ECCK Connect the Quarterly Magazine of the European Chamber of Commerce in Korea

ECCK Connect The Quarterly Magazine of the European Chamber of Commerce in Korea

Art & Culture Special Report Hanok Revival Healthcare Innovation Page 54 Forum 2014 Page 39 20141105_7series_200x264.indd 2 11/7/14 7:25 PM 2 President’s Message

Dear Readers,

I hope everyone has enjoyed the beautiful Korean autumn and is now ready for the cold winter. Meanwhile the ECCK has con- tinued to strengthen our role as a reliable and effective communication channel with the Korean government and regulatory authorities through the organization of various meetings.

The highlight was a luncheon with Prime Minister Chung Hongwon on October 20, where 26 CEOs of European companies sat together with the Prime Minister and shared opinions regarding their concerns and the difficulties of doing businesses in Korea. Prime Minister Chung emphasized that the government would continue its effort to improve the country’s investment environment and communicate with foreign businesses.

This government’s efforts may be good news not only to European businesses that are already in Korea but also to those who are eyeing new opportunities here. Between October and November, several European business delega- tions have visited Korea, including those from Lithuania, the Netherlands, Bavaria (Germany), and the Greater Zürich area in Switzerland.

In addition, we held the intellectual property rights (IPR) conference to introduce the latest trends in trademarks and industrial design protection. Besides our activities, we present special coverage about safety issues in this edition, recognizing the nation-wide interest in the subject after several tragic accidents. The government is taking steps to draw systemic approaches to risk management, and companies are paying attention to safety more than ever. The ECCK is also holding a symposium on safety to share knowledge and expertise with members.

As you turn the pages, you will also find another special story about Korea’s Free Economic Zones and interesting cultural pieces.

Hope you enjoy reading this issue of ECCK Connect.

Kind regards,

Thilo Halter, President of the ECCK Enabling tomorrow’s innovations today

4 Table of Content As the leading provider of impartial and independent certification, inspection,Enabling testing, auditing tomorrow’s and training solutions, TÜV SÜD is dedicated to adding tangible value to businesses, consumers and theinnovations environment. We possess today deep domain knowledge and insights gained from over 150 years of experience. This industry-leading As the leading provider of impartial and independent certification, expertise enables our customers worldwide to achieve quality, inspection, testing, auditing and training solutions, TÜV SÜD is safety and sustainability that make real business sense. Working dedicated to adding tangible value to businesses, consumers and in partnership, we can support your development of innovative the environment. We possess deep domain knowledge and insights technologies that will ensure a greener and safer future for the gained from over 150 years of experience. This industry-leading world around us. expertise enables our customers worldwide to achieve quality, safety and sustainability that make real business sense. Working in partnership, we can support your development of innovative technologies that will ensure a greener and safer future for the world around us.

2 President’s Message Special Report

39 Healthcare Innovation Forum 2014

ECCK News

6 Start–up News: Easyblox© Special Advertisement

7 New Members 42 What is FEZ?

8 Member News Europe in Korea 13 ECCK News 52 EuroGourmet 23 Busan Network Night 53 Paolodemaria Fine Trettoria 24 ECCK Network Night

Art & Culture EU–Korea Relations 54 Hanok Revival 26 GNSS Provides Potentially Limitless Business Opportunities

60 ECCK Advertisement Rates Cover Story

30 Towards Better Safety Management

33 Functional Safety Management – Systematic Risk Mitigation TÜV SÜD Korea Contact: e-mail: [email protected] Tel: 02-3215-1109 Fax: 02-3215-1111

TÜV SÜD Korea Contact: e-mail: [email protected] Tel: 02-3215-1109 Fax: 02-3215-1111 By Jurgen Germeys 6 Startup News ECCK Connect — Autumn 2014 7 [email protected] Business Developer, Easyblox©

© The final piece of the puzzle New Members Easyblox is the human resource cost. Easyblox© can be assem- bled and disassembled at In partnership with Seoul Global Centre (SGC), ECCK a speed never seen before, The ECCK is excited to announce that it has reached a SAFRAN Korea (France) Connect introduces a startup SME in every issue. due to its simplicity and by milestone of 300 members in November. Alexis de Pelleport, CEO Easyblox© is an innovative solution to help manufacturers the application of magne- www.safran-group.com display their wares in an interesting, economical tic skins. Plus, anyone can do it. As an example, we were Two years ago, we opened a new European chamber with and ecological manner. present at the KSHOP 2014 Expo event in KINTEX, where 166 members. Since then, the ECCK has built a solid repu- SDIO (Korea) we had a booth 3x6 metres and we were also requested tation as a major platform for information exchange and Kwang Seon Seo, Managing Director Easyblox© is a new Belgian business based on the invention by KINTEX to take care of a showroom 10x12 metres. Whe- government relations on behalf of European businesses of Filip Van Ceulebroeck. His aim was to develop a solution reas every other booth required at least three experienced in Korea. Shinhan BNP Paribas Asset Management (Korea) to the problem of waste after events. All kinds of materials, workers, and took two full days to complete, Easyblox© Frederic Thomas, Deputy CEO only used over the span of a few days, were thrown away only required two students in one day to set it all up. At We would like to thank all our members for strong sup- www.shbnppam.com on the garbage pile. We know that this can no longer be the disassembly of the booth, most booths used force to port, and promise to continue a fruitful partnership with considered sustainable. tear down their constructions, while we simply stacked the members. Swedish Chamber of Commerce in Korea (Korea) material onto a pallet and drove away. We were the first Hedvig Lunden-Welden, General Manager We have spent the last five years developing an innovative to finish building, and the first to take it all out. www.scckkorea.org system called Easyblox©. The real beauty of this innovation is the hidden modularity; the skeleton is hidden away, Let’s save money on materials and human resources with Zuellig Pharma Korea Ltd (Switzerland) allowing a more professional touch compared to all other Easyblox© and increase your marketing effectiveness with Accor Ambassador Korea (France) Christophe Piganiol, President modular systems. We call it “lean design”. Easyblox© has its adaptability and eye-catching designs. Tae-Wook Kwon, Chief Representative www.zuelligpharma.com won several awards, including the Red Dot Award in July www.accorhotels.com / www.ambatel.com 2010 and the OVAM EcoDesign Award in 2012. With the sup- www.easyblox.co.kr port of the Belgian Innovation Fund, Easyblox© was success- BNP Paribas Cardif General Insurance Co., Ltd (France) fully launched in Europe in November 2013 after extensive Christophe Moreau, CEO product development since 2009. More recently, we have www.cardifcare.co.kr realized launches in the United Arab Emirates, Hong Kong, Japan and the USA. We are committed to launching our Daimler Trucks Korea (Germany) product in Korea as one of the top destinations for tem- Rainer Gärtner, President & CEO porary display solutions. www.daimlertruckskorea.co.kr

Easyblox© makes use of the Cradle to Cradle concept where Fresenius Medical Care Korea Inc. (Germany) the materials used in the product are recycled either into new Sung-Ok Choi, President products, or back into its original product. The materials are www.fmc-korea.co.kr made out of high grade ABS plastics (the same material as LEGO blocks) that, apart from Hwang & Partners (Korea) being durable for reusability, is Juwhan Hwang, Partner also 100% recyclable. When the www.busanlawyer.kr customers have finished using the product, Easyblox© provides a NEXIA Samduk Accounting Corporation (Korea) financial incentive for the custo- Soo-hyun Ahn, Senior Manager mer to return the product to us. www.nexia.com 8 Member News ECCK Connect — Autumn 2014 9

More information is available at www.zeiss.co.kr

13 prominent politicians and officials, including Gedimi- “ZEISS Experience” European nas Kirkilas, Deputy Speaker of the Parliament, Andrius Kubilius, Leader of the Opposition party, Saulius Cironka, Vice-Minister of Agriculture, and Ambassador Lina Anta- Campaign Business naviciene.

The ECCK was represented by Thilo Halter, President of ZEISS Korea invited about 20 elementary students from the Delegation the ECCK, Michael Reed, Trustee, and Christoph Heider, Mapo-gu area and held the first “ZEISS Experience” cam- Secretary-General of the chamber. paign as a corporate social responsibility event on Novem- ber 14, 2014. Visits Expected to join the Eurozone in 2015, Lithuania is see- ZEISS Korea employees participated as teachers for ZEISS king further economic ties and business relations with The ZEISS Experience campaign was designed to allow at- Class of Optics. They explained the principle of eyeglass len- Korea. The country is also trying to diversify its trade rela- tendees to learn and experience the importance of optics ses and how the technology applies to microscopy, metro- tions with Asian countries, particularly in the wake of the science and how the technology improves the quality of life logy systems, medical instruments and the semi-conductor The ECCK supports European business missions interes- Ukrainian crisis and the subsequent economic sanctions for many people around the globe. The campaign consisted area. The students could directly experience the microscopy ted in expanding into the Korean market by arranging imposed on Russia. of two programs – “ZEISS Class of Optics” and supporting and 3D metrology systems, under the guidance of ZEISS meetings with government officials and organizing eyeglasses with ZEISS lens after an eyesight test on the spot. employees. information sessions with industry experts. At the meeting, the Lithuanian delegation showed strong interest in market entry issues, business culture in Korea, Also, ZEISS Korea Vision Care division and Seo-bu Eye Glas- and the agricultural products market. The ECCK repre- Carl Zeiss Group / ZEISS Korea ses Shop implemented eyesight tests for children and pre- sentatives explained the general economic and regulato- sented eyeglasses with ZEISS lenses. ry situation in Korea while offering useful advice on mar- The Carl Zeiss Group is an international leader in the ket entry. Subsequently, Gwangyoung Chung, Director fields of optics and optoelectronics. In the markets Peter Tiedemann, CEO of ZEISS Korea said “ZEISS supports General of KOTRA delivered a comprehensive presenta- for Industrial Solutions, Research Solutions, Medical science, educational, social and cultural institutions at its tion on Korea’s business environment for the delegation. Technology and Consumer Optics, ZEISS has contri- site.” He added, “We hope the ZEISS Experience inspires buted to technological progress for more than 160 students for technology and science and also that they will years and enhances the quality of life of many people have great vision with ZEISS eyeglasses.” Trade Mission and State Visit to Korea by the King around the globe. and Queen of the Netherlands

ZEISS Korea (Carl Zeiss Co., Ltd) has been establis- A Dutch economic mission of more than 90 individuals hed in Seoul since 1986. ZEISS Korea offers eyeglass from the food, wind energy, smart mobility, and healthy as well as solutions for biomedical research, medical ageing sectors visited Japan and Korea from November technology and semiconductor, automotive and The Lithuanian Parliamentary Mission 2-4. The mission was headed by Henk Kamp, Minister of mechanical engineering industries. The company has Economic Affairs; and Guus Hiddink, the former head around 200 employees and provides prompt and pre- The ECCK welcomed the Lithuanian parliamentary mis- coach of the Korean national football team, also joined cise support on sales and service to our customers. sion and briefed them regarding Korea’s business en- as the face of the economic mission. vironment on October 15. Officials from Korea Trade- As a reliable and attractive business partner, ZEISS Investment Promotion Agency (KOTRA) also joined the In tandem with the trade mission, Their Majesties King Korea will promise to support customers in their meeting to present market entry information. Willem-Alexander and Queen Máxima of the Kingdom success as we continue to grow in the dynamic and of the Netherlands visited Seoul upon invitation by Presi- competitive Korean market. A student experiences ZEISS microscopy Led by H.E. Loreta Grauziniene, Speaker of the Lithuani- dent Park Geun-hye. During their busy schedule the King at ZEISS Class of Optics an Parliament, the business delegation was comprised of and Queen visited the national cemetery to honour vete- 10 Member News ECCK Connect — Autumn 2014 11

