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RAMS March 2016

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RAMS March 2016 1 STATION AUDIENCE - Past 7 day Statistical MarGin of Error Explanation Over and above the thousands oF listeners and percentages oF the total adult population For each radio station, the Station Audience tables also indicate the range (both in percentages and thousands) in which the true audience Figure lies, with a statistical certainty oF 95%. Let us look at an example: 5FM - 1,817,000 past 7 day listeners, 4.7% oF total adults - RAMS March 2016. The table indicates that there is a range oF plus or minus 0.23%; and plus or minus 89,000 listeners. This means that we can be 95% certain that the true value oF 5FM lies somewhere in the range (4.7 – 0.23% to 4.7 + 0.23%, that is, 4.47% to 4.93%) or (1,817,000 – 89,000 to 1,817,000 + 89,000, that is, 1,728,000 to 1,906,000 listeners). It is important to bear these ranges in mind when comparing listenership From one RAMS release to another. The audience Figures For RAMS November 2015 also have a range oF possible values, and only when there is no overlap between the RAMS November 2015 and RAMS March 2016 ranges, is the audience Figure in the one RAMS release signiFicantly diFFerent From the other release, with a 95% degree oF statistical certainty. In the case oF 5FM, the RAMS November 2015 release was 1,745,000 past 7 day listeners, 4.6% oF total adults. The RAMS November 2015 table indicates that there was a range oF plus or minus 0.23%; and plus or minus 88,000 listeners. This means that we can be 95% certain that the true value oF 5FM was somewhere in the range (4.6 – 0.23% to 4.6 + 0.23%, that is, 4.37% to 4.83%) or (1,745,000 – 88,000 to 1,745,000 + 88,000, that is, 1,657,000 to 1,833,000 listeners). When you compare these Figures with the RAMS November 2015 Figures, you will see that the ranges overlap and thereFore there is no statistically signiFicant diFFerence between them. RAMS 2014 RAMS 2014 RAMS 2014 RAMS 2015 RAMS 2015 RAMS 2015 RAMS 2015 OCT '14 DEC '14 FEB '15 JUN '15 SEP '15 NOV '15 MAR '16 (May - (Jul - (Sep - (Oct '14 - (Jan - (Apr - (Jul - EXAMPLE AuG '14)^ Oct '14)^ Dec '14) ^ Mar '15) ^ Jun '15) ^ Sep '15) ^ Dec '15) ^ % '000 % '000 % '000 % '000 % '000 % ± % '000 ± '000 % ± % '000 ± '000 PAST 7 DAYS 5FM 5,1 1904 4,6 1749 4,5 1707 4,6 1724 4,5 1706 4,6 0,23 1745 88 4,7 0,23 1817 89 ^ Urban Fieldwork