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Rotecnaworld Numbertwenty2014 Summary ROTECNAWORLD NUMBERTWENTY2014 SUMMARY TECHNOLOGY A STUDY BY SGS CONFIRMS THAT THE ROTECNA ELECTRICAL HEATED PLATE IS THE MOST EFFICIENT IN ENERGY CONSUMPTION TECHNOLOGY ROTECNA EXTENDS THE DISPENSER FAMILY WITH THE NEW FIVE PIGPRODUCTIONIN... CHILE CONSOLIDATES ITSELF IN MARKETS WITH HIGH REQUIREMENTS ROTECNANEWS LETTERFROMTHEEDITOR Rotecna is going to EuroTier 2014 to Fairs are the best shop windows, a place where businesses have the opportunity to present its latest show our products and make direct contact with our potential clients. If you know novelties which fairs to choose to attend, investing in them is always a guarantee of success. As a businessman with a clear aim of internationalising (Rotecna is present in over FUTURENEWS 80 countries), this year, we are again at EuroTier 2014, the leading fair in our sector, which we will use to present the firm’s latest novelties. Gener Romeu BRAZIL INCREASES ITS Rotecna's President One of the advantages of EuroTier for us is that, it is not only a place to exhibit, but EXPORTS TO RUSSIA also a source of information, a thermometer to measure the health of the sector and AND HONG KONG a place to exchange opinions and analyse the new tendencies. Thus, it enables us to ROTECNA WORLD 20 go on working and investing in innovation to create new products that respond to the requirements of the farmers. SCAN ME ROTECNA OCTOBER 2014 WITH YOUR SMARTPHONE EDITION: Over the year, we have attended in other specialised fairs all over the world, like RotecnA, S.A.- POL. IND. NAU-3, DOWNLOAD ANY 25310 AGRAMUNT (LLEIDA) SPAIN Agrofarm Russia or World Pork Expo (USA) and, for 2015, we are already working to Apps for reader DIRECTOR: attend VIV Asia, VIV Russia and FIGAN (Spain). Now it’s the turn of EuroTier 2014, QR CODE & view GENER ROMEU where we will be waiting for you to visit us at our stand: Hall 11 Stand E29. rotecna.com EDITION/PRODUCTION/DESIGN: MontSE GUERRERO At the company level, and wanting to emphasise the weight of energy costs on the EDITOR: TAMARA LOMBARDO current large-scale farms, it is very important to seek those products that are most efficient, energetically speaking. Thus, and sure of the efficiency of our products, in TRADUCTION: CHRIS BOSWELL Rotecna we have submitted our electric heated plates to an independent audit Print: (carried out by SGS, a world leader in auditing services) to compare their ImprentA BArnolA consumption with the most representative models on the market. The result was ISSN: L-41-2007 what we expected; the Rotecna electric plates are more efficient, with lower consumption at the same temperature. That confirms that there can be an energy DIGITAL VERSION saving of up to 50% between two apparently very similar products. / issuu.com/rotecnapress Gener Romeu Rotecna's World's editors accept no liability for contributor's opinion. ROTECNANEWS FUTURENEWS Rotecna is going to EuroTier 2014 to present its latest novelties A pig farm in Brazil. Photo: Rotecna. BRAZIL INCREASES ITS The person in charge of fairs at Rotecna, Montse Guerrero, recalls that “the become consolidated as a world-wide This will be the sixth edition that the company has decided to send the company’s first contact with EuroTier was in 2004, when we went with a 90 reference in technology for pig EXPORTS TO RUSSIA necessary resources to this fair that is a showcase at the European and square-metre stand. We have been to each edition since then”. Over that time, installations. In this sense, it is the international levels. the company has grown and this is apparent at the fair: increasing the most important fair for Rotecna”. exhibition area to 160 square metres of this year’s edition and taking According to Òscar, one of the main AND HONG KONG advantage of the stay there to present our new products to the market. draws of EuroTier is that as well as Once again, Rotecna is going to Hanover in Germany from the 11th to the 14th “Being present in fairs is key to our marketing activity with commercial aims, being an exhibition place, it is also a After the Russian ban on pig meat from the European However, between January and August the total volume of of November to take part in EuroTier 2014. Convinced of the importance of as they are a showcase to the world to promote our brand and display our meeting point. “One of the advantages Union, Brazil has increased its exports to Russia. During exports from Brazil to Russia and Hong Kong fell by 7,08%, taking part in the main events in the sector, Rotecna has had its own stand at products”, Montse adds. of the fair is that over these four days August, Russia imported 16.2% more pig meat from Brazil. but rose in value by 