To conclude the forum, speeches were delivered by Dr Mar- Qualitiy of Life Survey Greater Zürich tin Hemmert, Professor of International Business, Korea 2014 City 2014 2012 2010 2008 2006 2004 University, who spoke on “Tiger Management Reloaded: 1 Vienna 1 1 1 2 2 1 2 Zurich 2 2 2 1 1 1 How to Take the Globalization of Korean Companies to 3 Auckland 3 4 5 5 5 5 the Next Level”; followed by Marc Rudolf, Representative 4 Munich 4 7 8 7 8 10 Area Hosts 5 Vancouver 5 4 4 4 3 3 6 Dusseldorf 6 6 6 6 6 > 10 of Greater Zürich Area AG, who discussed “Talent, Techno- 7 Frankfurt 7 8 7 7 7 5 8 Geneva 8 3 3 2 4 3 logy, Trust: How to Use Switzerland as a Base for European 9 Copenhagen 9 > 10 > 10 > 10 > 10 > 10 10 Bern 10 9 8 9 9 5 Business”; and Joachim Nowak, Representative Director of Investment Source: Mercer 2014 Nowak & Partner, Seoul, who elaborated on “Switzerland: A Great Destination for You and Your Family”. Following the Forum in Seoul question and answer session, all guests were treated to a Quality of Overall Infrastructure

delicious Swiss buffet. Switzerland 6.6 Hongkong 6.5 Finland 6.5 Singapore 6.4 Austria 6.2 Netherlands 6.2 rans of the Korean War, met with students at Dongguk A Gateway to Europe for Korean Companies Why Greater Zürich Area Germany 6.2 Sweden 5.7 University and engaged with Dutch citizens residing in Denmark 5.7 USA 5.7 Korea. The Greater Zürich Area (GZA) hosted an investment forum With a strategic central location in the heart of Europe, UK 5.4 Ireland 5.2 in Seoul entitled “Beyond Korea: Internationalizing for Susta- the Greater Zürich Area’s thriving business environment 0 1 2 3 4 5 6 7 inable Success” on November 13, 2014 at the Millennium Hil- provides access to the Swiss and European market of over World Economic Forum, Global Competitiveness Report 2013-2014: How would you assess general infrastructure The Bavarian Delegation ton Hotel, showcasing the Swiss region as one of the most vi- 500 million consumers, offers a highly qualified workforce, (e.g., transport, telephony, and energy) in your country? (1 = extremely underdeveloped — among the worst in brant economic centres in Europe. The event featured many a stable political system, an attractive tax regime, liberal — among the best in the world) A Bavarian delegation visited Seoul from November 5-8. of the attractive benefits the Greater Zürich Area has to offer, labour laws, cutting-edge research institutions and an fDi magazine, the strengths of the Greater Zürich Area The delegation, led by the Deputy Prime Minister of Ba- and over 50 dignitaries from the private and public sectors, excellent infrastructure – all ideal for establishing a regi- include human capital and lifestyle. Sonja Wollkopf Walt, varia Ilse Aigner, comprised of representatives from the including the media, attended the conference. onal head office. CEO of Greater Zürich Area AG, noted, “Recent economic media and ICT sectors. The visit was organized by the Ko- rankings confirm that the Greater Zürich Area is one of rea-German Chamber of Commerce and Industry, while the prime business locations in the world – now and in the the ECCK helped to arrange three sectorial seminars on future. Precision technologies are essential for the com- market entry, public relations, and the movie & gaming petitiveness of the Greater Zürich Area, and the region’s industries in Korea on November 5. specialized products and services offer a unique combi- nation of cutting-edge innovation, sophisticated design, The ECCK would like to thank Joachim Nowak (Nowak & technological perfection and savvy marketing.” Partner), Nicolas Piccato (Panda Media, Italian Chamber of Commerce in Korea), and Jeffrey Bohn (Edge Commu- Switzerland also ranks in the top two in Europe in the nications) for providing excellent information sessions to Indexes of Economic Freedom, Diversification of the Eco- the delegation. nomy, Real Corporate Taxes and Government Efficiency, according to Heritage 2014 and IMD 2014.

Both Switzerland and in particular the Greater Zürich The forum began with a welcome address by Claudio Maz- Area have done well of late in the “European Cities and Economic Centre of Switzerland zucchelli, Swiss Embassy Counsellor, followed by a keynote Regions of the Future 2014/2015” study, with the Grea- address from Sonja Wollkopf Walt, CEO of Greater Zürich ter Zürich Area taking the second place among all Euro- The Greater Zürich Area is the leading business centre of Area AG, who spoke in detail on the Greater Zürich Area and pean regions and the first place among smaller regions Switzerland due to its high quality of life, strong innovation its prime business location in Europe. with the highest economic potential. According to the and unique culture of precision. The world-famous financial 12 Member News ECCK Connect — Autumn 2014 13

CFO Forum

About 30 Chief Financial Officers (CFOs) from European attend board of directors meetings and duty of confi- companies met on September 25 at Bacardi Korea. Jean dentiality. It can be stated at this point that a director Shim, the Finance Director from Bacardi Korea, welcomed must manage its company according to high ethical and all participants. In line with her company’s product ran- moral standards as outlined explicitly in the law. metropolis of Zürich employs over 1.5 million multilingual Technology and Innovation Hub ge, the welcome included a short but nice cocktail round and international workers in 150,000 companies in indus- allowing all CFOs to connect with the Bacardi world. New executives to Korea are mainly interested in learning tries such as life sciences, clean-tech, high-tech, ICT and Thanks to the area’s central location, first-class infra- about director liability. It is quite common that multi- financial services. The region also maintains a GDP per ca- structure and multicultural setting, the Greater Zürich Hee-Chul Kang, Partner at Yulchon, presented the topic national companies sign for their delegated executives pita of CHF 76,000 with simply unbeatable tax rates. Area is an outstanding test market for products and ser- of “Directors of Korea”. Their roles and responsibilities in respective insurance coverage under a “Directors & Of- vices. The institutionalized exchange between academic Korea might be known to many executives to a great ex- ficers Liability Insurance”. Nevertheless, it must be stated Switzerland offers attractive corporate tax rates and institutions and industry make this location especially at- tent but Kang touched the topic from so many different that in certain circumstances such insurance will not help actual tax rates of under 8% are possible in the Grea- tractive for research-intensive companies. angles that at the end of the day, there were no questi- – this is especially true for wilful misconduct, violation of ter Zürich Area. The criteria to achieve this include a ons left unanswered. any law and for criminal activities. well-considered choice of location combined with careful With a wealth of leading-edge research institutes, the region planning of your corporate structure. The Greater Zürich is also recognized globally as a centre of research and know- For newcomers to Korea the different interpretation of In recent years many multi-national companies have Area boasts an extremely attractive tax system compa- ledge and maintains top-notch educational institutions such Korean titles definitely represents a challenge. Is an “Isa” downsized their board and also nominated non-residents red to the rest of Europe. as the Swiss Federal Institute of Technology (ETHZ) and the a director or not? In fact, directors governed by Korean as board members. In the past this would have led to so- University of Zürich. Well-known companies such as Google, commercial law have to fulfil certain requirements. The called “paper-meetings” – just circulating meeting minu- The cantonal taxes on profits for companies range bet- IBM and Microsoft have selected the Greater Zürich Area for title “Isa” for example does not make a person a director tes to collect signatures. Under Korean commercial law, ween 8% and 12%. The Confederation (state) levies a their headquarters and major R&D centres. even if this is written on a business card. Generally spea- the option to conduct board meetings as paper mee- nominal 8.5% (or 7.83% in real terms) tax on corporate king, directors need to be elected by shareholders to be- tings is clearly ruled out; instead physical attendance is earnings throughout Switzerland. Taxes in Switzerland are come members of the company’s Board of Directors and required. It was good to learn that participating in board levied on three federal levels – state, canton and munici- For further information on the investment opportunities thereafter must be registered at court. A director has meetings via a conference call is considered to fulfil this pal – whereby the individual levels can set the tax rates the Greater Zürich Area offers: certain responsibilities and must act accordingly. This in- requirement. This hopefully brings a certain release to independently to a great degree. Please visit www.greaterZüricharea.com cludes, among others, duty of good manager’s care and non-resident board members when their busy schedule or email info@greaterZüricharea.com. duty of loyalty, duty to inspect other directors, duty to does not allow participation. This article is provided 14 ECCK News ECCK Connect — Autumn 2014 15 by Kyobo Life Insurance Co., Ltd

ECCK and Kyobo Life Insurance Hold Info Sessions higher operational cost and more importantly, lesser ECCK–KYOBO on New Umbrella Pension Scheme Strategy desirable experience of service quality. Why Kyobo?

The European Chamber of Commerce in Korea (ECCK) The ECCK-KYOBO Standard DC Plan is expected to corre- Established in 1958, Kyobo Life Insurance is one of Standard and Kyobo Life Insurance Co., Ltd jointly held information spond well to those challenges and extend the advantage the largest and most well-respected insurance com- sessions to introduce the idea of setting up an umbrel- of DC plan to all ECCK members in the Korean market. panies in South Korea with KRW 73.7 trillion in total la Defined Contribution (DC) pension scheme, in which In terms of operations, the pension service provider ini- assets and premium income of KRW 8.7 trillion by DC Plan ECCK member companies can be pooled. The infor- tiates one governing plan document to be submitted to the end of FY2013. Kyobo Life has maintained an A2 mation sessions were held in Jongno on October 1 and the Ministry of Employment and Labor which serves all rating from Moody‘s since the first award in 2008. In in Gangnam on October 14, where officials from ECCK joining companies. Once the Standard Plan is incepted, 2014, Kyobo Life was awarded A+ rating from Fitch, member companies participated with keen interest. any ECCK member can join the scheme by simply adding which is the highest credit rating among the financi- its own plan details to endorse the governing plan docu- al industries in Korea. “ECCK–KYOBO Standard DC Plan” solution consolidates ment. multiple plan sponsors as a single portfolio to achieve In the field of corporate pension business, Kyobo Life economical scale and enhance the administrative effici- is a proven leader providing unparalleled expert ad- ency. This umbrella-type pension scheme, if introduced, vice and services for MNCs in plan design, implemen- will be the first of its kind in Korea and is expected to be tation, communication, compliance management beneficial especially to small-sized companies with up to and administration. 200 employees in Korea. Resulting from the persistent 1:1 face to face invest- This move came after the Korean government’s recent ment consulting service, Kyobo Life has helped its announcement that any company still operating a se- DC participants achieve the highest accumulative verance pay scheme shall gradually convert it into a cor- investment return in recent years. Due to its dedica- porate pension scheme and the popular severance pay tion of serving plan sponsors and participants, and system will be diminished in the foreseeable future. For excellent record of financial achievement, in year multi-national companies (MNCs) in Korea, in order to 2014, Kyobo Life has been awarded the “Best Pension comply with the headquarters guideline and the local re- Service Provider” by FSC in Korea. gulation changes, a DC corporate pension plan is considered as the best option in many perspectives.

Defined Contribution (DC) plans continue to play an in- The plan ensures even the smallest member can enjoy creasingly important role in the future of retired life in a well-designed pension scheme and cost competitive South Korea. During the past eight years, the accumula- service from the provider. Sophisticated services such as ted reserves under corporate DC plan were recorded as 1:1 investment consulting for each and every participant, KRW 19 trillion and have been an average of two digit which is usually offered to large companies, can be pro- annual growth rates since 2006, skyrocketing from 2008 vided to all ECCK member companies once joining the onwards and surpassing an average annual growth of Standard Plan. 30% in 2010.

Despite the merits to be enjoyed for many MNCs, in particular small and medium sized companies, plan sponsors are facing a great deal of challenges for a DC plan adoption, namely, complicated plan adoption process, 16 ECCK News ECCK Connect — Autumn 2014 17

Participants from the government included the Vice-Minister Luncheon of Strategy and Finance, the Vice-Minister of Trade, Industry, IPR Conference and Energy, the Vice-Minister of Employment and Labour, the Vice-Chairman of Financial Services Commission, the Vice- with Prime Minister of Food and Drug Safety, and the Vice-Commissioner on Trademarks of Korea Customs Service.

Minister “Foreign invested companies account for 20% of Korea’s ex- & Industrial port and 6% of total employment,” said the Prime Minister in his opening remarks. He emphasized that the government Prime Minister Chung Hongwon and foreign business leaders would continue its efforts to improve the country’s investment Designs shared their opinions for a better business and regulatory en- environment and communicate with foreign businesses. vironment during the luncheon meeting, held at the Prime Minister’s Office on October 20, 2014. The meeting was part Thilo Halter, on behalf of participants, expressed his ap- of the Korean government‘s effort to promote foreign invest- preciation for this opportunity to discuss business issu- On October 28, ECCK’s IPR Committee organized its ye- ment in Korea. In August, the government held a similar mee- es. “Today’s meeting also provided us an opportunity to arly Korea-EU IPR Conference on Trademarks & Industrial ting with domestic companies to hear their voices regarding hear clear and thorough answers to our various questions Designs. This year’s Conference was co-hosted by the Of- deregulation. about policies.” fice for Harmonization in the Internal Market (OHIM), the Korean Intellectual Property Office (KIPO) and the Euro- The ECCK prepared the meeting and coordinated the agenda During the Q&A session, business representatives raised a num- pean Chamber of Commerce in Korea and supported by to identify urgent deregulation issues for international com- ber of issues regarding current regulations. Notable queries Kim & Chang. panies. Represented by Thilo Halter, President of the ECCK, included taxation on excessive corporate reserve, which has CEOs and executives of 26 global companies were present at become an issue lately, the development of guidelines for ordi- In order to successfully sell products or services, it is im- the luncheon meeting. nary wages, as well as IT data offshoring issues. portant that these products or services are being recognized by customers. This is being done by the use of industrial designs and trademarks. The importance and value of trademarks, industrial designs and intellectual property as a whole in Europe and Korea were confirmed in the opening remarks by Oh-jung Kwon, Director General of those of others. The protection of trademark rights, and KIPO’s Intellectual Property Protection & International the various formalities in how to acquire such, is set out Cooperation Bureau, Johan Vandromme, First Counsellor in the Trademark Act. Wonseok Huh, Deputy Director of at the Delegation of the European Union to the Republic KIPO’s Trademark Examination Policy Division informed of Korea. Grégoire Bisson, Director of The Hague Registry the audience about Korea’s Trademark Act and the recent at the World Intellectual Property Organization (WIPO), and planned changes thereof. and Toni Schreibweiss, CEO of Evonik Korea and Vice- President of the ECCK. In addition, Luca Rampini, Senior In dealing with their trademark portfolio, companies often Lawyer at OHIM, provided detailed figures of the impact have a number of practical considerations that can shape of intellectual property in industries in the European Uni- their business plans. Alex H. Cho, Foreign Attorney at Kim & on: 35% of all jobs in the region belong to industries that Chang, presented answers to a number of common ques- heavily rely on intellectual property rights. tions, ranging from “If I do not have a registration of my mark in Korea, do I still have any rights in Korea?” to “Can Trademarks are signs that make it possible to differenti- I obtain registration of mark, which may not be inherently ate products or services produced by one company from distinctive, by showing the use of such mark?” 18 ECCK News ECCK Connect — Autumn 2014 19

