MobileMobile VoIPVoIP forfor DifferentiatedDifferentiated OperatorOperator ServicesServices

MWCMWC 20082008

11-14 February 2008

© 2008 , Inc. All rights reserved. Cisco Confidential 1 and Flat-Rate Plans Driving Significant Usage

© 2008 Cisco Systems, Inc. All rights reserved. 2 VoIP Global Usage

User Statistics

3 Months Average (%) s er

s 35% 30.8% U e

t 30% et

n 25% r e si e h t 20% t n I g 15% l n a i

t 10% b 3.3% o si l 5% 0.7% 0.1% 1.2% vi

G 0% f

% o e e e h p g a a ject rM o e sky n r Jaj P vo o Pe izm (Source: Alexa.com, Oct. 2007; G 3 months avg of Aug - Oct 2007)

VoIP on Mobile may shape up as next battlefield for operator revenues

© 2008 Cisco Systems, Inc. All rights reserved. 3 Cisco IP NGN Vision Leading Enabler for IP Applications

The Cisco IP NGN architecture is a fundamental infrastructure for applications innovation to enable Service Providers to offer profitable services to their business and consumer subscribers.

Intelligent Networking

© 2008 Cisco Systems, Inc. All rights reserved. 4 for Mobile Cisco IP Next Generation Network Innovation

Cisco PGW 2200 Circuit-Switched Network IP Network

SkypePhone PLMN Cisco (embedded iSkoot client) MSC Cisco IP NGN AS5000 SIP SS7 MGCP

TDM bearer VoIP bearer

Presence / Buddy List (Mobile Data Network) iSkoot Application (iSkoot client installed)

ƒ iSkoot client – download to or embedded on SkypePhone ƒ Network-based Mobile Skype Gateway solution – Cisco PGW 2200 Softswitch, Cisco AS5000 Series media gateways, and iSkoot application server ƒ Leverages operators’ existing circuit-switched voice network infrastructure ƒ Mobile subscribers extend their “Friends and Family” network to include any online Skype contact on any connected device © 2008 Cisco Systems, Inc. All rights reserved. 5 iSkoot

ƒ Full-featured mobile Skype application that uses the voice channel to deliver: Mobility: Stay connected with members of your IM community anytime, anywhere Inbound and Outbound Internet Calling capabilities: Skype-to-Skype and SkypeOut™ Instantaneous Live Chat Presence: Manage your online status and check the availability of colleagues, friends and family NO dependency on WiFi and Hotspots The highest Mobile VoIP voice quality

ƒ Tailored for a wide variety of mobile handsets on native platforms UIQ3 Symbian Palm Blackberry Windows Mobile J2ME

© 2008 Cisco Systems, Inc. All rights reserved. 6 User Features

ƒ Login Existing account ƒ Mobile Originated Calling Allows users to make a call to any online contact ƒ Mobile Terminated Calling Allows users to receive a call from any online contact ƒ Presence Set your own status (Online, Away, Not Available) See buddy status Add and Remove Buddy ƒ Chat Chat Notification Chat Templates Edit Templates Emoticons ƒ Quick Search Search for a buddy just by typing without the need to scroll

© 2008 Cisco Systems, Inc. All rights reserved. 7 Mobile Operator Benefits

ƒ Bridges internet Skype users to mobile phones on switched voice network

ƒ Leverages operators’ existing voice services infrastructure, billing, NMS

ƒ Brings innovative features to mobile phones, e.g., presence, buddy lists

ƒ Offset decline in mobile voice revenues with Operator- branded mobile VoIP

© 2008 Cisco Systems, Inc. All rights reserved. 8 © 2008 Cisco Systems, Inc. All rights reserved. 9