10.27%, with prices 33% higher. EuroTier since 2004 (and since 1996 with products). and under one roof, we can meet our This was 14,500 tonnes with an estimated value of 70.7 In this EuroTier 2014, Rotecna will display some of its most successful products distributors, make contacts with new million dollars, 82.5% more than in August 2013. The The Brazilian states with the highest export sales in 2014 Since the first edition in 1993, EuroTier has evolved as a fair, growing from year and present some of the new products in 2014, a highlight of which is the clients and present the company’s Russian market now receives 34.4% of the total pig meat are, from largest to smallest: Santa Catarina, Rio Grande do to year until it has become a reference point in the animal production sector company’s move to create a new line of products with injected polypropylene new products. These are days of very that Brazil exports monthly. Sul, Minas Gerais, Paraná and Goiás. and, especially, among the companies that produce technological equipment panels for separators, and the addition to the already wide range of dispensers hard work, but also very productive”. for pig farms. Since 1996, the fair has been held in the Hanover fairground and, of the new Five, the first Rotecna dispenser that is distributed unassembled to Thus, the presence at EuroTier Meanwhile, the exports to Hong Kong represent 23.12% of The Brazilian Association of Animal Protein also expects to in this time, it has grown from just over 1,000 exhibitors to nearly 2,500 in optimise transport. reinforces the work of the sales team the total of Brazilian pig meat destined to export. In August, see an increase in the export figures by volume through the 2012, half of who were, moreover international exhibitors. The number of during the year with visits to various Brazil sold 9,749 tonnes of pork to Hong Kong, an increase new slaughterhouses adapted to export to Russia. visitors has also grown, reaching 160,000 in the last edition. These figures On the other hand, Rotecna’s head of sale for Western Europe, Òscar Toledano, countries to promote the Rotecna of 9.65% compared with August 2013. illustrate the positive evolution of the event. values the company’s presence at EuroTier positively: “In recent years, EuroTier has brand and products. SOMETHINGABOUT... PYRENEES OF LLEIDA, OVER 450 KM OF SKI RUNS Magnificent landscapes, A wide range of With over 450 kilometres of runs, the ski stations in the Lleida Pyrenees stations is that they offer the skier a joint pass. activities to enjoy the landscape and the snow, offer the largest skiable area in Spain. Furthermore, a varied range of However, each complex has its own features: Espot including snow-shoeing, excursions and routes with activities in the snow activities in the snow, capacity for over 30,000 people between hotels, Esquí is ideal for people seeking a quiet family dog sleds, ski bikes, heli-ski or the possibility of apartments, rural houses and camp sites and outstanding landscapes make atmosphere to ski far from the crowds, Port Ainé has helicopter rides to enjoy unique panoramas over the and accommodation for up the options for winter tourism in this area. very good quality powder snow between December Pyrenees. and April and is perfect for those who are just over 30,000 people make 11 stations to choose from starting to ski and finally, Tavascan has a cross- Over 1.2 million passes sold country circuit unique to the Pyrenees, and a variety in the 2013/2014 season up the winter offer of Let us look at the wide choice of winter resorts in Lleida where you can ski of runs for all levels where you can also go the Pyrenees in Lleida. and enjoy other activities in the snow, Baqueira Beret is one of the largest snowboarding. During the last season, Baqueira Beret was the in Spain with 78 runs and over 120 kilometres for downhill skiing. In the station with the most skiers, mainly Spanish and Aran Valley, it is the only station in the country on the north face of the The last of the downhill ski stations in the Lleida French, and sold more than 770,000 ski passes, which Pyrenees, which means it enjoys large snowfalls of very good quality snow. Pyrenees is Port del Compte, the station of Central was 64% of the total of the 11 stations in Lleida It is precisely these two factors, the amount and quality of the snow, Catalonia, with 50 kilometres of wide runs and slopes province (1,206,030). together with good installations and the services that Baqueira Beret offers for all levels. the skier that make this one of the most highly regarded in the Lleida The tourism in the snow is undoubtedly the main Pyrenees, but also one of the most expensive.
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