Legal Seminar on Competition Law

In the first week of November, the ECCK organized, with the support of Linklaters and Bae, Kim & Lee, a seminar on competition law. During this seminar, expert speakers presented on settlement procedures offered by the Euro- pean Commission, and recent trends in the enforcement One important point was that anti-competitive ac- activities of the Korean Fair Trade Commission. tivities taking place outside of the European Union or Korea, can still trigger investigations by the European The Director-General of the European Commission Di- Commission or the KFTC respectively, if the effect of the rectorate-General for Competition, Alexander Italianer, conduct can be felt in the European Union or Korea. has expressed that “the EU owes its prosperity to the The morning session closed with a presentation by Luca The changes to Korea’s Industrial Design Act were ne- existence of a single market in which companies are free Rampini on relevant court decisions in the European Uni- cessary because of Korea’s accession to an international to innovate, produce and sell across borders”. Because on. The most commonly thought of trademarks are visu- agreement concerning the international registration of of such, it is of vital importance that fair competition is al signs, such words, logos or colours. In his presentation, industrial designs from July 1 this year. This agreement, possible, and promoted, and cartels are rooted out. In Executive Rampini addressed the limits of protection of trademarks named the Hague Agreement for the International Re- order to assure this, the European Commission opened in the European Union, which allows trademark protec- gistration of Industrial Designs, is administered by The the possibility for settlements in cartel cases in July 2008. tion for certain sounds, smells or even tastes. Hague Registry at WIPO. Mr Bisson, explained about the Anne Wachsmann, Partner at Linklaters Paris Competiti- Briefing details and benefits that the Hague Agreement, which on/Antitrust Department, detailed this settlement pro- An industrial design is the appearance of products that allows the filing of designs in multiple jurisdictions at cedure, its success (settlement decisions have made up result from the features of the lines, the contours, the co- the same time with a single application, can offer. 55% of cartel fines) as well as its pros and cons. on Compliance lours, the shape, the texture or the materials of the product or ornaments thereof. These features can be either After showing the usability of OHIM’s Designview data- The Korean government also places high value on fair The ECCK also organized its first Executive Briefing in No- two or three-dimensional. Examples of such industrial de- base, a free, online search engine which brings together competition, the authority that is charged with admi- vember. During this meeting, which took place on Novem- signs are the shape of a chair, the pattern on a carpet or the registered design databases of 17 Intellectual Pro- nistering competition policies and handling antitrust ber 11, a number of high level executives from member the visual features of a cell phone. perty Offices, Luca Rampini updated the audience on cases is the Korea Fair Trade Commission (KFTC). After companies got together to discuss corporate compliance. important decisions in the European Union concerning showing the KFTC’s structure Sanghoon Shin, a foreign This year’s IPR Conference had a strong focus on industrial industrial designs. legal advisor at Bae, Kim & Lee, explained recent ac- Following a presentation made by Liz Kyo-Hwa Chung, designs because of recent significant changes to Korea’s tivities of the KFTC, including the impressive sanctions Partner in Kim & Chang’s Anti-corruption and Corporate Industrial Design Act. These changes were elucidated by The Conference was closed by a panel discussion with it applied in international cartel cases (with surchar- Compliance Group, the executives exchanged experiences Eunrim Choi, Deputy Director of KIPO’s Design Examina- Luca Rampini, Sunyeob Ahn, Senior Deputy Director at ges of EUR 145 million being imposed in a single cartel pertaining to compliance issues amongst one another. tion Policy Division. To illustrate the protection offered to KIPO’s Trademark Examination Policy Division and Gré- case in 2011), recent merger cases, and the upcoming designs in Korea, Hyun-Joo Hong, Trademark Attorney at goire Bisson, moderated by Sven-Erik Batenburg, Head effectiveness of the “consent order” (a set of remedies This briefing was fully booked within two days. In light of Kim & Chang, introduced recent court decisions and pro- of ECCK’s Legal & Compliance Group. proposed by a company under investigation to cure an- such success, more Executive Briefings will be organized vided an analysis of the current design environment. titrust concerns). on a regular basis next year. 20 ECCK News ECCK Connect — Autumn 2014 21

External ECCK Busan Cooperation Chapter

ECCK and Busan City Signed MoU The 9th Global Gathering in Busan

The ECCK and the City of Busan signed a Memorandum of Busan Metropolitan City and Busan Foundation for Inter- Understanding (MoU), on October 10 at Busan City Hall, national Activities (BFIA) hosted its annual multicultural to cooperate in attracting foreign investment to the Busan festival “Global Gathering” at Busan Citizens Park on Sa- area and improving the region’s competitiveness. The MoU ECCK and KEPA signed MoU turday, October 18. The ECCK’s Intellectual Property Rights signing ceremony was attended by Byung-Soo Seo, Busan (IPR) Committee joined the festival to increase the consu- Mayor, as well as Thilo Halter, ECCK President, and Jan Ben- The ECCK signed an MoU with the Korea Environmental mer awareness of counterfeit products, along with seven ggaard, Chairman of the ECCK Marine & Shipbuilding Com- Preservation Association (KEPA) on Tuesday, November 4. European airline companies promoting their services. More mittee, along with city officials and ECCK staff. than 20,000 people came and enjoyed the festivity. The MoU specified a cooperative arrangement in organi- With the MoU, the ECCK and Busan city will work closely to- zing the International Exhibition on Environmental Tech- gether to promote foreign investment, particularly in higher nology & Green Energy in 2015 (ENVEX 2015), scheduled for European Airlines Promoted to Busan Citizens value-added sectors such as automobile, pharmaceuticals, June 2015. The exhibition will bring in numerous domestic and marine & shipbuilding industries in the region. and international environmental and energy-related com- European airlines have become familiar to Busan citizens panies, introduce cutting-edge technologies, and organize as increasing numbers of Koreans are flying to Europe for The ECCK is active in cooperation with local governments information sessions and seminars. In addition, both sides travel. This year, Air France, British Airways, Czech Airlines, to cultivate regulatory dialogues at a local level, to promote agreed to discuss ways of cooperation on environmental Finnair, KLN, Lufthansa, and Swiss International Air Lines foreign investment, and to help European companies in the programs and educational sessions. joined the Global Gathering to promote their services un- region. der the slogan “Nonstop You”. They conducted various pro- including Louis Vuitton, CHANEL, Adidas, and MAN Truck The signing ceremony was held at KEPA office attended by motional activities ranging from introducing the German & Bus Korea, supported the campaign as the presence of ECCK and KEPA staff. Christoph Heider, Secretary-General beer festival “Oktoberfest” to special promotion prices for fake items on streets pose a significant risk to those inter- of the ECCK, and Sang Pal Lee, Secretary-General of the flights and special event gifts. Foreigners living in Busan national brands’ businesses as well as their assets. KEPA, signed the agreement. also joined the festival offering these airlines a good opportunity to approach potential customers. In 2009, it was estimated by the Organization for Economic Building partnership with KEPA, the ECCK expects to help Cooperation and Development (OECD) that counterfeit introduce advanced European green technologies to the and pirated goods make up approximately 2% of world- Korean market and to facilitate further cooperation with “You Can’t Fake Your Style” wide trade. With the support of its members, the ECCK the authorities on environmental issues. was able to display a wide array of counterfeit goods in A major role of the ECCK at the event was to campaign the its booth, ranging from handbags, wallets and clothing to Established in 1978 in accordance with the Framework Act importance of Intellectual Property Rights (IPR). In order cigarettes, drugs and even headlights, to make consumers on Environmental Policy, the KEPA has been conducting to raise consumer awareness, the IPR Committee partici- aware of the wide scale of counterfeit goods. research, public relations on environmental issues, and pated for the second time in the Global Gathering, set- carrying out ecological restoration and conservation. The ting up a booth where counterfeit goods were displayed After entering the booth to peruse the various products, KEPA is affiliated to the Ministry of Environment. and the danger they pose explained. European companies people were, much to their surprise, informed that all the 22 ECCK News ECCK Connect — Autumn 2014 23

displayed goods were in fact counterfeit and illegitimate. equipment and encouraged more investment in Greece. Compared with Seoul which has many foreign schools, To further dispel any notion that counterfeit goods are of ECCK Busan Busan has only two foreign schools – BIFS and BFS. the same quality as legitimate goods and ‘do not harm Greece is the biggest overseas client for Korean shipbuilders, anyone’, the health risks, lost jobs and loss in government with orders from Greece accounting for about 20–25% of the BIFS led a campus tour, which demonstrated its student revenue caused by counterfeit goods were explained to the total. During the interview with Korean media, Mr Mihalos Network Night programs. During the networking event, lucky draw gifts audience. In particular, ECCK stressed that making and stressed that “building a good relationship between Greece were provided by Lufthansa, OMT-Torino, BJFEZ and BIFS. selling fake items are crimes in Korea, and even possessing and Korea is very important for the future business of shipbuil- counterfeits is illegal in France and Italy, raising a red flag ding industry.” ECCK Busan Network Night is held every three months, to people anticipating travelling to those countries. Peop- and the next event is planned for December 11 to celeb- le at the festival joined this campaign, attaching stickers During their visit, the Greek delegation participated in a Ko- rate the Christmas and New Year season. showing a message of “fake is fake” on their T-shirts. rea-Greece Shipbuilding Conference and several B2B Meetings between Korean shipbuilders and Greek marine equipment manufacturers. They also participated in the ECCK technical Marine Tech Korea 2014 seminar and a luncheon during Marine Tech 2014.

ECCK Marine & Shipbuilding Committee invited three leading Gyeongsangnam-do Governor Hong Jun-Pyo said at the ope- maritime technology companies from Europe to hold a se- ning ceremony, “though the shipbuilding industry is going minar about advanced technology on energy efficiency and through difficult times, I wish Marine Tech Korea 2014 to be- fuel saving during Marine Tech Korea 2014, which was held come the platform for international businesses.” between September 29 and October 2, 2014 in Changwon, Gyeongsangnam-do.

A maritime industry advisor, DNV GL, presented on diverse technologies and research to improve energy efficiency for vessels. MAN Diesel & Turbo, a global market leader for large diesel engines, introduced their newly developed engine design On September 25, Busan International Foreign School and Italian engine equipment manufacturer, OMT-Torino, in- (BIFS) opened its door for the ECCK’s Busan Network troduced their advanced fuel injection equipment for engines Night, offering ECCK members a good opportunity to ex- allowing greater energy efficiency. Since Energy Efficiency De- plore its beautiful campus and programs. sign Index requirements apply to all new ships above 400 GT from 2013, interest on energy efficiency has increased. Despite a little windy weather, which gave the official announcement that summer is over, the BIFS garden was Marine Tech Korea started in 2006 and is held every second filled with more than 60 ECCK members and friends, year to promote the shipbuilding industry and relevant tech- sharing conversations and building up valuable relations nologies. This year, the exhibition opened more than 600 within the Busan community. booths from 35 countries during the event. As education is always a top priority to consider for for- In addition to those European companies at the seminar, a eign investors and businessmen looking to expand or re- Greek Delegation participated in Marine Tech Korea 2014. locate into a new town/country, BIFS is one of the most Headed by Panagiotis Mihalos, Secretary-General of Inter- important parts of life for many ECCK members in Busan national Economic Relations and Development Cooperation, and near cities. Located in Gijang-gun BIFS has about there were officials from ten Greek manufacturers of shipping 500 students enrolled, of which around 40% are from Eu- equipment. The Greek Delegation promoted Greek marine ropean countries. 24 ECCK News ECCK Connect — Autumn 2014 25

ECCK Network Night

On a mild and breezy evening of September 23, the ECCK held its Autumn Network Night on the rooftop of Somerset Palace Seoul. More than 100 members and friends gathered to build friendships. The ECCK would like to express our sincere gratitude to Somerset Palace Seoul and ShinYoung Asset for their generous sponsorship. 26 EU–Korea Relations ECCK Connect — Autumn 2014 27

What Is GNSS? its own time reference, and measures its distance to the GNSS Provides satellite by multiplying the time difference with the signal’s he strategic need for precise navigational speed (the speed of light). If one combines the signals of data at every time and every place on Earth four satellites, the receiver can calculate latitude and lon- Potentially Limitless was clear from the very beginnings of hu- gitude, as well as elevation. Obviously, the more satellites man society. However, it took us 2,000 years send signals, the more accurately the GNSS receiver is able Business Opportunities to come up with the global navigation satel- to determine the location with better geometry of chosen lite system. satellites. The successful and reliable navigation system T requires a constellation of between 24 and 32 satellites or- The ECCK and the Korean GNSS Society (KGS) signed a contract on November 3, 2014 for cooperation Global Navigation Satellite Systems (GNSS) provide worldwide biting at an altitude of approximately 20,000 kilometres. in a GNSS.asia project from January 1, 2015. This project is financed by the Horizon 2020 framework – users their locations as well as the locations of people, goods, the largest EU research and innovation program. The ECCK is tasked to promote GNSS downstream sector vehicles, animals and all other objects at any given moment. and to raise awareness of the system in Korea. The GNSS.asia project aims to develop and implement GNSS GNSS started with US-based Global Positioning System (GPS) What Are the Business Opportunities industrial cooperation activities between the EU and Korea, focusing on applications and receivers. in early 70s, which became fully operational in mid 90s. GPS Provided by GNSS? Tomasz Wierzbowski, in charge of the program coordination from January 2015, was followed by lesser known Russian GLONASS which, after will explain more about the system. ups and downs, achieved full global coverage by 2012. The range of possibilities for GNSS services, applications and business opportunities are potentially limitless, espe- GNSS provides various useful services, from transportation cially with GALILEO that complements the existing system and logistics through environmental protection to solutions by providing enhanced services through greater accuracy for emergency services and agricultural tools. However, in urban areas where signals can be blocked by tall buil- current global systems are controlled by military operators: dings. In many aspects, the GNSS resembles the Internet, the US Department of Defence operates GPS and Russian and Information & Communications Technologies (ICT) – it Aerospace Defence Forces are in charge of GLONASS. This is a service enabler, rather than a specific and finite pro- means that there is no guarantee to maintain uninterrup- duct. Thus, GNSS business opportunities emerge from the ted services in case of some kind of global political turmoil capacity to look for innovative ways of how to utilize the or military conflict. This was the rationale for Europe to accuracy of GNSS signals. Due to its feature as a general make a huge investment and drive forward with its own usage of technology, it is challenging to apply boundaries GNSS programs. The European GNSS project – GALILEO – to the GNSS business. Many different markets exist; each will be completely interoperable with GPS and GLONASS, of them has its own characteristics, size and dynamics while being under civilian control and will ensure European with different actors and leaders. independence. Other countries are also pursuing their own GNSS projects, for example the BeiDou system (BDS) in Generally, GNSS market consists of products i.e. receivers China is in different phases of development. and applications, and services. The market is usually divi- ded into different segments such as:

