FOR IMMEDIATE RELEASE
RUSSELL ATHLETIC AND CIF SOUTHERN SECTION ANNOUNCE THREE YEAR APPAREL PARTNERSHIP RUSSELL ATHLETIC WILL BE THE OFFICIAL PARTNER AND APPAREL PROVIDER OF THE CIF SOUTHERN SECTION
BOWLING GREEN, KY., (October 1, 2015) – The CIF Southern Section and Russell Athletic today announced a three year partnership for Russell Athletic to be the Official Athletic Apparel Supplier for all championship events.
The CIF Southern Section boasts more than 580 member schools and more than 2,700 championship playoff events. Russell Athletic will be supporting the CIF-SS with decorated championship product for championship events and gear to outfit staff and sports committees.
"We are extremely excited to team up with a great organization like the CIF Southern Section," said Russell Athletic Senior Vice President and General Manager Robby Davis. "With their extensive membership base and the numerous championship playoff events, we are pleased to support an organization that is dedicated to the growth and success of high school athletics in Southern California.”
The 3 year agreement will run through June 30, 2018.
“We are pleased that Russell Athletic has chosen the CIF-SS as a worthy partner,” said Rob Wigod, CIF Southern Section Commission of Athletics. “Russell offers our member schools and championship events an exciting high quality look while providing student-athletes with an exceptional experience. We look forward to collaborating with them in supporting our member schools and during each of our championship events.”
#####
About Russell Brands, LLC Russell Athletic® is a Fruit of the Loom company headquartered in Bowling Green, Kentucky. For more than 100 years, Russell Athletic® has supplied America's athletes and teams with the latest in sports apparel. Russell Athletic® is also a leading supplier of team uniforms at the high school, college and professional level. Russell Athletic® active wear and college licensed products are distributed and marketed through department stores, sports specialty stores, retail chains and collegiate bookstores around the country. For more information, please visit www.RussellAthletic.com, Facebook and Twitter.
About CIF Southern Section CIF Southern Section is the organizing governing body for 583 public and private high schools located in the expansive Southern California region. Ranging from Avalon to Big Bear, San Clemente to Paso Robles and Temecula to Mammoth, the CIF-SS is equivalent in size to the 10th largest high school state association in the nation. The CIF-SS conducts 24 championship sports in support of 9,300 varsity teams and 815,000 students. Press Contacts:
Laura McCaslin, Russell Athletic Thom Simmons, CIF Southern Section [email protected] [email protected]