Toward an Empirical Analysis of Hate Speech in Commercial Talk Radio
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HARVARD JOURNAL OF HISPANIC POLICY VOLUME 25, 2012-2013 AN HKS STUDENT PUBLICATION www.harvardhispanic.org Twitter: @HarvardHispanic STAFF LIST 2012-2013 Octavio González Editor-In-Chief Printed on responsibly harvested, Dante Pérez agency-certified paper containing 50% Marcos Valdez post-consumer recycle content Managing Editors Cynthia Thaler Associate Publisher for Board Relations Donations provided in support of the Monica Garcia Associate Publisher for Marketing and journal are tax deductible as a non- Distribution profit gift under Harvard University’s Senior Editor for Web Content IRS 501 (c) (3) status. Contributions should specify “for use only by the Juan Salazar Harvard Journal of Hispanic Policy” in Stephanie Oviedo Senior Editors for Articles and Features order to facilitate the required account- ing procedures. 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Ramos 35 Borderlands: U.S.-Mexican Border Policy in Pictures by Maria Davydenko FEATURED ARTICLES 49 When English Is Not Enough: Escamilla v. Cuello by Donathan L. Brown 69 Toward an Empirical Analysis of Hate Speech on Commercial Talk Radio by Chon A. Noriega and Francisco Javier Iribarren Harvard Journal of Hispanic Policy | Volume 25 | 2013 ■ v CONTENTS FORMER EDITORS 97 The Importance of Preparing Teachers to Educate Vulnerable Populations by Blanchi Roblero BOOK REVIEWS 118 The Search for Kitsch: A Review of The Riddle of Cantinflas: Essays on Hispanic Popular Culture by Ilan Stavans Reviewed by Jesus Davila 121 Self-Reflection and Discovery: A Review of Mi Voz, Mi Vida: Latino College Students Tell Their Life Stories Edited by Andrew Garrod, Robert Kilkenny, and Christina Gómez Reviewed by Anthony R. Jimenez, President and CEO, MicroTech ART CONTENT 26 A Struggle for Every Generation by Daniel González 29 Justice Has No Borders by Henry A. J. Ramos 33 Infusion 34 Freedom Battle by Ray Rosario 68 El Soldado by Eric J. Garcia 117 Materia Prima by Antonio Pazaran vi ■ FEATURE ARTICLE TOWARD AN EMPIRICAL ANALYSIS OF HATE SPEECH ON COMMERCIAL TALK RADIO by Chon A. Noriega and Francisco Javier Iribarren Chon A. Noriega is professor of Cinema and Media Studies at the University of California, Los Angeles, where he is also director of the Chicano Studies Research Center. He is the author of Shot in America: Television, the State, and the Rise of Chicano Cin- ema and a coauthor of Phantom Sightings: Art After The Chicano Movement and L.A. Xicano. He is currently completing a book-length study of Puerto Rican multimedia art- ist Raphael Montañez Ortiz and a longitudinal study of online and social media strate- gies among nearly 180 art museums in the United States. Noriega has edited anthologies on Latino, Mexican, and Latin American cinema, as well as the collected works of Car- melita Tropicana and Harry Gamboa Jr. Since 1996, he has been the editor of Aztlán: A Journal of Chicano Studies. He is the editor of three book series as well as the Chicano Cinema & Media Arts DVD series. Francisco Javier Iribarren is the assistant director of the UCLA Chicano Studies Research Center. He also teaches in the Department of Social Welfare and serves FEATURE ARTICLE | NORIEGA AND IRIBARREN in the Spanish Speaking Psychosocial Introduction Clinic at UCLA. Iribarren is a coauthor of “Salivary Biomarkers in Psychobiological he considerable and often heat- ed debate over hate speech has Medicine,” published in Bioinformation, produced numerous reports, and “A Family Intervention to Reduce Tarticles, and books. These studies have Sexual Risk Behavior, Substance Use, and looked at the issue from a number of Delinquency Among Newly Homeless disciplinary perspectives, including Youth,” published in the Journal of Ado- those of journalism, law, linguistics, lescent Health. He was recently named economics, history, and philosophy chair of the Community Engagement (Butler 1997; Cortese 2006; Dharma- Subcommittee for the Clinical and Trans- pala and McAdams 2003; Kellow and lational Science Institute Working Group Steeves 1998; Lendman 2006; Lewis 2007; Meddaugh and Kay 2009; Neiw- on Global Informed Consent at UCLA. ert 2009; O’Connor 2008; Slagle 2009; Tolmach Lakoff 2001). These studies offer valuable theoretical, concep- Abstract tual, interpretive, and descriptive in- This pilot study uses qualitative con- sights into hate speech, but they often tent analysis to examine hate speech rest upon unsubstantiated empirical that targets vulnerable groups, in- premises about the phenomenon it- cluding ethnic, racial, religious, and/ self. To date, there is limited research or sexual minorities, in commercial on hate speech using scientific ap- broadcasting. The study quantifies a proaches to medium, content, and i recurring rhetorical pattern for target- impact. The main goal of this pilot ing specific vulnerable groups through study is to develop a sound, replicable the systematic use of unsubstantiated methodology for qualitative content claims, divisive language, and nativist analysis that can be used to examine code words. For example, Latino im- hate speech that targets vulnerable migrants were often coded as crimi- groups, including ethnic, racial, re- nals and then linked to social institu- ligious, and/or sexual minorities, in tions that were presented as complicit commercial broadcasting. This pilot with immigrants. In this way, target study establishes data-driven descrip- groups were characterized as a pow- erful and direct threat to the nation. i. Research in economics involves the While vulnerable groups are targeted, development of models with empiri- calls for action from talk radio are then cal support (Dharmapala and McAdams directed against those identified as 2003). Media research has established sci- entific approaches for impact as it relates supporters of these vulnerable groups. to advertising as well as to media violence (Bushman and Anderson 2001). 70 ■ TOWARD AN EMPIRICAL ANALYSIS OF HATE SPEECH tive categories for such speech and pected to see significant results so as creates a preliminary baseline or ref- to establish and test data-driven de- erence point