How Does It Work? • Location Based Services (LBS): Smartphones, ta- blets, digital cameras, laptops, fitness and people The working principles of GNSS are based on two physical tracking devices, and mobile data revenues factors – the constant speed of light and the fact that we can measure relatively precise time differences. The com- • Road: Personal Navigation Devices (PNDs) and bination of these two things leads to a satellite-based na- In-Vehicle Systems (IVS) used for navigation; de- vigation system, where a satellite emits a time-stamped vices used for Road User Charging (RUC), Pay-Per- synchronized signal; the personal receiver combines it with Use-Insurance (PPUI), eCall, and Advanced Driver 28 EU–Korea Relations ECCK Connect — Autumn 2014 29

• Assistance Systems (ADAS); and other devices requires constant innovation from the suppliers. GSA also points out that worldwide regulatory measu- supporting Intelligent Transport Systems (ITS) ap- res are being undertaken in several domains to promote plications and data revenues for traffic information GSA underlines new smartphone capabilities alongside the use of GNSS. For example, regulatory requirements services. integrated technologies which are concealing the market for emergency location sharing, such as the European segment breakdowns, as LBS devices increasingly support eCall, the mobile 911 (North America) and 112 (Europe), • Surveying: GNSS devices to support land survey- navigation and services in other applications. According or Search and Rescue (SAR) services, promise to provide ing (including cadastral, mining, construction, and to the GSA Market Report (issue 3, 2013) LBS is forecasted further impetus for growth in Europe and North America mapping) and marine surveying (including hydro- to be the largest market segment by revenue, followed by over the next five to ten years. graphic and off-shore surveys). Road, where the PND market continues to decline, being replaced by the use of smartphones in cars. LBS devices • Aviation: GNSS-certified devices for commercial, are also being increasingly used in general aviation and What Is GNSS.asia Project? regional, general & business aviation, and uncerti- leisure maritime. New applications are continually intro- fied devices aiding pilots flying under Visual Flight duced and consumers have begun to appreciate the ca- The GNSS.asia project was launched in 2012 under Frame- Rules (VFR). pabilities of LBS in their daily lives. work Programme 7 (FP7) with the aim to implement con- visited 10 Asian events and 6 thematic workshops with crete actions early within the GALILEO project span. These industry and associations were organized within the Pro- • Rail: GNSS usage in safety-critical devices sup- Competitive pricing has made smartphones more affor- actions have been planned to pave the way for perma- ject. GNSS.asia managers are actively involved in GNSS porting signalling (high and low density lines) and dable and their market share is rapidly increasing, compa- nent engagement and industrial cooperation in the future environment in each country and maintain close relations non-safety devices supporting other applications red to traditional mobile phones without GNSS capability, between the European Union and five Asian economies: with main actors, institutions and associations as well as (asset management and passenger information). leading to an increase in GNSS penetration, especially in India, China, Taiwan, Korea and Japan. constantly monitoring the GNSS market. GNSS.asia provi- lower income countries. des multi-language information and communication tools • Maritime: GNSS devices to support general navi- Each of these countries have significant interest in the on GNSS. gation, the Automatic Identification System (AIS), GNSS sector: India is developing its GNSS potential and the Long Range Identification and Tracking (LRIT) has strong economic ties with the EU; China has had some The GNSS.asia project will continue, with the founding System, port operations (including portable pilot of the most intense exchanges with the EU; Taiwan pre- from Horizon 2020, with its objective to develop and im- units), dredging, and search & rescue beacons. sents a great advantage because of its market share of plement GNSS industrial cooperation activities between 85% of the production of portable navigations devices; Ja- the European Union and five Asian countries. Korea offers • Agriculture: GNSS devices used for tractor gui- pan features very high technological competences in the a very high potential of industrial cooperation with Euro- dance, automatic steering, asset management, user segment with potential promising future opportuni- pe on GNSS downstream applications. GNSS.asia related and Variable Rate Technology (VRT). ties for European industries. Korea has promising potential activities in Korea are led by the European Chamber of on GNSS with the rapidly growing smartphone market as Commerce in Korea (ECCK), bringing its own experience, According to the European GNSS Agency (GSA), there are well as being the world’s fifth largest automotive manu- network and industrial cooperation expertise to make the almost three billion units of GNSS devices and over the facturing country. Also, the decision of launching Korean project a sustainable success. next ten years the installed base of GNSS devices will in- Satellite Based Augmentation System (K-SBAS) will lead crease almost four-fold, largely driven by increased penet- to demand for closer ties and cooperation with European ration in regions outside Europe and North America. Such industry. a large number of devices (almost one GNSS receiver for every person on the planet), has the potential to deliver By now GNSS.asia project can highlight some of its key additional significant benefits, especially in terms of time achievements. Thanks to the series of actions, a circle of and fuel savings, as well as efficiency gains. GSA also pre- companies interested in collaboration across continents dicts long-term growth revenues and indicates that the have been engaged. The events, under the flag of GNSS. changing technological environment (use of communi- asia, motivated EU companies to more than twenty busi- cations and other positioning technologies together with Cumulative Core Revenue 2012 – 2022 ness trips to Asia alongside numerous company visits in GNSS, and the emergence of new satellite constellations) (Source: GSA Market Report issue 3, 2013) different countries. Approximately 50–150 participants 30 Cover Story ECCK Connect — Autumn 2014 31

To many Koreans, 2014 is a year filled with tragedies and trauma. The sinking of the Sewol ferry in April, leaving 295 dead and 9 still missing of her 476 passengers, Towards created an atmosphere of shock and agony across the country that still exists to this day. Sadly, this was not the only disaster that would haunt 2014. Earlier this year a roof collapsed after heavy snow at a resort where college students were attending a retreat;10 Better Safety students were killed and more than 100 injured. On October 17, a ventilation grate collapsed during a con- cert in Pangyo, Sungnam, costing 16 lives and leaving 11 wounded. In November a fire at a guesthouse in Da- myang, South Jeolla Province, claimed 4 lives. Ensuing Management investigation in each case revealed a lapse in safety checks, inappropriate first response to crisis signals, and perilous negligence on safety procedures. 32 Cover Story ECCK Connect — Autumn 2014 33

Looking for ways to fix systems The private sector is no less active in investing in safety/risk ma- rectives, regulations and standards must be implemented in nagement. Samsung, Hyundai, LG, SK, and other major corpo- Functional addition? And which methods are the most suitable for valid fter this series of catastrophic accidents in rations have created safety control departments or revamped risk assessments? 2014, the search for better safety and risk internal safety regulations. Major business associations have management has gained momentum in agreed to give priority to safety management. According to a Safety There is no such thing as a single, “one-size-fits-all” risk as- Korea. The Sewol ferry sinking led to the re- flash poll by the Federation of Korean Industries in May, most of sessment. Depending on the sector of industry, type of ma- cent government reshuffle with the additi- the companies surveyed stated that they will maintain (74%) or Management – chine and technical equipment, different standards and di- on of two new ministries – Ministry of Public increase (22.7%) their investment in safety management. rectives may apply. In addition, these standards and directives ASafety and Security and Ministry of Personnel Management, are constantly revised and amended as the pace of change while safety-related budgets have been considerably increa- Despite encouraging trends in the government, and among Systematic Risk in the state of the art increases. Given this, systematic and sed. The National Assembly formed a special committee on corporations, scepticism abounds. Experts in the field of safety effective monitoring and managing of machinery safety in public safety in November with a mandate to improve safety- concur the idea of complexity, which results from how various Mitigation general and functional safety of all products in particular po- related laws and review overall safety risks. However, scep- risk elements interact. Thus, a disaster can often be “an acci- ses a challenge for machine manufacturers, which should not ticism is rampant because fixing systems and institutions is dent where the regulations were in place to prevent the pro- be underestimated due to time, efforts, expenditure – and of more than setting up new organizations or introducing new blem, or perhaps where no one actually made the identifiable Functional Safety is part of the overall safety course product liability. regulations. error and no system truly broke down but all the components of a system or piece of equipment that depends had been weakened by errors.” (René Amalberti, Navigating on the system or equipment operating correctly The government and the private sector alike are desperately Safety). Under such circumstances, “systems that mismanage in response to its inputs, including the safe ma- The Challenges of Global Markets: looking for ways to improve safety regulations and practices, the unexpected tend to ignore small failures, accept simple di- nagement of likely operator errors, hardware and The Case of a Swedish Company and some positive changes have been seen at least on the agnoses, take frontline operations for granted, neglect capabi- software failures and environmental changes. surface. Noticeably, safety-related budgets have been increa- lities for resilience, and defer to authorities rather than experts.” It is an additional step beyond the traditional In general, machinery manufacturers must comply with the sed by 17.9% to be distributed for inspection and maintenance (Weick & Sutcliffe, Managing the Unexpected). product safety assessment and tackles our ever laws and requirements of the country in which the machine of infrastructure. Equipment for disaster response and rescue increasingly complex world of interoperating will be placed on the market and be used. The control unit of operations will be purchased, or reinforced, to deal with catas- In this regard, it has been pointed out that the government technologies and the hazards they cause. In ma- a machine to be exported to the USA must comply with the trophic accidents more effectively. The budget is also approp- plan lacks substance and analysis of what might cause sys- naging machinery safety, it is a critical concept requirements in the US market, e.g. UL-standards, even if the riated for more training and education for safety. tem failures. There is little clarification on accidents of a high to be taken into consideration. manufacturer is located within the European Union. To make scale and the wisdom of the prime minister being in charge of matters even more complicated, the applicable safety requi- The government’s effort culminates in its “Safety Innovation disaster management has been questioned. Corporate initi- achinery safety depends on the proper rements may differ from State to State in the USA. Master Plan”. Although the Plan will be completed by February atives are appreciated, yet the business easily considers such functioning of safety-related protection 2015, its general direction was unveiled on September 23 at investments as cost without tangible benefit. Given that safety and control mechanisms. In the case of As a case in point, a Swedish manufacturer of mining and the Cabinet meeting. Evidently triggered by the Sewol ferry management requires integrated approaches that facilitate loss of function, these mechanisms must quarrying equipment wished to place its products on the glo- sinking, in which the failures of the authorities were blatantly stakeholders to communicate, one way is to cultivate ways for ensure that the machine fails safe, i.e. bal market. The goal requires a holistic approach and detailed revealed, the Plan aims at re-establishing the country’s safety both the private and public sectors to cooperate. More tailored maintains or achieves a safe state. For documentation that demonstrates conformity with appli- system by addressing fundamental flaws that led to recent investment from corporations could be encouraged with incen- Mthis reason, risk assessments are stipulated by law and are cable specific national requirements. tragic events – i.e. negligence on standard emergency proce- tives from the government. one of the essential requirements for placing machinery or dures, disorganized rescue operations, and ineffective crisis related products on the market. This also applies to the export of products within the EU. Fol- communication. In accordance with the basic direction of the To make a contribution to more cooperative safety manage- lowing the revision of the relevant directives and their trans- Plan, the Ministry of Public Safety and Security was established ment, the ECCK has also prepared to organize a symposium One of the requirements of the European Machinery Direc- position into national law, the Swedish company, which ope- on November 19, 2014, as well as the Ministry of Personnel Ma- to discuss safety innovations in partnership with Tüv Süd Korea. tive 2006/42/EC concerns comprehensive consideration of rates at a global level, faced the challenge of having to not nagement in an attempt to break ties between government It will offer a forum to better understand complexity, resilience, functional safety aspects right from the design and const- only to conform to the new, revised provisions and require- officials and businesses prone to overlooking lax safety mea- and ways of cooperation between the government and the ruction phase along the entire life cycle of the product. But ments in the EU but also new demands defined by authorities sures. The Plan also focuses on centralizing disaster response business. Please find the information (page 36) and join our how can the general requirements set forth in the directive of important target markets. To do so, management proces- efforts to effectively pull resources through new ministries. endeavour. be transferred into daily practice? What other technical di- ses and documentation on the functional safety of its mining 34 Cover Story ECCK Connect — Autumn 2014 35

