PROSPECTUS 2021/2022 Welcome to the Steelworks International Academy The Steelworks International Academy was founded which offers exactly what you're looking for when several of our artists as well as working on your own with one goal in mind: to create a unique course choosing a career in music. More often than not, individual projects. As a result, you will leave the offering like no other with real world experience for people find themselves on the wrong course which course with your very own portfolio guaranteed to the next wave of music industry talent. is 10% of what they were originally looking for and position you head and shoulders above your peers 90% of other things which are usually either from an academic course. Dear music enthusiast, Steelworks Studios' reputation for excellence in irrelevant or not worth their time. music has developed over 30 years with the We want to share our love of music and passion International Academy being built on that history. A university degree in music is not your golden for what we do on a daily basis, ultimately giving As President of the Steelworks International Academy, it is my goal to pass The course provides an opportunity to learn from ticket to a career in the industry! you the grounding to not just survive but thrive in my knowledge on to you. the knowledge and expertise of the entire this most challenging industry. Steelworks team, previously unavailable to those As well as access to our team, the course will also Introducing Eliot Kennedy, the Steelworks outside the studio environment. provide an opportunity to work with the Steelworks International Academy President. For the first time in our history, Steelworks is opening its doors to the next Artist Roster, allowing every attendee to work on wave of music industry talent to take part in a brand new course, 30 years We know from our own individual experiences how real life projects. By the end of the course you will Tom Barker With a career spanning 30 years in the music industry, in the making! hard it is to find an university or college course have written, recorded, produced, & performed with Managing Director of Steelworks Studios Eliot has written and produced hit songs for household names such as Bryan Adams, Celine Dion, Gary Barlow, Spice Girls, Take That & Shirley Bassey and many more. This course is perfect for anyone looking for a career in the music business, As a songwriter & record producer Eliot has featured on including artists, songwriters, session musicians, producers & engineers. recordings totalling over 50 million sales worldwide. Successful candidates will benefit from real world experience in one of the In 2020, Eliot embarked on a new project as a solo best studio complexes in the UK. artist himself after some much needed encouragement from long time friend, Gary Barlow. Eliot's first single "My Destiny", released in October, gained him instant I'm very much looking forward to meeting all of you on our course. recognition from BBC Radio 2 with the song being added to their playlist on rotation and played on the Ken Bruce show. Eliot Kennedy Welcome to the Steelworks International Academy The Steelworks International Academy was founded which offers exactly what you're looking for when several of our artists as well as working on your own with one goal in mind: to create a unique course choosing a career in music. More often than not, individual projects. As a result, you will leave the offering like no other with real world experience for people find themselves on the wrong course which course with your very own portfolio guaranteed to the next wave of music industry talent. is 10% of what they were originally looking for and position you head and shoulders above your peers 90% of other things which are usually either from an academic course. Steelworks Studios' reputation for excellence in irrelevant or not worth their time. music has developed over 30 years with the We want to share our love of music and passion International Academy being built on that history. A university degree in music is not your golden for what we do on a daily basis, ultimately giving The course provides an opportunity to learn from ticket to a career in the industry! you the grounding to not just survive but thrive in the knowledge and expertise of the entire this most challenging industry. Steelworks team, previously unavailable to those As well as access to our team, the course will also outside the studio environment. provide an opportunity to work with the Steelworks Artist Roster, allowing every attendee to work on We know from our own individual experiences how real life projects. By the end of the course you will Tom Barker hard it is to find an university or college course have written, recorded, produced, & performed with Managing Director of Steelworks Studios Our Course The 10,000-hour rule was invented by Malcolm The Steelworks International Academy provides own and in collaborative sessions, how to Gladwell who stated that, ‘Researchers have real world experience in one of the best studio perform live on stage and in from of the camera, settled on what they believe is the magic number complexes in the UK. how to film and edit their own videos, how to for true expertise: 10,000 hours.’ record themselves at home, how to market This is a course like no other. You’ll be learning themselves online and how PRS works. And while this has been proven to be true many from industry professionals whilst working on real times, it is also true that anyone entering the life projects. We’ll also be bringing in guest We know, right?! music industry often finds themselves in a speakers from celebrity artists to hit songwriters learn-on-the-job situation early on in their and producers throughout the course. The same applies to SONGWRITERS, PRODUCERS, career. ENGINEERS, & SESSION MUSICIANS. Nowadays, anyone working in the music industry Whether you’re an aspiring ARTIST, needs to have a level of understanding of all the Yes, everyone needs a level of talent in order to SONGWRITER, PRODUCER, ENGINEER or different moving parts. Being an ARTIST is more get by but solely relying on that won’t get you SESSION MUSICIAN, you’re likely to be thrown than just being a singer or a musician. They’re very far in this business. You have to be as good in the deep end more that once and it really is also required to understand how to act in a at networking as you are at singing or playing sink or swim. studio environment, how to write songs on their an instrument. This means being able to carry yourself appropriately in any given social or work situation. The music industry is a village, everyone knows each other or knows someone you know so it will serve you well to be able to move seamlessly between social and work-related conversations with colleagues, to important discussions with publishers, record labels, radio pluggers, promoters, PR agencies etc. You need ALL of those people at some point. We live in a digital age so it’s important, now more than ever, to understand how the technology you’re using works. There are so many different options but we’ll give you a strong foundation for recording and music production on Logic Pro X, video editing on Final Cut Pro, creating artwork using canva.com as well as showing you the best practices for social media and how to use it to your advantage. There are several complex concepts to get your head around in any chosen profession in this business. We’ll give you invaluable knowledge about royalties and PRS, record and publishing deals, single song assignments and synchronisation contracts when your music is chosen for a TV advert, Netflix series or a film. And much more. Throughout the course you’ll be working on real life projects including sessions with our very own Steelworks Artists, writing and producing for song briefs from top publishers around the world as well as starting your own journey in your chosen field. We want you to leave the course with an excellent understanding of the business you’re entering into as well as a substantial show reel to use when answering the dreaded ‘have you got anything I can listen to’ question. This is a full time, one academic year course starting in October through to the following June. What You’ll Learn Songwriting At Steelworks, we live by the philosophy that 'the song is king'. So, whether you already have your own material, need help finishing some of your existing songs or you simply need to start writing from scratch… We’re here to help. With our in-house team of songwriters and producers, we will do whatever it takes to ensure each song is the best it can be. As well as writing with and learning from the Steelworks Team, you'll also be working with your peers on the course, collaborating with different artists and their styles with a focus on developing your own skillset as a songwriter. We'll introduce you to the world of song briefs, typically provided from top publishers and record labels around the world. If an artist or perhaps even a Netflix series is looking for songs, more often than not their individual brief is sent out via publishing companies and/or record labels on their 'Who's Looking' lists. Throughout the course, any songs written will be pitched directly to the individual briefs they're intended for.