Period 2 STATION AUDIENCE - PAST 7 DAYS ADULTS 100% = 38 259 000 RAMS 2014 RAMS 2014 RAMS 2014 RAMS 2015 RAMS 2015 RAMS 2015 RAMS 2015 OCT '14 DEC '14 FEB '15 JUN '15 SEP '15 NOV '15 MAR '16 (May - (Jul - (Sep - (Oct '14 - (Jan - (Apr - (Jul - AuG '14)^ Oct '14)^ Dec '14) ^ Mar '15) ^ Jun '15) ^ Sep '15) ^ Dec '15) ^ % '000 % '000 % '000 % '000 % '000 % ± % '000 ± '000 % ± % '000 ± '000 PAST 7 DAYS 5FM 5,1 1904 4,6 1749 4,5 1707 4,6 1724 4,5 1706 4,6 0,23 1745 88 4,7 0,23 1817 89 702 2,5 931 2,3 869 2,2 823 2,2 821 2,3 858 2,4 0,17 931 64 2,6 0,18 979 67 947 3,7 1386 3,8 1423 3,5 1322 3,3 1237 3,3 1261 3,2 0,19 1232 74 3,2 0,19 1209 74 99.2 YFM 3,7 1384 3,6 1367 3,5 1308 3,7 1392 3,9 1465 3,8 0,21 1437 80 3,6 0,21 1387 78 Algoa FM (The Border Drive) 0,2 79 0,2 80 0,2 79 0,3 101 0,3 95 0,2 0,05 75 19 0,2 0,05 71 19 Algoa FM (Radio Algoa) 1,7 640 1,8 674 1,7 643 1,6 586 1,5 571 1,4 0,13 526 49 1,3 0,12 491 48 CapeTalk 0,3 97 0,2 90 0,3 102 0,3 131 0,3 128 0,3 0,06 100 23 0,2 0,05 86 19 Capricorn FM 3,3 1250 3,3 1244 3,3 1225 2,3 850 2,3 850 2,3 0,16 890 63 2,1 0,16 788 60 CLASSIC FM 102.7 0,5 175 0,4 162 0,5 179 0,5 181 0,5 173 0,4 0,07 153 27 0,4 0,07 155 27 East Coast Radio 4,5 1678 4,4 1675 4,5 1704 3,8 1443 3,7 1386 3,9 0,21 1499 81 4,0 0,22 1521 83 GAGASI FM 5,0 1889 5,0 1889 5,0 1886 4,4 1639 4,3 1625 4,5 0,23 1712 87 4,7 0,23 1792 89 Good Hope FM 1,7 657 1,7 649 1,7 650 1,7 626 1,6 598 1,5 0,13 574 51 1,6 0,14 616 53 Heart 104.9 FM 1,6 619 1,5 578 1,6 598 1,7 634 1,6 586 1,4 0,13 549 49 1,7 0,14 635 54 Ikwekwezi FM 4,8 1794 4,9 1849 4,7 1782 4,5 1698 4,3 1607 4,3 0,22 1658 85 4,0 0,22 1544 83 Jacaranda 94.2 5,1 1937 5,1 1903 5,1 1904 5,2 1955 5,1 1927 5,0 0,24 1903 92 5,3 0,25 2024 94 KAYA FM 95.9 4,6 1738 4,2 1565 3,9 1471 4,2 1578 4,1 1558 4,4 0,23 1678 86 4,8 0,24 1832 90 Kfm 2,8 1054 2,8 1057 2,6 975 2,6 965 2,3 863 2,1 0,16 785 60 2,1 0,16 810 60 Lesedi FM 10,0 3762 9,6 3623 9,7 3669 9,6 3634 9,9 3728 10,6 0,34 4054 129 10,6 0,34 4069 130 LIGWALAGWALA FM 3,7 1393 3,6 1351 3,6 1373 3,9 1472 3,8 1424 3,1 0,19 1179 73 3,7 0,21 1401 80 LM Radio # # # # # # # # # # # # Lotus FM 1,0 361 1,0 367 0,9 352 0,9 358 0,9 345 1,0 0,11 366 42 1,0 0,11 397 42 Magic828AM # # # # # # # # # # # # METRO FM 18,0 6766 17,4 6571 17,0 6388 16,9 6356 16,7 6307 17,3 0,42 6613 159 17,9 0,42 6856 161 MOTSWEDING FM 8,2 3105 8,3 3136 8,3 3128 8,0 2996 7,9 2971 8,3 0,30 3171 116 8,2 0,30 3137 116 Munghana Lonene FM 2,7 1002 2,7 