and quarrying machinery had been revised and extended to the experts analysed machine prototypes and assessed them Figure 1: The consequences prove that the products are in compliance with the appli- according to the relevant standards, including IEC 61508, EN and probability of occurrence of cable and recognised safety standards. TÜV SÜD supported ISO 62061, EN ISO 12100 and EN ISO 13849-1 as well as EN ISO machine failure are mapped in the company by establishing an effective and cost-efficient 13849-2. Focus was on the safe construction of the machine, the risk matrix, which visualises management system to ensure such functional safety requi- failure safety of the electrical systems and the control unit, clearly whether risks are still to- rements. and the hazard potential of electronic, mechanical and hyd- lerable or not. Events with a high raulic elements. This analysis enabled the relevant safety as- probability of occurrence and pects which concern overall machinery safety to be identified. significant negative impacts on Safety Starts with Design and Construction The findings and the methodology developed could then be people and the environment are transferred to other quarrying and mining equipment desig- unacceptable. In these cases, The decision makers at the Swedish corporation decided to ned and produced by the company. design-related, technical or or- implement a management system in the company which ganizational measures must be Probability of event Probability of helped them to manage the complex task of ensuring the Central elements of the functional safety of machines are taken to reduce the residual risk Consequence of event functional safety of machinery effectively, cost-efficiently risk assessment, firmly anchored in Annex I of the European to an acceptable level. and continuously. One of the objectives was to ensure that Machinery Directive, and its full documentation in compli- the relevant standards and know-how would be applied in ance with legal requirements. As risk assessment is compa- the development process to warrant inherent safety in the ny-specific, the workshops investigated the requirements of design and construction of new or modified machinery. To risk assessment that applied to the manufacturer of mining forecast. However, with the help of statistical models, the ex- roduction of other established management systems such as this end, the company collated and processed the know-how equipment, and then used the results as a basis for develo- perts can put the known failure probabilities of the individual for quality, energy or environmental management. The new available in the company and called in external expertise. The ping an appropriate methodology. Documentation plays a components into relation with each other and apply a first organizational structures and information processes ensure important point was to ensure comprehensive consideration critical role in this context, as it is the only possibility of de- approximation to estimate the failure probability of the entire that employees will focus on the functional safety of equip- of all standards and regulations relevant for the company – monstrating that the equipment is in compliance with the machine or a sub-system. A risk rating can then be calculated ment, from design and construction to production. including with respect to global target markets. legal requirements and has been designed and produced in by mathematically linking the probability of occurrence and accordance with all relevant directives and standards. This the consequences. Classification of this value in the compa- The Swedish supplier of mining equipment considers the new In developing the functional safety concept of the machines, is of crucial importance when companies have to prove to ny-specific risk matrix shows whether the identified risk is still management system to be a key factor in the improvement the experts from TÜV SÜD focused on the following questi- approval authorities that they have met all requirements re- tolerable or whether actions must be taken to reduce the risk. of its competitive strength as the system enables it to imple- ons: What are the specific hazards potential and risks of the lated to industrial safety and health. The documentation also ment risk assessment quickly, safely and cost-effectively and quarrying and mining equipment produced by the company? reduces the company‘s liability risks in the case of personal to align its safety-related measures to the specific require- Which standards and directives are applicable to these ma- injury as the result of an accident or other cause. End-to- Safety Management as Competitive Edge ments in the applicable target markets. chines? Which methods can be applied to describe and quan- end in-company records are the only way of proving that all tify risks? What are the applicable layers of protection against state-of-the-art safety measures for risk minimisation have The company discussed the results of the functional safety these hazards? From safety and cost perspectives, which been implemented. analysis with TÜV SÜD and summarized them in a process measures of construction are the most effective to minimise manual, which the company now uses as a binding guideline or preferably exclude these risks? Working with mechanical for the design and development of machinery. The company‘s Dr Rolf M. Zöllner, CE expert and risk engineers, designers, safety engineers and other employees Which Risks Are Tolerable? top management appointed a representative, who ensures manager at TÜV SÜD Industrie Ser- involved in the design and construction of the machines, the that the process manual is available to all employees and in- vice GmbH in Munich. TÜV SÜD professionals determined the actions that had to be Risk assessment aims at identifying and reducing or mitiga- itiates its update following any revision and amendment of taken and developed initial concepts. ting existing risks. To do so, it generally uses probabilistic – and, the relevant standards and directives. Contact: to a certain degree, also quantitative – methods. Assessment www.tuev-sued.de/is of the safety relevance of an event is based on two parame- Parallel to establishing a management system for the func- TÜV SÜD Industrie Service GmbH Model Analysis of Prototype Machines ters: the probability of occurrence of a malfunction and the tional safety of machinery, the company also aligned its Westendstrasse 199 expected consequences. Sometimes the probability of failu- processes and defined competencies and responsibilities at 80686 Munich, Germany To be able to make specific statements on the possible risks, re of an entire machine or particular functions is difficult to organizational level. The approach is similar to that of the int- [email protected] 36 Cover Story Hosted by:

Nevertheless, challenges remain. Disparate safety me- 2014 thods are still abound and are susceptible to internal failures when not enforced or monitored properly. Successful oversight and execution of risk management requires an International integrated, stratified and systematic model that enhances communication, streamlines approaches, and high- Symposium lights best practices. Accordingly, it is essential to understand how the various players within the system assess and disseminate information, apply relevant technology/ on Industrial training, and adapt to the ever-evolving nature of ha- Safety zards. To this end, the ECCK and TÜV SÜD are pleased to jointly host a dynamic new forum wherein active industry par- 09:00–17:00 ticipants are able to freely share ideas, experiences and policies. The 2014 International Symposium on Industrial Friday Safety will bring together leading scholars and global industry experts with the expressed goal of analyzing current methodologies, exploring cuttingedge strategies, Dec 5, 2014 and inspiring action on the frontlines of safety management. Participants and stakeholders — be they from the Conrad Hotel private, public or academic sector — will benefit greatly from active discussions, cross-field collaboration and idea sharing. This is a unique and exciting opportunity for all involved to be at the vanguard of safety policy development and execution.

Join us and help shape the future of safety management in the Republic of Korea.

Date: Friday, December 5, 2014 The prevalence of safety-related incidents in both industry and general society has underscored the need for a more Time: 9:00 – 17:00 (registration from 8:20) robust and proactive risk prevention and management infrastructure. In light of this, respective safety focused Venue: Park Ballroom (5F), Conrad Hotel Seoul entities, in both the public and private spheres have re- viewed critical risk management components – including Admission: Free of charge administrative procedures, technological approaches, human variables and established cultural norms – with some Symposium Languages: English & Korean notable results: Funds earmarked for governmental safety (simultaneous interpretation) oversight have increased and private corporations have bolstered their internal safety divisions. RSVP: email to [email protected] ECCK Connect — Autumn 2014 39 ENVEX 2014 Events&Seminars Korea Environment& | ENVEX 2014 | | Events & Seminars | Energy Market Prospects

Date ~ | Environmental Industry Market Prospects in Korea(2014) | June 10 (Tue) 13th (Fri), 2014 (During 4 days) Previous ENVEX2013 ABOUT KEPA th (unit: US$ Million) Previous ENVEX2013 ABOUT KEPA 2 SEMINAR EVENT Venue TheHall A and36 B (14,800m ), COEX CONFERENCE Environment Technology ● Category Description Amount Overview of Exhibition Korea Environmental Preservation Association The 36 International Environmental Biz Matching Supporting a new growth engine for the Korean economy and also | | Local Government Examples Korea Environmental Preservation Association Engineering Conference & Annual ● Networking with Real | Overview of Exhibition | Climate Change + Carbon Water Supply&Drainage Water Quality Treatment 2,205 raising numerous challenges. Two keynote speakers exa- Period : June 11~14, 2013(4 days) Korea Environmentth Corporation (KECO) Meeting of the Korean Society of Business People Healthcare Management Renewable Energy Period : June 11~14, 2013(4 days) | Foundation | International Exhibition on Environmental Engineers Water Quality Improvement Water Quality Improvement 482 : 2 ● Green Tour Venue Hall A and B, COEX(14,800m ) | Foundation | Co-OrganizersInternationalTheKorea 37Environmental Industry International & TechnologyExhibition Institute ( KEITI) on Exhibition Greenon Policy + Green Growth mined both technological and entrepreneurial aspects of Venue : Hall A and B, COEX(14,800m2 ) Head office in Seoul / 11 branches in Korea / 7,000 member companies Environment Technology R&D Environment Technology Improvement 218 Participating Exhibitors : 310 from 23 Countries EstablishedHead office inin Seoul1978 under/ 11 branches the article in Korea59 of the / 7,000 “Basic member Environmental companies Policy Act” SUDOKWON Landfill Site Management Corporation ( SLC) emerging healthcare innovation. On one hand, the focus (InternalParticipating : 201 Exhibitors / External: :310109) from 23 Countries Established in 1978 under the article 59 of the “Basic Environmental Policy Act” Environmental Technology Nature Conservation Nature Conservation 358 (Internal : 201 / External : 109) of healthcare services has evolved into disease prevention Visitors : 56,230 (Internal : 54,816 / External : 1,414) | Duties | EnvironmentalEnvironmental Technology Technology & Green Energy Air ConservationInnovationAir Pollution Treatment 261 Visitors : 56,230 (Internal : 54,816 / External : 1,414) | Duties | Organizer Korea Environmental Preservation Association (KEPA ) and increasing the quality of life from the traditional con- Business Deal Amount : US$ 562million /Contract Amount : US$ 221million Organiser of the ENVEX Exhibition Public-relations & basic education “All Energy & Environment in ENVEX2014” Waste Treatment Waste Treatment 235 : : Business Deal Amount US$ 562million /Contract Amount US$ 221million Organiser of the ENVEX Exhibition Public-relations & basic education &Green Energy Explore New Technologies&New Business Opportunities cept of treating patients. On the other hand, regulatory Ecology research & management Environment technologies promotion &Green Energy Environment Protection Green Environment Environment Health International Cooperation 484 EducationEcology research program & formanagement practitioners EnvironmentSupporter of nationaltechnologies NGOs promotion | Analysis for Exhibits | , Seoul, Korea, June 2 (Tue.) ~ 5 (Fri.), 2015 Forum 2014 and political factors are the key determinant as to what Analysis for Exhibits Education program for practitioners Supporter of national NGOs , Seoul, Korea Source : Ministry of Environment Republic of Korea (2011) | | , Seoul, Korea extent new technologies can be applied, let alone a varie- ty of ethical questions. Panel discussions focused more on RegistrationJune, (Tue) (Fri), 2014 Exhibit Profile innovation and its limitation within the Korean context. June,10(Tue) 13(Fri), 2014 Exhibit Pro le | Energy share and development expenditures | CONTACT US ~ As healthcare and information & communications CONTACT US | DeadlineSponsors| | | Environmental Technology | Numbertechnologies of application of (ICT) green startShare to converge, of Green technology the R&D The Korea Environmental Preservation Association (KEPA) April 15, 2014Sponsors | technology information system in total fiscal expenditure The Korea Environmental Preservation Association (KEPA) The Ministry of Environment Ministry of Trade, Industry and Energy Water Treatment Air Quality Measurement healthcare industry is increasingly faced with Future of Global Health Tel :+82-2-3407-1541~2 Fax:+82-2-3407-1598 The Ministry of Environment Ministry of Trade, Industry and Energy Tel :+82-2-3407-1541~2 Fax:+82-2-3407-1598 Ministry of Land, Infrastructure, and Transport Ministry of Education Eco Products Government Policies and Projects 2009 Less than 2000 2009 16% E-mail: [email protected] All applications forMinistry participation of Land, shall Infrastructure, be made usingand Transport the prescribed Ministry Application of Education Form new demands and challenges. Governmental and Medical Technology 2020-2030 E-mailhttp://www.envex.or.kr: [email protected] (Application may beSeoul closed Metropolitan earlier in Government case all booths are Korea allocated Federation before of Small the deadline.)and Medium Business Waste Treatment and Management 2013 50,000 2013 20% http://www.envex.or.kr SeoulKorea Metropolitan Chamber of CommerceGovernment and Industry Korea Federation Korea of Trade-Investment Small and Medium Promotion Business Agency demand for ICT-based medical technologies | Visitors' Interest | Various Measurement Solutions and Equipments 2020 100,000 2020 25% | Visitors' Interest | IncheonKorea Chamber Kyung Ki ofMachinery Commerce Industry and Industry Cooperative Korea Trade-Investment Promotion Agency has been growing faster than ever. Meanwhile, As the first keynote speaker, Dr Patrick Dixon, Chairman Incheon Kyung Ki Machinery Industry Cooperative Special sponsor | European Chamber of Commerce in Korea Numberpharmaceutical of enterprises in green companiesKorea’s and market hospitals share in have global been of Global Change Ltd, highlighted emerging technologies | Participation Fee | Korea Environmental Preservation Association (KEPA) Organizer | | Energy | partnerships green tech product market Organizer | Korea Environmental Preservation Association (KEPA) tapping into opportunities with new technologies in the healthcare industry and navigated new ways of life Type Raw Space Standard Shell Booth BIPV Wind Power Parts and Systems Direction to COEX 2009to diversify685 their sources 2009of profits. 2% driven by such technologies. According to Dr Dixon, po- Direction to COEX Rate US$ 2,000 US$ 2,300 Thermal Energy Fuel Cell Applications 2013 1,500 2013 8% | From Incheon International Airport | Remarks Space Only Packaged Space Bio Energy Carbon Capture and Sequestration (CCS+ IGCC) pulation growth, the increase in average life expectancy, | From Incheon International Airport | 2020 2,900 2020 10% Bus Stops : Stop No, 3B, 10B the 1st floor of Incheon International Airport the creation of megacities, rapid patent expiry, and the st BusOperating Stops Time: Stop : No,05:30 3B,~ 2210B:30 the (Operating 1 floor of Interval Incheon : Every International 5~10minutes) Airport Basic Furniture & Facilities of Standard Shell Booth: Resource recycling rate Numberith changing of green households trends in the Internet will bring great changes to the current health- DurationOperating: TimeApproximately : 05:30 ~22 70:30 minutes (Operating Interval : Every 5~10minutes) Stand area / White back wall and side walls / Company | Cross Fields | : healthcare industry, ChosunBiz, care system. Changes will be evident in people’s tendency Duration : Approximately 70 minutes sign in English / Carpet / Lighting 3 spot lights will be Green Construction (Green Construction Materials, Insulation Technology, 2009 15.0% 2009 160,000 supplied for each booth (3m x 3m) including electricity | Subway | Eco-labels, Applications, Indoor Air Control) 2013 17.0% a2013 specialized 300,000economic news to seek more personalized and more innovative and ad- | Subway | for lighting. / One information desk and folding chair Samsung Station, Line No. 2 (Green Line), Exit 5, 6 Electro Mobility (FCV, EV, Charging Stations, Parts and Systems) 2020 17.6% arm2020 of the Chosun1.5 Million Media Group, vanced invention of treatment. To provide such medical Samsung Station, Line No. 2 (Green Line), Exit 5, 6 Energy Efficiency in Buildings has hosted the Healthcare Inno- services, the most critical task will be the convergence of Amount of mandatory procurement Percentage of energy-poor | Seminars & Conferences | | Payment | vation Forum 2014 on November technologies – how to apply technologies for advanced | Seminars & Conferences | of low carbon green goods households Low Carbon & Green Growth 50% payment of the total participation fee should be made upon the submission of the | Public Major Policies and Public Private 6 at Westin Chosun Seoul, in partnership with the Korea and tailored treatment. 2009 2.5 Trillion KRW 2009 7.3% CountermeasureLow Carbon & Green Against Growth Climate Change application form. Partnership (PPP) Projects W | Countermeasure Against Climate Change 2013Health Industry4 Trillion KRW Development2013 Institute (KHIDI).5.0% The con- New Environmental Technologies The balance (the other 50%) should be paid no later than May 9, 2014 EnvironmentalNew Environmental or Energy Technologies Policies �Gimpo Int’l Airport 2020ference10 addressed Trillion KRW technological2020 advancement3.5% and its Environmental or Energy Policies �Gimpo Int’l Airport Early registration: 5% discount Green Energy Forum - Deadline for the discount: Dec.27, 2013 potential impact on the healthcare services, pharmaceu- Green Energy Forum �Incheon Int’l Airport Best Technologies on Panels �Incheon Int’l Airport �Samsung Station / Reduction of Energy intensity per Number of green village centers Best Technologies on Panels Gangnam Express Bus The balance should be paid by no later than May 9, 2014 tical and medical industries, as well as regulatory obstac- GangnamTerminal Express Station Bus � �Samsung Station / unit / value (toe / 1,000 USD) (low carbon smart village) Terminal Station � Bank Name Korea Exchange Bank, Seosomun Branch les and societal resistance. The ECCK supported the con- Seoul Nat’’l Univ. of Education� 2009 0.317 2009 - Account No. 064-13-30587-8 Seoul Nat’’l Univ. of Education� 2013ference along0.290 with the Ministry2013 of Health 100and Welfare, the Account Name Korea Environmental Preservation Association 2020Ministry of0.233 Science, ICT, and2020 Future Planning.500 Following is AREX Express

