mathematics Q p78 Monterey Bay Aquarium is among the attractions now using mobile web stores 54 World expos: 74 Waterparks Digital magazine: Brave new world Wet’n’Wild See Attractions Management online: Christian Lachel considers how world Wet’n’Wild Sydney has welcomed attractionsmanagement.com/digital expos can raise global awareness a million visitors through its gates News and jobs: about what matters for the planet since opening in December. Managing For the latest attractions jobs and industry director Chris Warhurst tells us why news, visit www.attractionsmanagement.com or sign up for the weekly ezine 58 3D/4D/5D: www.attractionsmanagement.com/ezine IMERSA 78 Ticketing: A review of the fifth annual IMERSA Convenience store Attractions-kit.net Find suppliers 24/7 using Attractions conference held in Denver, Colorado Gateway’s Liesel Tarquini explains Management’s dedicated search how mobile web stores can help engine: www.attractions-kit.net 64 Show preview: generate additional revenue Subscribe: Ecsite 2014 for attractions operators Be a part of the bigger picture and A look ahead to this year’s subscribe to Attractions Management. conference for science centres 82 Attractions-kit To sign up, call: +44 (0)1462 471915 Product focus or visit www.leisuresubs.com 66 Multimedia and AV: The latest products for the industry Web gallery: Multi story For suppliers of products and A round up of some of the latest 84 Web gallery services in the worldwide attractions multimedia and AV projects A source of attractions services industry, turn to page 84 AM 2 2014 ©Cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... 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