PROSPECTUS 2021/2022 Welcome to the Steelworks International Academy

The Steelworks International Academy was founded which offers exactly what you're looking for when several of our artists as well as working on your own with one goal in mind: to create a unique course choosing a career in music. More often than not, individual projects. As a result, you will leave the offering like no other with real world experience for people find themselves on the wrong course which course with your very own portfolio guaranteed to the next wave of music industry talent. is 10% of what they were originally looking for and position you head and shoulders above your peers 90% of other things which are usually either from an academic course. Dear music enthusiast, Steelworks Studios' reputation for excellence in irrelevant or not worth their time. music has developed over 30 years with the We want to share our love of music and passion International Academy being built on that history. A university degree in music is not your golden for what we do on a daily basis, ultimately giving As President of the Steelworks International Academy, it is my goal to pass The course provides an opportunity to learn from ticket to a career in the industry! you the grounding to not just survive but thrive in my knowledge on to you. the knowledge and expertise of the entire this most challenging industry. Steelworks team, previously unavailable to those As well as access to our team, the course will also Introducing Eliot Kennedy, the Steelworks outside the studio environment. provide an opportunity to work with the Steelworks International Academy President. For the first time in our history, Steelworks is opening its doors to the next Artist Roster, allowing every attendee to work on wave of music industry talent to take part in a brand new course, 30 years We know from our own individual experiences how real life projects. By the end of the course you will Tom Barker With a career spanning 30 years in the music industry, in the making! hard it is to find an university or college course have written, recorded, produced, & performed with Managing Director of Steelworks Studios Eliot has written and produced hit songs for household names such as Bryan Adams, Celine Dion, Gary Barlow, Spice Girls, Take That & Shirley Bassey and many more. This course is perfect for anyone looking for a career in the music business, As a songwriter & record producer Eliot has featured on including artists, songwriters, session musicians, producers & engineers. recordings totalling over 50 million sales worldwide. Successful candidates will benefit from real world experience in one of the In 2020, Eliot embarked on a new project as a solo best studio complexes in the UK. artist himself after some much needed encouragement from long time friend, Gary Barlow. Eliot's first single "My Destiny", released in October, gained him instant I'm very much looking forward to meeting all of you on our course. recognition from BBC Radio 2 with the song being added to their playlist on rotation and played on the Ken Bruce show. Eliot Kennedy Welcome to the Steelworks International Academy

The 10,000-hour rule was invented by Malcolm The Steelworks International Academy provides own and in collaborative sessions, how to Gladwell who stated that, ‘Researchers have real world experience in one of the best studio perform live on stage and in from of the camera, settled on what they believe is the magic number complexes in the UK. how to film and edit their own videos, how to for true expertise: 10,000 hours.’ record themselves at home, how to market This is a course like no other. You’ll be learning themselves online and how PRS works. And while this has been proven to be true many from industry professionals whilst working on real times, it is also true that anyone entering the life projects. We’ll also be bringing in guest We know, right?! music industry often finds themselves in a speakers from celebrity artists to hit songwriters learn-on-the-job situation early on in their and producers throughout the course. The same applies to SONGWRITERS, PRODUCERS, career. ENGINEERS, & SESSION MUSICIANS. Nowadays, anyone working in the music industry Whether you’re an aspiring ARTIST, needs to have a level of understanding of all the Yes, everyone needs a level of talent in order to SONGWRITER, PRODUCER, ENGINEER or different moving parts. Being an ARTIST is more get by but solely relying on that won’t get you SESSION MUSICIAN, you’re likely to be thrown than just being a singer or a musician. They’re very far in this business. You have to be as good in the deep end more that once and it really is also required to understand how to act in a at networking as you are at singing or playing sink or swim. studio environment, how to write songs on their an instrument. This means being able to carry yourself appropriately in any given social or work situation. The music industry is a village, everyone knows each other or knows someone you know so it will serve you well to be able to move seamlessly between social and work-related conversations with colleagues, to important discussions with publishers, record labels, radio pluggers, promoters, PR agencies etc. You need ALL of those people at some point.

We live in a digital age so it’s important, now more than ever, to understand how the technology you’re using works. There are so many different options but we’ll give you a strong foundation for recording and music production on Logic Pro X, video editing on Final Cut Pro, creating artwork using canva.com as well as showing you the best practices for social media and how to use it to your advantage.

There are several complex concepts to get your head around in any chosen profession in this business. We’ll give you invaluable knowledge about royalties and PRS, record and publishing deals, single song assignments and synchronisation contracts when your music is chosen for a TV advert, Netflix series or a film. And much more.