AREX Express a brief report on the discussions at the Forum. Well-Organized & Specialized & Various Events Well-Organized & Specialized & Various Events KEPA(Korea Environmental Preservation Association) ■KEPA(KoreaTel :+82-2-3407 Environmental-1540~44 ■ Preservationhttp://www. ENVEXAssociation).or.kr In their opening speeches, Hyungpyo Moon, Minister of ■Tel :+82-2-3407-1540~44 ■http://www.ENVEX.or.kr Health and Welfare, Choon Jin Kim, Chairman of the Health and Welfare Committee at the National Assem- bly, and Kee-taig Jung, President of KHIDI, all agreed that the healthcare industry is entering a new phase, providing

KEPA(Korea Environmental Preservation Association) ■ Tel :+82-2-3407-1540~44 ■ http://www.ENVEX.or.kr

ENVEX-영문광고(200-260).indd 1 2014-11-17 오후 2:47:49 40 Special Report ECCK Connect — Autumn 2014 41

Dr Dixon emphasized that the “revolution in healthcare Physician Entrepreneurship will soon make wearable health devices become universal, allowing most patients to better know about their own For Korea to be at the forefront of healthcare innovation, health than physicians and the length of hospital stays Dr Arlen Meyers stressed the importance of creating an to decrease and home care to increase.” The innovations ecosystem to support the innovations that will bring the will go beyond bringing changes to treatments by ope- greatest benefits to patients. The ecosystem shall include a ning the era of prevention. With the advancement in gene platform for collaboration between doctors and IT corpora- screening, genetic prophecy will become universal, al- tions, a platform for communication between professionals lowing people to know their own possible health problems and the government, and adoption of a new educational from the moment they are born. It is not a dream that system to create innovative doctors. Nanotech robots restore hearing functions of deaf patients while stem cells regenerate bone marrow, grow new teeth, and remove wrinkles. Here, the traditional concept of treating diseases shifts with the new idea of proactively development of new treatments. Unlike other industries, nel discussion focused on commercializing innovation; the managing health, wellness, and performance. “One will healthcare involves medical experiments on living bodies, four panellists stressed the importance of defining values, not be able to tell if a woman before him/her is 19 years regulations on food and drug safety, reimbursement issues, created through innovation while considering the accessi- old or a 90 year old,” said Dr Dixon. patent rights issues, and much more. In order to address all bility and commercialization, of the innovation. One of the these issues and support the innovation, professionals and panellists, Dr Sung Yoon Bae, Professor at Inje University, However, technology does not guarantee the transforma- the government have to constantly communicate to dere- pinpointed that an innovation that has not been com- tion of healthcare services. Economic and organizational gulate unnecessary regulations while implementing new re- mercialized and is not accessible will just be an idea. For agendas lay ahead of the actualization of innovations. First, gulations to support the innovation and safety of patients. an idea to become an innovation, the four criteria should the professionals will have to acknowledge the existence of be fulfilled – i.e. incubation of an idea, deregulation of un- competition between different innovative treatments. The Ecosystem will continue to be cultivated by bringing small necessary rules, ecosystem, and active search for patients‘ application of a new treatment method depends as much changes to the conservative medical education system. An needs and possible ethical challenges that an innovation on governmental funding as on technology. For example, effort to develop doctors with creative ideas and entrepre- would bring. The discussion ended re-emphasizing the im- stem cell restoration, providing anti-age care, may compe- The ultimate objective of healthcare innovation is to pro- neurial spirit by adopting a program such as the bio inno- portance of making the innovation accessible. The second te with genetic restoration in the future if a researcher finds vide patients with a high quality, cost effective treatment. vation and entrepreneurship education program in medical panel discussion centred on presentations by three startup which gene facilitates or suppresses the ageing process. However, some are taking an innovative approach to mo- schools is crucial. Allowing doctors to not only perform me- companies. The presentations not only presented an over- Along with the means of treatments, the affordability and ney making. Dr Meyers questioned “where the value of dical practices but also be active in developing healthcare view of healthcare innovation in Korea, by introducing their accessibility of treatments will be weighed against each wearable devices developed by Apple and Samsung is”. The innovations that will positively affect patients’ health while own new creations, but also gave information on what ent- other to best serve patients’ needs. After all, ethical questi- medical devices or application developed by these IT com- engaging greater number of doctors to communicate with repreneurs face in order to create an innovation. ons are unavoidable. “Big data” is expected to revolutionize panies often are not processed under collaboration with IT professionals to create innovations. the healthcare system by enabling doctors to diagnose pa- doctors. Therefore, these innovations provide inaccurate The third panel discussion addressed the issue of funding tients’ conditions and anticipate the (side) effect of medi- measurements of patients’ health, not fostering the better Satisfying all of these three criteria of the ecosystem, Korea for innovations, which was briefly covered in previous dis- cine more accurately. However, such a revolution is possible health of patients. The innovations are released in the mar- will become one of the global leaders in healthcare inno- cussions and keynote addresses. Along with the discussion, only if a society has agreed on the extent to which perso- ket for commercial reasons and to show the advancement vation as Korea already possesses great strength in both the presentation by Wonjae Lee, Country Head of Korea for nal information is available for medical institutions. Ethical of technology, forgetting to create actual benefits for pa- medicine and IT industry. Yozma Group, emphasized the importance of investment in questions abound as new technologies may bring up mo- tients. For this reason, collaboration between IT companies startups to allow Korean healthcare innovation to be suc- ral dilemmas that would have been ignored otherwise. For and medical professionals is necessary to develop devices cessful in the global market. During all the sessions, flash instance, one might ask which innovative technology the or technologies that will satisfy the needs of the patients. Panel Discussions polls were conducted using “Collabo”, an online response government should give priority – a treatment for a number system. Audiences were able to respond with a few touches of children with incurable diseases or a prescription for the The relevant government authorities and professionals have Two of the three panel discussions presented an overview of on their mobile phones and speakers and panellists could elderly to help them live longer and healthier. to communicate to create an ecosystem to support the where Korea stands in healthcare innovations. The first pa- interact with them based on audience responses. 42 Special Advertisement ECCK Connect — Autumn 2014 43

What is FEZ? Busan Jinhae Globally competitive industrial infrastructure • A population of 8 million living within a two-hour • distance from Busan, Gyeongman and Ulsan Free Economic • Approximately 90% of Korea’s shipbuilding companies • are located in Busan, Changwon, Geoje and Ulsan Zone – Hyundai Heavy Industries, Samsung – Heavy Industries, Daewoo – Shipbuilding & Marine Engineering, BJFEZ – STX and Hyundai Mipo Dockyard

Area: 52.89km² (20 districts) • More than 50% of Korean automobiles are manufactured • here. The Korean automobile industry is the world’s 5th largest. Project Cost: KRW 9.8 trillion – Hyundai Motors, GM Korea, and – Renault Samsung Motors Tel +82–51–979–5000 | www.bjfez.go.kr • Around 40% of Korea’s machinery and mechatronics Free Economic Zone (FEZ) is a desig- The Northeast Asian Business Hubs in Korea will act as • companies are located here. nated economic zone to support the global networking centres, new strongholds of Northeast International logistics hub • Sacheon, which hosts an aviation industry cluster, expansion of rapidly growing foreign Asian logistics, a favourable environment for corporate • produces 80% of Korea’s aviation parts supply. businesses in Korea. A FEZ aims to im- settlement, and a centre for state-of-art knowledge in- • Geopolitical advantage connecting the continent • An industrial cluster that leads Korea’s prove the living and management en- dustry. The global networking centres will be a platform • to the sea • manufacturing industry vironment for foreign-invested firms for exchanging information, technology and human re- • World’s 5th largest cargo volume handled – Changwon – electronics and machinery byA creating a strong network of infrastructure platforms sources by encouraging local community to embrace di- • by Busan New Port – Geoje – shipbuilding such as airports, ports, transportation systems and a versity and multiculturalism. The world’s best airport ser- • Presence of more than 50 global logistic companies – Sacheon – aviation convenient living environment upon providing regulatory vices and convenient port facilities in central locations of • A Sea-Air-Rail-River integrated transportation system – Busan and Ulsan – automobile and shipbuilding support, financial support, and incentives to invest. Cur- Northeast Asian region, and being home to the headquar- – equipment and materials rently, a total of eight FEZs have been designated and ters of many multinational corporations, will allow FEZ to are under operation in Incheon, Busan-Jinhae, Gwang- be a favourable environment for both logistics and cor- Rich in nature, culture and history yang Bay Area, Yellow Sea, Daegu-Gyeongbuk, Saeman- porate settlements. FEZ is to also become a research and geum-Gunsan, ChungBuk, and the East Coast. production centre for cutting-edge technologies such as • The cities have hosted various prestigious information technology, bio-technology, and nano-tech- international events. Major FDI Korea, which has experienced great economic growth over nology, as well as knowledge-based industries in support – 2005 APEC Summit, 2008 Ramsar the past two decades, continues to be a market of oppor- of Korean technologies, which in return attract the highest – Convention and the annual Busan New port region International business district for logis- tunities. With a population of 50 million and GDP of USD foreign human resources. – International Film Festival (BIFF) tics/distribution and marine transportation 1.2 trillion, the Korean economy is the world’s 14th largest Myeongji International city with production base for high- economy according to the World Bank. Its highly skilled In addition to the effort to become the Northeast Asian • Korea’s top summer vacation destination Haeundae, tech components and air logistics manpower, globally competitive industries, innovation- Business Hub, FEZ will encourage a regulatory reform to • Hallyeohaesang National Marine Park Ungdong Tourism leisure, logistics oriented mindset of businesses, and FTAs allow the Korean meet the global standards and provide incentives such as • and the Nakdong River Jisa High-tech and manufacturing industry, R&D, Busan market to constantly expand. In an effort to help the Ko- tax cuts to foreign businesses. FEZ’s constant support and • Water sports, such as windsurfing, yachting Techno Park rean market emerge as a global economic power and an dedication will put Korea at the forefront of global economy. • and motor boating Dudong Eco-friendly residential complex, mechatronics, attractive destination for foreign investments; FEZs aim to • Jinhae Gunhangje, the country’s biggest and most professional education and R&D become the Northeast Asian Business Hubs. • popular annual cherry blossom festival, is held every spring. 44 Special Advertisement ECCK Connect — Autumn 2014 45

