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Gobrands, Inc GoBrands, Inc. FKA: GoPuff, Inc., the company provides a delivery service for daily essentials including food, alcohol, pet supplies, and more. • Address: 537 N 3rd Street, , Philadelphia, PA, 19123 • Geographic Region: Philadelphia Metro • Industry: Consumer Products and Services, IT Services • SIC Codes: 7375 - Information Retrieval Services • NAICS Codes: 519130 - Internet Publishing and Broadcasting and Web Search Portals • Legal Counsel: McKennon Shelton & Henn LLP • Company Website: gopuff.com Key Management Investors • Burke, Josh - CFO • Accel Partners & Co Inc • DiOrio, Jonathan - Chief Business Officer • Adage Capital Management L.P. • Wong, Jocelyn - Chief Customer Officer • Anthos Capital, L.P. • Gola, Yakir - Co-Founder, Co-CEO • Atreides • Ilishayev, Rafael - Co-Founder, Co-CEO • Baillie Gifford & Co • Collins, Tim - SVP, Operations • Blackstone Group LP • Singh, Rekha - VP, Engineering • D1 Capital Partners • Eldridge Industries, LLC • Fidelity Management & Research Company • Guggenheim Partners, LLC • Hedosophia • Luxor Capital • MSD Capital LP • Reinvent Capital • SoftBank Vision Fund • Undisclosed Investor [email protected] www.primeunicornindex.com (646) 429-0949 Investment Data Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 07/16/2021 $1,000.00 $13,840,874,554 35,627,311 $388.49 Preferred Price Per Share: $388.49 Participating Preferred Cap: - Round: Series E or Greater Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 03/23/2021 $1,150.00 $8,140,534,262 32,599,000 $249.72 Preferred Price Per Share: $249.72 Participating Preferred Cap: - Round: Series E or Greater Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 10/08/2020 $380.00 $3,657,261,734 27,181,129 $134.55 Preferred Price Per Share: $134.55 Participating Preferred Cap: - Round: Series E or Greater Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 08/01/2019 $662.76 $2,177,822,674 26,197,486 $83.13 Preferred Price Per Share: $83.13 Participating Preferred Cap: - [email protected] www.primeunicornindex.com (646) 429-0949 Round: Series E or Greater Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 09/19/2018 $108.50 $1,104,317,626 16,920,129 $65.27 Preferred Price Per Share: $65.27 Participating Preferred Cap: - Round: Series D Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 01/08/2018 $17.50 $265,057,535 14,964,349 $17.71 Preferred Price Per Share: $17.71 Participating Preferred Cap: - Round: Series C Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 11/20/2017 $25.00 $204,725,061 12,713,947 $16.10 Preferred Price Per Share: $16.10 Participating Preferred Cap: - Round: Series C Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Senior Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - [email protected] www.primeunicornindex.com (646) 429-0949 Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 12/12/2016 $5.20 $59,056,699 9,552,854 $6.18 Preferred Price Per Share: $6.18 Participating Preferred Cap: - Round: Series B Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Pari Passu Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 06/01/2016 $5.00 $35,323,530 8,563,280 $4.13 Preferred Price Per Share: $4.13 Participating Preferred Cap: - Round: Series A Anti-Dilution: Weighted Average Direction: Up Round Redemption: No Liquidation Preference: Not Applicable Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - Date Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 06/26/2015 $3.25 $21,411,765 7,137,255 $3.00 Preferred Price Per Share: $3.00 Participating Preferred Cap: - Round: Series A Anti-Dilution: Weighted Average Direction: Not Applicable Redemption: No Liquidation Preference: Not Applicable Cumulative Dividends: No Liquidation Multiple: 0 - 1x Dividend Rate: - Stock Type: Conventional Convertible Reorganization: No Capped Participation: No Pay to Play: No Pay to Play Penalties: - [email protected] www.primeunicornindex.com (646) 429-0949 Price Per Share With Valuation Valuation Preferred PPS Common PPS 13.8 Billion $388.49 12.5 Billion $349.64 11.1 Billion $310.79 9.69 Billion $271.94 8.3 Billion $233.09 6.92 Billion $194.25 PPS 5.54 Billion $155.40 Valuation 4.15 Billion $116.55 2.77 Billion $77.70 1.38 Billion $38.85 0 $0.00 06/26/2015 02/26/2016 10/29/2016 07/02/2017 03/05/2018 11/05/2018 07/09/2019 03/11/2020 11/12/2020 07/16/2021 [email protected] www.primeunicornindex.com (646) 429-0949 Valuation Preferred PPS Date Valuation Date PPS 06/26/2015 $21,411,765.00 06/26/2015 $3.00 06/01/2016 $35,323,530.00 06/01/2016 $4.13 12/12/2016 $59,056,699.00 12/12/2016 $6.18 11/20/2017 $204,725,061.00 11/20/2017 $16.10 01/08/2018 $265,057,535.00 01/08/2018 $17.71 09/19/2018 $1,104,317,626.00 09/19/2018 $65.27 08/01/2019 $2,177,822,674.00 08/01/2019 $83.13 10/08/2020 $3,657,261,734.00 10/08/2020 $134.55 03/23/2021 $8,140,534,262.00 03/23/2021 $249.72 07/16/2021 $13,840,874,554.00 07/16/2021 $388.49 [email protected] www.primeunicornindex.com (646) 429-0949 Prime Unicorn Index Prime Unicorn Index Preferred PPS 838 $388.4 754 $349.6 670 $310.7 587 $271.9 503 $233.0 419 $194.2 Index Values Index 335 $155.4 251 $116.5 Share Price Per Preferred 168 $77.70 84 $38.85 0 $0.00 Apr 2014 2015 Feb Dec 2015 Oct 2016 2017 Aug 2018 Jun Mar 2019 2020 Jan 2020 Nov Sep 2021 [email protected] www.primeunicornindex.com (646) 429-0949 What Do The Deal Terms Mean? Preferred Stock: A class of capital stock that may pay dividends at a specified rate and that has priority over common stock in the payment of dividends and the liquidation of assets. Many venture capital funds use preferred stock as their investment vehicle. This preferred stock is convertible into common stock. Dividends: The payments designated by the Board of Directors to be distributed among the shares outstanding. The type of share determines the amount. On preferred shares, it is generally a fixed amount. With common shares, the dividend can be omitted if the Directors decide to invest the money in a capital expenditure or if the business is slumping. If the dividend is paid, the amount varies depending on the amount of cash on hand. There are several types of dividends: Cumulative—Missed dividend payments that continue to accrue. Non-cumulative—Missed dividend payments that do not accrue. Liquidation Preference/Multiple: The amount per share that a holder of a given series of Preferred Stock will receive prior to distribution of amounts to holders of other series of Preferred Stock or Common Stock. This is usually designated as a multiple of the Issue Price, for example 2X or 3X, and there may be multiple layers of Liquidation Preferences as different groups of investors buy shares in different series. For example, holders of Series B Preferred Stock may be entitled to receive 3X their Issue Price, and then if any money is left, holders of Series A Preferred Stock may be entitled to receive 2X their Issue Price and then holders of Common Stock receive whatever is left. The trigger for the payment of the Liquidation Preference is typically a sale or liquidation of the company, such as a merger or sale of assets. Conventional Convertible Preferred Stock: A type of preferred stock that can also be referred to as Non-Participating Preferred Stock. This preferred stock typically receives a liquidation preference prior to the common stock, and does not participate on an as if converted basis with common stock in any remaining proceeds of a defined liquidation event.
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