1015 2,6 997 3,1 1185 3,0 1147 2,7 0,18 1033 68 2,8 0,18 1086 69 North West FM 0,8 291 0,8 295 0,7 281 0,6 216 0,6 233 0,7 0,09 286 35 0,9 0,10 354 40 OFM 1,1 417 1,1 412 1,1 414 1,1 418 1,1 403 1,1 0,11 416 44 1,0 0,11 381 42 Phalaphala FM 2,5 939 2,4 908 2,3 882 2,5 923 2,5 926 2,2 0,16 853 62 2,2 0,16 856 62 Power FM 0,2 86 0,2 79 0,2 83 0,2 83 0,3 117 0,3 0,06 118 23 0,3 0,06 114 23 Radio 2000 2,1 808 2,4 914 2,2 842 2,3 856 2,3 859 2,2 0,16 837 62 2,4 0,17 907 64 Radio Pulpit / Radiokansel 657AM 0,2 67 0,3 97 0,4 136 0,3 124 0,3 96 0,3 0,06 122 23 0,3 0,06 134 23 Rise FM (prev MPowerFM) 0,0 8 0,0 16* 0,0 15* 0,1 42 0,1 56 0,3 0,06 103 23 0,3 0,06 101 23 RSG 5,1 1912 5,2 1951 5,1 1905 4,9 1847 4,9 1831 4,7 0,23 1783 89 4,7 0,23 1792 89 SAfm 1,5 577 1,4 523 1,4 532 1,5 563 1,4 518 1,4 0,13 523 49 1,2 0,12 473 46 Smile 90.4FM 0,1 37 0,1 43 0,2 58 0,2 66 0,2 63 0,2 0,05 70 19 0,3 0,06 100 23 THOBELA FM 9,0 3387 9,0 3372 9,2 3475 7,9 2988 7,6 2854 7,6 0,29 2920 111 7,8 0,30 3001 113 truFm 0,5 203 0,5 194 0,5 190 0,5 175 0,5 174 0,4 0,07 170 27 0,4 0,07 151 27 Ukhozi FM 20,9 7859 20,7 7783 20,5 7732 20,0 7518 19,6 7386 19,4 0,43 7434 166 19,7 0,44 7532 168 Umhlobo Wenene FM 11,7 4414 11,4 4295 11,3 4244 12,3 4648 12,4 4654 11,8 0,35 4523 136 12,2 0,36 4662 138 Vuma 103 FM 0,9 330 0,9 335 0,7 271 0,8 317 0,9 322 1,0 0,11 385 42 0,7 0,09 255 35 TOTAL COMMUNITY RADIO 23,8 8953 23,1 8693 23,1 8682 23,5 8841 22,9 8614 21,9 0,45 8391 174 23,0 0,46 8790 177 TOTAL COMMERCIAL/PBS RADIO 84,7 31919 83,9 31603 83,3 31361 83,2 31328 82,7 31154 82,4 0,42 31525 160 84,4 0,40 32278 153 TOTAL RADIO 88,3 33239 87,4 32929 87,0 32784 86,7 32642 85,9 32353 85,4 0,39 32671 148 87,7 0,36 33562 138 # Not on air for full fieldwork period $ Station could not be contacted - assumed not on air * NOTE: FiGures reflect larGe urban only 3 ^ Urban Fieldwork Period NO TREND DATA IS AVAILABLE IF LEFT BLANK 4 STATION AUDIENCE - AVERAGE MON-FRI ADULTS 100% = 38 259 000 RAMS 2014 RAMS 2014 RAMS 2014 RAMS 2015 RAMS 2015 RAMS 2015 RAMS 2015 OCT '14 DEC '14 FEB '15 JUN '15 SEP '15 NOV '15 MAR '16 (May - (Jul - (Sep - (Oct '14 - (Jan - (Apr - (Jul - AuG '14)^ Oct '14)^ Dec '14) ^ Mar '15) ^ Jun '15) ^ Sep '15) ^ Dec '15) ^ % '000 % '000 % '000 % '000 % '000 % ± % '000 ± '000 % ± % '000 ± '000 MONDAY-FRIDAY 5FM 2,0 761 1,9 720 1,9 727 1,8 688 1,8 660 1,8 0,15 681 56 1,9 0,15 709 58 702 1,2 459 1,1 424 1,0 394 1,1 396 1,1 416 1,2 0,12 455 46 1,3 0,12 