– Development Institute for Health & Welfare are Home to Korea’s major industrial clusters Chungbuk – located in the zone. Daegu Gyeong- • Medicine and medical device industry cluster • Four major government research facilities New medicine development Free Economic New medicine development support center, advan- buk Free Eco- support center, high-tech medical ced medical device development support center, device development support Zone animal testing center and clinical trial drug manu- nomic Zone center, experimental animal center, facturing center clinical trial production center, communication centernter and CBFEZ • National biomedical facilities DGFEZ Communication Center National Center Biobank, National Center for Medi- Area: 9.08km² (5 districts) cal Information and Knowledge, National Stem Cell Area: 22.01km² (8 districts) • IT/SW industry cluster Regeneration Research Center, High Risk Pathogen Dassault Systems, Samsung Electronics, Project Cost: KRW 2 trillion Special Research Center Project Cost: KRW 6.1 trillion LG Display

Tel +82–43–220–8313 | www.cbfez.go.kr • 70 biomedical companies, including CJ, LG Life Sciences, etc. Tel +82–53–550–1913 | www.dgfez.go.kr • Korea’s biggest industrial cluster • Biotech-specialized universities Houses 42.5% of Korea’s auto parts • (four departments, three universities) manufacturers Center of Korea’s transportation and logistics • 120 bio-related company-affiliated research centers R&D hub of Southeast Asia with abundant and high-quality workforce • Steel industry cluster housing Pohang • Access to the Seoul metropolitan area in one hour, The only Korean biomedical hub that offers one-stop support • Posco and many other steelmakers • and other parts of the country in two hours throughout the medicine manufacturing process, from R&D • Daegu has the highest-quality human resources. Tens of – Seven highways pass through the zone to clinical trials, licensing, manufacturing and distribution • thousands of scientists and engineers trained and – Osong Station, the only station where the • educated at universities and research centers are Convenient transportation infrastructure – Gyeongbu Line intersects with the Honam Line, • produced every year. – Moshe Sharon, former President – offers access to all parts of the country. • of TaeguTec Airports 2 international airports and Pohang airport (30 • 52 universities with 70,000 graduates every year minutes from Incheon International Airport) • Cheongju International Airport, the hub of • 14,000 researchers work in 600 research institutions Ports 1 hour from 6 major ports • the central region Daegu Gyeongbuk Institute of Road transportation 7 highways, KTX high-speed • Ten minutes from Sejong City, the new administrative Science & Technology, Max railways (99 minutes to Seoul) and 10 railroad tracks • capital of Korea Planck POSTECH/Korea Research • One hour from Pyeongtaek Port, the center Initiative (MPK), Asia Pacific Center • of marine logistics for Theoretical Physics (APCTP), Major investment zones Major FDI Electronics and Telecommunications Research Institute Daegu Daegu Technopolis, Shinseo medical zone, inter- Korea’s top biomedical cluster Osong Bio-Medical District Bio research institutes national fashion and design zone, Suseong medical zone Osong Bio-Convergence Industrial District BT, IT, cut- • Home to the world’s first accelerator cluster Gyeongbuk Yeongcheon parts and materials zone, • Medical administration town ting-edge industrial and research facilities The 3rd – generation synchrotron accelerator, Gyeongsan knowledge industry zone, Yeongcheon high- – The Ministry of Food and Drug Safety, Korea Cen- Cheongju Aeropolis Aircraft maintenance, parts manu- the 4th – generation synchrotron accelerator and tech park, Pohang convergent technology industry zone – ter for Disease Control and Prevention, National facturing and other related industries proton accelerator – Institute of Food and Drug Safety Evaluation, Korea Chungju Ecopolis Automotive electronic parts, Major FDI High-tech transport machinery parts and ma- – National Institute of Health, Korea Health Industry new & renewable energy, logistics and distribution terials, high-tech medical industry, IT convergent industry – Development Institute and Korea Human Resource 46 Special Advertisement ECCK Connect — Autumn 2014 47

• rist attractions and special tourist zones) Convenient transportation infrastructure East Coast • Ranked most preferred tourist site in Korea Gwangyang • for eight consecutive years • World-class international ports – handled 240 million • tons of freight in 2013 Free Economic Bay Area Free • Airports within 1-hour distance (Gwangju, Yeosu, Geographical advantage at the center • Sacheon, Muan airports) Zone of pan-East Sea region Economic Zone • Metropolitan areas reachable within 3 hours via KTX • (Seoul-Suncheon-Yeosu) • Connects East Sea port to Sakaiminato, Japan, EFEZ • Vladivostok, Russia and Dongbei, China. GFEZ • Optimal site for a hub port in the era of the North Pole Area: 8.25km² (4 districts) • Route (the shortest route to Europe and the North Area: 77.71km² (21 districts) • American East Coast) Project Cost: KRW 1.3 trillion • The economic size of this region is expected to grow to Project Cost: KRW 13.3 trillion • USD 12.2 trillion in 2020 (51% the size of the EU economy) Tel +82–33–539–7655, 7665 | www.efez.go.kr • The population of the East Sea economic region stands Tel +82–61–760–5114 | www.gfez.go.kr • at 306 million (5.8% of the global population)

Ideal place for high-tech parts & materials industry Best industrial infrastructure thanks to abundant natural resources Host of 2018 Pyeongchang Winter Olympics • Global companies in Gwangyang include POSCO, CJ • Rich reserves of nonferrous metals and minerals, • High-potential winter sports hub of Asia • Korea Express Corporation, Hyundai Steel, GS Caltex • which are basic materials for the ultralight material • Groundbreaking improvements in transportation and • and BASF Korea. • industry (dolomite, seawater lithium, quartzite • logistics made through preparing to host the Pyeong- • High-quality workforce – 12 secondary educational • and ash soils) • chang Winter Olympics (roads, railways and airports) • institutions produce 7,000 graduates a year. • Plentiful water supply (735 million m³) and electricity • Creation of a nonferrous metals cluster on the East • (6,000KW, 12.7% of the nation’s entire electricity supply) • Coast (2.2 km² / magnesium, lithium, titanium and zinc) Finding anchor firms connected to specialized nonferrous metal industries (POSCO magnesium smel- Convenient living environment ting factory, Dongbu Metal, LS Cable & System) • Reasonable housing costs – Major FDI • Potential for resource cooperation with North Korea • About KRW 6 million won per 3.3m³ (sale price) East Coast Peace Industrial Complex planned • International education and medical facilities - Gwangyang district Logistics, international business, Major FDI • Shindae Port Industrial Complex will be established to primary metal, automobile and trailer manufacturing and • improve living conditions for foreigners. manufacturing of other machinery Northeast Asian hub of tourism and leisure Bukpyeong Logistics business, industrial complex • Abundant tourism and cultural resources - Yeosu Expo Yulchon district Manufacturing, steel, machinery, assem- for high-tech parts & materials • Ocean Park, Suncheon Bay Garden, nine national and bly, metal, new & renewable energy • World-class marine tourism with the best tourism Okgye Convergence industrial complex for high-tech • provincial parks and 270 national treasures and Shindeok district Housing, education, medical business • resources can be enjoyed year round. parts & materials • cultural heritage sites Hwayang district Tourism, leisure • Attracted 100 million tourists and generated tourism Mangsang Marine and tourism complex Hadong district Manufacturing, business, • income of KRW 2.7 trillion in 2013 Gujeong Global city with highquality education housing, tourism • World-class tourist attractions (beaches, various tou- 48 Special Advertisement ECCK Connect — Autumn 2014 49

• The Korea-China Economic Cooperation Zone, Korea’s Incheon Free The best living environment Saemangeum • first economic cooperation zone with another country, • will be pursued as a priority project, and based on the Smart city • results, economic cooperation zones with other countries Economic Zone Remote work is possible via ubiquitous network systems Gunsan Free • will be pursued. IFEZ such as U-city, U-Biz, U-Foreign Admin and U-Traffic. Economic Zone Eco-city Eco-friendly cities where eco-friendly zones (zones where Area: 132.91km² (26 districts) 30% or more are green areas) account for more than SGFEZ 50% of the city. Project Cost: KRW 87.2 trillion Area: 28.6km² (2 districts) Landscape Tel +82–32–453–7114 | www.ifez.go.kr A well-designed city featuring specialized urban spaces Project Cost: KRW 3.6 trillion with a great streetscape and nightscape Tel +82–44–415–1000 | www.kasdi.go.kr Cutting-edge landmark structures that can 30-minute distance from Seoul, 3.5 hours from 21 represent Asia global cities with a population of more than 1 million Convergent city combining industries, Quality education daily living, business and tourism • A well-established transportation network of highways, Campuses of foreign universities, such as SUNY, Utah, • trains and subway connect to the metropolitan area. • Building a global business hub with an industrial and • Access to high-quality and well-educated human • research district, international cooperation district • resources from the Seoul metropolitan area Incheon • and tourism and leisure district • International Airport was ranked 1st for airport service • Convergence of industrial facilities, international • quality by Airports Council International for nine • businesses, scientific research, new and renewable energy, • consecutive years. • marine tourism and leisure and ecological sites • Incheon Port is expected to serve as a hub port. • The world’s longest sea dike (33.9km) and vast • reclaimed land • Building transportation and logistics infrastructure Green Cluster • connecting the whole world, including roads, airports • and ports (700 million people can be reached within Major FDI Successfully hosted the Green Climate • a 1.200 km radius) Fund (GCF) headquarters • Providing convenient living environment for foreigners by High-tech material and chemical industry, automotive • building educational institutions, medical institutions, parts and other growth-engine industries Owing to the enormous potential of Incheon’s eco-friendly • leased houses and casinos city Songdo, IFEZ successfully won the bid to host the GFC Energy-related industries, MRO (aviation maintenance) headquarters, beating competitors such as Switzerland Major FDI industry and Germany. The GCF is expected to provide momentum Building a transnational economic cooperation zone for the development of service industries including health- Songdo International business, IT, BT, R&D Industrial logistics, knowledge-based high-tech industries, care, education, MICE, tourism and R&D. The incumbent Yeongjong Aviation, logistics, tourism • Economic cooperation complexes will be developed R&D, international cooperation, culture & tourism and government has promised to invest USD 100 million. Cheongra Finance, leisure, high-tech industry • through cooperation between the public and private services • sectors in an FTA environment. 50 Special Advertisement ECCK Connect — Autumn 2014 51

– and the number of berths, currently 62, Theme: The Vision and Strategy of KFEZ in East Asia Yellow Sea – will grow to 79 by 2020. KFEZ Business – Ports exclusively for automobile and steel, con- Date: December 3-5, 2014 – tainer liners and international passenger ships Free Economic Day 2014 December 3 (Wed.): Welcoming Reception • Close to Incheon Airport, the world’s no.1 airport Zone • Transportation system linking Seohaean, Gyeongbu 11:00–19:30 December 4 (Thur.): Opening Ceremony, FEZ Forum & • and Dongseo highways and KTX Investment Consultation

YESFEZ • A giant market of 27.95 million people (54% of the Thursday December 5 (Fri.): Site Tour to Incheon Free • Korean population) within a 100 km radius Economic Zone (IFEZ) Area: 4.39km² (2 districts) A population of 1.6 billion (23% of the global Dec 4, 2014 population) can be reached within 2 hours Venue: SongDo Convensia Premier Ballroom A,B Project Cost: KRW 1.5 trillion SongDo Tel +82–41–351–6361 | www.yesfez.go.kr Convenient and stable environment for foreigners from Northeast Asia Convensia

High-tech industrial cluster in the • More than 10,000 outlet stores and duty free shops Pan Yellow Sea Region • carrying local brands and global luxury brands will • open for Chinese tourists and Koreans. KFEZ Invitation The December 4th Program • Knowledge-based manufacturing with the best • A community for locals and foreign residents (apart- • infrastructure (no.1 in Korea) • ments to accommodate 13,000 households or 36,000 The Planning office of Free Economic Zone under the Mi- Free Economic Zone is a specially designated economic Houses 40% of the nation’s • people, international schools, etc.) nistry of Trade, Industry and Energy of Republic of Korea zone and is intended to encourage foreign investment by knowledge-based manufacturing • Dormitory provided by a middle school affiliated with and eight Authorities of Free Economic Zone will hold the improving the living and management environment for industry (IT, semiconductors, • Renmin University of China (1st grade of middle school “KFEZ Business Day 2014”. foreign-invested firms and also implementing deregula- mechatronics, bio and parts •- 3rd grade of high school), student exchange program tion to increase enterprise activities and provide invest- & materials) • with mainland China KFEZ Business Day 2014 is held under the theme in the ment incentives. name of “The Vision and Strategy of KFEZ in East Asia.” • High-tech industrial clusters: Samsung semiconductor This is to share successful practices from foreign invest- • cluster, Hyundai-Kia automobile cluster, LG Display ment enterprises presenting a direction and current Asian Opening Remarks 11:00 – 11:50 • cluster and Samsung Godeok industrial complex economic situations as well as promoting and strengthe- Award Ceremony to Distinctive Investment • Solid industrial base with 3,350 global companies ning the network and partnerships. Rotation Specialist • including 3M, Siemens, Bosch and Delphi MOU signing Ceremony: KFEZ Planning Office About 200 delegates including government officials and & International Investment Institution Major FDI foreign journalists involved with Free Economic Zone are Keynote Speech High accessibility and great expected to attend KFEZ Business Day 2014 specifically investment environment Poseung district Automobile, electricity, electronics, targeting CEOs of promising global enterprises, manage- Forum 13:20 – 15:20 parts & materials, chemicals, industrial complexes leased ment associations and investment institutions in Ameri- Presentation of Successful Case • Close to Pyeongtaek and Dangjin ports, which are exclusively to foreigners ca, Europe and Asia. • logistics hubs of Northeast Asia and directly connect to Hyeondeok district Logistics, distribution, settlement Investment Consultation 15:50 – 17:20 • major ports in Japan and China. area for foreigners We would very much appreciated and honored by your KFEZ Investment Consultation – Cargo traffic has increased annually by 13%, presence at this meaningful event. KOTRA/ Strategies and Trends of Korea Investment EuroGourmet 52 Europe in Korea ECCK Connect — Autumn 2014 53 Paolodemaria Fine Trattoria 23 Tongui-dong, Jongno-gu, Seoul 13, Daesagwan-ro 31-gil ,Yongsan-gu, Seoul +82 2-739-7711 +82-2-599-9936

EuroGourmet Paolodemaria Fine Trattoria

“100% Italian style cooking is available” says Paolo De Ma- ria, owner and chef of Paolodemaria Fine Trattoria. Pre- senting 15 to 18 fresh pasta dishes, Neapolitan style pizza, seasonal main dishes and a dessert trolley, Paolodemaria Fine Trattoria is a Little Italy in Seoul.