Throughout the course you’ll be working on real life projects including sessions with our very own Steelworks Artists, writing and producing for song briefs from top publishers around the world as well as starting your own journey in your chosen field. We want you to leave the course with an excellent understanding of the business you’re entering into as well as a substantial show reel to use when answering the dreaded ‘have you got anything I can listen to’ question.

This is a full time, one academic year course starting in October through to the following June. What You’ll Learn

Songwriting At Steelworks, we live by the philosophy that 'the song is king'.

So, whether you already have your own material, need help finishing some of your existing songs or you simply need to start writing from scratch… We’re here to help. With our in-house team of songwriters and producers, we will do whatever it takes to ensure each song is the best it can be.

We'll introduce you to the world of song briefs, typically provided from top publishers and record labels around the world. If an artist or perhaps even a Netflix series is looking for songs, more often than not their individual brief is sent out via publishing companies and/or record labels on their 'Who's Looking' lists. Throughout the course, any songs written will be pitched directly to the individual briefs they're intended for.

Recording No matter which career path you're choosing, we want to provide everyone attending the course with a strong foundation for recording. Our songwriting & production team are experts in this field, with a particular focus on Logic Pro X which is consistently used on everything we do.

Any songwriter, producer, session musician or artist is expected to be ready to record themselves wherever they are in the world. A small home studio setup is often portable allowing the user to deliver high quality recordings in any setting.

We'll give you the necessary knowhow to record yourself anytime, anywhere. What You’ll Learn Production As a creative in the music industry, it's important to be able to get your ideas across when it matters. When it comes to writing songs, sometimes it's appropriate to send a quick piano/guitar & vocal demo but certain songs will require more than that.

This course will teach you various tried and tested production techniques allowing you to get the best out of your songs. Songwriting At Steelworks, we live by the philosophy that 'the song is king'. Our extensive sample library has been developed over the past few decades and is constantly being updated with the latest technology and sounds from leading developers such as Universal Audio, Native Instruments, Toontrack, Waves, Slate Digital, Roland and many more. So, whether you already have your own material, need help finishing some of your existing songs or you simply need to start writing For the entirety of the course, you'll have access to all of this software as well as an unrivalled collection of hardware including outboard from scratch… We’re here to help. With our in-house team of songwriters and producers, we will do whatever it takes to ensure each song gear, synthesisers from the Roland Jupiter 8 to a 1960s Mini Moog Model D and our full range of acoustic, electric and bass guitars. For our is the best it can be. full list of equipment please visit our website at steelworksstudios.com.

As well as writing with and learning from the Steelworks Team, you'll also be working with your peers on the course, collaborating with different artists and their styles with a focus on developing your own skillset as a songwriter. Live Performance We'll introduce you to the world of song briefs, typically provided from top publishers and record labels around the world. If an artist or From a music point of view, a typical live production requires a team of artists, engineers, producers and session musicians. perhaps even a Netflix series is looking for songs, more often than not their individual brief is sent out via publishing companies and/or record labels on their 'Who's Looking' lists. Throughout the course, any songs written will be pitched directly to the individual briefs they're In collaboration with Steelworks Artists & your peers on the course, you'll learn how to pull together a live performance. intended for. Live sound, performance, stage layout, rehearsals & pre-production are just a small number of the elements required for a successful show in music. This may well be in front of an audience but, more recently, the need for livestream events has grown exponentially. We know the amount of hard work and talent required to deliver a professional performance and we want to give you that same knowledge. At Steelworks, we've hosted successful shows at the Sheffield Fly DSA Arena and Sheffield City Hall.

Recording No matter which career path you're choosing, we want to provide everyone attending the course with a strong foundation for recording. Marketing & Networking Our songwriting & production team are experts in this field, with a particular focus on Logic Pro X which is consistently used on Anyone with any success in this industry will tell you that Marketing & Networking are quite possibly as important as talent itself. You can everything we do. be the best singer in the world but if no one knows about you or hears your music then any chance of a successful career is practically non-existent. Any songwriter, producer, session musician or artist is expected to be ready to record themselves wherever they are in the world. A small home studio setup is often portable allowing the user to deliver high quality recordings in any setting. We'll teach you our best marketing & networking techniques as well as tips and tricks to get ahead in these areas. Getting to know relevant contacts in the industry is vital, but you also need to know how to carry yourself, moving seamlessly between social and work-related We'll give you the necessary knowhow to record yourself anytime, anywhere. conversations with your colleagues, as well as important discussions with all the different people and organisations you will need throughout your career. Social Media & Content Creation An online presence is proving to be vitally important for every person in the music business.

We've helped our artists gain tens of thousands of fans in recent years and we're excited to share these techniques with you.