492 48 947 1,7 638 1,7 636 1,7 623 1,7 638 1,7 641 1,6 0,14 618 53 1,6 0,14 600 53 99.2 YFM 1,4 541 1,4 530 1,3 501 1,5 561 1,6 595 1,6 0,14 596 53 1,5 0,13 572 51 Algoa FM (The Border Drive) 0,1 35 0,1 36 0,1 34 0,1 37 0,1 35 0,1 0,03 32 13 0,1 0,03 28 13 Algoa FM (Radio Algoa) 0,8 307 0,9 328 0,9 321 0,8 295 0,8 285 0,6 0,08 245 32 0,6 0,09 229 33 CapeTalk 0,2 58 0,2 60 0,2 66 0,2 79 0,2 72 0,2 0,05 58 19 0,1 0,03 57 13 Capricorn FM 1,2 466 1,2 459 1,2 456 0,9 325 0,9 323 0,9 0,10 332 40 0,8 0,10 294 38 CLASSIC FM 102.7 0,2 69 0,2 61 0,2 73 0,2 80 0,2 76 0,2 0,05 71 19 0,2 0,05 65 19 East Coast Radio 2,3 863 2,3 856 2,3 884 2,1 780 1,9 720 1,9 0,15 736 57 2,0 0,15 774 59 GAGASI FM 2,1 792 2,2 822 2,2 836 1,8 691 1,8 682 1,9 0,15 713 57 1,9 0,15 723 58 Good Hope FM 0,8 314 0,9 324 0,8 316 0,8 283 0,7 267 0,7 0,09 273 35 0,8 0,10 302 38 Heart 104.9 FM 1,0 363 0,9 350 1,0 369 0,9 348 0,8 302 0,8 0,10 289 37 0,9 0,10 352 40 Ikwekwezi FM 2,5 937 2,6 973 2,5 925 2,2 811 2,1 788 2,3 0,16 894 63 2,1 0,16 812 60 Jacaranda 94.2 2,4 920 2,3 874 2,4 915 2,5 948 2,5 937 2,4 0,17 919 64 2,6 0,18 987 67 KAYA FM 95.9 1,9 714 1,7 634 1,5 573 1,7 638 1,7 642 1,8 0,15 673 56 1,9 0,15 738 58 Kfm 1,4 520 1,4 529 1,3 494 1,2 463 1,1 409 0,9 0,10 357 40 1,0 0,11 374 42 Lesedi FM 5,7 2143 5,6 2098 5,5 2068 5,6 2109 5,9 2222 6,1 0,26 2331 101 5,7 0,26 2188 98 LIGWALAGWALA FM 1,9 718 1,9 715 1,9 734 2,1 775 2,0 761 1,6 0,14 621 53 2,1 0,16 821 60 LM Radio # # # # # # # # # # # # Lotus FM 0,5 187 0,5 190 0,5 182 0,5 185 0,5 171 0,5 0,08 181 30 0,5 0,08 194 30 Magic828AM # # # # # # # # # # # # METRO FM 6,5 2457 6,3 2365 6,1 2300 6,2 2346 6,3 2380 6,5 0,27 2483 104 6,8 0,28 2585 106 MOTSWEDING FM 4,6 1750 4,6 1745 4,6 1722 4,4 1646 4,3 1638 4,5 0,23 1727 87 4,4 0,23 1681 86 Munghana Lonene FM 1,6 590 1,6 618 1,6 599 1,6 589 1,5 580 1,6 0,14 601 53 1,6 0,14 610 53 North West FM 0,3 104 0,3 104 0,3 99 0,2 76 0,2 83 0,3 0,06 107 23 0,4 0,07 140 27 OFM 0,6 214 0,6 218 0,6 214 0,6 218 0,6 215 0,6 0,08 212 32 0,5 0,08 197 30 Phalaphala FM 1,3 501 1,3 492 1,3 479 1,3 498 1,3 499 1,3 0,12 497 48 1,3 0,12 508 48 Power FM 0,1 29 0,1 29 0,1 31 0,1 29 0,1 43 0,1 0,03 52 13 0,2 0,05 62 19 Radio 2000 0,8 304 0,9 348 0,9 330 0,8 307 0,8 313 0,9 0,10 327 40 0,9 0,10 344 40 Radio Pulpit / Radiokansel 657AM 0,1 40 0,2 60 0,2 77 0,2 63 0,1 55 0,2 0,05 69 19 0,2 0,05 66 19 Rise FM (prev MPowerFM)
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