Chef Paolo De Maria came to Korea in 2004 after years of culinary experience in France and Italy to introduce his mo- dern yet traditional Italian cuisine. After five years as the Executive Chef at Buonasera Il Ristorante Italiano in Shinsa- dong, he opened his restaurant in 2010 to share Mediterra- nean style Italian cuisine with northern influence with more Koreans and expats in Seoul.

Chef Paolo manages all aspects of the restaurant from in- gredient selection to restaurant design. All of his ingredients are either locally grown products or imported products from Italy. The passion and effort Chef Paolo dedicates to EuroGourmet, which first opened in an alley near Gyeong- pastas and desserts as authentically European as possible. every dish has allowed him to have regulars, approximately bok Palace in May 2011, is just a simple sandwich shop with EuroGourmet opened its second outlet at the Seoul Finance 30% expats in Seoul and 70% Koreans, who often visit to only a few choices on the menu; but the rich flavour of Center in Gwanghwamun and the third at Shilla Stay in enjoy his seasonal dishes paired with Italian wines, grappa cheese, perfectly warmed crispy but chewy baguettes and Yeoksamdong in October this year. and other Italian beverages. “Korean people are now more beautiful balance of vinegars and oils make people curious understanding of Italian food and wine. They used to only about who’s in the kitchen. The highlight of his dishes for this autumn is a Feta cheese eat food and went to different places for drinks, but now and grilled eggplant sandwich layered with slices of fresh they know how to pair wines with the dishes and this is an EuroGourmet’s President Jay Suh says “the passionate desi- Korean pear. The sweetness and acidity of the Korean pear important education,” says Chef Paolo. re to cook runs in my DNA and I think when I‘m cooking.” add a surprising texture and flavour to the caramelized monk fish fillet in tomato sauce “Guazetto”, and branzino Although his love of food and cooking came naturally, he eggplant and deep Feta cheesiness. Among Jay’s signa- Paolodemaria Fine Trattoria also offers a chef’s tasting in salt crust are highlights of his dishes, which are rare finds gained his knowledge of cheese and western food whilst ture menus, which are only offered at the second and third menu at an open kitchen private dining room. in Korea. working as a cheese merchandising director at the Inter- stores, are oven-baked spaghetti with melted Swiss cheese Continental Hotel Seoul in the 1990s and of course, being and eggplant rolls with stuffed ricotta and duck breast. Chef Paolo tries to provide unique and seasonal yet authen- Fans of food at Paolodemaria Fine Trattoria also have other married to a Belgian didn’t hurt either. His wife has been a tic Italian dishes. The selection of exotic ingredients such chances to meet Chef Paolo. He teaches Italian cooking at significant inspiration for introducing a real taste of Euro- The restaurant’s wooden tables and red brick wall give a as monk fish, beef cheeks, bone marrow, and rabbit meat culinary centers in addition to Incheon Culture & Art Occu- pean home cooking. Butter from France, varieties of cheese very warm, bright and comfortable feeling. It showcases are often present in his dishes. Currently, at Paolodemaria pational Training College. Since September, he also teaches Mr. Suh himself selects and brings from all around the Euro- and sells cheese, butter and some charcuteries from an Fine Trattoria, Galletti with lemon cream sauce and prawns, at IFSE School Korea as the Korea Representative of IFSE, a pe and coffee from Italy make EuroGourmet’s sandwiches, open cheese refrigerator, as well as a good selection of wine. black candies stuffed with cod, pine nuts and rosemary, top class cooking school in Piobesi Torinesse, Italy. Article provided by Eloquence Magazine 54 Art & Culture ECCK Connect — Autumn 2014 55 November/December 2014 Issue 73

Hanok Revival

After being forgotten and empty for decades, Korean traditional houses are gaining more and more value and enthusiasm from the local population. Some renowned areas like the Bukchon Village have already been renovated by the City of Seoul as symbol of the preservation of the Joseon era heritage, but nowadays, individuals are undertaking personal renovation projects in more unexplored parts of the city. Curious about those innovative personal projects, Eloquence met three local creatives who decided to give new life to those graceful and elegant pieces 56 Art & Culture ECCK Connect — Autumn 2014 57

Sikmul MarcMare Louis Park (Art Director) D. & Harim (Artist & Designer) 46-1, Donhwamun-ro 11-Da-gil, Jongro-gu, Seoul, Korea 79-2 Okin-dong, Jongro-gu, Seoul, Korea +82 (0)2-747-4854 Newlyweds artist D. Kim and designer Harim Kim decided Opened on October 17, 2014, Sikmul is a multi-purpose to live and work in a small newly renovated hanok in the creative space founded by fashion photographer and art center of Seoul. director Louis Park in undisclosed Iksun-dong, Jongno-gu, Seoul.

What? Sikmul is an open creative space that comprises a café and bar, three workrooms people can rent and one ‘ate- lier’ owned by my friend who is a fashion designer. I wanted to create a place where creative people and friends can gather, work and play. We are serving delicious hand drip coffee during the day and wine, gin and whisky after hours. We are also doing showcases and exhibitions. The What? last one was a showcase of my friend’s select shop SHATO This space is not only our newly-wed place, it is also our on November 15. I choose the name Sikmul (“plant” in creative space. Since both of those aspects are covered in Korean), because it is representative for the things I like: one, we don‘t go out much anymore. We both work here, nature, plants and women. That's right, I see women as invite our friends over a lot, and since we both like reading beautiful flowers I have to take care of. so much, we tend to sit on the floor of the main room and do nothing. The yard has no roof, so it offers another great opportunity to do nothing. In the front, the shop offers Why? ceramics, hand-stitched bags and diverse other items I wanted to create a place where spaces, people and ac- from our design brand MarcMare. tivities can be connected. I decide to take over four small hanok-style houses and to gather them together by brea- king down the walls. Also, I choose this part of the city, Why? because it is not popular yet and even locals don’t know I used to live in this area. And I always liked it, so after about this old quarter. I knew this area fifteen years ago, we got married, we thought about getting a place here. but I lived in London for more than ten years, and when We searched for a small place that provide us with space I came back to Korea, I rediscovered Iksun-dong. I totally to work and space to live in. For about three months we felt that I should one day do something in this unknown went from one real estate office to another. There weren’t part of the city. As you know, Seoul is crowded and people many two-story places that met our budget, and then are looking for unknown quarters to live, work or gather this house came across. We thought it would be big at, so I thought this area could become one of the more enough for the two of us if we snickered a little, and so we dynamic and creative places in the near future. decided to take it. 58 Art & Culture ECCK Connect — Autumn 2014 59 Contact Eloquence Magazine 1st Floor, 465 – 5 Pyeongchang Dong, Jongro Gu, Seoul, Korea For / About Creatives +82 – 70 – 8959 – 9999 [email protected] www.eloquence.co.kr Get inspired every month. facebook.com/eloquence.creators Goi House Subscribe. Jung Jina (Curator & Freelancer) 13-12, Bukchon-ro 11-gil, Jongro-gu, Seoul +82 (0)70–4116–8683 [email protected], www.goiseoul.kr

Goi House is a single-unit guesthouse located in the Buk- chon traditional village in the heart of Seoul. By combining the traditional architecture of a hanok with elements of Korean contemporary art and culture, Goi offers a quiet and relaxing space for guests travelling through the Korean capital.

What? The initial definition of this place was to be a Seoul house for a Seoul resident. I wanted to modernize the historic tradition that derives from the past. That’s why I paid a lot of attention to local furniture and interior items, and except for electronic devices I tried to introduce hand- made or designer goods. It’s not one hundred percent so, but I like searching very long for the right kind of paper, or the cotton that is used for the inside of the blanket is from an old domestic wool place. It’s a little bit of a trend these days, but people started to revalue our history. Es- pecially, people of my age show a stronger interest today. That‘s how I researched and renovated this house. So, one could think of the Goi House as an accommodation for people who are interested in the Korean culture.

Why? I used to live abroad. I was situated in France, Canada and Australia. Naturally, I made a lot of friends and whenever one of them came to visit me I felt a sense of inconveni- ence. Instead of just a hotel, I wanted to show them a traditional Korean home. That’s how this project first came about. I used to live around here a long time ago. I grew very fond of this neighborhood and I thought it would be great to host my friends in a hanok-style house. It took a while to find this spot, I think I looked at around forty different places in two months. 60 Advertisement Information Copyright © 2014 by European Chamber of Commerce in Korea. All rights reserved. No part of this publication may be reproduced in any form without permission from the ECCK.

Winter 2013/14 ECCK Connect (Magazine) Diamond Members: Topaz Members: ECCK Connect The Quarterly Magazine of the European Chamber ECCK of Commerce in Korea The ECCK publishes the quarterly magazine titled ECCK Connect. We Ad Rates provide members with advertise-

Art & Culture Flowing Alleys Page 38

Industry Overview ment opportunities to reach out Safety and HSE Performance Page 30

European Commission to a wide audience of businessmen Projects in Korea Page 38 and government officials.

Inside Front Cover (p. 1) 2,000,000 Next to the Inside Front Cover (p. 2) 2,000,000 Double page (p. 1+p. 2) 3,000,000 Beside President’s message (p. 4) 1,500,000 Beside Table of Contents (p. 6) 1,500,000 1 Page (from p. 7~) 1,000,000 Publisher Double page (from p. 7~) 1,500,000 Bo Sun Kim ECCK Connect Inside Back Cover 2,000,000 Back Cover 2,500,000 Copyreader Vol. 6 ECCK Website

Five ads will appear on the top- right corner of the homepage to maximize exposure. Advertisement Staff Writers Advertisers will be reserved/renewed on a monthly basis. The content In-Seung Kay, Jeongjin Lim, Bayer Korea Ltd ECCK Membership can be flexible – from company ads to products, services, or Heejung Lho BMW Korea Directory 2014 events. Eloquence Magazine Art Direction & Design Korean Free Economic Zones (KFEZ) ECCK Membership Directory 2014 1 to 5 Months 1,000,000 (per month) Gute Form Korea Environmental Preservation Association (KEPA) has been published. This latest edi- 6 Months 5,400,000 Novotel Ambassador Suwon tion contains updated ECCK infor- Printing Agency Samil PwC mation, member profiles, and an ECCK e-Newsletter Mac Media Seoul Square investment guide section. If you TÜV SÜD Korea Ltd would like to purchase a copy, ple- The ECCK circulates its e-Newslet- ase refer to the prices below. ter every month. ECCK news, as Contributors well as experts’ opinions and economic indicators are intro- Easyblox© Membership Directory 2014 (VAT included) duced. Banner advertisement is available. Edge Communications, Inc KRW 33,000 (member) European Chamber of Eloquence Magazine KRW 66,000 (non-member) 1 Banner / issue 250,000 Commerce in Korea (ECCK) Gourmet F&B Korea Co., Ltd (EuroGourmet) 5 fl. Seoul Square, 416 Hangang Daero, Kyobo Life Insurance Co., Ltd Membership Directory 2013 (VAT included) * Members get 10% discount Jung-gu, Seoul 100-714 Paolodemaria Fine Trattoria KRW 22,000 (member) * 10% VAT will be added +82 2 6261 2700 ZEISS Korea KRW 44,000 (non-member) * Contact: [email protected], Tel: 02-6261-2716 [email protected] | www.ecck.eu Dr Rolf M. Zöllner, TÜV SÜD Industrie Service GmbH LEED-EB Platinum

서울스퀘어가 미국친환경 건축물 인증 프로그램인 LEED Platinum-EB 등급을 획득하였습니다. LEED 인증은 세계적으로 권위있는 미국 USGBC(미국그린빌딩협의회)로 부터 친환경 건축물에 수여 하는 인증으로, Platinum은 그 중 최상위 등급을 의미합니다.

1027_SSQ_잡지표지.indd 2 2014. 10. 28. 오전 10:53