Music Business; Royalties - PRS, MCPS & PPL, Sync, Publishing & Record Deals Earning money from royalties and landing a synchronisation, publishing or record deal can seem a million miles away when you're first starting out - but what happens when you do get to that point? And how can you be best prepared for all of those situations?

The best way to prepare for such an event is to have a good understanding of what each of those things mean for you individually and/or collectively with others if, for example, a song you've written is chosen by an artist or TV series/film.

Our course has been designed with relevant industry leaders in order to give you the best possible start in your music career. We know how confusing some of the information can be and will do everything we can to ensure you won't ever have to enter into one of those conversations unprepared. Social Media & Content Creation Delivery Team An online presence is proving to be vitally important for every person in the music business.

An Instagram profile is often your shop window whether you're an artist or creative so it needs to look right and you need to be posting relevant content. It isn't easy to know exactly where to start when it comes to social media but we'll give you a breakdown of the important Eliot Kennedy stuff and a solid foundation for content creation. President We've helped our artists gain tens of thousands of fans in recent years and we're excited to share these techniques with you. Kareem El Nagar Tom Barker Aidan Thompson Songwriter/Producer Songwriter/Producer Songwriter/Producer & Artist Development & Managing Director & Head Engineer Music Business; Royalties - PRS, MCPS & PPL, Sync, Publishing & Record Deals Earning money from royalties and landing a synchronisation, publishing or record deal can seem a million miles away when you're first Jim Jayawardena Richie Morgan Jennifer McBain Danny Hopkins starting out - but what happens when you do get to that point? And how can you be best prepared for all of those situations? Songwriter/Producer Assistant Engineer Marketing & Events Media & Content The best way to prepare for such an event is to have a good understanding of what each of those things mean for you individually and/or Director Manager collectively with others if, for example, a song you've written is chosen by an artist or TV series/film.

Located in Sheffield, you will have access to the use of two studios: Being a university city, there is a wide range of accommodation available in Sheffield which we can signpost you to. Steelworks Studios The Foundry Studios 3 Brown Street 3 Brown Street Sheffield, UK Sheffield, UK S1 2BS S1 2BS 0114 272 0300 0114 272 0300 www.steelworksstudios.com www.steelworksstudios.com Careers Your experience at the Steelworks International Academy goes far beyond the skills and expertise you'll gain with us. One of the most valuable things you will collect during your time with us is an enviable network of staff, artists & visiting industry experts.

The possibilities are endless from the relationships you create and build during your time at the SIA and will continue to support you throughout your career.

Job roles our course can lead to include: Recording & Performing Artist Songwriter Producer Recording Engineer Studio Manager Session Musician Live Sound Engineer Artist Manager Alumni

Members of the Steelworks Alumni have gone on to enjoy incredibly successful careers in the music industry.

Two examples include:

James Campbell Ryan Carline

Since leaving Steelworks in 2014, James has worked Ryan left Steelworks to work closely with Gary as a live sound engineer and studio/mix engineer Barlow. His work includes producing and mixing for artists such as Public Service Broadcasting, The Gary’s album “Music Played By Humans”. Live work Robert Glasper Experiment, and Anoushka Shankar. includes mixing Take That’s live shows at the O2 The latter has recently been nominated for a arena. Grammy Award in Best World Music. How To Apply

Those enrolled on our course will come to us from a range of different backgrounds including formal education as artists and performers, self-taught musicians and producers, graduates from degrees both in music and non-music related subjects, as well as those Step 1 seeking a change in career path. Check you meet the entry requirements We're looking for a wide range of applicants, not just those with previous experience but also those at the early stages of their musical development. We aim to bring together a group of individuals who will challenge and complement each other. One of the most important things we look for is passion and drive but above all else a love for music!

To apply for the course you will need the following: A music portfolio of 3 tracks showcasing different skills and versatility Step 2 (e.g. different styles & genres). We know these may not be the finished article but Register your interest at give us your best shot! steelworksstudios.com/academy Minimum age of 18 Demonstrated competence in English Demonstrated competence in playing an instrument or vocal performance A CV and cover letter Apple MacBook (Mid 2015 earliest)

You can apply online via our website where you will be asked to submit your application as well as supporting documents as outlined above in order to demonstrate your eligibility for the course. We will review your application and schedule an interview to Step 3 assess your suitability. We take applications throughout the year and encourage you to Prepare your portfolio apply as early as possible. If you have any questions or need help with the application & wait to hear from us! process please get in touch via the contact information at the end of this prospectus.

Click here to apply online Steelworks Studios 3 Brown Street Sheffield, UK S1 2BS

0114 272 0300 [email protected] www.steelworksstudios.com